Global Poverty Project

What Global Poverty Project does

Global Poverty Project, operating as Global Citizen, is an international advocacy and mobilization nonprofit founded in 2008 and headquartered in New York with presence in 7+ cities globally (Los Angeles, Sydney, London, Berlin, Paris, Lagos, Johannesburg, Toronto, Melbourne, Stockholm, Tokyo). The organization runs a digital advocacy platform where individuals take actions — petitions, emails, video views — to earn reward points that unlock access to concerts, festivals, and experiences. Its core revenue model is a mix of corporate sponsorships (Citi, Cisco, Delta, P&G, Verizon), government partnerships, individual giving, and event production revenue.

The organization produces recurring tentpole events including the annual Global Citizen Festival, Global Citizen NOW summits, Move Afrika music tours, and most notably the FIFA World Cup 2026 Halftime Show — the latter representing a step-change in broadcast distribution for poverty and equity messaging. Its technology platform aggregates 10M+ monthly active advocates, 64.1M cumulative actions, and claims 1.3B lives impacted through campaigns, with cumulative funds mobilized for partner programs reported at $49B (though this figure describes external campaign commitments, not organizational revenue).

Global Citizen operates a vertically integrated advocacy-and-entertainment stack: a digital engagement platform, a high-profile events division, a campaign management function that interfaces with heads of state and Fortune 500 leaders, and partnership channels spanning finance, telecom, technology, and consumer goods. Recent strategic moves — including the Tokyo 2026 and Rio 2026 regional pushes, Move Afrika as a 10-year platform, the FIFA Education Fund, and a consumer products partnership with Authentic Brands Group — indicate expansion beyond the original US/Australia/Europe base into Asia-Pacific, Latin America, and Africa.

Name

Global Poverty Project

Legal name

Global Poverty Project, Inc.

Website

https://globalpovertyproject.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Global Poverty Project (Global Citizen) is an international advocacy nonprofit that operates a digital platform and produces high-profile events to mobilize corporate and government action against extreme poverty.

Ownership category

akta.pro rank

Product category

International Advocacy and Humanitarian Fundraising

NAICS

Social Advocacy Organizations (8133), Grantmaking and Giving Services (81321), Social Advocacy Organizations (81331), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300)

akta.pro primary industry

International & Local Implementing NGOs (HLAJAKAD)

akta.pro secondary industries

Education Access & Quality (International Development) (BPAGABAE), Nutrition & Food Security (Global Health) NGOs (HLAJAKAH), Community Development & Social Impact Programs (EDAIAGAA), International Development & Donor-Funded Education Programs (EDADALAB)

Keywords

• Global poverty advocacy
• Citizen engagement platform
• Policy advocacy campaigns
• Humanitarian fundraising events
• Social impact concerts

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Individual Donations: Individual citizens make donations to support the organization's advocacy work and campaigns.
2. Corporate Partnerships: Corporate partners (Citi, Cisco, Delta, P&G, Verizon, Authentic Brands Group) provide funding and support for campaigns and events in exchange for association with the Global Citizen brand and cause marketing opportunities.
3. Event Revenue: Revenue generated from events including ticket sales, broadcast rights, and merchandise. While many tickets are earned through actions, premium experiences and merchandise generate revenue.
4. Philanthropic Grants: Funding from foundations and government development assistance programs to support policy advocacy campaigns and research.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Global Poverty Project, doing business as Global Citizen, operates a digital advocacy platform (mobile app and website) that enables individuals worldwide to take actions—signing petitions, completing quizzes and challenges, sharing content—to advocate on extreme poverty, climate, health, and education issues. Users can earn rewards such as free tickets to high-profile concerts and events. The organization also produces large-scale global events, campaigns, and awards programs designed to pressure governments and corporations into making policy and financial commitments.

Product overview

Global Citizen operates as a platform-plus-program architecture centered on the Global Citizen App and Platform (core digital product), complemented by live events (Global Citizen Live, Global Citizen Festival, Global Citizen NOW), award programs (Global Citizen Prize, Waislitz Global Citizen Awards, Cisco Youth Leadership Award), and advocacy campaigns (Power Our Planet, Move Afrika, FIFA Global Citizen Education Fund). The ecosystem also includes a Rewards Program that incentivizes user engagement through free event tickets, a Research/Policy Hub publishing policy analysis, and a Shop for merchandise. The platform connects everyday activists with world leaders, corporations, and philanthropists to drive commitments valued at billions of dollars toward ending extreme poverty.

Differentiator

Problem solved

Functional benefit

Products and services

• Global Citizen App Mobile application (iOS/Android) with WhatsApp integration that lets users discover campaigns, take advocacy actions such as signing petitions, completing quizzes, and challenges, track their impact, and earn rewards including free event tickets.
• Global Citizen Platform Multilingual web-based advocacy platform enabling millions of users worldwide to take action on issues including poverty, climate change, health, and education through petitions, quizzes, challenges, and volunteering opportunities.
• Global Citizen Live Large-scale global concert events spanning multiple continents featuring celebrity performances to raise awareness and drive commitments on issues like climate, poverty, and health.
• Global Citizen Festival Annual flagship festival held in cities including New York City and Accra, Ghana, bringing together artists, world leaders, and activists to advocate for policy changes and financial commitments.
• Global Citizen NOW Thought leadership summit convening world leaders, business leaders, and cultural leaders to drive action on urgent issues including climate change, global food crisis, gender inequality, and protecting activists.
• Move Afrika Pan-African touring circuit bringing international artists to perform in African cities, designed to drive economic investment, create economic opportunity, and galvanize citizen-led advocacy campaigns across Africa.
• Power Our Planet: Live in Paris Free ticketed live event in Paris calling on world leaders to confront the climate crisis and deliver on the $100 billion climate finance promise.
• One World: Together at Home Global broadcast special produced in support of the WHO's COVID-19 Solidarity Response Fund, mobilizing $127 million in commitments for healthcare workers and pandemic relief.
• VAX LIVE: The Concert to Reunite the World Global broadcast special and vaccination campaign spotlightting health workers and advocating for vaccine equity during the COVID-19 pandemic.
• FIFA Global Citizen Education Fund Education initiative, in partnership with FIFA, that raises funds for children's education and sports programs in underserved communities worldwide.
• Global Citizen Shop Online store selling Global Citizen-branded merchandise, with proceeds supporting the organization's advocacy campaigns and movement.

Quantifiable outcome

• 64.1 million actions taken by Global Citizens
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• pgLangcoreStrategic or Co-development Partner · 6 December 2023Partner with Kendrick Lamar in launching Move Afrika, a pioneering Pan-African touring circuit. First event Move Afrika: Rwanda held December 6, 2023 in Kigali. Partnership aims to galvanize citizen-led advocacy campaigns and create economic opportunity across Africa.
• Rwanda Development BoardcoreStrategic or Co-development Partner · 6 December 2023Government partner hosting Move Afrika: Rwanda and future Move Afrika events in Kigali. Partnership includes commitment to hold Move Afrika events annually for five years, driving economic investment in entertainment and creative industries.
• PepsiCo FoundationcoreStrategic or Co-development Partner · 3 April 2023Year-long partnership focused on alleviating world hunger and promoting economic empowerment for smallholder farmers, particularly women. Includes direct farmer advocacy, storytelling series, and strategic funding to unlock outcomes for farming communities in Egypt, Mexico, South Africa, Brazil, Thailand, and Turkey. Reaffirms PepsiCo's $100 million commitment to the Zero Hunger Private Sector Pledge.
• Authentic Brands GroupcoreStrategic or Co-development Partner · 2 February 2023Four-year cross-brand, multi-year alliance for impact-focused brand activations and consumer products. Includes creation of exclusive brand mark for consumer products, marketing activations, and donation programs. Brands like Reebok, Nautica, and Eddie Bauer to participate in co-branded programs. Authentic's portfolio generates approximately $25 billion in annual retail sales.
• Ekiti State Government (Nigeria)coreStrategic or Co-development Partner · 2 February 2022Climate action partnership as part of Global Citizen Live campaign. Ekiti State committed to plant 500,000 trees by December 2022, conduct biodiversity studies, and develop forest conservation roadmap.
• Live NationcoreStrategic or Co-development Partner · 25 September 2021Event production partner for Global Citizen's major live events including Global Citizen Festival, Global Citizen Live, and FIFA World Cup Final Half-Time Show. Produces large-scale concerts and broadcasts spanning multiple continents.
• Formula 1minorGTM or Marketing Partner · 22 March 2021Global Citizen became charity partner of Formula 1's WeRaceAsOne ESG platform. Partnership focused on environmental and social initiatives within F1's broader sustainability efforts.
• Nigeria Sovereign Investment AuthoritycoreStrategic or Co-development Partner · 3 September 2020Partnership to create the Nigeria Solidarity Support Fund (NSSF), a fund for Nigerians by Nigerians to combat COVID-19 effects. Target was to raise $50 million for coronavirus relief efforts in Nigeria.
• HeadCountcoreGTM or Marketing Partner · 13 August 2020Multi-year nonpartisan partnership to mobilize voters ahead of the 2020 US election. Aimed to engage one million voters and get 50,000 young people registered. Joint Just Vote campaign combined Global Citizen's action platform with HeadCount's voter registration expertise.
• World Health Organization (WHO)coreStrategic or Co-development Partner · 6 April 2020Co-produced One World: Together at Home global broadcast special in support of the COVID-19 Solidarity Response Fund, powered by UN Foundation. Event mobilized $127 million in commitments for healthcare workers and COVID-19 relief.

Scale indicators8 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• ONE Campaign: Anti-poverty advocacy organization that mobilizes citizens and high-profile figures (Bono, Bono-co-founded) to pressure governments and corporations on global development funding. Most direct comparable in mission, advocacy model, and use of celebrity amplification.
• (RED): Cause-marketing organization partnering with major consumer brands to direct proceeds to global health programs. Closely parallels Global Citizen's corporate partnership architecture and brand-association monetization.
• Avaaz: Global online activism platform running petitions and campaigns across climate, human rights, and development. Comparable digital mobilization model with multilingual global reach.
• Change.org: Online petition and advocacy platform with a massive global user base mobilizing around social causes. Directly comparable digital-advocacy infrastructure and user-action model.
• Purpose: Campaign agency that builds advocacy and mobilization movements for NGOs and foundations. Closely aligned in designing citizen action architectures and policy campaigns.

Emerging players

• DoSomething.org: Youth-focused civic engagement and volunteering platform with a similar action-rewards model. Comparable mission and target demographic (young activists), though smaller in international scope.
• SumOfUs: Online consumer advocacy community pressuring corporations on ESG and social issues. Comparable digital mobilization model targeting corporate behavior, though with smaller scale.

Broad incumbents

• Oxfam: Large established international anti-poverty and development NGO with global campaigns and policy advocacy. Overlaps on extreme-poverty mission but operates more as direct service delivery and humanitarian response.
• UNICEF: UN agency focused on children's rights and welfare globally. Overlaps on child welfare, education access, and global health advocacy but with vastly larger institutional footprint and direct program delivery.
• Amnesty International: Global human rights advocacy organization with membership-driven campaigns. Comparable advocacy infrastructure and citizen mobilization, though mission focused on rights rather than poverty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GlblCtzn
• YouTubeyoutube.com/channel/UCg3_C7BwcV0kBlJbBFHTPJQ
• Facebookfacebook.com/GLBLCTZN
• LinkedInlinkedin.com/company/the-global-poverty-project
• Instagraminstagram.com/glblctzn
• TikToktiktok.com/@glblctzn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Global Poverty Project