1852 visalia
1852 Visalia operates a single-location, three-field 5v5 indoor soccer (footy) and entertainment venue in downtown Visalia, CA, serving adults and youth (ages 2+) with leagues, training programs, recurring events, and an on-site 21+ tap room via 1852 Brew Co.
- Company typePrivate
- Founded-
- HeadquartersVisalia, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What 1852 visalia does
1852 Visalia is a privately held, single-location sports and entertainment venue operating in downtown Visalia, California (707 W Murray Ave), serving the South Valley / Central Valley community. Its core product is organized 5v5 indoor soccer — branded "footy" — played on three enclosed 80' by 50' fields surrounded by dasher boards and netting. Adult leagues operate across men's, women's, and co-ed divisions in five seasons per calendar year, with each season comprising eight games within an 8-10 week window. Youth participation is addressed through the 1852 Roots Training Program with three age-tiered courses (Acorns ages 2-3, Chipmunks ages 4-5, Mighty Oaks ages 6-7). The facility also functions as a community entertainment venue, hosting recurring live music via Grace Note Music Studio, trivia nights, and seasonal festivals (Soktoberfest, Boots and Brews, Fallfest, Night of Mischief, Cowboy Christmas), and operates a 21+ tap room through a related entity, 1852 Brew Co.
The underlying technology stack is commodity: a WordPress-based website using The Events Calendar plugin, DaySmart Recreation for self-serve online registration and membership management, and the UserWay web accessibility widget. There is no proprietary software or platform IP. The business derives revenue from five streams: $10/month recurring memberships (required for league play), $100 per-player per-season league fees, youth program tuition ($240-$320 per 8-session course), on-site tap room beverage sales through 1852 Brew Co., and a sponsorship product comprising field naming rights and tiered dasher board advertising ($2,500-$3,500 per board annually). The company also earns event-driven revenue from ticketed and attended gatherings.
Distribution is exclusively physical at the single Visalia facility, with hours of operation spanning weekday evenings and weekend days. Go-to-market is community-led and event-driven, relying on organic Instagram and Facebook presence, an email newsletter, local business sponsorships, and a recurring events calendar for awareness and acquisition. No paid advertising channels, mobile app, or third-party platform listings are disclosed. Ownership, founding date, and any external investment are not disclosed in the available source material.
1852 visalia firmographics
Firmographics- Name
- 1852 visalia
- Legal name
- 1852 Visalia
- Website
- https://1852visalia.com
- Company type
- Private
- Operating status
- Operating
- Short description
- 1852 Visalia operates a single-location, three-field 5v5 indoor soccer (footy) and entertainment venue in downtown Visalia, CA, serving adults and youth (ages 2+) with leagues, training programs, recurring events, and an on-site 21+ tap room via 1852 Brew Co.
- Ownership category
- akta.pro rank
1852 visalia industry classification
Industry- Product category
- Indoor Soccer Facility
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)
- akta.pro secondary industry
- Multi-Purpose Event Halls & Community Centers (THAHAAAI)
Keywords
Where 1852 visalia is headquartered
LocationHeadquarters
- HQ city
- Visalia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
1852 visalia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure
Revenue model
- Membership Subscriptions: Monthly membership program at $10/month providing access to facility and league play. Members receive a custom membership card with photo and player information.
- League Registration Fees: Team cost of $100 per player per season (8 games in 8-10 week window). 5 seasons per calendar year. Youth programs (Acorns, Chipmunks, Mighty Oaks) priced at $240-$320 per 8-session course.
- Tap Room / Beverage Sales: On-site tap room serving 1852 Brew Co. products. Open to adults 21+ during games and events.
- Sponsorship and Naming Rights: Naming rights sponsorships (FHCN Field, Character Counts Field, 4creeks Field) and community dasher board advertising packages generating recurring sponsorship revenue.
- Event Revenue: Revenue from ticketed or attended events including live music, trivia nights, seasonal festivals, and private bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Membership - Access to facility and league play |
| Unit Pricing | Pay-as-you-go | League Team Registration - 5v5 soccer season |
| Unit Pricing | Pay-as-you-go | Acorns Youth Program - Ages 2-3 |
| Unit Pricing | Pay-as-you-go | Chipmunks Youth Program - Ages 4-5 |
| Unit Pricing | Pay-as-you-go | Mighty Oaks Youth Program - Ages 6-7 |
| Unit Pricing | Annual | Dasher Board Sponsorships |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
1852 visalia product offering
Product offeringCore offering
1852 Visalia operates a downtown Visalia indoor sports and entertainment facility built around three enclosed 5v5 footy (soccer) fields. It runs adult recreational-to-competitive leagues, youth development classes (Acorns, Chipmunks, Mighty Oaks), a recurring event calendar of live music, trivia, and seasonal festivals, an on-site tap room for 21+ patrons through its 1852 Brew Co. partnership, and sponsorship programs (field naming rights and dasher board advertising).
Product overview
1852 Visalia is a sports and entertainment venue in downtown Visalia, CA, centered around 5v5 indoor soccer (footy). The core offerings include adult soccer leagues in men's, women's, and co-ed divisions, youth leagues, and the Roots Training Program (Acorns for ages 2-3, Chipmunks for ages 4-5, Mighty Oaks for ages 6-7). A mandatory $10/month membership program provides players with custom ID cards for field access. The venue also hosts events including live music, trivia nights, and themed celebrations. Sponsorship opportunities include field naming rights and dasher board advertising. The adjacent 1852 Brew Co. serves beverages for adult patrons during games and events.
Differentiator
Problem solved
Functional benefit
Brands
- 1852 Roots Training Program: Youth soccer development program for children ages 2-7, including Acorns (2-3 years), Chipmunks (4-5 years), and Mighty Oaks (6-7 years) classes
Products and services
- 5v5 Footy Leagues
Companies that use 1852 visalia
Customer profileSegments4 records
Ideal customer profiles3 records
1852 visalia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
1852 visalia partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Family HealthCare Network (FHCN)flagshipNaming rights sponsor for 'FHCN Field'. Family HealthCare Network is a healthcare organization supporting community health initiatives. Partnership includes field naming rights and booth space at facility events.
- Tulare County Office of Education (TCOE)flagshipNaming rights sponsor for 'Character Counts Field'. TCOE supports youth character development through sports. Partnership reinforces the CHARACTER COUNTS! program's Pursuing Victory with Honor sportsmanship message.
- 4CreeksflagshipNaming rights sponsor for '4Creeks Field'. 4Creeks is a design-build-transform construction company. Partnership supports local business community engagement.
- 1852 Brew Co.coreOn-site brewery providing tap room beverages. Related company offering craft beer at the facility for adult customers (21+) during games and events.
- Grace Note Music StudiominorProvides live music programming at the facility. Recurring weekly live music events presented by Grace Note Music Studio.
- Coca-ColaminorCorporate beverage sponsor with logo displayed on facility website.
- BMW of VisaliaminorPresenting sponsor for 1852 Fallfest event.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
1852 visalia competitors and assessment
Company assessmentDirect peers
- PickUp USA Fitness: PickUp USA Fitness operates a chain of indoor soccer and basketball pickup game facilities with integrated sports bars. Operates a near-identical business model combining small-sided sports leagues with food/beverage social experiences, making it the most direct comparable to 1852 Visalia's 'footy + brews' concept.
- Lil' Kickers: Lil' Kickers is a youth soccer development program for children ages 18 months to 9 years, structured by age-appropriate curriculum tiers. Comparable to the Roots Training Program's age-graded youth development model and target demographic.
- Toca Football: Toca Football operates a small-sided soccer training and rental facility concept with multiple U.S. locations. Comparable to 1852 Visalia in its focus on enclosed soccer fields with structured programming and is a potential comparable for expansion benchmarking.
Broad incumbents
- Soccer Shots: Soccer Shots is a national youth soccer development franchise offering programs for children ages 2-8. Directly comparable to 1852 Visalia's Roots Training Program (Acorns, Chipmunks, Mighty Oaks) in terms of age-appropriate youth soccer curriculum and pricing tiers, though Soccer Shots operates in a non-venue model.
- Topgolf: Topgolf operates sports entertainment venues combining gameplay with food, beverage, and event hosting. Comparable to 1852 Visalia's blend of sports activity with integrated hospitality and event-driven revenue, though at much larger scale and using driving range technology instead of soccer.
- Urban Air Adventure Parks: Urban Air operates a national franchise chain of indoor family entertainment venues combining active recreation with events and parties. Comparable to 1852 Visalia's community hub positioning combining physical activity, family programming, and private event bookings.
- Dave & Buster's: Dave & Buster's is a national entertainment and dining venue chain combining games and sports viewing with food and beverage. Comparable to 1852 Visalia's sports + bar + event hosting format, though at much larger scale.
- iFLY Indoor Skydiving: iFLY operates a franchise chain of indoor skydiving entertainment venues. Comparable to 1852 Visalia as a destination-based experiential sports/entertainment venue model relying on community events and repeat visitation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
1852 visalia social profiles
Digital presence1852 visalia compliance and trust
Trust signalCompliance1 record
1852 visalia financial estimates
Financial estimateRevenue estimate
Valuation estimate
1852 visalia leadership team
Management profileNumber of profiles
1852 visalia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1852 visalia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1852 visalia
What does 1852 visalia do?
1852 Visalia operates a downtown Visalia indoor sports and entertainment facility built around three enclosed 5v5 footy (soccer) fields. It runs adult recreational-to-competitive leagues, youth development classes (Acorns, Chipmunks, Mighty Oaks), a recurring event calendar of live music, trivia, and seasonal festivals, an on-site tap room for 21+ patrons through its 1852 Brew Co. partnership, and sponsorship programs (field naming rights and dasher board advertising).
Is 1852 visalia a public or private company?
1852 visalia is a private company. It is classified as unknown and is currently operating.
When was 1852 visalia founded?
1852 visalia was founded in -1.
Where is 1852 visalia based?
1852 visalia is headquartered in Visalia, United States, in the North America region.
How does 1852 visalia make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are league Registration Fees, tap Room / Beverage Sales, sponsorship and Naming Rights and event Revenue.
Who are 1852 visalia's main competitors?
Direct peers on record are PickUp USA Fitness, Lil' Kickers and Toca Football. Broad incumbents are Soccer Shots, Topgolf, Urban Air Adventure Parks, Dave & Buster's and iFLY Indoor Skydiving.
Does 1852 visalia have an API?
No public API is recorded for 1852 visalia.
What industry is 1852 visalia in?
1852 visalia's product category is Indoor Soccer Facility. Its primary akta.pro industry code is MPAKAEAH, Multi-Sport Complexes & Community Sports Parks, with a secondary code of THAHAAAI, Multi-Purpose Event Halls & Community Centers. Its NAICS code is 713940 and its SIC code is 7997.