sa el
- Company typePrivate
- Founded2017
- HeadquartersAtlanta, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
sa el firmographics
Firmographics- Name
- sa el
- Legal name
- Simply Insurance LLC
- Website
- https://simplyinsurance.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Ownership category
- akta.pro rank
sa el industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industries
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Embedded Insurance Distribution & Premium Financing (FSAGALAF), Workers’ Compensation for Small Business & Pay-As-You-Go Programs (FSAJAEAG)
Keywords
Where sa el is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
sa el business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Carrier Referral Fees: The company is a licensed independent insurance broker compensated by insurance carriers when customers purchase policies through the platform. The service is free for consumers - the company earns revenue through referral fees from carrier partners.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
sa el product offering
Product offeringCore offering
Simply Insurance is an online insurance brokerage and quote comparison platform that connects consumers and small business owners with quotes from more than 20 insurance carriers across personal lines (auto, life, home, renters, pet, health, Medicare) and commercial lines (general liability, workers' compensation, cyber, professional liability, business owner's policy). The platform earns carrier referral fees on bound policies and uses AI-powered eligibility assistants to streamline quote generation without requiring an agent.
Product overview
Simply Insurance is a US-based licensed independent insurance broker and educational platform operated by Simply Insurance LLC (a Medu Netjer company), founded in 2017 by Sa El. The core offering is an online insurance comparison and quote aggregation platform spanning personal, vehicle, property, business, health, and specialty insurance lines. The platform aggregates quotes from A-rated, state-licensed US insurance carriers and is free to use for consumers — the company is compensated by carrier partners when policies are purchased. The product portfolio includes: (1) AI-powered eligibility assistants for no-exam life insurance and Medicare; (2) comparison quote tools for 8 core insurance lines — life (term, whole, IUL, bitcoin life), auto, home, renters, landlord, business, and health/dental/vision/Medicare; (3) specialty lines covering aviation, drone, warranties, pilot, and travel insurance; and (4) specialized E&O/professional liability products for technology companies and general professionals. All products are delivered 100% online with no phone calls required, averaging under 10 minutes for applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Quotes
- Life Insurance
- Homeowners Insurance
- Renters Insurance
- Landlord Insurance
- Pet Insurance
- Health, Dental, Vision & Medicare Insurance
- Small Business Insurance
- Errors & Omissions (E&O) Insurance Commercial Errors & Omissions insurance quote comparison for service-based businesses and professionals seeking coverage against claims of inadequate work or negligent acts.
- Technology Errors & Omissions (Tech E&O) Insurance Specialty Technology E&O insurance quote comparison tailored to technology companies and IT service providers needing professional liability coverage for technology-related risks.
- Specialty Insurance Lines
- No-Exam Eligibility Assistant AI-powered eligibility tool that helps consumers determine whether they qualify for no-exam life insurance without undergoing a medical examination.
- Medicare Eligibility Assistant AI-powered eligibility tool that assists users in evaluating Medicare eligibility and selecting appropriate Medicare coverage options.
Companies that use sa el
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
sa el technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
sa el partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Insurance Carriers (Hartford, Hiscox, Chubb, Travelers, and others)coreLicensed independent insurance broker working with multiple A-rated insurance carriers. Customers can compare quotes from 20+ carriers across all insurance lines. Carriers compensate Simply Insurance when customers purchase policies through the platform.
- The HartfordcoreTop E&O and professional liability insurance carrier partner. Offers Tech E&O starting at $55/month, general E&O at $42/month. Known for enterprise client requirements and fast binding (6 hours for enterprise contracts).
- HiscoxcoreTech E&O carrier partner offering coverage from $50/month for solo developers. Known for tailored professional liability policies and flexible coverage options.
- ChubbcoreTech E&O carrier partner offering coverage from $70/month. Part of the carrier network for technology and professional liability insurance.
- TravelerscoreE&O and Tech E&O carrier partner offering coverage from $65/month. Known for malpractice insurance for professionals and comprehensive coverage options.
- Medu Netjer LLC (Parent Company)coreSimply Insurance LLC is a subsidiary of Medu Netjer LLC. Parent company structure for the insurance education and comparison platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
sa el competitors and assessment
Company assessmentDirect peers
- Policygenius: Online insurance comparison and brokerage platform covering life, auto, home, disability, and other personal lines. Direct peer to Simply Insurance in product-led, multi-vertical online insurance distribution with carrier referral economics.
- The Zebra: Online insurance comparison marketplace focused on auto and home insurance. Closely comparable as a self-serve, content-driven comparison site with carrier referral monetization.
- Insurify: Online insurance comparison platform aggregating auto and home quotes from multiple carriers. Comparable on the PLG, content/SEO-led, multi-carrier comparison model.
- SmartFinancial: Online insurance comparison and quote platform across auto, home, and commercial lines. Direct peer in carrier-referral-driven, online-first insurance brokerage.
- Insureon: Online small business insurance marketplace comparing quotes from multiple carriers for BOP, general liability, professional liability, and workers' comp. Directly comparable on Simply Insurance's commercial/SMB vertical.
- CoverWallet: Online business insurance platform enabling SMBs to compare, purchase, and manage policies across multiple carriers. Closely comparable on Simply Insurance's small business insurance distribution motion.
Broad incumbents
- SelectQuote: Public, scaled insurance distribution platform with a major focus on life insurance and senior health products (e.g., Medicare). Comparable as a multi-carrier online insurance distributor at much larger scale.
- Lemonade: Public digital insurer with its own carrier license, AI-driven underwriting, and direct-to-consumer distribution. Comparable in the consumer-facing insurtech and AI-assistant experience, but operates as a carrier rather than a broker.
- NerdWallet: Large consumer financial comparison platform with a significant insurance vertical generating carrier referral revenue. Comparable on the SEO/content-led, comparison-and-education monetization model, though at much broader financial scope.
Emerging players
- Quotacy: Online life insurance comparison and brokerage platform with carrier referral economics. Comparable as a smaller, niche-focused direct peer in life insurance distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
sa el financial estimates
Financial estimateRevenue estimate
Valuation estimate
sa el leadership team
Management profileNumber of profiles
Profiles1 record
sa el funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
sa el M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about sa el
What does sa el do?
Simply Insurance is an online insurance brokerage and quote comparison platform that connects consumers and small business owners with quotes from more than 20 insurance carriers across personal lines (auto, life, home, renters, pet, health, Medicare) and commercial lines (general liability, workers' compensation, cyber, professional liability, business owner's policy). The platform earns carrier referral fees on bound policies and uses AI-powered eligibility assistants to streamline quote generation without requiring an agent.
Is sa el a public or private company?
sa el is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was sa el founded?
sa el was founded in 2017.
Where is sa el based?
sa el is headquartered in Atlanta, United States, in the North America region.
How does sa el make money?
One revenue line is on record: carrier Referral Fees.
Who are sa el's main competitors?
Direct peers on record are Policygenius, The Zebra, Insurify, SmartFinancial, Insureon and CoverWallet. Broad incumbents are SelectQuote, Lemonade and NerdWallet. Quotacy is listed as an emerging player.
Does sa el have an API?
No public API is recorded for sa el.
What industry is sa el in?
sa el's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 5242 and its SIC code is 6411.