fort collins club

What fort collins club does

Fort Collins Club is a single full-service fitness facility located at 1307 E Prospect Road in Fort Collins, Colorado, operating under the Genesis Health Clubs umbrella since its acquisition in June 2018. The 55,000-square-foot property offers an expansive strength and cardio floor, indoor and outdoor aquatic facilities, dedicated cycle, yoga, and Pilates studios, a functional training turf area, court sports including racquetball (four courts), squash (two courts), pickleball, and seasonal outdoor sand volleyball, plus recovery amenities (hot tub, steam room, dry sauna) and a Kids Club childcare center. It serves individual fitness enthusiasts, families, active older adults, aquatics-focused members, and corporate wellness clients in the Fort Collins market. The club also offers Mighty Camp youth programming, Masters Swim, swim lessons, and weight-loss programs with GLP-1-certified personal trainers.

The business operates a direct-to-consumer membership model under Genesis Health Clubs, with four tiered subscription levels—Gold (home-club access), Premier (regional access across Genesis locations), Platinum (national access with HydroMassage, Kids Club, and Milagro Spa privileges), and Diamond (VIP concierge with complimentary personal training and spa treatments)—billed monthly. Supplemental revenue comes from personal training, Pilates studio sessions, swim lessons, youth camps, and corporate wellness partnerships with employers offering employee memberships. Marketing is executed through the Genesis website, an online signup portal, a free 3-day trial pass offer, social media, member referral, and B2B corporate wellness channels.

Genesis Health Clubs, the parent company, was founded in 1994 in Wichita, Kansas, and is described in the source material as the largest privately owned health club company in the United States. As of the most recent reporting, Genesis operates approximately 79 clubs across 13 states, with some sources citing nearly 90 locations across 14 states, supported by 400+ certified instructors delivering 5,000–7,000+ group fitness classes per week network-wide. The company has pursued an aggressive acquisition-led growth strategy, expanding into Colorado (November 2017, June 2018), New Jersey (January 2024), New York (May 2024), Arkansas and Louisiana (February 2025), and New Mexico (April 2026).

Name

fort collins club

Legal name

Fort Collins Club

Website

https://fortcollinsclub.net

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Fort Collins Club is a 55,000-square-foot full-service fitness facility in Fort Collins, Colorado, operated by Genesis Health Clubs. It offers strength, cardio, aquatics, court sports, group classes, personal training, Pilates, childcare, and recovery amenities under a four-tier membership model serving individual consumers, families, and corporate clients.

Ownership category

akta.pro rank

Product category

Health Club / Fitness Center

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYMPAKAJAA

Youth Multi-Sport Camps (General Athletics, Summer Camps)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYEDAMALAA

Multi-Activity Enrichment Camps (Academic + Arts + Sports)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

SECONDARYHSADABAB

Strength & Conditioning Bootcamps

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

Keywords

• Fitness club memberships
• Group exercise classes
• Personal training services
• Aquatics programs
• Court sports facilities

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Subscriptions: Recurring membership fees with tiered access levels (Gold, Premier, Platinum, Diamond) providing varying degrees of club access, amenities, and perks
2. Personal Training Services: Additional fee-based personal training sessions and fitness assessments
3. Program Fees: Fees for specialized programs including swim lessons, personal training, Pilates studio training, and youth camps

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fort Collins Club is a 55,000-square-foot full-service fitness facility offering expansive strength and cardio floors, indoor and outdoor aquatic facilities, courts for racquetball, handball, squash, pickleball, basketball, and seasonal sand volleyball, cycle and yoga studios, a Pilates studio, certified personal training, Kids Club childcare, youth camps, and recovery amenities including hot tub, steam room, and sauna. Members access the facility through tiered subscription memberships (Gold, Premier, Platinum, Diamond) and may purchase add-on programs such as swim lessons, personal training, Pilates training, and youth camps.

Product overview

Fort Collins Club is a full-service health and fitness club operated by Genesis Health Clubs, offering a comprehensive multi-activity fitness destination. The club features a large-format facility with expansive strength and cardio floors, indoor and outdoor pools, multiple court sports (racquetball, handball, squash, pickleball), tennis, cycle and yoga studios, Pilates studio, a dedicated functional training area with turf, Kids Club childcare, and recovery amenities including hot tub, sauna, and steam room. The product portfolio spans five membership tiers (Gold, Premier, Platinum, Diamond), group exercise classes, personal training, aquatics programs (including Masters Swim and youth lessons), youth camps (Mighty Camp), corporate wellness, and weight loss programs with GLP-1 certified trainers. The broader Genesis Health Clubs network operates 79+ clubs across 13 states, offering over 5,000 classes weekly, and provides a multi-tier membership model with regional and national access depending on the tier.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training
• Group Exercise Classes
• Pilates Studio Training
• Aquatics Programs
• Kids Club Childcare
• Mighty Camp (Youth Summer Camps)
• Tennis Programs
• Pickleball Programs
• Weight Loss Programs
• Corporate Wellness Programs
• Pool Party Packages

Quantifiable outcome

• Members who start complimentary fitness assessment program are 3x more likely to stay committed to health and fitness after one year

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Miramont Lifestyle Fitness: Direct local competitor and predecessor in the Fort Collins/Loveland market; four Miramont locations were acquired by Genesis Health Clubs in November 2017. Operates a comparable full-service fitness model with multiple amenities and is the closest analog in the same geography.
• Colorado Athletic Clubs: Premium multi-location fitness club operator in the Denver/Boulder/Fort Collins region; acquired by Genesis Health Clubs via the Wellbridge transaction in April 2026. Operates a similar premium, multi-amenity fitness club model targeting the same demographic.
• New Mexico Sports & Wellness: Premium multi-club operator in Albuquerque acquired by Genesis via the Wellbridge transaction in April 2026. Operates a near-identical full-service model (aquatics, courts, group fitness, youth programs) and is now part of the same parent network.
• Pelican Athletic Club: Louisiana-based premium athletic club (175,000 sq ft) with tennis, aquatics, spa, fitness, and youth programming; acquired by Genesis in August 2025. Closely comparable large-format, multi-amenity club model targeting similar family/premium demographics.

Broad incumbents

• Life Time Fitness: Large publicly-traded premium health club operator offering full-service amenities (pools, courts, group fitness, spa, kids programs) at scale nationally. Comparable business model with broader geographic reach and a similar premium-amenity positioning.
• Equinox: Premium/luxury fitness club operator with integrated spa, Pilates, and group fitness programming. Operates above Fort Collins Club's price point but competes for the same premium-tier consumer mindshare in tiered-membership markets.
• 24 Hour Fitness: Established mid-priced national fitness chain offering group fitness, pools, courts, and personal training. Comparable breadth of amenities and mass-market positioning, though more limited in upper-tier services like spa and youth programming.
• LA Fitness: Mid-priced national chain historically dominant in Fort Collins and other Midwestern/Mountain markets; eight LA Fitness/Esporta locations were acquired by Genesis in February 2025. Competes directly for the same value-to-premium consumer with similar amenity breadth.

Regional players

• Chuze Fitness: Value-oriented fitness club chain concentrated in the Western US. Competes primarily on price with a more limited amenity mix, but represents a credible alternative for price-sensitive members in overlapping regional markets.
• VASA Fitness: Regional value-to-mid-priced fitness operator based in the Mountain/Midwest region; two Wichita VASA locations were acquired by Genesis in May 2022. Comparable offering mix and overlapping geography with Genesis network clubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fort-collins-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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