Passage
Passage is a founder-owned product design studio founded in 2022 by former Logitech executives, designing software and connected-hardware experiences for clean technology, medical, and consumer-product clients from offices in San Francisco, Seattle, Austin, and London.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Passage does
Passage is a privately held product design studio founded in March 2022 by five former Logitech Design Executives (Curt Collinsworth, Leah Davidson, Walt Brown, Sean Raftery, and Tim Brown) and headquartered in San Francisco, with additional offices in Seattle, Austin, and London. The studio designs and develops software applications and platforms for clients in three verticals: clean technology (solar, energy storage, electric vehicles), medical technology (surgical telepresence, patient care), and consumer products (connected hardware/software experiences such as smart home appliances).
Service offerings span the full product lifecycle, including research and discovery, product strategy, interaction and UX design, UI and visual design, motion design, design system creation, and full-stack product development. Delivery is organized around three engagement models: project-based fixed-fee engagements, fractional product teams that augment client staff, and hourly rapid sprints. Notable disclosed engagements include Avail Medsystems (multi-year surgical telepresence platform redesign), Borrego/Anza Renewables (B2B solar procurement marketplace that led to a client spin-off), Meter (home battery product launch spanning brand, app, and website), Fellow (Stagg EKG Pro companion app), and Electric Outdoors (connected EV camping canopy app shipped across iOS, Android, and web in under two months on FlutterFlow).
Passage generates revenue through professional services fees and operates as a founder-owned LLC with no disclosed institutional funding, acquisitions, or M&A activity. The studio markets primarily through a public case-study portfolio on its website, LinkedIn, and Instagram, with bottom-of-funnel conversion handled via direct outreach ([email protected]). Its competitive positioning is anchored on the founders' Logitech pedigree, cross-disciplinary hardware-to-software design process, and a reusable Figma-based design system approach that compresses delivery timelines on repeat-style engagements.
Passage firmographics
Firmographics- Name
- Passage
- Legal name
- Passage Studio LLC
- Website
- https://passage.studio
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Short description
- Passage is a founder-owned product design studio founded in 2022 by former Logitech executives, designing software and connected-hardware experiences for clean technology, medical, and consumer-product clients from offices in San Francisco, Seattle, Austin, and London.
- Ownership category
- akta.pro rank
Passage industry classification
Industry- Product category
- Product Design Services
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)
Keywords
Where Passage is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Passage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Project-Based Design Services: Fixed-fee engagements for specific projects with dedicated teams delivering pre-agreed outcomes on time and budget. Covers the full spectrum from branding to mobile apps to websites.
- Fractional Product Team: Provides design experts to augment internal client teams for set fees, with resources swaying between strategy, design and development depending on client needs.
- Rapid Sprints: Hourly-rate sprint-based engagements where deliverables and compensation are agreed upon on the fly, providing flexibility for evolving requirements.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Passage product offering
Product offeringCore offering
Passage is a product design studio that designs and develops software applications and platforms for clients in clean technology, medical technology, and consumer products. Its services span research and discovery, product strategy, UX/UI design, motion design, design systems, and full-stack product development, delivered through project-based engagements, fractional product teams, and rapid sprints.
Product overview
Passage is a product design studio (not a software product company) that designs real-world software applications and platforms, bringing them to life for clients ranging from startups to enterprise companies. Its own core offering is a portfolio of design and development services — spanning research & discovery, product strategy, interaction/UX design, UI & visual design, design systems, and full-stack development — delivered via project-based, fractional team, or rapid sprint engagement models. The studio specializes in connected hardware/software experiences across three verticals: Clean Technology (solar, EV, grid management), Medical Technology (telepresence, patient care), and Consumer Products (connected home devices). Its client project portfolio includes Electric Outdoors (connected EV camping canopy with mobile app), Meter Home (home battery with brand, mobile app, and website), Fellow Stagg EKG Pro (connected coffee kettle companion app), Anza Renewables (B2B solar procurement marketplace), Avail Medsystems (medical telepresence platform), and work with Roche on patient care solutions. Passage does not maintain a single unified product platform; its work is organized around client engagements and project delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Outdoors Mobile App A connected mobile and web application for the Electric Outdoors EV camping canopy product, enabling booking, locating, check-in, control, customization, and check-out workflows across iOS, Android, and web.
- Meter Home Mobile App and Website
- Fellow Stagg EKG Pro Companion App Companion mobile application for Fellow's Stagg EKG Pro connected coffee kettle adding connectivity via temperature presets, advanced scheduling, and over-the-air firmware updates.
- Anza Renewables Marketplace Platform A B2B2C marketplace for solar and storage procurement developed for Borrego that automates planning, forecasting, and effectuating of new solar projects, helping vendors and buyers eliminate information gaps, reduce risk, and optimize net value.
- Avail Medsystems Surgical Telepresence Platform A med tech telepresence platform enabling medical professionals to connect, consult, and collaborate on surgical procedures remotely, with redesigned portal and in-call experiences across iPad, Console, and Browser.
- Passage Design Studio Services End-to-end product design and development services spanning research and discovery, product strategy, interaction and UX design, UI and visual design, motion and animation design, design system creation, and full-stack product development. Delivered via project-based, fractional product team, and rapid sprint collaboration models for clean tech, medical technology, and consumer product sectors.
Quantifiable outcome
- Published Electric Outdoors app across iOS, Android and web in less than two months
- +2 more outcomes
Companies that use Passage
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Passage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Passage partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and notable.
- Avail MedsystemscoreOngoing multi-year engagement redesigning the surgical telepresence platform experience. Passage conducted stakeholder interviews, product audits, and redesign work for both portal and in-call experiences. The partnership enables remote surgical collaboration and consultation for medical professionals worldwide.
- Electric OutdoorscorePassage serves as dedicated design partner for Electric Outdoors, working on brand identity, connected mobile app experience between app and hardware canopy, and front-end development. Electric Outdoors is on a mission to bring camping to the EV revolution in a sustainable, deployable, and affordable way. The partnership resulted in app launch across iOS, Android and web in under two months.
- FellowcoreDesign partnership for Fellow's connected Stagg EKG Kettle Pro mobile application. Passage conducted stakeholder interviews, competitor audits, user journey mapping, and designed the mobile app enabling temperature presets, advanced scheduling, and over-the-air firmware updates for the connected coffee kettle.
- Borrego / Anza RenewablescoreMulti-year partnership with Borrego to design and develop Anza, a marketplace for solar module and storage product procurement. Passage helped create the 'Solar Easy Button' - a digital product that automates planning, forecasting, and effectuating of new solar projects. The engagement led to Borrego spinning off Anza Renewables as an entirely new business.
- Meter HomecoreComplete product launch partnership for Meter's US-made home battery product. Services included brand identity design (name, logo, visual identity), UX wireframes, mobile app design using Figma and FlutterFlow, industrial design collaboration, and website development with a bespoke calculator for sizing recommendations.
- LogitechnotableHardware/software connected product design partnership with Logitech. Listed as 'Coming Soon' in portfolio, indicating an active engagement for connected consumer products.
- SamsungnotableConsumer product design partnership with Samsung. Working with companies large and small from startups to giants like Samsung on connected software experiences.
- RochenotablePatient care application design partnership with Roche to help doctors and patients manage challenges of multiple sclerosis. Listed as 'Coming Soon' indicating upcoming project.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Passage competitors and assessment
Company assessmentDirect peers
- IDEO: Pioneering product design and innovation consultancy with a similar end-to-end design + strategy model serving enterprises across consumer, health, and clean-tech categories. Closely comparable in offering breadth, enterprise client base, and design-led cross-disciplinary approach.
- Frog Design: Global design and engineering firm specializing in consumer products, connected devices, and digital experiences for enterprise clients. Directly comparable on connected hardware/software engagements and Fortune 500 client roster.
- NewDealDesign: San Francisco-based product design studio focused on connected hardware/IoT, consumer electronics, and medical devices. Highly comparable on the hardware+software connected product design positioning and Bay Area geography.
- Smart Design: Global product design consultancy with deep experience in consumer products, health, and connected devices. Comparable on enterprise client base, multi-disciplinary design-to-engineering services, and product launch support.
- Lunar (by Designit): Design and innovation firm delivering strategy, digital, and product design services across consumer, health, and sustainability categories. Comparable on cross-disciplinary model and emphasis on connected hardware/software experiences.
- fuseproject: Industrial design and branding studio with deep expertise in consumer products and connected devices. Comparable on hardware/software product launches and consumer brand-building engagements.
- Cooper: Product design and UX strategy consultancy serving enterprise software and consumer products. Comparable on the intersection of strategy, UX, and product design for enterprise clients.
- Ammunition Group: Industrial design and product development firm focused on consumer hardware and connected devices. Comparable on end-to-end design + engineering services for hardware/software products.
- Punchcut: Design studio specializing in connected products, IoT, and emerging technology experiences for enterprise clients. Highly comparable on connected hardware/software and consumer electronics focus.
Broad incumbents
- Instrument: Independent digital product and brand studio with broader digital/marketing services portfolio. Overlaps with Passage on UX/product design engagements but operates as a larger full-service agency rather than a product-design specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Passage social profiles
Digital presencePassage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Passage leadership team
Management profileNumber of profiles
Profiles5 records
Passage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Passage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Passage
What does Passage do?
Passage is a product design studio that designs and develops software applications and platforms for clients in clean technology, medical technology, and consumer products. Its services span research and discovery, product strategy, UX/UI design, motion design, design systems, and full-stack product development, delivered through project-based engagements, fractional product teams, and rapid sprints.
Is Passage a public or private company?
Passage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Passage founded?
Passage was founded in 2022.
Where is Passage based?
Passage is headquartered in San Francisco, United States, in the North America region.
How does Passage make money?
Three revenue lines are on record. Project-Based Design Services are the primary driver. The others are fractional Product Team and rapid Sprints.
Who are Passage's main competitors?
Direct peers on record are IDEO, Frog Design, NewDealDesign, Smart Design, Lunar (by Designit), fuseproject, Cooper, Ammunition Group and Punchcut. Instrument is listed as a broad incumbent.
Does Passage have an API?
No public API is recorded for Passage.
What industry is Passage in?
Passage's product category is Product Design Services. Its primary akta.pro industry code is BPAHAKAK, Building Information Modeling (BIM) & Digital Design Services. Its SIC code is 8700.