we are cube
We Are Cube³ is the User Experience Studio of Puzzle ITC, a boutique B2B UX consulting firm in Bern, Switzerland, founded in 2012. It delivers UX consulting, innovation, and design services to Swiss enterprise and government clients including SBB, Migros, Swiss Post, and Partners Group.
- Company typePrivate
- Founded2012
- HeadquartersBern, Switzerland
- Headcount—
- GTM typeB2B
- OfferingServices
What we are cube does
We Are Cube³ (legal name: we are cube³) is the User Experience Studio of Puzzle ITC, headquartered at Belpstrasse 37, CH-3007 Bern, Switzerland. Founded in 2012 as a branded spin-off of Puzzle ITC's internal UX practice (which originated in 2008 under founder Pascal Geronimi), the firm operates as a boutique B2B professional services studio providing UX consulting, innovation, and design services. It serves Swiss enterprise and government clients across transportation, insurance, healthcare, retail, government, and financial services — including SBB, BLS, Migros, Swiss Post, Swiss Life, Die Mobiliar, EGK Gesundheitskasse, Kanton Bern, the Swiss Confederation, and Partners Group.
The studio's offerings are organized around three core services: Projektbegleitung (Project Accompaniment) for improving existing user experiences with established methods; Innovation for developing client visions into concrete concepts and products; and Verstärkung (Team Reinforcement) for developing client employees and teams. Notable project deliverables include the SwissPass Design System (a comprehensive UI component library for the SwissPass ecosystem, migrated to Figma in 2022), the J-Bend mobile application for sheet metal processing (Best of Swiss Apps Award 2014), and Postidea Mobile for Swiss Post's idea management system (integrated via Qmarkets). The studio employs approximately seven UX consultants, designers, and engineering leads and explicitly caps concurrent projects at four to maintain delivery quality.
The business model is project-based professional services revenue generated through direct client engagement, primarily in the Swiss/DACH market. Pricing is quote-driven and not publicly disclosed. Marketing relies on a content-driven approach via a blog on UX topics, active participation in international UX conferences (UX Nordic, UX Rotterdam, OFFF Barcelona, UX London), and community involvement in Swiss UX events (UX Switzerland, UX Camp Switzerland, World IA Day),. The firm has no external funding and no independent ownership structure, functioning as the dedicated UX brand of its strategic parent Puzzle ITC.
we are cube firmographics
Firmographics- Name
- we are cube
- Legal name
- we are cube³
- Website
- https://wearecube.ch
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- We Are Cube³ is the User Experience Studio of Puzzle ITC, a boutique B2B UX consulting firm in Bern, Switzerland, founded in 2012. It delivers UX consulting, innovation, and design services to Swiss enterprise and government clients including SBB, Migros, Swiss Post, and Partners Group.
- Ownership category
- akta.pro rank
we are cube industry classification
Industry- Product category
- UX Design and Consulting Services
- NAICS
- Management Consulting Services (54161), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industries
- UI/UX Engineering & Front-End Modernization (BPAEAFAH), Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM), Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where we are cube is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
we are cube business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- UX/UI Design Consulting Services: Professional services revenue generated through UX consulting engagements, design projects, and strategy work for enterprise clients across various industries including government, transportation, healthcare, and finance sectors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
we are cube product offering
Product offeringCore offering
we are cube³ delivers user experience (UX) and user interface (UI) design consulting services to enterprise and government clients. The studio provides innovation consulting, project accompaniment (improving existing digital solutions with proven UX methods), and team reinforcement services. Engagements cover UX research, information architecture, prototyping, visual design, front-end development, and usability testing for B2C, B2B, and internal specialist applications.
Product overview
we are cube³ is a UX Studio (User Experience Studio) owned by Puzzle ITC, based in Bern, Switzerland. The company offers a portfolio of three core service offerings: Projektbegleitung (Project Accompaniment) for improving user experiences with proven methods, Innovation for developing client visions into concepts and products, and Verstärkung (Team Reinforcement) for developing employees and teams. These services are delivered through consulting engagements in UX/UI design, usability, information architecture, prototyping, and user research. Notable project deliverables include Postidea Mobile (a mobile web app for Swiss Post's idea management system integrated via Qmarkets JSON interface), the SwissPass Design System (comprehensive UI component library migrated to Figma in 2022), and J-Bend (award-winning mobile application for sheet metal processing). The studio serves clients across various sectors including public transport, healthcare, government, and fintech.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Best of Swiss Apps Award 2014 for J-Bend mobile application
- +1 more outcomes
Companies that use we are cube
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles1 record
we are cube technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
we are cube partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Puzzle ITCcorewe are cube³ is the User Experience Studio of Puzzle ITC. The relationship began in 2008 when Pascal Geronimi recognized the importance of UX/UI focus in specialist applications and began establishing the discipline at Puzzle. In 2012, we are cube³ was founded as a UX studio with its own brand under Puzzle ITC.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
we are cube competitors and assessment
Company assessmentEmerging players
- Ustwo Studios: Global digital product studio with UX, design, and engineering capabilities for enterprise and consumer clients. Comparable as a design-led boutique serving complex product engagements, though broader in geographic scope.
Direct peers
- Zeix: Zurich-based Swiss UX agency offering user-centered design, research, and strategy services to enterprise and government clients. Most directly comparable peer given shared Swiss focus, UX consulting model, and similar public-sector client base.
- Futurice: Nordic design and technology consultancy with strong UX, service design, and digital product practices. Comparable as a design-led consultancy serving enterprise and public-sector clients with co-creation methodologies.
- Ergosign: German UX design agency with deep enterprise and industrial UX expertise, including UX consulting, design systems, and user research. Comparable in offering structure, especially around enterprise UX and complex application design.
- Liip: Swiss digital agency specializing in UX design, web development, and digital transformation across Swiss enterprises. Comparable because of overlapping Swiss enterprise/government clientele and combined UX + engineering delivery model.
Regional players
- Smartbridge AG: Swiss IT and digital services firm offering UX, software development, and consulting to Swiss enterprises. Comparable as a fellow Swiss-headquartered provider of UX within a broader IT services portfolio.
- Noser Engineering AG: Swiss IT services and engineering firm with UX design capabilities alongside software development. Comparable as a Switzerland-based IT services competitor where UX and engineering are jointly delivered.
Broad incumbents
- IDEO: Global design and innovation consultancy with broad human-centered design, service design, and digital product capabilities. Comparable in innovation consulting and design methodology but operates at materially larger scale.
- Netlight: Nordic-rooted management and digital consultancy serving large enterprises with strategy, technology, and design work. Comparable in offering enterprise UX/design consulting as part of broader transformation engagements.
- Thoughtworks: Global technology consultancy that integrates UX design, strategy, and software delivery. Comparable as a tech-led consultancy where UX is one part of larger digital transformation mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
we are cube social profiles
Digital presencewe are cube financial estimates
Financial estimateRevenue estimate
Valuation estimate
we are cube leadership team
Management profileNumber of profiles
Profiles7 records
we are cube funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
we are cube M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about we are cube
What does we are cube do?
we are cube³ delivers user experience (UX) and user interface (UI) design consulting services to enterprise and government clients. The studio provides innovation consulting, project accompaniment (improving existing digital solutions with proven UX methods), and team reinforcement services. Engagements cover UX research, information architecture, prototyping, visual design, front-end development, and usability testing for B2C, B2B, and internal specialist applications.
Is we are cube a public or private company?
we are cube is a private company. It is classified as corporate owned and is currently operating.
When was we are cube founded?
we are cube was founded in 2012.
Where is we are cube based?
we are cube is headquartered in Bern, Switzerland, in the Europe region.
How does we are cube make money?
One revenue line is on record: UX/UI Design Consulting Services.
Who are we are cube's main competitors?
Ustwo Studios is listed as an emerging player. Direct peers are Zeix, Futurice, Ergosign and Liip. Regional players are Smartbridge AG and Noser Engineering AG. Broad incumbents are IDEO, Netlight and Thoughtworks.
Does we are cube have an API?
No public API is recorded for we are cube.
What industry is we are cube in?
we are cube's product category is UX Design and Consulting Services. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of BPAEAFAH, UI/UX Engineering & Front-End Modernization. Its NAICS code is 54161 and its SIC code is 8742.