ms jo's petite sweets

What ms jo's petite sweets does

Ms. Jo's Petite Sweets is a privately held, woman-owned and veteran-owned artisan bakery headquartered in Alexandria, Virginia, founded in 2016 by Chef Erinn S. Roth and named in tribute to her late mother. The company produces small-batch, made-from-scratch Southern-inspired desserts with French influence, including Swiss meringue buttercream cakes, French macarons, whiskey-flavored chocolate cakes, brownie gift boxes, chocolate-covered strawberries, and truffle assortments. Operations are structured around a direct-to-consumer e-commerce model, with baked-on-demand products shipped within the continental United States and local pickup/delivery available in the Washington DC/Maryland/Virginia (DMV) metropolitan area.

The revenue model is concentrated in three streams: (1) per-unit online product sales with price points ranging from $30 for chocolate-covered strawberries to $60 for the ultimate gift box, (2) corporate and private event catering for conventions, trade shows, and food festivals (currently listed as "Coming Soon"), and (3) digital gift cards sold in $10–$100 denominations. The technology stack is lightweight and consumer-facing: a WordPress e-commerce storefront at petitesweetsbymsjo.com with Stripe payment processing, SSL encryption, and a separate catering site at cateringbymsjo.com launched in 2020 during the COVID-19 pivot. Distribution is exclusively owned-direct via the company website, with no third-party marketplace or wholesale channel disclosed.

Customer segments are split between individual consumers purchasing for personal celebrations and gifting, corporate/event clients requiring catering, and private event clients seeking custom desserts. The company is bootstrapped (LLC, no outside equity), operates without disclosed employees beyond the founder-chef, and has no headcount or revenue figures available in the public record. Notable partnerships include a 2019 marketing alliance with Loudoun United Football Club and a 2018 fellowship with Dog Tag Bakery at Georgetown University. The company earned First Place at the MetroCooking DC Gingerbread House Competition in 2018 and was featured on WUSA9 Great Day Washington.

Name

ms jo's petite sweets

Legal name

Ms. Jo's Petite Sweets, LLC

Website

https://petitesweetsbymsjo.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Ms. Jo's Petite Sweets is a woman-owned, veteran-owned artisan bakery in Alexandria, Virginia that produces small-batch Southern-inspired desserts with French influence and sells them direct-to-consumer online, shipping within the continental United States while offering local pickup and delivery in the DMV area.

Ownership category

akta.pro rank

Product category

Artisan Bakery & Specialty Desserts

NAICS

Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)

akta.pro secondary industries

Patisseries & Dessert Boutiques (CRAHAGAB), Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Artisan bakery products
• Small-batch desserts
• Custom celebration cakes
• French-influenced pastries
• Corporate catering services

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Product Sales: E-commerce sales of baked goods including cakes, brownies, truffles, macarons, and chocolate-covered strawberries shipped within the continental United States. All products are baked on demand.
2. Corporate Catering: Heavy and light hors d'oeuvres tables for corporate and private catering at national conventions, trade shows, wine and food festivals, and private/corporate functions.
3. Gift Cards: Digital gift cards sold in denominations of $10, $25, $50, and $100, delivered via email to recipients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ms. Jo's Petite Sweets is a small-batch, made-from-scratch artisan bakery that produces Southern-inspired desserts with French influence. The company sells cakes, brownies, truffles, macarons, and chocolate-covered strawberries directly to consumers via its own e-commerce website with shipping within the continental United States, plus local pickup and delivery in the DMV area. It also offers corporate and private event catering including hors d'oeuvres tables for conventions, trade shows, and festivals.

Product overview

Ms. Jo's Petite Sweets is a small-batch artisan bakery offering Southern-inspired desserts with French influence. The product portfolio consists of three main categories: Brownie Gift Boxes (Turtle Brownies, Red Velvet Brownies, White Chocolate Chip Macadamia Nut Blondie Brownies) priced at $55 each; Valentine's Day Gift Packages including Chocolate Covered Strawberries ($30), Drunken Chocolate Cake ($40), Truffles & Macarons ($35), and Vanilla Cake with Strawberry Filling ($40); and Ultimate Gift Boxes ($60) combining all brownie varieties. The company also offers Gift Cards ($10-$100 denominations) and Catering Services for corporate and private events. Most products are baked on demand and shipped within 1-2 business days, with some items restricted to local pickup/delivery only.

Differentiator

Problem solved

Functional benefit

Products and services

• Vanilla Cake with Strawberry Filling Six-inch layer vanilla cake with strawberry filling, covered in vanilla Swiss meringue buttercream frosting and topped with white chocolate French macarons. Priced at $40 per cake; local pickup/delivery only. Targeted at individual consumers seeking premium celebration cakes.
• Drunken Chocolate Cake Six-inch whiskey-flavored chocolate layer cake filled with whiskey-flavored chocolate ganache, covered in whiskey-flavored chocolate frosting, and topped with dark chocolate covered strawberries. Priced at $40 per cake; local pickup/delivery only. Targeted at adult consumers seeking premium celebration cakes.
• Chocolate Covered Strawberries One assorted dozen of white and dark chocolate-covered strawberries rolled in toasted coconut, almonds, and chocolate pieces. Priced at $30 per dozen; local pickup/delivery only. Targeted at gift buyers and individual consumers.
• Truffles & Macarons Box of six assorted truffles and six macarons in white chocolate, Bailey's, and milk chocolate flavors. Priced at $35 per box; local pickup/delivery only. Targeted at gift buyers.
• Turtle Brownies Rich and fudgy chocolate brownies with creamy caramel and roasted pecans, part of the Brownie Gift Box collection. Each gift box contains nine Turtle brownies. Shipped nationwide within 1-2 business days.
• Red Velvet Brownies Moist and decadent red velvet brownies frosted with white chocolate Swiss meringue buttercream. Gift box of nine brownies weighing approximately 2 lbs. Shipped nationwide.
• White Chocolate Chip Macadamia Nut Blondie Brownies Buttery blondie with white chocolate and macadamia nuts, combining brownie and cookie characteristics. Gift box of nine blondies. Shipped nationwide.
• The Ultimate Brownie Gift Box Comprehensive gift box containing all three brownie flavors — Turtle, Red Velvet, and White Chocolate Chip Macadamia Nut Blondies — with three brownies per flavor, weighing approximately 5 lbs. Priced at $60 per box; includes fudge gift boxes (3 flavors, 8 pieces) and cookie gift boxes (3 flavors, 6 cookies). Shipped nationwide.
• Gift Card Digital gift cards available in denominations of $10, $25, $50, or $100. Purchasers can specify recipient email, sender name, and an optional message. Recipients receive the gift card via email with a direct link to redeem on the website.
• Catering Services Corporate and private catering services offering heavy and light hors d'oeuvres tables. The company has catered at national conventions, trade shows, wine and food festivals, and private/corporate functions. Targeted at event planners, corporate buyers, and festival organizers.

Quantifiable outcome

• First Place in MetroCooking Gingerbread House competition (2018)

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Loudoun United Football ClubminorGTM or Marketing Partner · 1 January 2019In 2019, Ms. Jo's Petite Sweets partnered with Loudoun United Football Club for its inaugural season at its new stadium. The partnership introduced Ms. Jo's petite sweets to Loudoun County customers through the sports venue.
• Dog Tag BakerycoreStrategic or Co-development Partner · 1 January 2018Erinn Roth joined Dog Tag Bakery's veteran baking program in 2018, participating in their fellowship which provides business training to veterans. She was interviewed by WUSA9 Great Day Washington after the experience. Dog Tag Bakery is a Washington DC-based nonprofit that supports veterans with disabilities through culinary training and business mentorship.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Goldbelly: National D2C marketplace and shipping platform for artisan foods including bakeries, desserts, and gift boxes. Most directly comparable business model to Ms. Jo's: small-batch producers shipping curated regional specialties nationwide for gifting occasions.
• Milk Bar: D2C and retail dessert brand famous for layer cakes, cookies, and specialty treats sold online and shipped nationwide. Directly comparable product categories (cakes, truffles, cookies) and gift-box positioning, though at materially larger scale.
• Magnolia Bakery: Iconic American bakery specializing in cupcakes, banana pudding, and desserts with both retail locations and nationwide shipping. Comparable specialty dessert positioning, gifting use case, and brand-led marketing approach.
• Levain Bakery: New York-based artisan cookie and dessert bakery with nationwide shipping and multiple retail locations. Comparable small-batch positioning, premium pricing, and gift-box / D2C shipping model centered on indulgent desserts.
• Baked by Melissa: D2C and retail cupcake and bite-size dessert brand with nationwide shipping and strong gifting/occasion positioning. Closely comparable miniature dessert format, e-commerce-first model, and gift-card driven revenue mix.
• Caroline's Cakes: Southern-inspired cake and dessert maker shipping layer cakes, pound cakes, and dessert gifts nationwide. Closely comparable Southern dessert heritage, premium tier gift-box positioning, and D2C nationwide shipping model.
• Tiff's Treats: Cookie delivery and D2C brand with nationwide shipping and a strong gift/occasion focus. Comparable made-to-order baked goods positioning, e-commerce checkout flow, and gift-card revenue mechanics.

Regional players

• Georgetown Cupcake: Washington DC-based specialty cupcake bakery and D2C shipper operating in the same DMV geography as Ms. Jo's. Direct regional competitor for celebration cakes, custom dessert orders, and corporate gifting in the local market.

Broad incumbents

• Crumbl Cookies: National cookie franchise and D2C brand offering rotating premium cookie flavors and gift boxes. Comparable dessert-forward, gift-occasion positioning at much larger scale, with both retail and shipping channels.

Others

• Sweetgreen: While not a dessert peer, Sweetgreen shares the DMV origin, veteran/founder-led brand storytelling, and digitally native D2C scaling playbook relevant to Ms. Jo's potential expansion trajectory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/msjossweets
• Facebookfacebook.com/MsJoPetiteSweets
• Instagraminstagram.com/msjossweets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ms jo's petite sweets