datahawks
DataHawks is a London-based customer intelligence consultancy that applies predictive analytics and its proprietary Loyalty Quotient model to deliver CLV analysis, segmentation, and managed marketing activation for UK retail and hospitality brands.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What datahawks does
DataHawks is a London-based customer intelligence consultancy serving UK retail and hospitality brands, operating under the legal entity Harte Enterprises Limited and led by founder Victoria Searl. The company applies data science and predictive modelling to first-party customer data to quantify customer lifetime value, predict churn, and identify high-value segments, anchoring its offer in a proprietary Loyalty Quotient (LQ) model with a stated 95.2% prediction accuracy. Its productised offering comprises three tiers — Customer Intelligence (behavioural analysis), Emotional Intelligence (psychographic enrichment via Starcount), and Predictive Intelligence (LQ-driven forecasting) — delivered alongside a 6-stage Customer Conversation framework developed over five years on millions of data points.
The business monetises through professional services and managed-service engagements on project or retained bases, with multi-year contracts. Tiered packages (Customer / Emotional / Predictive Intelligence, plus Bespoke) are sold via direct, contact-led engagement with named buyer segments including PE-backed brands preparing for exit, franchised and imported brands scaling in the UK, and legacy high street retailers. Activation is executed across email, app, SMS, and WhatsApp, integrating with martech platforms such as Braze, Klaviyo, Dot Digital, Airship, and Bloomreach, with deeper hospitality integrations via Zonal, Vita Mojo, and Starcount. Named customer logos span hospitality chains (Rosa's Thai, Honest Burgers, Zizzi, Côte, Sticks'n'Sushi, Aqua Restaurant Group), breweries (Liberation Brewing Co, Hall & Woodhouse, Shepherd Neame, Wells&Co), retail (Ted Baker, Millies Cookies), and leisure (Tenpin). Operations are conducted from London with a team of approximately ten, and the firm also runs the #CustomerFirst industry movement as a thought-leadership and content channel.
datahawks firmographics
Firmographics- Name
- datahawks
- Legal name
- Harte Enterprises Limited
- Website
- https://wearedatahawks.com
- Company type
- Private
- Operating status
- Operating
- Short description
- DataHawks is a London-based customer intelligence consultancy that applies predictive analytics and its proprietary Loyalty Quotient model to deliver CLV analysis, segmentation, and managed marketing activation for UK retail and hospitality brands.
- Ownership category
- akta.pro rank
datahawks industry classification
Industry- Product category
- Customer Intelligence & Marketing Analytics Services
- NAICS
- Computer Systems Design and Related Services (54151), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)
- akta.pro primary industry
- Data Analytics & Business Intelligence Services (BPAHALAC)
- akta.pro secondary industries
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), Data Strategy & Governance Services (BPAEAHAA)
Keywords
Where datahawks is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
datahawks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Customer Intelligence Services: Three packaged levels of actionable intelligence: Customer Intelligence, Emotional Intelligence, and Predictive Intelligence. Pricing tiers based on depth of analysis and insight. Also available as Bespoke Intelligence.
- Strategy & Activation Services: Project or retained basis consulting. Data scientists, account directors and delivery experts execute across owned channels (email, app, SMS, WhatsApp). Every engagement overseen by directorship team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customer Intelligence - behavioural foundation revealing customer frequency, opportunity and risk |
| Other | Multi-year contract | Emotional Intelligence - psychographic insights added to behavioural data |
| Other | Multi-year contract | Predictive Intelligence - complete customer picture with Loyalty Quotient model |
| Other | Multi-year contract | Bespoke Intelligence - tailored to specific business needs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
datahawks product offering
Product offeringCore offering
DataHawks is a customer intelligence consultancy that applies data science and predictive modelling to first-party customer data for retail and hospitality brands, delivering a three-tier intelligence framework (Customer, Emotional, Predictive Intelligence) anchored by a proprietary Loyalty Quotient (LQ) model. It pairs the intelligence offering with strategy consulting and an activation service that executes emotionally intelligent marketing across email, app, SMS and WhatsApp, alongside client teams or end-to-end.
Product overview
DataHawks is a Customer Intelligence platform for retail and hospitality brands, offering a three-tiered intelligence framework (Customer Intelligence, Emotional Intelligence, and Predictive Intelligence) built on proprietary data science and the Loyalty Quotient (LQ) model. The core offering combines first-party data analysis with activation services across email, app, SMS, and WhatsApp channels, delivered via a 6-stage Customer Conversation Framework. The platform's tiered model progresses from behavioral analysis (Level 1) to psychographic enrichment via Starcount (Level 2) to predictive outcome modeling using the proprietary LQ score (Level 3), supported by strategy consulting and end-to-end campaign execution. The company also champions the #CustomerFirst movement as a thought leadership initiative.
Differentiator
Problem solved
Functional benefit
Brands
- #CustomerFirst: A movement founded by DataHawks promoting customer-first marketing that focuses on connection over transactional marketing.
Products and services
- Customer Intelligence (Level 1) First-party data analysis service for retail and hospitality brands that reveals customer behavioural patterns, frequency, monetary value and opportunity. Quantifies untapped opportunity within the customer base and identifies where value is building or slipping.
- Emotional Intelligence (Level 2) Adds a psychographic insight layer on top of behavioural data to expose the mindset and motivation behind customer behaviours, driving sustainable loyalty and identifying lookalike acquisition targets.
- Predictive Intelligence (Level 3) Complete customer intelligence using the proprietary Loyalty Quotient (LQ) model that analyses behaviour, motivation, sentiment and engagement to predict churn risk, identify ready-to-spend customers and track where customer value is building or eroding.
- Activation Execution service that turns data-led intelligence into emotionally intelligent, high-margin marketing action across owned channels including email, app, SMS and WhatsApp, working alongside client teams or managing end-to-end delivery.
- Strategy Consulting service that factors in business goals, macro influences and delivery capability to map clear paths to business-changing customer value growth, delivered on project or retained basis.
- Bespoke Intelligence Custom intelligence solution tailored to specific business needs, available on enquiry for clients whose requirements extend beyond the three packaged intelligence levels.
Quantifiable outcome
- 32X average ROI delivered to clients
- +4 more outcomes
Companies that use datahawks
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
datahawks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability5 records
Feature4 records
datahawks partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- StarcountcoreIntegration partner providing psychographic insight enrichment. DataHawks enriches client customer data with Starcount data to reveal mindset and motivation behind behaviours for the Emotional Intelligence tier.
- BrazecoreCustomer engagement platform integrated with DataHawks' 6-stage Customer Conversation framework for executing across owned channels including email, app, SMS & WhatsApp.
- BloomreachcoreDigital commerce platform integrated with DataHawks' ecosystem for customer intelligence and activation services.
- KlaviyocoreEmail marketing platform integrated with DataHawks' Customer Conversation framework for executing email campaigns.
- Dot DigitalcoreEmail marketing and CRM platform partner integrated with DataHawks' activation services.
- ZonalcoreHospitality data and analytics platform integrated with DataHawks for customer intelligence services in the hospitality sector.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
datahawks competitors and assessment
Company assessmentDirect peers
- Amplitude: Product and customer analytics platform using behavioural cohorts and predictive scoring to drive retention and monetisation. Comparable to DataHawks' behavioural analytics and predictive CLV work for consumer brands.
- Zonal: UK hospitality data and analytics platform providing operational and customer insight for restaurant and pub groups. Direct comparable to DataHawks' UK hospitality vertical and a named integration partner, serving overlapping buyers.
- Optimove: Customer marketing and retention platform combining predictive analytics, CLV modelling and journey orchestration for retail, hospitality and gaming brands. Directly comparable to DataHawks' LQ-driven predictive intelligence and multi-channel activation stack.
- Fourth: UK hospitality analytics and workforce management vendor serving restaurants, pubs and hotels. Comparable to DataHawks in target buyer and use cases around customer-base monetisation in UK hospitality.
- Clarabridge (Qualtrics): Customer experience analytics platform combining textual and behavioural signals to predict churn, sentiment and lifetime value. Comparable to DataHawks' integration of Starcount psychographics with behavioural data and the LQ model.
- Emarsys (SAP): Omnichannel customer engagement platform with built-in predictive analytics, CLV and AI-driven segmentation for retail and hospitality. Overlaps with DataHawks' predictive intelligence and activation layers across the same verticals.
- Tinyclues: AI-first customer intelligence platform for retail and lifestyle brands, focused on predicting buying intent and optimising marketing campaigns. Comparable to DataHawks' behavioural and predictive modelling capabilities across retail and hospitality.
- Twilio Segment: Customer data platform that unifies behavioural data, audience building and activation across marketing tools. Comparable to DataHawks' foundational customer intelligence layer and its martech-agnostic, integration-led positioning.
Broad incumbents
- Salesforce Marketing Cloud: Enterprise marketing cloud bundling CDP, predictive analytics, journey orchestration and email/SMS activation. A broad incumbent alternative that DataHawks positions against via its hospitality/retail specialism and integration-led approach.
- Adobe Real-Time CDP / Analytics: Enterprise customer data, analytics and personalisation suite with predictive capabilities. A broad incumbent comparable to DataHawks' analytics and activation stack from a different scale and go-to-market angle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
datahawks social profiles
Digital presencedatahawks compliance and trust
Trust signalCompliance2 records
datahawks financial estimates
Financial estimateRevenue estimate
Valuation estimate
datahawks leadership team
Management profileNumber of profiles
Profiles7 records
datahawks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
datahawks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about datahawks
What does datahawks do?
DataHawks is a customer intelligence consultancy that applies data science and predictive modelling to first-party customer data for retail and hospitality brands, delivering a three-tier intelligence framework (Customer, Emotional, Predictive Intelligence) anchored by a proprietary Loyalty Quotient (LQ) model. It pairs the intelligence offering with strategy consulting and an activation service that executes emotionally intelligent marketing across email, app, SMS and WhatsApp, alongside client teams or end-to-end.
Is datahawks a public or private company?
datahawks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was datahawks founded?
datahawks was founded in -1.
Where is datahawks based?
datahawks is headquartered in London, United Kingdom, in the Europe region.
How does datahawks make money?
Two revenue lines are on record. Customer Intelligence Services are the primary driver. The others are strategy & Activation Services.
Who are datahawks's main competitors?
Direct peers on record are Amplitude, Zonal, Optimove, Fourth, Clarabridge (Qualtrics), Emarsys (SAP), Tinyclues and Twilio Segment. Broad incumbents are Salesforce Marketing Cloud and Adobe Real-Time CDP / Analytics.
Does datahawks have an API?
No public API is recorded for datahawks.
What industry is datahawks in?
datahawks's product category is Customer Intelligence & Marketing Analytics Services. Its primary akta.pro industry code is BPAHALAC, Data Analytics & Business Intelligence Services, with a secondary code of BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement. Its NAICS code is 54151 and its SIC code is 7370.