keith fritz
- Company typePrivate
- Founded1999
- HeadquartersFerdinand, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
keith fritz firmographics
Firmographics- Name
- keith fritz
- Legal name
- Keith Fritz Fine Furniture
- Website
- https://keithfritz.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Ownership category
- akta.pro rank
keith fritz industry classification
Industry- Product category
- Custom Furniture Manufacturing
- NAICS
- Nonupholstered Wood Household Furniture Manufacturing (337122), Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
Keywords
Where keith fritz is headquartered
LocationHeadquarters
- HQ city
- Ferdinand
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
keith fritz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Custom Furniture Sales: The company generates revenue through the sale of custom handcrafted fine furniture pieces. Orders require a 50% deposit with the balance due upon completion and prior to shipping. Pricing is provided by showroom representatives with quotes valid for 60 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom furniture commission with 50% deposit |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
keith fritz product offering
Product offeringCore offering
Keith Fritz Fine Furniture designs and handcrafts custom-made-to-order dining tables, casegoods (desks, nightstands, cabinets), and decorative mirrors using rare woods and proprietary finishing techniques. Customers work with showroom representatives to commission bespoke pieces with AutoCAD sign-off drawings, with over 100 wood finishes and surface treatments available. The company has produced signature dining tables for clients including former Presidents and leaders of industry since 1999.
Product overview
Keith Fritz Fine Furniture is a custom furniture manufacturer offering handcrafted tables, casegoods (desks, nightstands, cabinets), and mirrors. The product line is organized across Tables (Dining, Occasional, Coffee, Console, Specialty), Casegoods (Cabinet, Desk, Nightstand), and Mirrors. The company also offers a wide range of over 100 wood finishes and two named collections: Brown Davis and Sculpted. All products are made to order with a custom commissioning process, using the finest and rarest woods with lacquer protective coatings. The company has operated since 1999 and serves clients including former Presidents, selling through showroom representatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Dining Tables Custom-crafted signature dining tables built to order, available in round, rectangular, racetrack, and other shapes with customizable sizes, leaves, wood finishes, and design details. The company provides AutoCAD sign-off drawings and seating charts before production.
- Occasional Tables Custom occasional tables including coffee tables and console tables offered alongside dining tables in the tables category.
- Nightstands Custom bedside tables offered in multiple designs including Regent Nightstand, Barry, Biedermeier, Biscayne, David, Raleigh, Ritz Nightstand, and Sabre.
- Desks Custom writing and workspace desks offered in designs including Allen, Anthony, Auburn, Cayman, Chow, Crescent, Mitchell, Park Avenue, Patterson, Picnic, Stratus, Tiburon, and Venture.
- Cabinets and Casegoods Custom storage furniture including cabinets and buffets, with designs such as the Precision Prism cabinet and Biedermeier Case.
- Mirrors Custom decorative mirrors offered in designs including Allen, American Star, Ball and Faceted Spike, Ball and Spike, Franklin, Greek Key, Ocean Drive, Ribbed Trefoil, Solitaire, String of Pearls, and Trefoil variants.
- Custom Furniture Commissioning Service Bespoke furniture design and manufacturing service where clients work with Keith Fritz to design custom pieces, receive AutoCAD drawings for approval, and have furniture handcrafted to their specifications. Drafting and design services available at $100 per hour.
- Wood Finishes Library Over 100 finish options spanning natural woods (Walnut, Cherry, Oak, Mahogany, Ebony, Rosewood, Zebrawood, Ziricote, and other exotic species) and applied finishes (painted, ebonized, cerused, hand-planed, sandblasted), plus surface treatments including Smooth, Planed, Blasted, Colored, and Carved & Glazed.
- Brown Davis Collection Named furniture collection including pieces such as the Precision Prism cabinet, offered in finishes such as Warm Stone Primavera.
- Sculpted Collection Named furniture collection featuring sculpted design elements, included under the Collections category.
- Ramsey Dining Table Signature dining table available in multiple variants (Ramsey 1, Ramsey 2, Ramsey 5, Ramsey Game 1), offered in finishes including Santos Rosewood. The Ramsey 1 can combine three tables to reach 144 inches or 163.875 inches with ends extended.
- Regent Nightstand Luxury nightstand defined by striking walnut crotch veneer framed in genuine Macassar ebony, balancing material richness, disciplined geometry, and quiet sophistication.
- Precision Prism Cabinet Cabinet from the Brown Davis collection, featuring Warm Stone Primavera finish, with tapered legs and architectural form.
- Allen Desk Writing desk design offered in the desks category, featured on the homepage alongside the Precision Prism Cabinet.
Quantifiable outcome
- Furniture pieces designed to last for generations and become family antiques
- +1 more outcomes
Companies that use keith fritz
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
keith fritz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
keith fritz partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
keith fritz competitors and assessment
Company assessmentDirect peers
- Baker Furniture: Heritage maker of high-end residential casegoods, dining tables, and bedroom furniture sold through designer and showroom channels — the closest category analog to Keith Fritz's signature dining tables and casegoods.
- Hickory Chair: Custom and semi-custom upscale upholstery and casegoods maker serving the interior design trade through showrooms, directly comparable in customer base and bespoke commissioning model.
- Century Furniture: Premium residential furniture manufacturer with extensive casegoods and dining collections sold through designer showrooms, mirroring Keith Fritz's distribution through the design trade.
- Henredon: Long-established luxury residential casegoods and dining furniture brand sold via designer showrooms, comparable in product mix and prestige positioning.
- EJ Victor: Boutique luxury casegoods maker focused on custom finishes and designer-specified furniture, closely aligned with Keith Fritz's custom commissioning and finish-driven differentiation.
- Jonathan Charles Fine Furniture: Bespoke and reproduction-style luxury casegoods and dining furniture with a deep custom finish library, directly comparable to Keith Fritz's heirloom positioning and finish breadth.
- Christopher Peacock: Bespoke luxury furniture and cabinetry maker serving high-net-worth residential clients via showrooms, comparable in custom artisan model and UHNW customer base.
Broad incumbents
- Drexel Heritage: Established heritage residential casegoods and dining brand with broader mass-premium distribution, overlapping with Keith Fritz in dining and casegoods but at a wider price and volume footprint.
- Roche Bobois: International luxury furniture retailer/manufacturer with designer-led showrooms; comparable in showroom-based luxury distribution though operating at much broader scale and global footprint.
- Restoration Hardware (RH): Mass-luxury home furnishings brand selling upscale casegoods, dining, and mirrors through galleries; competes for the same high-end residential and designer customer but at vastly greater scale and with a standardized catalog model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
keith fritz social profiles
Digital presencekeith fritz financial estimates
Financial estimateRevenue estimate
Valuation estimate
keith fritz leadership team
Management profileNumber of profiles
Profiles1 record
keith fritz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
keith fritz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about keith fritz
What does keith fritz do?
Keith Fritz Fine Furniture designs and handcrafts custom-made-to-order dining tables, casegoods (desks, nightstands, cabinets), and decorative mirrors using rare woods and proprietary finishing techniques. Customers work with showroom representatives to commission bespoke pieces with AutoCAD sign-off drawings, with over 100 wood finishes and surface treatments available. The company has produced signature dining tables for clients including former Presidents and leaders of industry since 1999.
Is keith fritz a public or private company?
keith fritz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was keith fritz founded?
keith fritz was founded in 1999.
Where is keith fritz based?
keith fritz is headquartered in Ferdinand, United States, in the North America region.
How does keith fritz make money?
One revenue line is on record: custom Furniture Sales.
Who are keith fritz's main competitors?
Direct peers on record are Baker Furniture, Hickory Chair, Century Furniture, Henredon, EJ Victor, Jonathan Charles Fine Furniture and Christopher Peacock. Broad incumbents are Drexel Heritage, Roche Bobois and Restoration Hardware (RH).
Does keith fritz have an API?
No public API is recorded for keith fritz.
What industry is keith fritz in?
keith fritz's product category is Custom Furniture Manufacturing. Its primary akta.pro industry code is CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards). Its NAICS code is 337122 and its SIC code is 2510.