shifting values e.u.
Shifting Values e.U. is a Vienna-based sole proprietorship founded in 2011 that delivers PR, communications, and campaign strategy services to environmental and animal protection NGOs, including Greenpeace, IFAW, NRDC, and OceanCare, to drive societal value change on animal and nature issues.
- Company typePrivate
- Founded2011
- HeadquartersVienna, Austria
- Headcount—
- GTM typeB2B
- OfferingServices
What shifting values e.u. does
Shifting Values e.U. is a Vienna-based sole proprietorship (Einzelunternehmen) founded in 2011 by Nicolas Entrup that delivers public relations and communications services to organizations working in animal, species, and environmental protection. The firm's mandate is to drive societal value change by designing and implementing campaigns that embed protection norms into national and international legal frameworks, political concepts, production methods, and consumer behavior. Its service mix centers on campaign strategy, messaging, political advocacy support, and navigation of international political processes, with the founder's three-decade network in marine conservation serving as the primary relationship asset.
The operating model is a founder-led consultancy with a fluid capacity model: Entrup coordinates a network of experienced campaigners and integrates passionate students for capacity and experiential learning. There is no software product, platform, or SaaS offering; the technology footprint is limited to a standard website with Google Analytics, Google Web Fonts, and social media plugins, and there are no proprietary technical assets, patents, or AI/ML components.
Commercial mechanics are professional services-style: direct client engagement with major international NGOs such as Greenpeace, IFAW, NRDC, OceanCare, Pro Wildlife, Humane World for Animals, Vier Pfoten, and foodwatch Österreich, plus the Vienna animal welfare ombudsman (Tierschutzombudsstelle Wien). Pricing is not publicly disclosed and engagement appears quote-based. The company is bootstrapped and founder-owned with no disclosed institutional investors, funding rounds, or M&A activity.
shifting values e.u. firmographics
Firmographics- Name
- shifting values e.u.
- Legal name
- Shifting Values e.U.
- Website
- https://shiftingvalues.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- Shifting Values e.U. is a Vienna-based sole proprietorship founded in 2011 that delivers PR, communications, and campaign strategy services to environmental and animal protection NGOs, including Greenpeace, IFAW, NRDC, and OceanCare, to drive societal value change on animal and nature issues.
- Ownership category
- akta.pro rank
shifting values e.u. industry classification
Industry- Product category
- Environmental PR and Campaign Consulting
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)
- akta.pro secondary industry
- Climate Policy, Governance & NDC Support (BPADALAA)
Keywords
Where shifting values e.u. is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
shifting values e.u. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- PR and Communications Consulting: Public Relations and communication services for NGOs and organizations focused on animal protection, species conservation, and environmental causes. Works on campaign strategy and implementation for value change initiatives.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
shifting values e.u. product offering
Product offeringCore offering
Shifting Values e.U. is a public relations and communications consultancy that implements campaigns and initiatives driving value change (Wertewandel) in how society treats animals, species, and nature. Founded in 2011 by Nicolas Entrup, the firm provides campaign strategy, communication consulting, and political advocacy support to environmental and animal protection organizations including OceanCare, Greenpeace, IFAW, NRDC, Pro Wildlife, and Vier Pfoten, leveraging the founder's three decades of experience in international political processes and marine conservation.
Product overview
Shifting Values e.U. is a sole proprietorship (Einzelunternehmen) operating in the field of Public Relations and Communication. Founded in 2011 by Nicolas Entrup, the company implements campaigns and initiatives focused on value change regarding animals, species, and nature protection. The company does not appear to offer a software product, platform, or SaaS offering; rather, it provides consulting and campaign services to organizations such as OceanCare, All Rise, foodwatch Österreich, Greenpeace, Humane World for Animals, IFAW, NRDC, Pro Wildlife, Tierschutzombudsstelle Wien, and Vier Pfoten.
Differentiator
Problem solved
Functional benefit
Products and services
- Campaign Strategy and Implementation Services
- Public Relations and Communications Consulting
- Political Advocacy and International Process Support
Companies that use shifting values e.u.
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
shifting values e.u. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
shifting values e.u. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- OceanCarecoreCurrent and past partner organization focused on marine protection and ocean conservation campaigns. OceanCare works on international policy, marine species protection, and ocean noise pollution.
- All RisecoreCurrent partner organization. All Rise is likely an environmental or legal advocacy organization based on the context of other partners listed.
- foodwatch ÖsterreichcoreCurrent partner focused on food safety and consumer rights advocacy in Austria. Organization works on transparency and accountability in food production and labeling.
- GreenpeacecoreMajor international environmental organization and current partner. Works on global environmental campaigns including climate, forests, oceans, and toxics.
- Humane World for AnimalscoreCurrent partner focused on animal welfare globally. Organization advocates for animal protection through policy change and public awareness.
- IFAW (International Fund for Animal Welfare)coreMajor international animal welfare organization and current partner. Works globally on animal rescue, rehabilitation, and advocacy programs.
- NRDC (Natural Resources Defense Council)coreLeading US-based environmental advocacy organization and current partner. Works on environmental protection, conservation, and policy advocacy.
- Pro WildlifecoreCurrent partner focused on wildlife protection. Organization works on combating wildlife trade, habitat protection, and species conservation.
- Tierschutzombudsstelle WiencoreOfficial animal welfare ombudsman office for Vienna, Austria. Government body focused on animal protection oversight and advocacy.
- Vier PfotencoreMajor international animal welfare organization and current partner. Operates sanctuaries and runs campaigns for animal welfare globally.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
shifting values e.u. competitors and assessment
Company assessmentBroad incumbents
- Edelman: Global communications firm with purpose, sustainability, and climate practices that advise environmental NGOs and advocacy coalitions — incumbents competing for the same NGO campaign budgets.
- APCO Worldwide: Large global PR and communications firm with a dedicated sustainability and ESG practice serving NGOs and policy clients — broader portfolio but overlapping capabilities in advocacy campaigns.
- Weber Shandwick: Global PR network including a purpose and social impact practice serving environmental and animal welfare NGOs — broader incumbent with overlapping advocacy capabilities.
- Burson (formerly BCW): Global communications agency with purpose, ESG, and public affairs practices working with international NGOs and policy clients — broader incumbent offering comparable advocacy services.
Direct peers
- Futerra: Sustainability and purpose communications agency working with NGOs, brands, and governments on environmental campaigns — directly comparable mission and client base to Shifting Values.
- Salterbaxter (now part of Teneo): Purpose-led communications consultancy specializing in sustainability, ESG, and social impact storytelling for major NGOs and corporates — direct competitor in advocacy/sustainability communications.
- Pole Star Group: Independent strategic consultancy focused on animal welfare, environmental, and social impact organizations — closely aligned client base and advocacy-focused service model.
- Purpose: Communications and campaigns agency building movements for social and environmental causes — closely comparable in campaign-strategy and advocacy services for NGOs.
- Blue State: Digital and campaigns agency working with nonprofits and advocacy organizations on behavior change campaigns — comparable campaign implementation and NGO client base.
Emerging players
- Climate Outreach: Specialist communications organization focused on public engagement with climate and environmental issues — comparable mission of driving societal value change on environmental themes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
shifting values e.u. social profiles
Digital presenceshifting values e.u. financial estimates
Financial estimateRevenue estimate
Valuation estimate
shifting values e.u. leadership team
Management profileNumber of profiles
Profiles1 record
shifting values e.u. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
shifting values e.u. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about shifting values e.u.
What does shifting values e.u. do?
Shifting Values e.U. is a public relations and communications consultancy that implements campaigns and initiatives driving value change (Wertewandel) in how society treats animals, species, and nature. Founded in 2011 by Nicolas Entrup, the firm provides campaign strategy, communication consulting, and political advocacy support to environmental and animal protection organizations including OceanCare, Greenpeace, IFAW, NRDC, Pro Wildlife, and Vier Pfoten, leveraging the founder's three decades of experience in international political processes and marine conservation.
Is shifting values e.u. a public or private company?
shifting values e.u. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was shifting values e.u. founded?
shifting values e.u. was founded in 2011.
Where is shifting values e.u. based?
shifting values e.u. is headquartered in Vienna, Austria, in the Europe region.
How does shifting values e.u. make money?
One revenue line is on record: PR and Communications Consulting.
Who are shifting values e.u.'s main competitors?
Broad incumbents on record are Edelman, APCO Worldwide, Weber Shandwick and Burson (formerly BCW). Direct peers are Futerra, Salterbaxter (now part of Teneo), Pole Star Group, Purpose and Blue State. Climate Outreach is listed as an emerging player.
Does shifting values e.u. have an API?
No public API is recorded for shifting values e.u..
What industry is shifting values e.u. in?
shifting values e.u.'s product category is Environmental PR and Campaign Consulting. Its primary akta.pro industry code is BPAGAIAJ, Advocacy, Policy & Public Awareness (Animal Welfare), with a secondary code of BPADALAA, Climate Policy, Governance & NDC Support. Its NAICS code is 5418 and its SIC code is 8742.