the projection studio
The Projection Studio is a UK-based, founder-owned projection mapping specialist that designs and delivers large-scale site-specific video and sound installations onto buildings and landmarks for heritage institutions, local councils, cultural festivals, and corporate clients worldwide.
- Company typePrivate
- Founded1998
- HeadquartersLuton, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What the projection studio does
The Projection Studio (trading as ETC U.K. Ltd, company number 02939819) is a UK-based, founder-owned projection mapping specialist founded in 1998 and headquartered in Luton. Co-founders Ross Ashton (Creative Director) and Karen Monid (Sound Artist/Projection Specialist) lead the practice, which designs and delivers site-specific large-scale video projection mapping and bespoke soundscapes onto buildings, monuments, cathedrals, vehicles, and other three-dimensional surfaces for heritage, government, corporate, and sporting clients. Core service lines include Studio Consultancy, Content Design & Creation, Projection Delivery & Operations, and Community Engagement & Outreach, supported by the use of third-party mapping software (MadMapper, HeavyM) and high-lumen projection hardware.
The studio operates on a project-based professional services model with custom quote-based pricing, engaging clients directly via enterprise sales and through light-festival and cultural-event circuits. Revenue is generated through full-service projection mapping engagements (creative, content, technical delivery) and equipment supply and rental. Recent and flagship work includes the Buckingham Palace Queen's Golden Jubilee (2002), FIFA World Cup 2010 Closing Ceremony, London Olympics, York Minster Northern Lights and Phoenix installations, Durham University collaborations (Rivers of Ink, The World Machine), St Edmundsbury Cathedral's Abbey 1000, Bradford City of Culture 2025 STRIKE!, and the Boston Brilliance festival (Feb 2025). Geographic footprint spans the UK, USA, South Africa, Greece, India, Lithuania, and Malta, with long-standing partnerships with Durham University, Tricolour India, Urban Projections, and Video Architects, and an academic 'Brains Trust' supporting heritage content. No external funding, M&A, or headcount figures are disclosed.
the projection studio firmographics
Firmographics- Name
- the projection studio
- Legal name
- ETC U.K. Ltd
- Website
- https://theprojectionstudio.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Short description
- The Projection Studio is a UK-based, founder-owned projection mapping specialist that designs and delivers large-scale site-specific video and sound installations onto buildings and landmarks for heritage institutions, local councils, cultural festivals, and corporate clients worldwide.
- Ownership category
- akta.pro rank
the projection studio industry classification
Industry- Product category
- Projection Mapping Services
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Video/IMAG & LED Wall Production (MPAGAKAD)
- akta.pro secondary industries
- Lighting Design & Rental (MPAGAKAB), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
Keywords
Where the projection studio is headquartered
LocationHeadquarters
- HQ city
- Luton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
the projection studio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Projection Mapping Project Services: Full-service projection mapping engagements including creative consultation, content design and creation, technical delivery, and on-site installation and operation. Projects range from heritage site installations to corporate events and public celebrations.
- Equipment Supply and Rental: Provision of high-lumen projection equipment, technical hardware, and supporting infrastructure for projection mapping installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
the projection studio product offering
Product offeringCore offering
The Projection Studio creates projection mapping installations using video projection and sound, transforming buildings, monuments, vehicles, and other surfaces into dynamic visual experiences. Services span creative consultation, custom content design and animation, bespoke soundscape creation, and full on-site technical delivery including high-lumen projector deployment, mapping, calibration, and show operation. The studio also supplies projection equipment and technical infrastructure for hire on third-party projects.
Product overview
The Projection Studio is a projection mapping specialist offering an integrated suite of services centered on video projection and sound. The core offering is Projection Mapping Services — large-scale, site-specific video projection onto three-dimensional surfaces accompanied by bespoke soundscapes. This is supported by four interconnected service modules: Studio Consultancy (technical planning and feasibility), Content Design & Creation (custom animation and audio), Projection Delivery & Operations (equipment and on-site execution), and Community Engagement & Outreach (participatory community programmes). Sub-brand offerings include Boston Brilliance (a curated architectural projection festival concept) and active participation in the IBSIC international video mapping conference. The studio's work spans Art & Heritage, Corporate & Sport, and Community & Public Engagement project categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Projection Mapping Services Full-service projection mapping offering covering creative design, content creation, technical delivery, and on-site installation and operation. Projects include heritage site illuminations, building projections for events, vehicle and pitch mapping, and stadium spectacles, commissioned by governments, cultural institutions, and corporate clients.
Quantifiable outcome
- Over 10,000 attendees for Abbey 1000 project
- +2 more outcomes
Companies that use the projection studio
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
the projection studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
the projection studio partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered key, core and supporting.
- Video ArchitectskeyInternational collaboration with Lithuanian artists Video Architects on the DIPTYCH artwork for Boston Brilliance project, combining international creative talent with The Projection Studio's technical production expertise.
- Tricolour India Schauspiel Pvt. Ltd.keyLong-standing partnership with Indian projection mapping company, delivering collaborative projects on iconic structures and cultural landmarks. Tricolour India received AV-ICN Excellence Award for 'Innovative Projection Mapping Company of the Year' in 2025.
- Durham UniversitycoreAcademic partnership for heritage and cultural projects including Rivers of Ink (Codex Amiatinus), Northern Lights (York Minster), and collaborative research initiatives. The studio works with multiple university departments including the Centre for Medieval Studies and Ordered Universe Project.
- Urban ProjectionskeyCollaboration with UK-based projection art company Urban Projections on the STRIKE! installation for Bradford City of Culture 2025, where The Projection Studio provided technical delivery for Urban Projections' creative content.
- Durham City MethodistssupportingChurch partnership for the 'Without a Voice, They Speak' Scientists in Congregations grant project exploring illuminated manuscripts, in association with ECLAS and Durham University.
- ECLAS (Equipping Christian Leadership in an Age of Science)supportingGrant programme partnership through the John Templeton Foundation supporting arts-and-science initiatives exploring the intersection of faith, science, and heritage through projection.
- The Prince's Foundation for Children & the ArtsCollaboration on Face Britain project enabling children's artwork to be projected onto Buckingham Palace, in partnership with PhotoBox.
- Jack Morton WorldwidesupportingEvent production partner for FIFA World Cup 2010 Closing Ceremony, providing large-scale event expertise alongside The Projection Studio's projection consulting.
- VWV GroupsupportingSouth African production company for FIFA World Cup 2010 Closing Ceremony, overseeing local production logistics.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
the projection studio competitors and assessment
Company assessmentDirect peers
- Moment Factory: Montreal-based multimedia studio specializing in large-scale projection mapping and immersive experiences for civic, heritage, and event contexts. The most globally established direct competitor in architectural projection mapping.
- Urbanscreen: German projection art collective with a portfolio of architectural projection mapping on historic facades and public buildings. Closely comparable in technique, scale, and heritage-application focus.
- Jason Bruges Studio: London-based design studio creating site-specific installations and projection-based public art. UK-based and competes for the same heritage, civic, and corporate commission pipeline.
- Seeper: UK immersive technology and projection studio with a comparable mix of heritage, events, and commercial projection mapping projects. Direct overlap in UK heritage and event commissions.
- Playmid: Madrid-based creative studio focused on projection mapping for festivals, brand activations, and architectural installations. Comparable in scale and project type, serving the European festival circuit.
- Tricolour India Schauspiel: Indian projection mapping studio and named partner of The Projection Studio. Delivers comparable architectural projection mapping on cultural landmarks across South Asia, recently awarded 'Innovative Projection Mapping Company of the Year' 2025.
Emerging players
- Universal Everything: UK-based digital art and design studio creating immersive visual installations for brands and cultural venues. Adjacent creative-output category with some overlap on heritage and brand commissions.
Others
- Christie Digital Systems: Major high-lumen projector manufacturer and ecosystem enabler. The Projection Studio uses Christie-class projection hardware in its installations, making it an adjacent/partner rather than competitor.
- Panasonic Visual Solutions: Listed electronics manufacturer with a high-brightness projector line and named partner/customer of The Projection Studio for car-mapping exhibition stands. Hardware and ecosystem enabler rather than direct competitor.
- Barco: Belgian projection and visualization technology company supplying high-end projectors used in large-scale events and immersive installations. Adjacent ecosystem participant providing enabling hardware.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
the projection studio social profiles
Digital presencethe projection studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
the projection studio leadership team
Management profileNumber of profiles
Profiles2 records
the projection studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the projection studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the projection studio
What does the projection studio do?
The Projection Studio creates projection mapping installations using video projection and sound, transforming buildings, monuments, vehicles, and other surfaces into dynamic visual experiences. Services span creative consultation, custom content design and animation, bespoke soundscape creation, and full on-site technical delivery including high-lumen projector deployment, mapping, calibration, and show operation. The studio also supplies projection equipment and technical infrastructure for hire on third-party projects.
Is the projection studio a public or private company?
the projection studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was the projection studio founded?
the projection studio was founded in 1998.
Where is the projection studio based?
the projection studio is headquartered in Luton, United Kingdom, in the Europe region.
How does the projection studio make money?
Two revenue lines are on record. Projection Mapping Project Services are the primary driver. The others are equipment Supply and Rental.
Who are the projection studio's main competitors?
Direct peers on record are Moment Factory, Urbanscreen, Jason Bruges Studio, Seeper, Playmid and Tricolour India Schauspiel. Universal Everything is listed as an emerging player. Others are Christie Digital Systems, Panasonic Visual Solutions and Barco.
Does the projection studio have an API?
No public API is recorded for the projection studio.
What industry is the projection studio in?
the projection studio's product category is Projection Mapping Services. Its primary akta.pro industry code is MPAGAKAD, Video/IMAG & LED Wall Production, with a secondary code of MPAGAKAB, Lighting Design & Rental. Its NAICS code is 51219 and its SIC code is 7812.