BIKEBOX
BIKEBOX GmbH is a family-owned German omnichannel specialty retailer (founded 2001) selling e-bikes, bicycles, components, accessories, and related services through a flagship Rottweil-Neufra store, a Meckenbeuren Servicepoint, and an online shop shipping to 20+ countries.
- Company typePrivate
- Founded2001
- HeadquartersRottweil, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What BIKEBOX does
BIKEBOX GmbH is a privately held German specialty bicycle and e-bike retailer founded in 2001 by Steffen and Sandra Faulhaber as a family business. The company operates an omnichannel 'glocal' model comprising a full-featured e-commerce storefront (bikebox-shop.de), a 900 m² flagship retail store plus 4,200 m² warehouse in Rottweil-Neufra (Baden-Württemberg), and a secondary Servicepoint in Meckenbeuren near Lake Constance opened in 2023. The catalog spans approximately 8,000 SKUs across e-bikes (E-Mountainbikes, E-Citybikes, E-Trekkingbikes, E-Cargo, S-Pedelecs, Children's), traditional bicycles, components, accessories, clothing, children's products, and bike trailers, with brands including Orbea, Santa Cruz, Scott, Bergamont, Giant, and Haibike. Pricing ranges from approximately €1,699 for children's e-bikes to €12,499 for premium mountain e-bikes, with free domestic shipping over €200 and international shipping to 20+ countries.
Revenue is generated through four primary streams: one-time product sales (e-bikes, bicycles, components, accessories), workshop services including repair and screwdriver courses (€25 per session), facilitation of bicycle and e-bike leasing through 11 partner providers (JOBRAD, Company Bike, bikeleasing.de, AMS, Würth, and others) yielding employees 20–40% savings via salary conversion, and digital gift cards (€10–€600). Customer acquisition is omnichannel: own website with e-bike range calculator and laser body measurement content, Google Ads and Microsoft Ads paid search, Facebook and organic social, partnerships with price-comparison platforms (idealo, Geizhals, billiger.de), email marketing with €5 newsletter voucher, and community events including the BIKEBOX Testival and Frühlingsfest. Technology infrastructure is built on the plentymarkets multi-channel e-commerce platform with integrations for PayPal, Klarna, Ratepay, Apple Pay, Google Pay, SEPA, DPD/DHL/GLS shipping carriers, ERGO Versicherung insurance, and Google Analytics/Facebook Pixel/Microsoft UET for measurement. The company's competitive positioning rests on brand recognition (German Brand Award 2018, Shop Usability Award 2017/2018, Plenty Award 2018), qualified in-house workshop expertise in Bosch/Brose/Shimano motor systems, and the breadth of its leasing ecosystem.
BIKEBOX firmographics
Firmographics- Name
- BIKEBOX
- Legal name
- BIKEBOX GmbH
- Website
- https://bikebox-shop.de
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BIKEBOX GmbH is a family-owned German omnichannel specialty retailer (founded 2001) selling e-bikes, bicycles, components, accessories, and related services through a flagship Rottweil-Neufra store, a Meckenbeuren Servicepoint, and an online shop shipping to 20+ countries.
- Ownership category
- akta.pro rank
BIKEBOX industry classification
Industry- Product category
- Cycling Retail (Bicycles and E-Bikes)
- NAICS
- Automotive Parts and Accessories Retailers (44133)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where BIKEBOX is headquartered
LocationHeadquarters
- HQ city
- Rottweil
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
BIKEBOX business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (E-Bikes, Bicycles, Components, Accessories): Retail sale of e-bikes, bicycles, cycling components, accessories, clothing, helmets, trailers, and children's products through online shop and physical retail store
- Workshop Services: Bicycle and e-bike repair, maintenance, inspections, and custom modifications performed by qualified bicycle mechatronics; also offers screwdriver courses for customers at €25 per session
- Bike Leasing Facilitation: Facilitates bicycle and e-bike leasing through partnerships with 11 leasing providers, enabling employees to lease bikes through salary conversion schemes with potential savings up to 40% compared to direct purchase
- Gift Cards: Digital gift cards available in denominations from €10 to €600, delivered as PDF for immediate printing and gifting
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with free shipping threshold |
| One time/ perpetual license | Pay-as-you-go | Gift cards in fixed denominations |
| Other | Pay-as-you-go | Workshop and service pricing |
| Subscription | Monthly | Bike leasing through employer programs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
BIKEBOX product offering
Product offeringCore offering
BIKEBOX is an omnichannel bicycle and e-bike retailer operating an online shop at bikebox-shop.de, a flagship retail store in Rottweil-Neufra, and a Servicepoint in Meckenbeuren, offering an 8,000+ SKU assortment of e-bikes, traditional bicycles, components, accessories, clothing, trailers, and children's products. The company complements product sales with an in-house workshop for repairs and maintenance, bike leasing facilitation through 11 partner providers, laser body measurement services, screwdriver courses, gift cards, e-bike rental, and e-bike insurance via ERGO Versicherung.
Product overview
BIKEBOX operates as an online and physical retail store for bicycles and cycling products based in Rottweil-Neufra, Germany. The core product portfolio consists of E-Bikes (including E-Mountainbikes, E-Citybikes, E-Trekkingbikes, E-Gravelbikes, E-Racing bikes, E-Cargo bikes, S-Pedelecs, and Children's E-Bikes) and traditional bicycles (City, Trekking, Gravel, Mountain, Racing, Children's). Supporting product lines include cycling Clothing (helmets, apparel, shoes, accessories), Zubehör/Accessories (locks, lights, trainers, smartphone mounts, racks), Komponenten/Components (replacement parts including brakes, chains, tires, saddles), Kinder/Children's products (bicycles, buggies, seats), and Fahrradanhänger/Trailers (child, cargo, dog trailers). The RESELLBOX Outlet sub-brand offers discounted products. Services complement the product portfolio: Fahrradleasing (bike leasing through 11 partner providers), Werkstatt (in-house workshop with repairs and mechanic courses), Körpervermessung (body measurement for optimal fit), Geschenkgutscheine (gift vouchers), Terminbuchung (online appointment booking), E-Bike Verleih (rental), and E-Bike Versicherung (insurance via ERGO). The company sells to customers in over 50 countries.
Differentiator
Problem solved
Functional benefit
Brands
- RESELLBOX: RESELLBOX is BIKEBOX's outlet/resale brand offering discounted bikes, clothing, accessories, and components.
Products and services
- E-Bikes (Electric Bicycles) Electric bicycles spanning E-Mountainbikes, E-Citybikes, E-Trekkingbikes, E-Gravelbikes, E-Racing bikes, E-Cargo bikes (E-Lastenräder), S-Pedelecs, electric scooters, and Children's E-Bikes, priced from approximately €1,699 for children's e-bikes up to €12,499 for premium mountain e-bikes; sold to individual consumers and corporate leasing customers.
- Bicycles (Fahrräder) Traditional non-electric bicycles including Citybikes, Trekkingbikes, Gravelbikes, Mountainbikes, Road bikes (Rennräder), and Children's Bicycles (Kinderfahrräder); sold alongside e-bikes as a complementary core category.
- Cycling Clothing (Bekleidung) Cycling apparel including helmets, upper body garments, cycling shorts, protectors, underwear, head coverings, shoes, glasses, tube scarves, rainwear, socks, gloves, and face masks; for individual cyclists purchasing bikes and gear.
Quantifiable outcome
- Savings of up to 40% on bicycles and e-bikes through salary conversion leasing programs
- +2 more outcomes
Companies that use BIKEBOX
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
BIKEBOX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
Feature2 records
BIKEBOX partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- JOBRADcoreMajor bike leasing provider partner enabling employees to lease bicycles and e-bikes through employer salary conversion programs with potential 20-40% savings and insurance coverage.
- Company BikecoreBike leasing partner offering company bike programs for employees with flexible terms and comprehensive insurance options.
- AMS (Aachener Münchener Lebensversicherung)coreBike leasing partner providing Dienstrad (company bike) programs for employees with tax advantages through salary conversion.
- bikeleasing.decoreSpecialized bike leasing platform partner enabling employees to lease bikes through employer programs with insurance and flexible end-of-term options.
- Deutsche DienstradcoreCompany bike leasing partner offering salary conversion programs for employees with comprehensive insurance coverage.
- ELEASAcoreDienstrad leasing partner providing flexible bicycle and e-bike leasing solutions for companies and their employees.
- KazenMaiercoreBike leasing partner offering company bike programs for employees with tax-efficient salary conversion schemes.
- Mein DienstradcoreCompany bike leasing provider enabling employees to lease high-quality bicycles through employer salary sacrifice programs.
- Rad im Dienst (RIDE)coreBike leasing partner offering Dienstrad solutions for employees with comprehensive coverage and flexible options.
- Würth LeasingcoreCorporate bike leasing partner providing employee benefit solutions through established Würth business relationships.
- Archimedes LeasingcoreBike leasing partner offering company bike programs with flexible terms and comprehensive insurance coverage for employees.
- ERGO VersicherungcoreE-Bike insurance partnership providing comprehensive protection for customers' e-bike investments against theft, accident, and other risks.
- Team RynkebyminorGold Sponsor of Team Rynkeby, a charitable cycling team raising funds for cancer research through annual long-distance rides.
- idealominorPrice comparison platform partnership driving traffic through product listing and competitive price positioning.
- GeizhalsminorPrice comparison platform partnership (primarily Austrian market) for product visibility and customer acquisition.
- billiger.deminorGerman price comparison platform partnership for customer acquisition and market visibility.
- plentymarketscoreE-commerce platform provider powering BIKEBOX's online shop with multichannel capabilities, recognized with Plenty Award 2018.
- Trusted ShopsminorCustomer review and trust certification platform providing verified customer reviews and purchase protection badges.
Scale indicators4 records
Recent moves2 records
Expansion highlights6 records
BIKEBOX competitors and assessment
Company assessmentDirect peers
- Bike24: Dresden-headquartered European online bike, e-bike, and cycling accessories retailer; a larger-scale omnichannel peer that competes with BIKEBOX across multiple European geographies.
- Bike-Components: German online retailer specializing in bike parts, components, and accessories; directly overlaps with BIKEBOX's components and accessories catalogue and competes for the same online bicycle-parts shopper.
- Rose Bikes: German direct-to-consumer bicycle retailer based in Bocholt selling bikes, e-bikes, and components online and through physical showrooms; directly comparable to BIKEBOX as an omnichannel multibrand bike retailer.
- Fahrrad.de: German online bike retailer with broad catalogue spanning bicycles, e-bikes, components, and accessories; competes with BIKEBOX within the German online cycling retail segment.
- Bike-Discount: One of Germany's largest online bike and e-bike retailers with deep catalogue across price points; competes head-on with BIKEBOX in online German bicycle, e-bike, and components sales.
- Canyon Bicycles: German direct-to-consumer bicycle manufacturer and retailer headquartered in Koblenz; competes with BIKEBOX for online premium road, mountain, and e-bike customers, overlapping with brands such as Orbea and Scott that BIKEBOX distributes.
- Lucky Bike: German multistore specialty bike chain with physical retail locations nationwide; directly comparable to BIKEBOX as a multibrand omnichannel bike retailer combining in-store experience with online presence.
Broad incumbents
- Decathlon: Global sporting goods incumbent with extensive bike, e-bike, and cycling accessory offerings across hundreds of physical stores and online; broadly competes with BIKEBOX across multiple sporting goods categories including cycling.
- Wiggle: International online bike and cycling accessories retailer headquartered in the UK; comparable to BIKEBOX as a large-scale online cycling retailer serving European consumers with broader international reach.
Emerging players
- Bonvelo: Smaller German online specialty bike and e-bike retailer; an emerging peer focused on premium e-bike and bicycle e-commerce with a more concentrated assortment than BIKEBOX's broader catalogue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
BIKEBOX social profiles
Digital presenceBIKEBOX compliance and trust
Trust signalCompliance3 records
BIKEBOX financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIKEBOX leadership team
Management profileNumber of profiles
Profiles2 records
BIKEBOX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIKEBOX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIKEBOX
What does BIKEBOX do?
BIKEBOX is an omnichannel bicycle and e-bike retailer operating an online shop at bikebox-shop.de, a flagship retail store in Rottweil-Neufra, and a Servicepoint in Meckenbeuren, offering an 8,000+ SKU assortment of e-bikes, traditional bicycles, components, accessories, clothing, trailers, and children's products. The company complements product sales with an in-house workshop for repairs and maintenance, bike leasing facilitation through 11 partner providers, laser body measurement services, screwdriver courses, gift cards, e-bike rental, and e-bike insurance via ERGO Versicherung.
Is BIKEBOX a public or private company?
BIKEBOX is a private company. It is classified as family owned and is currently operating.
When was BIKEBOX founded?
BIKEBOX was founded in 2001. It employs 51 to 100 people.
Where is BIKEBOX based?
BIKEBOX is headquartered in Rottweil, Germany, in the Europe region.
How does BIKEBOX make money?
Four revenue lines are on record. Product Sales (E-Bikes, Bicycles, Components, Accessories) is the primary driver. The others are workshop Services, bike Leasing Facilitation and gift Cards.
Who are BIKEBOX's main competitors?
Direct peers on record are Bike24, Bike-Components, Rose Bikes, Fahrrad.de, Bike-Discount, Canyon Bicycles and Lucky Bike. Broad incumbents are Decathlon and Wiggle. Bonvelo is listed as an emerging player.
Does BIKEBOX have an API?
No public API is recorded for BIKEBOX.
What industry is BIKEBOX in?
BIKEBOX's product category is Cycling Retail (Bicycles and E-Bikes). Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 44133.