nuspine franchise

What nuspine franchise does

NuSpine Franchise Systems operates a chiropractic wellness franchise business founded in 2013 by Dr. Todd Hedlund in Lincoln, Nebraska and now headquartered in Scottsdale, Arizona. The company began franchising on January 1, 2020, and has since awarded more than 70 franchise licenses across 11 states, plus 166 Area Representative licenses that grant sub-territory development rights. Its core product is a turnkey chiropractic clinic license built around a streamlined, inventory-free model: all-cash transactions (no insurance billing), membership-based recurring patient revenue, two-staff-per-clinic operations, and a 90-240 day launch window from signed lease to first patient. The technology stack is intentionally simple — point-of-sale systems, custom landing pages for franchisee marketing, and curated social-media tools — designed so non-healthcare entrepreneurs can operate the business.

NuSpine's revenue comes from four streams paid by franchisees: a one-time initial franchise fee of $49,000 for the first license ($40,000 for each subsequent license), a 7% weekly royalty on gross sales, a 1% weekly brand fund contribution, and a $549 monthly technology fee. Franchisees themselves generate revenue through monthly patient memberships for chiropractic adjustments delivered in accessible retail locations with extended hours and no appointment required. Total initial investment per location ranges from $175,450 to $550,250 depending on real estate and buildout costs, with a minimum financial requirement of $300,000 net worth and $100,000 liquid capital.

The company goes to market through a hybrid sales motion: an inside/field franchise development team running a structured five-step process (Intro Call, Comprehensive Overview Call, franchisee reference conversations, Territory Evaluation and FDD review, and Discovery Day in Las Vegas), supplemented by webinar events, regional landing pages (with Texas as a priority buildout market), and partnerships with the International Franchise Association, Franchise Registry, and Caliber Commercial Real Estate for site selection. Franchisee support includes 30 hours of computer-based training plus 3 days of in-person opening assistance and continuous operational guidance. The company has earned Best of Las Vegas 2024 Gold (Men's Healthcare) and Bronze (Alternative Therapies) recognition and engages in community wellness events such as military health days at Camp Pendleton.

Name

nuspine franchise

Legal name

NuSpine

Website

https://nuspinefranchise.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

NuSpine Franchise is a Scottsdale-based chiropractic wellness franchisor founded in 2013 that licenses streamlined, membership-based, all-cash chiropractic clinics to entrepreneurial investors across the United States, generating revenue from franchise fees, royalties, and brand and technology fees.

Ownership category

akta.pro rank

Product category

Chiropractic Wellness Franchise

NAICS

Offices of Chiropractors (621310)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Chiropractic franchise
• Wellness franchise
• Franchise opportunities
• Healthcare franchise
• Membership clinic franchise

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Franchise Royalty Fees: NuSpine generates revenue through 7% royalty fees on gross sales paid weekly from franchisees, plus 1% brand fund contribution and $549 monthly technology fee.
2. Initial Franchise Fees: One-time franchise fees of $49,000 for the first license and $40,000 for each subsequent license purchased by franchisees.
3. Membership-Based Patient Revenue: Franchisees operate clinics with membership-based recurring revenue model providing stable, predictable income streams. Patients pay monthly membership fees for chiropractic services with no insurance required.
4. All-Cash Transactions: NuSpine clinics operate on cash-only basis without insurance billing, simplifying collections and ensuring immediate revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

NuSpine Franchise offers a turnkey chiropractic wellness franchise model that enables entrepreneurs to own and operate streamlined, membership-based chiropractic clinics. Franchisees receive the NuSpine brand, training, site selection, operational systems, and ongoing support to run cash-based, inventory-free clinics with only two staff members per location.

Product overview

NuSpine Franchise is a single unified franchise offering in the health and wellness industry, centered on the NuSpine Chiropractic Franchise brand. The company offers a streamlined business model for operating chiropractic clinics with membership-based recurring revenue. Core offerings include the franchise license, supported by training programs (computer-based and in-person), real estate/ site selection assistance, franchise disclosure documentation, and ongoing operational support. The model emphasizes no inventory, all-cash transactions, minimal staffing requirements (2 staff), and independent supply chain management.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Annual gross revenues of $459,928-$482,144 per clinic (2019-2020 data)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Caliber Commercial Real EstatecoreStrategic or Co-development PartnerCaliber Commercial Real Estate serves as NuSpine's master broker partner with decades of experience. They connect with local brokers to identify optimal retail locations and negotiate favorable lease terms for franchisees.
• Franchise RegistryminorGTM or Marketing PartnerFranchise Registry logo displayed on website indicating NuSpine's membership and marketing presence on franchise opportunity platforms.
• International Franchise Association (IFA)minorGTM or Marketing PartnerNuSpine is an IFA franchise member, displaying the association's logo on their marketing materials to build credibility with prospective franchisees.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• The Joint Chiropractic: The largest chiropractic franchise in the U.S. with thousands of clinics operating on a membership/walk-in model without insurance. Most directly comparable to NuSpine on unit economics, membership pricing, and franchise structure, but at materially greater scale.
• HealthSource Chiropractic: Franchised chiropractic clinic network with multi-service wellness offerings (chiropractic, rehab, nutrition). Comparable franchise model but broader service menu and longer operating history than NuSpine.
• ChiroOne Wellness Centers: Chiropractic franchise operating company-owned and franchise clinics across the Midwest with a similar patient-retention focus. Comparable in delivery model (retail-located chiropractic) but with a more regional concentration.
• 100% Chiropractic: Chiropractic franchise offering adjustments plus adjunct wellness services (massage, supplements, stretch therapy). Comparable franchise model with broader service bundling and family-focused positioning.
• AlignLife: Chiropractic and functional medicine franchise with clinics across the U.S. Comparable franchise structure, although AlignLife emphasizes clinical integration (nutrition, functional medicine) beyond pure chiropractic adjustments.
• Pure Chiropractic: Chiropractic franchise with a streamlined, membership-friendly model. Closely comparable to NuSpine on operational simplicity and patient-retention philosophy, though smaller in scale.
• The Chiropractic Place: Multi-clinic chiropractic group operating a membership-style model. Comparable on patient-retention mechanics, though primarily a corporate-owned operator rather than a franchisor.

Broad incumbents

• Restore Hyper Wellness: Multi-service wellness franchise (cryotherapy, IV therapy, hydration, chiropractic partnerships) with national footprint. Comparable as a wellness-franchise peer targeting retail locations and recurring memberships, but with a much broader service portfolio.
• Massage Heights: Membership-based massage and wellness franchise with retail-located clinics. Comparable on recurring-membership economics, franchise structure, and retail-real-estate strategy, though service category is massage rather than chiropractic.
• Hand & Stone Massage and Facial Spa: Established personal-care franchise with hundreds of retail locations operating on a membership model. Comparable franchise economics and retail-format strategy, though positioned in massage/facial rather than chiropractic care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nuspine franchise