Dotdigital
Dotdigital Group plc is a London AIM-listed cross-channel marketing automation platform (CXDP) serving 1,500+ brands across email, SMS, WhatsApp, web, mobile, and social channels, with AI-powered personalization via Fresh Relevance and WinstonAI.
- Company typePublic
- Founded1999
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Dotdigital does
Dotdigital Group plc, founded in 1999 and listed on the London AIM market under ticker DOT, is a UK-headquartered cross-channel marketing automation platform structured as a Customer Experience and Data Platform (CXDP). The platform unifies email, SMS, MMS, WhatsApp, social/ad retargeting, web personalization, and mobile app push channels under a single orchestration layer with a JavaScript-based Dotdigital Tag for web behavior tracking and 365-day de-anonymized data retention. Its core product is supported by three notable sub-brands: Fresh Relevance for cross-channel personalization and product recommendations, WinstonAI for generative AI-powered content creation, and Social Snowball (acquired June 2025 for $35M) for influencer and affiliate marketing.
The technology stack includes a Communications API (JavaScript SDK) for real-time transactional messaging, integration with 100+ commerce and CRM platforms including Adobe Commerce, Shopify, Salesforce, Microsoft Dynamics, BigCommerce, and Oracle NetSuite, and an AI layer spanning generative text/image AI and behavioral recommendation engines. Dotdigital is ISO 14001 certified and carbon-neutral, with WCAG 2.2 AA partial accessibility compliance and GDPR/UK GDPR/CCPA/EU-U.S. Data Privacy Framework adherence.
Revenue is generated through subscription-based SaaS pricing (tiered by contact volume and feature packages), with quote-based enterprise pricing, inside sales for mid-market, self-serve onboarding for SMB, and a 30% non-profit discount. Go-to-market combines enterprise field sales, dedicated customer success managers for every account, agency partnerships (Overdose Digital, Silverbear), and an integration partner ecosystem. The company operates eight regional offices across the UK, Netherlands, Poland, USA, Australia, South Africa, Singapore, and Japan, serves 1,500+ brands including Roche, Neal's Yard Remedies, Ann Summers, Mountain Warehouse, and Philosophy, and reported £83.9m in global turnover for FY ended 30 June 2025.
Dotdigital firmographics
Firmographics- Name
- Dotdigital
- Legal name
- dotdigital EMEA Limited
- Website
- https://dotdigital.com
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Dotdigital Group plc is a London AIM-listed cross-channel marketing automation platform (CXDP) serving 1,500+ brands across email, SMS, WhatsApp, web, mobile, and social channels, with AI-powered personalization via Fresh Relevance and WinstonAI.
- Ownership category
- akta.pro rank
Dotdigital industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Software Publishers (5132), Direct Mail Advertising (541860)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Customer Journey Orchestration & Campaign Management (BPAFAFAF)
- akta.pro secondary industries
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB), SMS/RCS Messaging Platforms (BPAMACAF)
Keywords
Where Dotdigital is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Dotdigital business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based access to Dotdigital's marketing automation platform with tiered pricing based on contact volume and feature packages. Includes marketing automation, cross-channel marketing, customer data management, and analytics capabilities.
- Social Snowball Integration: Acquired influencer, affiliate, and referral marketing platform acquired for $35 million USD to integrate influencer marketing into product offerings and enhance customer acquisition through word-of-mouth marketing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Non-profit discount pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels15 records
Dotdigital product offering
Product offeringCore offering
Dotdigital operates a SaaS Customer Experience and Data Platform (CXDP) that lets businesses design, automate, and orchestrate personalized marketing campaigns across email, SMS, WhatsApp, web, mobile app push, and paid ad channels. The platform bundles Fresh Relevance for cross-channel personalization, WinstonAI for generative AI content, a Communications API for transactional messaging, and Dotdigital Tag for behavioral web tracking. It is sold as tiered subscriptions with quote-based enterprise pricing and a 30% discount for non-profit organizations, with deployments supported globally across EMEA, North America, APAC, and Africa.
Product overview
Dotdigital is a cross-channel marketing automation platform structured as a Customer Experience and Data Platform (CXDP) with integrated modules. The core Marketing Automation Platform serves as the central hub, with Fresh Relevance (acquired brand) handling cross-channel personalization, the Communications API enabling real-time transactional messaging, and WinstonAI powering generative AI features. The platform supports multiple communication channels including Email, SMS, WhatsApp, Social/Ads, Web, and Mobile App Push. Social Snowball, acquired in June 2025, extends capabilities into influencer and affiliate marketing. The Dotdigital Tag provides web tracking and customer identification for abandoned cart/browse automation and behavioral analytics.
Differentiator
Problem solved
Functional benefit
Brands
- Fresh Relevance: Cross-channel personalization platform by Dotdigital for increasing conversions through personalized customer experiences across all channels.
- WinstonAI
Products and services
- Marketing Automation Platform Core Customer Experience and Data Platform (CXDP) that lets businesses create, test, and send data-driven automated marketing campaigns across email, SMS, WhatsApp, web, mobile, and paid social channels, with contact management, program automation, and analytics. Sold to mid-market and enterprise customers on tiered SaaS subscriptions.
- Fresh Relevance by Dotdigital Cross-channel personalization sub-brand that personalizes every channel in real time, powering abandoned-cart and abandoned-browse recovery, product recommendations, and dynamic content optimization. Sold to enterprise ecommerce brands seeking higher conversion rates across web, email, and messaging channels.
- Communications API Real-time messaging API for transactional updates, notifications, and event-driven communications across email, SMS, and WhatsApp. Targets developers and product teams needing programmatic campaign management and event-driven messaging.
- WinstonAI by Dotdigital Generative AI assistant for email marketing that generates personalized email content, subject lines, and images, and powers AI-based email builders and response automation. Sold to marketers using the Marketing Automation Platform who want AI-assisted campaign creation.
- Social Snowball Influencer, affiliate, and referral marketing platform acquired by Dotdigital Group in June 2025 to enable word-of-mouth customer acquisition and integrate influencer-driven revenue into the broader marketing automation platform. Sold to ecommerce brands seeking to scale creator and affiliate-driven revenue.
Quantifiable outcome
- 419% increase in cart abandonment revenue for Neal's Yard Remedies
- +1 more outcomes
Companies that use Dotdigital
Customer profileNamed customers6 records
Segments9 records
Ideal customer profiles4 records
Dotdigital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability5 records
Feature5 records
Dotdigital partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- Social SnowballcoreAcquired for USD $35 million on June 26, 2025. Social Snowball is a US-based influencer, affiliate, and referral marketing platform. The acquisition aims to integrate influencer marketing into Dotdigital's product offerings and enhance customer acquisition strategies through word-of-mouth marketing. Part of Dotdigital Group.
- Adobe CommerceflagshipPre-built integration with Adobe Commerce (Magento) for marketing automation. Supports abandoned cart programs, customer data synchronization, and automated marketing workflows. Joint customers can configure abandoned cart and browse programs in Magento settings.
- ShopifyflagshipPre-built integration with Shopify for ecommerce marketing automation. Supports abandoned cart functionality, guest cart tracking, and order insights. Enables data synchronization between Shopify stores and Dotdigital platform.
- BigCommercecorePre-built integration with BigCommerce for marketing automation and abandoned cart recovery. Supports customer data synchronization and automated email/SMS campaigns based on store activity.
- SalesforceflagshipIntegration partnership with Salesforce for CRM data synchronization and unified customer view. Enables joint customers to leverage both platforms for comprehensive customer engagement.
- Microsoft DynamicscoreIntegration with Microsoft Dynamics CRM for customer data synchronization and marketing automation based on CRM data.
- ShopwarecorePre-built integration with Shopware 6 for ecommerce marketing automation. Requires Shopware 6 extension installation and supports web behavior tracking and abandoned browse functionality.
- Oracle NetSuitecoreIntegration partnership for Oracle NetSuite customers to connect ecommerce and business data with Dotdigital marketing automation.
- TrustpilotcoreIntegration partnership for collecting and displaying customer reviews. Enables trust-building through review integration in marketing campaigns and communications.
- Overdose DigitalcoreFeatured agency partner that helps solve complex marketing automation challenges and implement Dotdigital solutions for enterprise clients.
- SilverbearminorFeatured agency partner specializing in marketing automation implementation and customer engagement solutions.
- Google AnalyticscoreGoogle Analytics tracking information collected alongside web behavior tracking data when account and pages are configured for it.
- ZoomcoreUses Zoom for virtual meetings including potential use of Zoom's AI companion for productivity and collaboration features during meetings.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Dotdigital competitors and assessment
Company assessmentBroad incumbents
- HubSpot Marketing Hub: Broad inbound-focused CRM and marketing automation suite including email, workflows, and ads — competes for the mid-market and enterprise segments Dotdigital targets, with a much larger platform footprint.
- Salesforce Marketing Cloud: Enterprise-scale marketing cloud within the Salesforce CRM ecosystem — overlapping capability set with Dotdigital but serving large enterprises with much broader portfolio and budget; co-listed on G2 enterprise email leaders.
- Adobe Campaign (Adobe Experience Cloud): Enterprise cross-channel campaign management inside Adobe Experience Cloud — overlapping functionality with Dotdigital but bundled into Adobe's enterprise stack and typically used by larger marketing organizations.
Direct peers
- ActiveCampaign: Marketing automation and CRM platform combining email, automation, and CRM for SMB and mid-market — competes with Dotdigital for the same mid-market ecommerce and B2B customer profiles.
- Iterable: Cross-channel marketing automation platform with email, SMS, push, and in-app channels — positioned alongside Dotdigital in G2 enterprise email marketing leader rankings and serving overlapping mid-market and enterprise customers.
- Mailchimp (Intuit): Long-standing email marketing and automation product, now part of Intuit with SMB-to-mid-market positioning. Competitor in the email and basic automation category where Dotdigital started, with bundled SMB distribution through QuickBooks.
- Klaviyo: Ecommerce-focused marketing automation platform built natively on Shopify with email, SMS, and reviews — the most direct competitor in Dotdigital's primary segment, often compared head-to-head on G2 ecommerce automation rankings.
- Brevo (formerly Sendinblue): Multi-channel marketing platform combining email, SMS, WhatsApp, and CRM — a direct competitor in cross-channel mid-market marketing automation, with comparable feature breadth and a similar SMB/mid-market go-to-market.
- Omnisend: Ecommerce-centric email and SMS marketing automation platform with Shopify, BigCommerce, and WooCommerce integrations — listed alongside Dotdigital in top ecommerce automation rankings and targeting the same merchant segment.
Emerging players
- Ortto: AI-augmented customer journey platform for SaaS and ecommerce — an emerging mid-market player focused on multi-channel messaging, analytics, and AI features that overlap with Dotdigital's newer WinstonAI-led capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Dotdigital social profiles
Digital presenceDotdigital compliance and trust
Trust signalCompliance6 records
Dotdigital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dotdigital leadership team
Management profileNumber of profiles
Profiles7 records
Dotdigital subsidiaries and ownership
Company hierarchySubsidiaries11 records
Dotdigital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dotdigital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dotdigital
What does Dotdigital do?
Dotdigital operates a SaaS Customer Experience and Data Platform (CXDP) that lets businesses design, automate, and orchestrate personalized marketing campaigns across email, SMS, WhatsApp, web, mobile app push, and paid ad channels. The platform bundles Fresh Relevance for cross-channel personalization, WinstonAI for generative AI content, a Communications API for transactional messaging, and Dotdigital Tag for behavioral web tracking. It is sold as tiered subscriptions with quote-based enterprise pricing and a 30% discount for non-profit organizations, with deployments supported globally across EMEA, North America, APAC, and Africa.
Is Dotdigital a public or private company?
Dotdigital is a public company. It is classified as public and is currently operating.
When was Dotdigital founded?
Dotdigital was founded in 1999. It employs 251 to 500 people.
Where is Dotdigital based?
Dotdigital is headquartered in London, United Kingdom, in the Europe region.
How does Dotdigital make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are social Snowball Integration.
Who are Dotdigital's main competitors?
Broad incumbents on record are HubSpot Marketing Hub, Salesforce Marketing Cloud and Adobe Campaign (Adobe Experience Cloud). Direct peers are ActiveCampaign, Iterable, Mailchimp (Intuit), Klaviyo, Brevo (formerly Sendinblue) and Omnisend. Ortto is listed as an emerging player.
Does Dotdigital have an API?
Yes. Dotdigital offers a Communications API for real-time updates, notifications, and programmatic campaign management. The API supports methods for contact management, campaign automation, event tracking, and transactional messaging. Developer hub available at developer.dotdigital.com with comprehensive documentation. Developer documentation is at developer.dotdigital.com.
What industry is Dotdigital in?
Dotdigital's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAFAFAF, Customer Journey Orchestration & Campaign Management, with a secondary code of MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT). Its NAICS code is 5132 and its SIC code is 7372.