chuck's roadhouse

What chuck's roadhouse does

Chuck's Roadhouse Bar and Grill is a privately held Canadian casual dining franchise chain founded in 2015 by parent company Obsidian Group Inc., headquartered at 1770 Argentia Road in Mississauga, Ontario. The chain operates 80+ locations concentrated in Ontario with expansion into Manitoba, Saskatchewan, Alberta, and a first US site in Largo, Florida. Its core offering is full-service dine-in casual dining centered on AAA Canadian steaks aged 28+ days, buttery lobster tails, burgers starting at $9, ribs, chicken, and a full bar program featuring Molson-Coors and Anheuser-Busch draught beer. Operational differentiators include proprietary signature sauces (CRH Sauce, Signature Steak Sauce) and a signature spice blend, plus service-level commitments such as the Lunch Express 15-minute-or-free guarantee and half-price appetizers after 9 PM.

The business operates as a franchisor model: Obsidian Group Inc. collects an initial franchise fee, an ongoing royalty of 3.75% on the first $38,000 of weekly sales stepping up to 7% above that threshold, and a 1.25% marketing fee for national and regional brand support. Distribution channels include dine-in service, takeout (online ordering for pickup), gift cards sold through a Givex-powered web platform, and franchise-operated locations. Marketing emphasizes a multi-channel approach with TikTok, Instagram, Facebook, YouTube, and X (Twitter) organic social, email/SMS programs, blog content for SEO, and experiential marketing through Chuck's Legends meet-and-greet events with Toronto Maple Leafs alumni (Al Iafrate, Jim McKenny, Mike Palmateer), an Ottawa Senators collaboration, and a Budweiser Stage concert-ticket partnership.

Customer segmentation is horizontal and broad: value-conscious families, sports enthusiasts (particularly NHL fans), steak and seafood seekers, working professionals using the Lunch Express daypart, and franchise investors seeking a low-fee entry point into casual dining. Geographic expansion is the principal growth vector, evidenced by continuous new openings through 2024-2025 and a documented 80th-store milestone reached in September 2024. The chain has no disclosed mobile app, no third-party platform integrations, and no AI/ML capabilities; technology investment is concentrated in operational systems and brand marketing rather than digital product.

Name

chuck's roadhouse

Legal name

Obsidian Group Inc.

Website

https://chucksroadhouse.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Chuck's Roadhouse is a Canadian casual dining franchise chain serving families, sports fans, and value-conscious diners with steaks, burgers, ribs, and pub fare across 80+ locations in five Canadian provinces and Florida, operated under parent Obsidian Group Inc.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industries

Pubs & Gastropubs (THAFAEAB), Family-Style Restaurants (THAFACAC)

Keywords

• Casual dining restaurants
• Steakhouse franchise chain
• Sports bar dining
• Family restaurant dining
• Restaurant franchise operations

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food and Beverage Sales: Core revenue from serving food and drinks to dine-in customers at franchise locations. Menu includes premium steaks (AAA Canadian), lobster tails, burgers, ribs, and full bar service with draught beer and cocktails.
2. Takeout and Delivery Orders: Revenue from takeout orders placed online or by phone for customer pickup
3. Franchise Royalties: Ongoing royalty fees from franchisees: 3.75% applied to the first $38,000 of weekly sales, then 7% on sales above that threshold. Additional 1.25% marketing fee for national/regional brand marketing support.
4. Franchise Initial Fees: One-time franchise fee for new franchisees to acquire rights to open and operate a Chuck's Roadhouse location
5. Gift Card Sales: Sale of gift cards through the company website and at restaurant locations
6. Merchandise and Event Merch: Sales of branded merchandise and autographed items at Chuck's Legends meet-and-greet events

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Chuck's Roadhouse Bar and Grill is a casual dining restaurant franchise chain serving premium AAA Canadian steaks aged 28+ days, buttery lobster tails, burgers, ribs, chicken, and full bar service at value prices. The chain operates dine-in service, takeout, and gift cards across 80+ locations in Canada and the U.S., and sells franchise rights to operators. Its core menu items are produced with proprietary spice blends and signature sauces, and the chain differentiates on value pricing, a 15-minute lunch guarantee, and a sports bar atmosphere anchored on big-screen NHL viewing.

Product overview

Chuck's Roadhouse Bar and Grill is a full-service casual dining restaurant chain operating as part of the Obsidian Group Inc. The core offering is quality food at restaurant discount prices, including premium AAA steaks aged minimum 28 days, buttery lobster tails, burgers, ribs, and chicken. The company offers multiple product lines: the core dine-in restaurant experience, Lunch Express (a fast-casual lunch program with 15-minute guarantee), takeout service, and franchise opportunities. Additional offerings include gift cards. The menu spans appetizers, salads, burgers, sandwiches, steaks & lobster, chicken & ribs, sizzlers, and desserts. The brand targets families, sports fans, and value-conscious diners across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Chuck's Roadhouse Bar and Grill (Dine-in Restaurant Experience) Full-service casual dining restaurant offering AAA Canadian steaks aged 28+ days, buttery lobster tails, burgers, ribs, chicken, and full bar service. Serves families, sports fans, and value-conscious diners at restaurant locations across Canada and the U.S.
• Lunch Express Dine-in lunch menu featuring nine options from $9 to $15.99, backed by a 15-minute service guarantee (food on table in 15 minutes or meal is free). Available daily 11 a.m. to 5 p.m. for time-constrained diners and working professionals.
• Takeout Service Takeout ordering service allowing customers to order menu items online or by phone for pickup at their chosen Chuck's Roadhouse location.
• Gift Cards Gift cards available for purchase through the company website and at restaurant locations, redeemable at any Chuck's Roadhouse. Distributed via the Givex platform.
• Chuck's Roadhouse Franchise Opportunity Franchise offering for entrepreneurs and investors to own and operate a Chuck's Roadhouse restaurant location, with a tiered royalty fee (3.75% on first $38,000 weekly sales, then 7%), a 1.25% marketing fee, operational support, training, and marketing assistance.

Quantifiable outcome

• 15-minute lunch guarantee: food on table in 15 minutes or meal is free
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Molson-CoorscoreOthersPrimary beer supplier providing ice cold draught beer. All beers supplied through this partnership including Molson Canadian featured prominently in promotions. Select locations also carry local brewery offerings.
• Anheuser-BuschcoreOthersBeer supplier partnership complementing Molson-Coors to provide diverse draught options. Budweiser featured in stage partnership for concert events and summer programming.
• Budweiser StageminorGTM or Marketing PartnerConcert venue partnership for summer ticket giveaways and entertainment programming. Caters to the brand's target demographic of sports and entertainment enthusiasts seeking value experiences.
• CTV News OttawaminorGTM or Marketing PartnerMedia coverage of new ByWard Market location opening, providing earned media exposure and news credibility for the brand in the Ottawa market.
• Toronto Maple Leafs Alumni AssociationminorOthersChuck's Legends meet-and-greet events featuring former Toronto Maple Leafs players including Al Iafrate, Jim McKenny, and Mike Palmateer. These celebrity appearances build community engagement and sports fan loyalty.
• Ottawa SenatorsminorOthersPartnership for NHL playoff viewing and sports fan engagement in the Ottawa market, complementing the Toronto Maple Leafs focus in central Ontario.
• Chatham YMCAminorOthersCharitable partnership hosting annual golf tournament raising funds for youth and senior programs. $11,000 raised in 2025 at second annual event.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Jack Astor's Bar and Grill: Canadian casual dining chain with full bar and broad grill-focused menu; competes directly for the same family and sports-fan occasions.
• Cactus Club Cafe: Canadian upscale-casual chain with premium steaks, seafood, and cocktails; comparable premium-at-value brand-building approach but at a higher price tier.
• St. Hubert: Quebec-rooted Canadian casual dining chain (rotisserie chicken, ribs, full bar) with franchise model; directly comparable casual value-and-family positioning.
• East Side Mario's: Canadian casual dining chain serving Italian-American fare with full bar and family-friendly positioning in similar suburban trade areas.
• The Keg Steakhouse + Bar: Canada's largest steakhouse chain, directly comparable in its focus on steaks, lobster, and full-bar casual dining, but positioned at a higher price point in the same Canadian market.
• Swiss Chalet: Iconic Canadian casual dining chain offering rotisserie chicken, ribs, and full bar service; shares the value-conscious family dining and franchise-style footprint.
• Montana's BBQ & Bar: Canadian BBQ-and-bar casual dining chain with sports-bar positioning, ribs/burgers menu, and similar suburban/community target demographic.
• Boston Pizza: Canada's largest sports-bar chain with broad casual menu (pizza, burgers, ribs) and similar NHL sports-sponsorship marketing playbook; operates franchise model at larger scale.

Broad incumbents

• Outback Steakhouse: Large U.S. casual steakhouse chain operated by Bloomin' Brands; comparable steak-and-bar format and U.S. competitive context for Florida expansion.
• Texas Roadhouse: U.S.-based steak-focused casual dining chain with similar value-premium steak positioning and franchise growth model; relevant benchmark for Chuck's U.S. ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/chucks_rh
• YouTubeyoutube.com/@chucksroadhouse
• Facebookfacebook.com/chucksroadhouse
• Instagraminstagram.com/chucksroadhouse
• TikToktiktok.com/@chucksroadhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about chuck's roadhouse