Absolute Construction & Roofing

What Absolute Construction & Roofing does

Absolute Construction & Roofing, Inc. is a family-owned exterior services contractor headquartered in Charleston, South Carolina, operating across the Charleston, SC and Charlotte, NC metropolitan areas. Founded by Paul Holliday in 1998 in Charlotte, the company has been operated since 2024 by Tommy Lamar (Paul's son-in-law), following Holliday's passing. The business delivers residential and commercial roofing, gutter, and siding services through a direct-to-consumer field-sales model, with free on-site quotes, project-based pricing, and explicit willingness to coordinate with customer insurance companies for claim-driven work. Service offerings span metal roofing, residential roofing (inspection, repair, replacement), commercial roofing (EPDM, TPO, and flat-roof systems including inspection, repair, replacement), gutter installation and repair, and siding installation in vinyl, aluminum, and wood materials.

The company holds GAF-Certified Contractor status, providing access to GAF's Timberline HDZ and NS architectural shingle product lines, LayerLock and Advanced Protection technologies, and the SYSTEM PLUS enhanced warranty program. Operator Tommy Lamar holds NASCLA Commercial General Building Contractors certification and two BBA degrees from UNC-Wilmington, supporting the company's positioning as a fully licensed and insured general contractor. Marketing is conducted through Google My Business, Facebook, and Instagram, supplemented by a self-serve website quote form, with no paid advertising or content marketing program evidenced.

The revenue model is purely project-based professional services income across three streams — roofing, gutters, and siding — with all pricing determined by individualized estimates rather than published tiers. No recurring maintenance contracts, subscription offerings, or proprietary technology platforms are disclosed. The company is privately held with no institutional capital, no subsidiaries, and no M&A activity, operating as an independent family-owned entity serving two regional markets with a dedicated installation crew.

Name

Absolute Construction & Roofing

Legal name

Absolute Construction & Roofing, Inc

Website

https://absoluteconstructionandroofing.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Absolute Construction & Roofing is a family-owned Charleston, SC-based contractor providing residential and commercial roofing, gutter, and siding installation and repair services across the Charleston, SC and Charlotte, NC metros under a direct-to-consumer, project-based pricing model with GAF-Certified installation credentials.

Ownership category

akta.pro rank

Product category

Residential and Commercial Roofing Services

NAICS

Roofing Contractors (23816), Siding Contractors (238170)

SIC

Asphalt Paving & Roofing Materials (2950), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)

Keywords

• Residential roofing services
• Commercial roofing installation
• Gutter installation services
• Siding replacement services
• Roof repair replacement

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Roofing Services: One-time project-based revenue from residential and commercial roof installation, replacement, repair, and inspection services. Pricing determined through free estimates and quotes.
2. Gutter Services: Revenue from gutter installation, repair, and cleaning services. Project-based pricing through quotes.
3. Siding Services: Revenue from siding installation and replacement services for residential properties. One-time project fees determined by estimate.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Absolute Construction & Roofing is a family-owned exterior services contractor providing residential and commercial roofing (metal, shingle, EPDM, TPO, flat roofs), gutter installation/repair, and siding installation/replacement. The company delivers installation, repair, replacement, and inspection services, and sells/installs GAF Timberline HDZ and NS shingles as a GAF-Certified Contractor in the Charleston, SC and Charlotte, NC metropolitan areas.

Product overview

Absolute Construction & Roofing is a family-owned roofing and exterior services company offering a comprehensive portfolio of residential and commercial roofing services. The company operates as a GAF-Certified Contractor providing metal roofing, residential roofing (inspections, repairs, replacements), commercial roofing (inspections, repairs, replacements), gutters (installation and repair), and siding services. They also sell and install GAF roofing products including Timberline® HDZ™ Shingles and Timberline® NS Shingles. The service offering is structured as individual service lines rather than a unified software platform, with products ranging from inspection services to full roof replacements and exterior upgrades.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Metal roofs last 30-70 years or more
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GAFcoreTechnology or IntegrationGAF-certified contractor status enables access to GAF's Timberline HDZ and NS shingle products, LayerLock technology, and Advanced Protection shingle technology. Company displays GAF warranty badges (SYSTEM PLUS) and can offer enhanced manufacturer warranties to customers. This is a certification relationship that validates installation quality and provides competitive differentiation.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bone Dry Roofing: Multi-state residential and commercial roofing contractor offering repair, replacement, and gutter services. Highly comparable service portfolio, customer base (homeowners and small commercial), and direct-to-consumer sales model.
• Baker Roofing Company: Carolina-based residential and commercial roofing, gutter, and siding contractor with a long operating history. Direct competitor in the Charlotte/Raleigh/NC/SC markets with similar GAF-certified positioning and service mix.
• Klaus Roofing Systems: Network of residential roofing contractors offering roof repair, replacement, and gutter services to homeowners. Comparable product offering, GAF-equivalent manufacturer certifications, and direct-to-consumer sales motion.
• Roofing Corp of America: Residential and commercial roofing consolidator with multiple regional brands offering roof replacement, repair, and exterior services. Comparable service portfolio, customer segments, and project-based revenue model.
• MHI Roofing: Mid-Atlantic and Southeast-focused residential roofing company providing roof repair, replacement, and inspection services to homeowners. Similar homeowner customer focus, shingle-based product mix, and local-reputation-driven acquisition.
• Deer Park Roofing: Residential and commercial roofing contractor offering installation, repair, and replacement services with manufacturer certifications. Comparable service scope, project-based pricing, and direct sales model.
• Long Roofing: East Coast residential roofing company focused on roof replacement, repair, and windows/siding for homeowners. Comparable product offering, geographic East Coast focus, and direct-to-consumer sales motion.
• Greenwood Industries: Commercial and residential roofing contractor providing installation, repair, and replacement services including shingle, single-ply, and metal systems. Comparable service scope across both residential and commercial segments.

Broad incumbents

• Tecta America: Largest U.S. commercial roofing contractor offering nationwide installation, repair, and maintenance across all major commercial roof systems. Overlaps in commercial roofing (EPDM/TPO/flat) but is far larger and focused on enterprise commercial accounts rather than residential.
• Flynn Group: Large multi-trade building envelope contractor with substantial commercial roofing, cladding, and glazing operations across North America. Overlaps in commercial roofing scope but is far larger and serves enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ABSOLUTECONSTRUCTIONANDROOFING
• Instagraminstagram.com/absoluteconstructionandroofing
• LinkedInlinkedin.com/company/absolute-construction-roofing-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Absolute Construction & Roofing