Name

airfilterbuy

Legal name

Filterbuy, Inc.

Website

https://airfilterbuy.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

HVAC Air Filters

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)

SIC

Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting) (CRAIADAI)

akta.pro secondary industry

Replacement Filter Cartridges & Consumables (CRAJAJAH)

Keywords

• HVAC air filters
• Furnace replacement filters
• MERV rated filters
• Custom air filters
• Filter subscription delivery

Headquarters

HQ city

Talladega

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of air filters at competitive prices with bulk discounts of up to 70% off when buying packs. Includes standard, superior, and optimal MERV-rated filters.
2. Subscription/Auto-Delivery: Recurring subscription model offering automatic filter delivery at scheduled intervals with 5% discount on every order. Customers can edit, skip, or cancel anytime.
3. Business Accounts: Dedicated business account program for commercial customers needing regular filter replacements for multiple properties or commercial HVAC systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Filterbuy sells American-made replacement HVAC and furnace air filters directly to consumers through its e-commerce website. Its product portfolio centers on pleated filters in MERV 8 (Standard), MERV 11 (Superior), and MERV 13 (Optimal) ratings, plus carbon odor-eliminator filters, custom-sized filters, and adjacent filtration products for mini split, vehicle cabin, and whole-house systems. The business generates revenue from one-time purchases, bulk discounts of up to 70%, and a subscription auto-delivery service offering a 5% discount.

Product overview

Filterbuy is an American-made e-commerce platform specializing in HVAC and furnace air filters. The product portfolio centers on pleated air filters available in three MERV rating tiers (MERV 8 Standard, MERV 11 Superior, and MERV 13 Optimal) plus Odor Eliminator carbon filters. The company offers filters in multiple thicknesses (1", 2", 4", 5") across hundreds of standard sizes, plus custom-size manufacturing. Adjacent products include Mini Split Systems, Auto Cabin Air Filters, Accordion Filters, Air Cleaner Filters, and Rigid Cell Filters. A subscription service (Air Filter Subscription) provides recurring delivery with 5% discount. The company also offers a Business Accounts program for commercial customers. All products emphasize American manufacturing with fast, free shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• MERV 8 Air Filters Standard-rated pleated air filters with MERV 8 rating providing basic residential filtration for dust, pollen, and larger airborne particles; designed for residential HVAC systems.
• MERV 11 Air Filters Superior-rated pleated air filters with MERV 11 rating offering enhanced filtration capturing mold spores, fine dust, and pet dander for residential HVAC systems.
• MERV 13 Air Filters Optimal-rated pleated air filters with MERV 13 rating providing superior filtration capturing bacteria, smoke particles, and fine allergens for residential HVAC systems.
• Odor Eliminator Air Filters Carbon-activated air filters designed to remove odors, smoke, and volatile organic compounds (VOCs) from indoor air in addition to particulate filtration.
• Custom Air Filters Custom-sized air filters manufactured to fit non-standard HVAC system dimensions when standard sizes are not available.
• Air Filter Subscription Recurring delivery service allowing customers to receive replacement filters on a scheduled basis with a 5% discount; customers can edit, skip, or cancel anytime.
• Mini Split Systems Mini split air conditioning systems with filtration capabilities for residential and commercial applications without central HVAC.
• Auto Cabin Air Filters Replacement air filters designed for vehicle HVAC systems to filter cabin air.
• Accordion Filters Expandable pleated air filters designed for HVAC systems requiring accordion-style filtration.
• Air Cleaner Filters Replacement filters specifically designed for standalone air cleaner units.
• Rigid Cell Filters High-durability rigid cell air filters designed for commercial and heavy-duty residential HVAC applications.
• Whole House Air Filters Large-capacity filtration systems designed to filter air for entire residential properties through central HVAC systems.
• Business Accounts Dedicated business account program offering commercial customers bulk ordering and specialized pricing for air filtration products across multiple properties.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor.

• HoneywellminorOthersFilterbuy manufactures air filters compatible with Honeywell HVAC systems and brand-compatible products. The filters are designed to fit Honeywell systems with perfect fit guaranteed.
• CarrierminorOthersAir filter products compatible with Carrier brand HVAC systems, ensuring proper fit and filtration performance.
• LennoxminorOthersReplacement filters designed to fit Lennox HVAC systems with guaranteed compatibility.
• TraneminorOthersBrand-compatible air filters for Trane HVAC systems ensuring proper fit and filtration.
• GoodmanminorOthersReplacement air filters compatible with Goodman brand HVAC systems.
• BryantminorOthersAir filters designed to fit Bryant HVAC systems with perfect fit guaranteed.
• AprilaireminorOthersCompatible air filters for Aprilaire HVAC systems and air purifiers.
• Trion Air BearminorOthersReplacement filters compatible with Trion Air Bear air filtration products.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FilterEasy: FilterEasy pioneered the DTC subscription air filter delivery model. Closest direct competitor to Filterbuy's auto-delivery subscription offering and historically comparable in target customer and category, though its market position has fluctuated following ownership changes.
• Filtrete (3M): Filtrete is the leading branded HVAC air filter brand sold across retail and online channels. Direct competitor to Filterbuy in the pleated MERV-rated filter category serving the same residential customers with similar product positioning.
• Nordic Pure: Nordic Pure is a long-standing DTC and wholesale supplier of pleated MERV-rated HVAC air filters, offering a comparable product range (MERV 8-13, multiple sizes, custom sizing) to Filterbuy across similar residential and small commercial customer segments.
• Aerostar: Aerostar sells pleated MERV-rated air filters direct to consumers through major online marketplaces and its own storefront, competing head-to-head with Filterbuy on size breadth, MERV rating tiers, and subscription-style bulk purchasing.
• K&N Engineering: K&N Engineering is a major DTC and retail brand of replacement air filters (including washable/reusable filters) with strong automotive and HVAC exposure. Comparable to Filterbuy as a brand-led filter retailer targeting DIY consumers and small commercial buyers.

Broad incumbents

• Trion (Honeywell): Trion (now part of Honeywell) manufactures commercial and industrial air cleaners and replacement filters, including the Air Bear line that Filterbuy explicitly supports. Competitor in commercial-grade filtration and adjacent to Filterbuy's business accounts segment.
• Amazon (HVAC Filters Category): Amazon is the largest online marketplace for HVAC replacement filters, aggregating third-party sellers (Filtrete, Honeywell, Aerostar, Nordic Pure, etc.) with Prime shipping. As a marketplace and substitute channel, Amazon is the dominant share-of-voice competitor to Filterbuy's DTC e-commerce model.
• Honeywell Home (Resideo): Honeywell sells OEM-branded replacement air filters through retail and online channels as part of its broader HVAC controls and indoor air quality portfolio. As an HVAC OEM that Filterbuy explicitly brands-compatible with, Honeywell is both a partner and direct competitive threat.
• AprilAire: AprilAire is a leading manufacturer of whole-house air purification systems and replacement filters, with strong HVAC contractor and DIY distribution. Comparable to Filterbuy in the residential air filtration category and listed among Filterbuy's brand-compatibility partners.
• Home Depot (HVAC Filters): Home Depot is a leading big-box retailer of HVAC filters and HVAC parts, providing immediate in-store pickup and contractor-channel demand. Competes with Filterbuy for residential and small commercial filter buyers who prefer physical retail or contractor procurement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/filterbuy
• Instagraminstagram.com/filterbuy
• TikToktiktok.com/@filterbuy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about airfilterbuy