AEO
AEO (AEO.page) is a bootstrapped India-based SaaS company selling a DNS-deployed edge platform that optimizes websites to be cited by AI answer engines (ChatGPT, Gemini, Perplexity, Claude). It serves enterprise and mid-market websites via quote-based subscriptions, with a freemium tool suite driving demo-led conversions.
- Company typePrivate
- Founded2025
- HeadquartersGurugram, India
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AEO does
AEO (AEO.page) is a privately held, bootstrapped SaaS company headquartered in India (Haryana) that sells an edge-based Agent Experience Platform (AEP) for Answer Engine Optimization (AEO). The product is DNS-deployed infrastructure that intercepts AI crawler traffic from ChatGPT, Gemini, Perplexity, Claude, and Bing Copilot, serving optimized HTML in 200-400ms with automatically injected JSON-LD schema (Article, Organization, FAQPage, HowTo, Product, LocalBusiness, MedicalOrganization, RealEstateAgent, FinancialProduct, ProfessionalService), auto-generated llms.txt files, and stripped AI-clean markup. The company was founded in 2025 by Ruhbir Singh after an 8-month solo engineering build and launched an open beta in 2026.
The business model combines a freemium top-of-funnel — six free tools (AEO Audit, Schema Generator, ROI Calculator, Crawlability Tester, LLMs.txt Generator, Readiness Quiz) requiring no signup — with a demo-led conversion to a paid Agent Experience Platform subscription on quote-based enterprise pricing. Per-agent rate limiting, page-level access pricing, and scraper-blocking controls introduce usage-based monetization. Target customer segments span ten verticals (Healthcare, Finance, Real Estate, Professional Services, Local Business, SaaS, E-commerce, B2B, Education, Travel), with YMYL verticals weighted as primary given the citation economics. Distribution is direct sales (15-minute live demo with real agent traffic data) supplemented by content marketing and the Xoogler Demo Day showcase. Revenue, funding, and paying-customer count are not publicly disclosed.
AEO firmographics
Firmographics- Name
- AEO
- Legal name
- AEO.page
- Website
- https://aeo.page
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AEO (AEO.page) is a bootstrapped India-based SaaS company selling a DNS-deployed edge platform that optimizes websites to be cited by AI answer engines (ChatGPT, Gemini, Perplexity, Claude). It serves enterprise and mid-market websites via quote-based subscriptions, with a freemium tool suite driving demo-led conversions.
- Ownership category
- akta.pro rank
AEO industry classification
Industry- Product category
- Answer Engine Optimization (AI Search Optimization Software)
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)
- akta.pro secondary industries
- Identity, Access & Secrets Management for AI Systems (IAM for agents/models) (HDAAAKAJ), Intrusion Detection & Prevention Systems (IDS/IPS) (HDAFAFAD)
Keywords
Where AEO is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
AEO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Agent Experience Platform (AEP) Subscription: Paid subscription for the Agent Experience Platform providing edge infrastructure, auto schema injection, llms.txt generation, agent tracking, rate limiting, and monetization controls. Deployed via DNS change with no source code modifications required. Revenue model is subscription-based with tiered plans.
- Free Tools (Lead Generation): Free tools including AEO Audit, Schema Generator, ROI Calculator, Readiness Quiz, Crawlability Tester, and LLMs.txt Generator are provided at no charge to attract and educate potential customers, generating qualified leads for paid platform demos and subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier — Free AEO tools for self-service audit, schema generation, ROI calculation, and readiness assessment |
| Subscription | Annual | Paid platform — Agent Experience Platform with edge infrastructure, auto schema injection, agent tracking, and monetization controls |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
AEO product offering
Product offeringCore offering
AEO provides a DNS-based edge infrastructure platform (Agent Experience Platform) that sits between websites and AI answer engines, detecting AI crawlers and serving optimized HTML with auto-injected schema markup in 200-400ms to maximize citation probability. The platform is complemented by a suite of free self-serve tools (AEO Audit, Schema Generator, ROI Calculator, Crawlability Tester, LLMs.txt Generator, Readiness Quiz) that evaluate AI search readiness. Setup is completed via a single DNS change in approximately 5 minutes with no code modifications required.
Product overview
AEO.page is an Agent Experience Platform (AEP) — a DNS-based edge infrastructure that optimizes how AI agents crawl, parse, and cite website content. The core product is the AEP (Agent Experience Platform), which is complemented by a suite of free AEO tools including the AEO Audit Tool, Schema Generator, ROI Calculator, AI Crawlability Tester, LLMs.txt Generator, Readiness Quiz, and AI Citation Tracking. The company differentiates between AXO (Agent Experience Optimization) — the engineering/infrastructure layer (the cause) — and AEO (Answer Engine Optimization) — the outcome of being cited by AI engines (the effect). The platform supports optimization across ChatGPT, Perplexity, Google Gemini, Claude, and Google AI Overviews.
Differentiator
Problem solved
Functional benefit
Products and services
- Agent Experience Platform (AEP) Edge infrastructure platform that sits between customer websites and AI answer engines (ChatGPT, Gemini, Bing Copilot, Perplexity, Claude, Meta AI). Detects AI crawlers, serves optimized HTML in 200-400ms, auto-injects JSON-LD schema markup, generates llms.txt files, and tracks citations across AI platforms. Deployed via a single DNS change with no code modifications; setup takes approximately 5 minutes.
- AEO Audit Tool Free self-serve tool that scores a website's AI search readiness across schema markup, content structure, and readiness for each major AI answer engine. Returns an infrastructure score in 30 seconds with no signup required. Targets website owners and marketers evaluating AI citation readiness.
- Schema Generator Free JSON-LD schema markup generator for Article, Organization, Product, FAQPage, HowTo, LocalBusiness, and BreadcrumbList schema types. No signup required.
- ROI Calculator Free tool to estimate the revenue impact of AI traffic based on current site metrics and AI referral potential. No signup required.
- AI Crawlability Tester Free tool to check if AI agents (GPTBot, ClaudeBot, PerplexityBot, Google-Extended) can reach and crawl a website. Tests robots.txt configuration and crawler access. No signup required.
- LLMs.txt Generator Free tool to generate an llms.txt file — an AI content policy manifest that declares which content AI models may cite. No signup required.
- AEO Readiness Quiz Free 2-minute self-assessment quiz to test agent readiness and identify optimization gaps. No signup required.
Quantifiable outcome
- 850K+ AI citations in 90 days for a mental well-being brand client (verified via Bing Webmaster Console)
- +8 more outcomes
Companies that use AEO
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles2 records
AEO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
AEO partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
AEO competitors and assessment
Company assessmentBroad incumbents
- SEMrush: SEMrush is a broad enterprise SEO and digital marketing platform with established enterprise sales relationships. As AI search becomes a board-level priority, SEMrush is well-positioned to bundle AEO features into its existing suite, threatening AEO's standalone positioning.
- Cloudflare: Cloudflare is a global edge infrastructure incumbent offering bot management, Workers, and AI crawler controls at massive scale. Its existing edge and bot-management stack could trivially absorb AEO's edge-level HTML optimization, making it the most consequential potential incumbent threat.
- Ahrefs: Ahrefs is a leading SEO platform with deep enterprise distribution and a large marketing buyer base. It has begun investing in AI search visibility features, positioning it to add AEO capabilities as a natural extension of its existing SEO tooling.
Direct peers
- Profound: Profound is a direct AEO/GEO platform competitor that helps brands track and optimize their citation presence across AI answer engines (ChatGPT, Perplexity, Claude). It targets the same enterprise marketing buyer with overlapping agent analytics, citation tracking, and optimization capabilities.
- Peec AI: Peec AI is an AI search analytics platform that helps marketing teams track brand visibility and citations across generative AI tools, competing directly with AEO's citation tracking and query analytics capabilities.
- AthenaHQ: AthenaHQ is an AI search optimization (AEO/GEO) platform that helps brands monitor and improve their visibility in LLM-driven answers. It overlaps with AEO's core value proposition of citation tracking and answer-engine optimization.
- Otterly.AI: Otterly.AI provides AI search monitoring and brand visibility analytics for ChatGPT, Perplexity, and Google AI Overviews, addressing the analytics half of AEO's proposition and competing for the same AEO-aware marketer buyer.
- Evertune: Evertune is an AI brand monitoring and analytics platform focused on how brands appear inside generative AI answers. It is a direct competitor in the emerging AEO/GEO category with overlapping positioning around citation share and brand visibility tracking.
- Goodie AI: Goodie AI is an AEO platform providing AI search optimization, citation monitoring, and brand visibility tools across generative engines. It competes head-to-head with AEO for the same enterprise and mid-market customers across similar verticals.
Emerging players
- Bluefish AI: Bluefish AI provides AI brand safety and marketing intelligence for brands operating in AI-mediated channels. It overlaps with AEO's brand-side analytics and content optimization tooling but with a brand-safety rather than pure-AEO angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AEO social profiles
Digital presenceAEO financial estimates
Financial estimateRevenue estimate
Valuation estimate
AEO leadership team
Management profileNumber of profiles
Profiles1 record
AEO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AEO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AEO
What does AEO do?
AEO provides a DNS-based edge infrastructure platform (Agent Experience Platform) that sits between websites and AI answer engines, detecting AI crawlers and serving optimized HTML with auto-injected schema markup in 200-400ms to maximize citation probability. The platform is complemented by a suite of free self-serve tools (AEO Audit, Schema Generator, ROI Calculator, Crawlability Tester, LLMs.txt Generator, Readiness Quiz) that evaluate AI search readiness. Setup is completed via a single DNS change in approximately 5 minutes with no code modifications required.
Is AEO a public or private company?
AEO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AEO founded?
AEO was founded in 2025. It employs 1 to 10 people.
Where is AEO based?
AEO is headquartered in Gurugram, India, in the Asia region.
How does AEO make money?
Two revenue lines are on record. Agent Experience Platform (AEP) Subscription is the primary driver. The others are free Tools (Lead Generation).
Who are AEO's main competitors?
Broad incumbents on record are SEMrush, Cloudflare and Ahrefs. Direct peers are Profound, Peec AI, AthenaHQ, Otterly.AI, Evertune and Goodie AI. Bluefish AI is listed as an emerging player.
Does AEO have an API?
No public API is recorded for AEO.
What industry is AEO in?
AEO's product category is Answer Engine Optimization (AI Search Optimization Software). Its primary akta.pro industry code is HDAEANAF, AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety), with a secondary code of HDAAAKAJ, Identity, Access & Secrets Management for AI Systems (IAM for agents/models). Its NAICS code is 5132 and its SIC code is 7372.