anko global

What anko global does

Anko Global is the international product development division of Kmart Group Australia (itself part of ASX-listed Wesfarmers Limited), established to commercialize the Anko private-label brand globally. The company operates as a B2B product development business, designing and sourcing home and general merchandise across 14 categories (home decor, living, dining, kitchen, bedroom, bathroom, storage, toys, arts & crafts, party, pets, stationery, travel solutions, and active) and 12,000+ SKUs, then distributing through retail partners under the Anko brand. Underlying capabilities include a global trend and design team, a proprietary 'Design Charisma' approach combining data and culturally inspired design, a cohesive branded packaging system, an integrated API for sharing performance insights with retail partners, and analytics-based inventory and planning systems. The business model is wholesale private-label: Anko designs, sources from 900+ manufacturing partners globally, and sells branded product to retailers who carry the inventory in their physical and digital storefronts. FY22/23 saw US$3.8 billion in Anko-branded product sell-through, with Kmart Australia representing 85%+ of volume; international expansion since 2023 has added Amazon (India, March 2023) and Zellers (Canada, April 2023) as anchor partners, with active pursuit of UK and European retail relationships. Operations span Australia (Melbourne HQ), India (Delhi, Bangalore GCC), China (Hong Kong, Shanghai), Canada (Toronto), UK (London), and France (Paris), with products sold in 30+ countries.

Name

anko global

Legal name

Anko Global

Website

https://ankoglobal.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Anko Global is the international product development division of Kmart Group Australia, designing and sourcing Anko-branded home and general merchandise across 14 categories for sale through retail partners worldwide, with US$3.8 billion in branded product sales in FY22/23.

Ownership category

akta.pro rank

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private Label Product Sales: Anko Global generates revenue through the sale of Anko-branded private label products to retail partners globally. Products span home and general merchandise categories including home decor, living, dining, kitchen, bathroom, storage, toys, arts & crafts, party, pets, stationery, travel solutions, and active products. The company sold US$3.8 billion of Anko branded products in FY 22/23.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Anko Global is a product development company that designs, sources, and supplies Anko-branded private label home and general merchandise to retailers and brands worldwide. The company offers 12,000+ SKUs across 14 categories including home decor, living, dining, kitchen, bedroom, bathroom, storage, toys, arts & crafts, party, pets, stationery, travel solutions, and active products, leveraging 900+ manufacturing partners and end-to-end capabilities from design through distribution.

Product overview

Anko Global is a product development company offering the Anko branded product collection through 14 distinct product categories: Home Decor, Living, Dining, Kitchen, Bedroom, Bathroom, Storage, Toys, Arts & Crafts, Party, Pets, Stationery, Travel Solutions, and Active. These products represent over 85% of items sold in Kmart Australia's 300+ stores and are now available through international retail partnerships. The company provides end-to-end product development from design through distribution, offering cohesive, on-trend product ranges at affordable prices with integrated packaging design solutions and visual merchandising support.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Decor Collection Home decor products including vases and vessels, candles, trays and baskets, shelving and racks, and artificial flowers and plants, sold as Anko private label to retail partners globally.
• Living Collection Quality and functional living products including accent tables, rugs, mirrors, lamps, pillows and throws, supplied as Anko private label to retail partners.
• Dining Collection Modern dining collection including open stock dinner sets, flatware, cutlery, glassware, serving bowls, placemats, napkins, tablecloths, and charcuterie boards, marketed as Anko private label.
• Kitchen Collection Kitchen essentials including cookware, baking dishes and racks, cooking utensils and accessories, dish racks, sink organizers, food storage, oven mitts, and tea towels, sold as Anko private label.
• Bedroom Collection Bedding collection including bed linens, duvets, pillows, blankets and throws, comforters, and mattress protectors, featuring Better Cotton, organic, or recycled cotton materials.
• Bathroom Collection Bathroom collection including towels, bath mats, shower curtains and clips, soap dispensers, scales, mirrors, storage and baskets, and cleaning tools, with Better Cotton, organic, or recycled cotton options.
• Storage Solutions Storage solutions including jars and containers, tubs, boxes and bags, bins and baskets, hanging storage, shelving, rolling storage carts, and food storage.
• Toys Collection Toy selection including educational and sensory options, outdoor fun with slides and trampolines, indoor excitement with dolls and construction blocks.
• Arts & Crafts Supplies Arts and crafts supplies including DIY kits and essential school supplies designed for unleashing artistic creativity.
• Party Supplies Party supplies including vibrant balloons, eye-catching banners, delightful cake toppers, and table decorations for festive occasions.
• Pet Accessories Pet accessories including essential beds, durable leads, toys, storage, scratchers, clothing, and carriers designed for pets' well-being.
• Stationery Essentials Affordable stationery essentials for school, home and office needs combining simplicity with the latest trends in functional and stylish organization solutions.
• Travel Solutions Travel essentials for outdoor enthusiasts and business travelers featuring functional and on-trend designs for any adventure.
• Active Fitness Collection Fitness equipment range for cardio and strength training, offering affordable quality equipment designed for home workouts.

Quantifiable outcome

• 96% of products have 4-star review or higher by online reviewers; 78% rate Anko products 5 stars; 18% rate Anko products 4 stars
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Tesco (prospective partner)minorChannel Partner/ Reseller/ Distributor · 20 December 2023Rimal Patel, Head of UK & Europe, spent nearly 10 years at Tesco including driving strategic transformation for general merchandise and director for Tesco.com. Anko is pursuing European expansion targeting UK retailers.
• Zellers (Canada)coreChannel Partner/ Reseller/ Distributor · 5 April 2023Anko Global launched its products exclusively at Zellers stores in Canada in April 2023. Products are sold across kitchen and bath, furniture, home decor, toys, pets, and clothing categories with heavy emphasis on the Anko private label brand.
• Amazon IndiacoreChannel Partner/ Reseller/ Distributor · 8 March 2023Anko Global launched on Amazon India marketplace in March 2023, marking a landmark expansion for the brand and representing bilateral commerce synergies between Australia and India.
• AmazoncoreChannel Partner/ Reseller/ DistributorRimal Patel, Head of UK & Europe, previously developed global partnerships with major retailers including Amazon as Retail Channels & Partnerships Director at Joules Group.
• TargetcoreChannel Partner/ Reseller/ DistributorRimal Patel, Head of UK & Europe, previously developed global partnerships with major retailers including Target as Retail Channels & Partnerships Director at Joules Group.
• M&S (Marks & Spencer)coreChannel Partner/ Reseller/ DistributorRimal Patel, Head of UK & Europe, previously developed global partnerships with major retailers including M&S as Retail Channels & Partnerships Director at Joules Group.
• NextcoreChannel Partner/ Reseller/ DistributorRimal Patel, Head of UK & Europe, previously developed global partnerships with major retailers including Next as Retail Channels & Partnerships Director at Joules Group.
• Better CottoncoreStrategic or Co-development PartnerBetter Cotton partnership to source sustainable cotton for Anko products. Anko achieved 100% Better Cotton in towels, bedding ranges, and clothing since 2020.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Li & Fung: Global sourcing and product development giant that designs, sources, and supplies consumer goods for retailers and brands worldwide. Closest analog to Anko's B2B design-to-shelf model — Anko's CEO Arjun Puri is a former Li & Fung executive.

Broad incumbents

• Authentic Brands Group: Major brand management and licensing platform that owns consumer brands and monetizes them through retail partnerships globally. Comparable business model of monetizing brand IP through retailer distribution, though focused on licensed apparel/lifestyle rather than owned product development.
• Costco Wholesale (Kirkland Signature): Operates one of the largest and most successful private-label programs (Kirkland Signature) globally. Comparable in demonstrating how a private-label brand can achieve consumer trust and margin uplift at value-tier price points.
• Aldi: Value-tier retailer with a portfolio-heavy private-label strategy across home and general merchandise. Comparable as a benchmark for private-label penetration at value price points, though Aldi is retailer-owned rather than a B2B supplier.
• Iconix Brand Group: Brand management company that owns and licenses consumer brands through global retail distribution. Similar brand-as-IP monetization thesis, though focused on licensed apparel/lifestyle brands rather than owned product development.
• Dollar Tree (Family Dollar): Value-tier discount retailer with significant private-label penetration across home and general merchandise. Comparable consumer and category overlap with Anko's value-tier positioning, though integrated retailer rather than pure B2B.

Emerging players

• Shein: Ultra-low-cost cross-border fashion and home goods retailer using direct-from-factory sourcing. Direct competitive threat to Anko's value-tier general merchandise positioning, particularly in younger demographics.
• PDD Holdings (Temu): Parent of Temu, the low-cost cross-border marketplace rapidly expanding in home and general merchandise categories. Represents the most direct competitive disruption to Anko's value-tier sourcing advantage.
• Mensa Brands: India-based consumer brand aggregator that acquires and scales consumer brands via marketplace distribution. Comparable emerging-market expansion approach to brand monetization, though in apparel-first categories.

Regional players

• Spin Master: Global children's entertainment and toy company with owned and licensed brands sold through major retailers. Comparable to Anko's toys category as a brand-led consumer products company, though specialized rather than diversified across14 categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/anko-global-wholesale
• Instagraminstagram.com/ankoglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about anko global