AEO

What AEO does

AEO (AEO.page) is a privately held, bootstrapped SaaS company headquartered in India (Haryana) that sells an edge-based Agent Experience Platform (AEP) for Answer Engine Optimization (AEO). The product is DNS-deployed infrastructure that intercepts AI crawler traffic from ChatGPT, Gemini, Perplexity, Claude, and Bing Copilot, serving optimized HTML in 200-400ms with automatically injected JSON-LD schema (Article, Organization, FAQPage, HowTo, Product, LocalBusiness, MedicalOrganization, RealEstateAgent, FinancialProduct, ProfessionalService), auto-generated llms.txt files, and stripped AI-clean markup. The company was founded in 2025 by Ruhbir Singh after an 8-month solo engineering build and launched an open beta in 2026.

The business model combines a freemium top-of-funnel — six free tools (AEO Audit, Schema Generator, ROI Calculator, Crawlability Tester, LLMs.txt Generator, Readiness Quiz) requiring no signup — with a demo-led conversion to a paid Agent Experience Platform subscription on quote-based enterprise pricing. Per-agent rate limiting, page-level access pricing, and scraper-blocking controls introduce usage-based monetization. Target customer segments span ten verticals (Healthcare, Finance, Real Estate, Professional Services, Local Business, SaaS, E-commerce, B2B, Education, Travel), with YMYL verticals weighted as primary given the citation economics. Distribution is direct sales (15-minute live demo with real agent traffic data) supplemented by content marketing and the Xoogler Demo Day showcase. Revenue, funding, and paying-customer count are not publicly disclosed.

Name

AEO

Legal name

AEO.page

Website

https://aeo.page

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

AEO (AEO.page) is a bootstrapped India-based SaaS company selling a DNS-deployed edge platform that optimizes websites to be cited by AI answer engines (ChatGPT, Gemini, Perplexity, Claude). It serves enterprise and mid-market websites via quote-based subscriptions, with a freemium tool suite driving demo-led conversions.

Ownership category

akta.pro rank

Product category

Answer Engine Optimization (AI Search Optimization Software)

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

akta.pro secondary industries

Identity, Access & Secrets Management for AI Systems (IAM for agents/models) (HDAAAKAJ), Intrusion Detection & Prevention Systems (IDS/IPS) (HDAFAFAD)

Keywords

• Answer engine optimization
• AI search optimization
• AI citation tracking
• Edge optimization platform
• Structured data schema

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Agent Experience Platform (AEP) Subscription: Paid subscription for the Agent Experience Platform providing edge infrastructure, auto schema injection, llms.txt generation, agent tracking, rate limiting, and monetization controls. Deployed via DNS change with no source code modifications required. Revenue model is subscription-based with tiered plans.
2. Free Tools (Lead Generation): Free tools including AEO Audit, Schema Generator, ROI Calculator, Readiness Quiz, Crawlability Tester, and LLMs.txt Generator are provided at no charge to attract and educate potential customers, generating qualified leads for paid platform demos and subscriptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

AEO provides a DNS-based edge infrastructure platform (Agent Experience Platform) that sits between websites and AI answer engines, detecting AI crawlers and serving optimized HTML with auto-injected schema markup in 200-400ms to maximize citation probability. The platform is complemented by a suite of free self-serve tools (AEO Audit, Schema Generator, ROI Calculator, Crawlability Tester, LLMs.txt Generator, Readiness Quiz) that evaluate AI search readiness. Setup is completed via a single DNS change in approximately 5 minutes with no code modifications required.

Product overview

AEO.page is an Agent Experience Platform (AEP) — a DNS-based edge infrastructure that optimizes how AI agents crawl, parse, and cite website content. The core product is the AEP (Agent Experience Platform), which is complemented by a suite of free AEO tools including the AEO Audit Tool, Schema Generator, ROI Calculator, AI Crawlability Tester, LLMs.txt Generator, Readiness Quiz, and AI Citation Tracking. The company differentiates between AXO (Agent Experience Optimization) — the engineering/infrastructure layer (the cause) — and AEO (Answer Engine Optimization) — the outcome of being cited by AI engines (the effect). The platform supports optimization across ChatGPT, Perplexity, Google Gemini, Claude, and Google AI Overviews.

Differentiator

Problem solved

Functional benefit

Products and services

• Agent Experience Platform (AEP) Edge infrastructure platform that sits between customer websites and AI answer engines (ChatGPT, Gemini, Bing Copilot, Perplexity, Claude, Meta AI). Detects AI crawlers, serves optimized HTML in 200-400ms, auto-injects JSON-LD schema markup, generates llms.txt files, and tracks citations across AI platforms. Deployed via a single DNS change with no code modifications; setup takes approximately 5 minutes.
• AEO Audit Tool Free self-serve tool that scores a website's AI search readiness across schema markup, content structure, and readiness for each major AI answer engine. Returns an infrastructure score in 30 seconds with no signup required. Targets website owners and marketers evaluating AI citation readiness.
• Schema Generator Free JSON-LD schema markup generator for Article, Organization, Product, FAQPage, HowTo, LocalBusiness, and BreadcrumbList schema types. No signup required.
• ROI Calculator Free tool to estimate the revenue impact of AI traffic based on current site metrics and AI referral potential. No signup required.
• AI Crawlability Tester Free tool to check if AI agents (GPTBot, ClaudeBot, PerplexityBot, Google-Extended) can reach and crawl a website. Tests robots.txt configuration and crawler access. No signup required.
• LLMs.txt Generator Free tool to generate an llms.txt file — an AI content policy manifest that declares which content AI models may cite. No signup required.
• AEO Readiness Quiz Free 2-minute self-assessment quiz to test agent readiness and identify optimization gaps. No signup required.

Quantifiable outcome

• 850K+ AI citations in 90 days for a mental well-being brand client (verified via Bing Webmaster Console)
• +8 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SEMrush: SEMrush is a broad enterprise SEO and digital marketing platform with established enterprise sales relationships. As AI search becomes a board-level priority, SEMrush is well-positioned to bundle AEO features into its existing suite, threatening AEO's standalone positioning.
• Cloudflare: Cloudflare is a global edge infrastructure incumbent offering bot management, Workers, and AI crawler controls at massive scale. Its existing edge and bot-management stack could trivially absorb AEO's edge-level HTML optimization, making it the most consequential potential incumbent threat.
• Ahrefs: Ahrefs is a leading SEO platform with deep enterprise distribution and a large marketing buyer base. It has begun investing in AI search visibility features, positioning it to add AEO capabilities as a natural extension of its existing SEO tooling.

Direct peers

• Profound: Profound is a direct AEO/GEO platform competitor that helps brands track and optimize their citation presence across AI answer engines (ChatGPT, Perplexity, Claude). It targets the same enterprise marketing buyer with overlapping agent analytics, citation tracking, and optimization capabilities.
• Peec AI: Peec AI is an AI search analytics platform that helps marketing teams track brand visibility and citations across generative AI tools, competing directly with AEO's citation tracking and query analytics capabilities.
• AthenaHQ: AthenaHQ is an AI search optimization (AEO/GEO) platform that helps brands monitor and improve their visibility in LLM-driven answers. It overlaps with AEO's core value proposition of citation tracking and answer-engine optimization.
• Otterly.AI: Otterly.AI provides AI search monitoring and brand visibility analytics for ChatGPT, Perplexity, and Google AI Overviews, addressing the analytics half of AEO's proposition and competing for the same AEO-aware marketer buyer.
• Evertune: Evertune is an AI brand monitoring and analytics platform focused on how brands appear inside generative AI answers. It is a direct competitor in the emerging AEO/GEO category with overlapping positioning around citation share and brand visibility tracking.
• Goodie AI: Goodie AI is an AEO platform providing AI search optimization, citation monitoring, and brand visibility tools across generative engines. It competes head-to-head with AEO for the same enterprise and mid-market customers across similar verticals.

Emerging players

• Bluefish AI: Bluefish AI provides AI brand safety and marketing intelligence for brands operating in AI-mediated channels. It overlaps with AEO's brand-side analytics and content optimization tooling but with a brand-safety rather than pure-AEO angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aeo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AEO