mid-south sales (now cadence petro)
Mid-South Sales (now Cadence Petro) is a regional wholesale distributor of petroleum fuels, lubricants, and equipment serving agriculture, trucking, dealerships, manufacturing, and municipal customers across Arkansas, Alabama, Mississippi, Missouri, and Tennessee from seven Arkansas-based branch locations, operating as a subsidiary of Cadence Petroleum Group since January 2019.
- Company typePrivate
- Founded1945
- HeadquartersJonesboro, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What mid-south sales (now cadence petro) does
Mid-South Sales, Inc. (now operating as Cadence Petro) is a regional wholesale distributor of petroleum products, founded in 1945 in Helena, Arkansas by M.O. Rasberry as a family-owned bulk plant supplying farmers. Following ownership transitions to Bill Benton Sr. (1976) and then Murray Benton Sr. (December 2012), the company was acquired by Cadence Petroleum Group of Asheboro, North Carolina in January 2019 and continues to operate under the Mid-South Sales brand. From its headquarters in Jonesboro, Arkansas and seven additional branch locations (Blytheville, West Memphis, Lexa, Marked Tree, Jefferson, Crawfordsville), MSS distributes diesel fuel, gasoline, aviation fuel, kerosene, DEF, industrial and automotive lubricants, synthetic and metalworking fluids, greases, bulk tanks, lubricating equipment (via partnership with American Lubrication Equipment), and environmental products such as Oil Dri absorbents to customers in Arkansas, Alabama, Mississippi, Missouri, and Tennessee.
The company serves a horizontally diversified customer base including agriculture and farming operations, trucking and fleet operators, automotive dealerships (authorized for Ford Motorcraft, Honda, Acura, and Caterpillar), manufacturing and metalworking firms, municipalities, automotive service and tire stores, and construction companies. MSS operates its own fleet of dispatched drivers with weekend, holiday, and off-hours service availability, supplemented by on-site filtration and reclamation services that allow customers to continue equipment operation while contaminants are removed. Authorized brand partnerships with Phillips 66 (including Kendall and Coastal), Valvoline, Shell (Havoline, Pennzoil, Quaker State), Citgo, Total Lubricants, and American Lubrication Equipment anchor the product portfolio.
The business operates as a transaction-based wholesale distributor with quote-based, volume-tiered pricing and pay-as-you-go billing. Pricing is not publicly disclosed and requires account setup. MSS has no proprietary technology platform, no public or partner API, and no disclosed AI/ML capabilities; the company relies on direct sales representatives at each branch, a website presence, email/phone ordering, and brand-authorization credentials as its go-to-market motion. Revenue, headcount, and ownership structure beyond the Cadence Petroleum Group parent are not publicly disclosed.
mid-south sales (now cadence petro) firmographics
Firmographics- Name
- mid-south sales (now cadence petro)
- Legal name
- Mid-South Sales, Inc.
- Website
- https://midsouthsales.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Short description
- Mid-South Sales (now Cadence Petro) is a regional wholesale distributor of petroleum fuels, lubricants, and equipment serving agriculture, trucking, dealerships, manufacturing, and municipal customers across Arkansas, Alabama, Mississippi, Missouri, and Tennessee from seven Arkansas-based branch locations, operating as a subsidiary of Cadence Petroleum Group since January 2019.
- Ownership category
- akta.pro rank
mid-south sales (now cadence petro) industry classification
Industry- Product category
- Petroleum and Lubricant Distribution
- NAICS
- Petroleum and Petroleum Products Merchant Wholesalers (4247), Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Petroleum Bulk Stations and Terminals (424710)
- SIC
- Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Chemicals & Allied Products (5160)
- akta.pro primary industry
- Lubricants Distribution & Wholesale (Bulk, Packaged, B2B) (EUALAJAE)
- akta.pro secondary industries
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)
Keywords
Where mid-south sales (now cadence petro) is headquartered
LocationHeadquarters
- HQ city
- Jonesboro
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
mid-south sales (now cadence petro) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Fuel Sales: Wholesale distribution of diesel fuel, gasoline, aviation fuel, and kerosene to commercial and agricultural customers across five states.
- Lubricant and Oil Products: Sale of motor oils, hydraulic oils, gear lubricants, greases, industrial lubricants, synthetic lubricants, and metalworking fluids.
- Equipment and Services: Sale and installation of lubricating equipment, bulk tanks, reclamation and filtration services.
- Environmental Products: Sale of oil dri absorbents and related environmental products for industrial use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Volume-based commercial pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
mid-south sales (now cadence petro) product offering
Product offeringCore offering
Mid-South Sales is a regional wholesale petroleum products distributor that supplies diesel fuel, gasoline, aviation fuel, kerosene, diesel exhaust fluid, and a full line of industrial and automotive lubricants (including motor oils, hydraulic oils, gear lubricants, greases, synthetic lubricants, and metalworking fluids) to commercial, agricultural, and industrial customers across five states. The company also sells lubricating equipment, bulk storage tanks, and environmental products (such as Oil Dri absorbents), and provides on-site filtration and reclamation services that allow customers to continue operating equipment while contaminants are removed from lubricants.
Product overview
Mid-South Sales (now Cadence Petro) operates as a regional petroleum products distributor offering a comprehensive portfolio of fuel and lubricant products. The core offerings center on Fuel Products (gasoline, diesel, kerosene, aviation fuel, DEF), Industrial Lubricants (hydraulic oils, gear oils, turbine oils, food-grade lubricants), Fleet and Automotive Lubricants (engine oils, transmission fluids, greases), and Synthetic Lubricants. Supporting product lines include Metalworking Oils and Fluids (cutting oils, coolants, quenching oils), Bulk Tanks (storage solutions), Lubricating Equipment (via American Lubrication Equipment partnership), Reclamation Services (filtration/purification), Environmental Products (absorbents, spill cleaners), and Automotive Products (chemicals, accessories). The company also provides delivery services and on-site filtration. The product portfolio was significantly expanded through multiple acquisitions including Matthews Oil, Lone Star, Ritter Oil, Industrial Lubricants Inc., and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Fuel Products
- Industrial Lubricants
- Fleet and Automotive Lubricants
- Synthetic Lubricants
- Metalworking Oils and Fluids
- Bulk Tanks
- Lubricating Equipment
- Reclamation Services
- Environmental Products
- Automotive Products
Companies that use mid-south sales (now cadence petro)
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles5 records
mid-south sales (now cadence petro) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
mid-south sales (now cadence petro) partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Phillips 66corePhillips 66 is a major supplier and partner for Mid-South Sales. The company was recognized as a Top Tier Marketer by Phillips 66 Lubricants in 2010. MSS offers Phillips 66, Kendall, and Coastal petroleum products.
- ValvolinecoreValvoline is a partner brand offering motor oils and lubricants through Mid-South Sales distribution network.
- ShellcoreShell products including Havoline, Pennzoil, and Quaker State are distributed through Mid-South Sales locations.
- American Lubrication EquipmentcoreStrategic partnership with American Lubrication Equipment allows Mid-South Sales to offer the highest rated lubrication equipment along with petroleum products and installation services.
- Ford MotorcraftcoreMSS is an authorized delivery representative for Ford Motorcraft products, allowing them to supply Ford-branded lubricants to dealerships and service centers.
- CaterpillarcoreMSS is an authorized delivery representative for Caterpillar lubricants and products.
- Honda/AcuracoreMSS is an authorized delivery representative for Honda and Acura products including Honda Powersports.
- CitgominorCitgo lubricants are offered through the Mid-South Sales distribution network.
- Total LubricantsminorTotal industrial lubricants and products are distributed through Mid-South Sales.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
mid-south sales (now cadence petro) competitors and assessment
Company assessmentDirect peers
- Sun Coast Resources: Privately-held regional petroleum products distributor headquartered in Texas, supplying fuels, lubricants, and related services to commercial, industrial, and agricultural customers across the Gulf Coast/Southeast U.S. with a similar multi-branch distribution model.
- Mansfield Energy Corp: National petroleum products and lubricant distributor serving commercial, industrial, and government customers across the U.S., with comparable fuel/lubricant portfolios, branded supplier partnerships, and on-site service offerings.
- Colonial Oil Industries: Privately-held regional petroleum and lubricant distributor operating across the Southeastern U.S., offering fuels, industrial lubricants, and equipment with a comparable B2B wholesale and last-mile delivery model.
- Bruce Fox, Inc. Family-owned regional petroleum and lubricant distributor serving Kentucky and surrounding Mid-South states, with similar industrial/fleet customer base and authorized major-brand supplier relationships.
- R.L. Turner & Associates: Regional petroleum products and lubricants distributor in the U.S. Southeast, focused on commercial, industrial, and agricultural end-markets with comparable volume-based pricing and direct delivery model.
- Guttman Energy: Privately-held regional fuel and lubricant distributor serving the Mid-Atlantic and Midwest U.S. with bulk fuel delivery, lubricant solutions, and on-site services comparable to Mid-South Sales' offering.
Emerging players
- Petroleum Service Group (PSG): Industrial lubricants and fluid management specialist focused on metalworking, hydraulic, and specialty fluids; comparable to MSS's industrial lubricants and on-site reclamation service business.
Others
- Cadence Petroleum Group: Parent company of Mid-South Sales following 2019 acquisition; Asheboro, NC-based petroleum distributor that consolidates regional fuel and lubricant businesses — provides strategic context and is a direct platform peer.
Broad incumbents
- World Fuel Services: Global Fortune 500 fuel and energy products distributor with significant U.S. land wholesale operations; broader incumbent competing for the same B2B petroleum customers but at much larger scale and geographic reach.
- Martin Resource Management: Diversified energy logistics and distribution company with petroleum product marketing operations across the U.S. Gulf Coast and Mid-South; broader incumbent with overlapping fuel/lubricant distribution activities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
mid-south sales (now cadence petro) social profiles
Digital presencemid-south sales (now cadence petro) financial estimates
Financial estimateRevenue estimate
Valuation estimate
mid-south sales (now cadence petro) leadership team
Management profileNumber of profiles
Profiles4 records
mid-south sales (now cadence petro) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mid-south sales (now cadence petro) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mid-south sales (now cadence petro)
What does mid-south sales (now cadence petro) do?
Mid-South Sales is a regional wholesale petroleum products distributor that supplies diesel fuel, gasoline, aviation fuel, kerosene, diesel exhaust fluid, and a full line of industrial and automotive lubricants (including motor oils, hydraulic oils, gear lubricants, greases, synthetic lubricants, and metalworking fluids) to commercial, agricultural, and industrial customers across five states. The company also sells lubricating equipment, bulk storage tanks, and environmental products (such as Oil Dri absorbents), and provides on-site filtration and reclamation services that allow customers to continue operating equipment while contaminants are removed from lubricants.
Is mid-south sales (now cadence petro) a public or private company?
mid-south sales (now cadence petro) is a private company. It is classified as corporate owned and is currently operating.
When was mid-south sales (now cadence petro) founded?
mid-south sales (now cadence petro) was founded in 1945.
Where is mid-south sales (now cadence petro) based?
mid-south sales (now cadence petro) is headquartered in Jonesboro, United States, in the North America region.
How does mid-south sales (now cadence petro) make money?
Four revenue lines are on record. Fuel Sales are the primary driver. The others are lubricant and Oil Products, equipment and Services and environmental Products.
Who are mid-south sales (now cadence petro)'s main competitors?
Direct peers on record are Sun Coast Resources, Mansfield Energy Corp, Colonial Oil Industries, Bruce Fox, Inc., R.L. Turner & Associates and Guttman Energy. Petroleum Service Group (PSG) is listed as an emerging player. Cadence Petroleum Group is listed as an others. Broad incumbents are World Fuel Services and Martin Resource Management.
Does mid-south sales (now cadence petro) have an API?
No public API is recorded for mid-south sales (now cadence petro).
What industry is mid-south sales (now cadence petro) in?
mid-south sales (now cadence petro)'s product category is Petroleum and Lubricant Distribution. Its primary akta.pro industry code is EUALAJAE, Lubricants Distribution & Wholesale (Bulk, Packaged, B2B), with a secondary code of EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution. Its NAICS code is 4247 and its SIC code is 5172.