mid-south sales (now cadence petro)

What mid-south sales (now cadence petro) does

Mid-South Sales, Inc. (now operating as Cadence Petro) is a regional wholesale distributor of petroleum products, founded in 1945 in Helena, Arkansas by M.O. Rasberry as a family-owned bulk plant supplying farmers. Following ownership transitions to Bill Benton Sr. (1976) and then Murray Benton Sr. (December 2012), the company was acquired by Cadence Petroleum Group of Asheboro, North Carolina in January 2019 and continues to operate under the Mid-South Sales brand. From its headquarters in Jonesboro, Arkansas and seven additional branch locations (Blytheville, West Memphis, Lexa, Marked Tree, Jefferson, Crawfordsville), MSS distributes diesel fuel, gasoline, aviation fuel, kerosene, DEF, industrial and automotive lubricants, synthetic and metalworking fluids, greases, bulk tanks, lubricating equipment (via partnership with American Lubrication Equipment), and environmental products such as Oil Dri absorbents to customers in Arkansas, Alabama, Mississippi, Missouri, and Tennessee.

The company serves a horizontally diversified customer base including agriculture and farming operations, trucking and fleet operators, automotive dealerships (authorized for Ford Motorcraft, Honda, Acura, and Caterpillar), manufacturing and metalworking firms, municipalities, automotive service and tire stores, and construction companies. MSS operates its own fleet of dispatched drivers with weekend, holiday, and off-hours service availability, supplemented by on-site filtration and reclamation services that allow customers to continue equipment operation while contaminants are removed. Authorized brand partnerships with Phillips 66 (including Kendall and Coastal), Valvoline, Shell (Havoline, Pennzoil, Quaker State), Citgo, Total Lubricants, and American Lubrication Equipment anchor the product portfolio.

The business operates as a transaction-based wholesale distributor with quote-based, volume-tiered pricing and pay-as-you-go billing. Pricing is not publicly disclosed and requires account setup. MSS has no proprietary technology platform, no public or partner API, and no disclosed AI/ML capabilities; the company relies on direct sales representatives at each branch, a website presence, email/phone ordering, and brand-authorization credentials as its go-to-market motion. Revenue, headcount, and ownership structure beyond the Cadence Petroleum Group parent are not publicly disclosed.

Name

mid-south sales (now cadence petro)

Legal name

Mid-South Sales, Inc.

Website

https://midsouthsales.com

Company type

Private

Founded year

1945

Operating status

Operating

Short description

Mid-South Sales (now Cadence Petro) is a regional wholesale distributor of petroleum fuels, lubricants, and equipment serving agriculture, trucking, dealerships, manufacturing, and municipal customers across Arkansas, Alabama, Mississippi, Missouri, and Tennessee from seven Arkansas-based branch locations, operating as a subsidiary of Cadence Petroleum Group since January 2019.

Ownership category

akta.pro rank

Product category

Petroleum and Lubricant Distribution

NAICS

Petroleum and Petroleum Products Merchant Wholesalers (4247), Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Petroleum Bulk Stations and Terminals (424710)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Lubricants Distribution & Wholesale (Bulk, Packaged, B2B) (EUALAJAE)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Petroleum distribution
• Fuel wholesale
• Industrial lubricants
• Fleet fuel supply
• Lubrication equipment

Headquarters

HQ city

Jonesboro

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fuel Sales: Wholesale distribution of diesel fuel, gasoline, aviation fuel, and kerosene to commercial and agricultural customers across five states.
2. Lubricant and Oil Products: Sale of motor oils, hydraulic oils, gear lubricants, greases, industrial lubricants, synthetic lubricants, and metalworking fluids.
3. Equipment and Services: Sale and installation of lubricating equipment, bulk tanks, reclamation and filtration services.
4. Environmental Products: Sale of oil dri absorbents and related environmental products for industrial use.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mid-South Sales is a regional wholesale petroleum products distributor that supplies diesel fuel, gasoline, aviation fuel, kerosene, diesel exhaust fluid, and a full line of industrial and automotive lubricants (including motor oils, hydraulic oils, gear lubricants, greases, synthetic lubricants, and metalworking fluids) to commercial, agricultural, and industrial customers across five states. The company also sells lubricating equipment, bulk storage tanks, and environmental products (such as Oil Dri absorbents), and provides on-site filtration and reclamation services that allow customers to continue operating equipment while contaminants are removed from lubricants.

Product overview

Mid-South Sales (now Cadence Petro) operates as a regional petroleum products distributor offering a comprehensive portfolio of fuel and lubricant products. The core offerings center on Fuel Products (gasoline, diesel, kerosene, aviation fuel, DEF), Industrial Lubricants (hydraulic oils, gear oils, turbine oils, food-grade lubricants), Fleet and Automotive Lubricants (engine oils, transmission fluids, greases), and Synthetic Lubricants. Supporting product lines include Metalworking Oils and Fluids (cutting oils, coolants, quenching oils), Bulk Tanks (storage solutions), Lubricating Equipment (via American Lubrication Equipment partnership), Reclamation Services (filtration/purification), Environmental Products (absorbents, spill cleaners), and Automotive Products (chemicals, accessories). The company also provides delivery services and on-site filtration. The product portfolio was significantly expanded through multiple acquisitions including Matthews Oil, Lone Star, Ritter Oil, Industrial Lubricants Inc., and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Fuel Products
• Industrial Lubricants
• Fleet and Automotive Lubricants
• Synthetic Lubricants
• Metalworking Oils and Fluids
• Bulk Tanks
• Lubricating Equipment
• Reclamation Services
• Environmental Products
• Automotive Products

Named customers1 record

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Phillips 66coreChannel Partner/ Reseller/ DistributorPhillips 66 is a major supplier and partner for Mid-South Sales. The company was recognized as a Top Tier Marketer by Phillips 66 Lubricants in 2010. MSS offers Phillips 66, Kendall, and Coastal petroleum products.
• ValvolinecoreChannel Partner/ Reseller/ DistributorValvoline is a partner brand offering motor oils and lubricants through Mid-South Sales distribution network.
• ShellcoreChannel Partner/ Reseller/ DistributorShell products including Havoline, Pennzoil, and Quaker State are distributed through Mid-South Sales locations.
• American Lubrication EquipmentcoreStrategic or Co-development PartnerStrategic partnership with American Lubrication Equipment allows Mid-South Sales to offer the highest rated lubrication equipment along with petroleum products and installation services.
• Ford MotorcraftcoreChannel Partner/ Reseller/ DistributorMSS is an authorized delivery representative for Ford Motorcraft products, allowing them to supply Ford-branded lubricants to dealerships and service centers.
• CaterpillarcoreChannel Partner/ Reseller/ DistributorMSS is an authorized delivery representative for Caterpillar lubricants and products.
• Honda/AcuracoreChannel Partner/ Reseller/ DistributorMSS is an authorized delivery representative for Honda and Acura products including Honda Powersports.
• CitgominorChannel Partner/ Reseller/ DistributorCitgo lubricants are offered through the Mid-South Sales distribution network.
• Total LubricantsminorChannel Partner/ Reseller/ DistributorTotal industrial lubricants and products are distributed through Mid-South Sales.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Sun Coast Resources: Privately-held regional petroleum products distributor headquartered in Texas, supplying fuels, lubricants, and related services to commercial, industrial, and agricultural customers across the Gulf Coast/Southeast U.S. with a similar multi-branch distribution model.
• Mansfield Energy Corp: National petroleum products and lubricant distributor serving commercial, industrial, and government customers across the U.S., with comparable fuel/lubricant portfolios, branded supplier partnerships, and on-site service offerings.
• Colonial Oil Industries: Privately-held regional petroleum and lubricant distributor operating across the Southeastern U.S., offering fuels, industrial lubricants, and equipment with a comparable B2B wholesale and last-mile delivery model.
• Bruce Fox, Inc. Family-owned regional petroleum and lubricant distributor serving Kentucky and surrounding Mid-South states, with similar industrial/fleet customer base and authorized major-brand supplier relationships.
• R.L. Turner & Associates: Regional petroleum products and lubricants distributor in the U.S. Southeast, focused on commercial, industrial, and agricultural end-markets with comparable volume-based pricing and direct delivery model.
• Guttman Energy: Privately-held regional fuel and lubricant distributor serving the Mid-Atlantic and Midwest U.S. with bulk fuel delivery, lubricant solutions, and on-site services comparable to Mid-South Sales' offering.

Emerging players

• Petroleum Service Group (PSG): Industrial lubricants and fluid management specialist focused on metalworking, hydraulic, and specialty fluids; comparable to MSS's industrial lubricants and on-site reclamation service business.

Others

• Cadence Petroleum Group: Parent company of Mid-South Sales following 2019 acquisition; Asheboro, NC-based petroleum distributor that consolidates regional fuel and lubricant businesses — provides strategic context and is a direct platform peer.

Broad incumbents

• World Fuel Services: Global Fortune 500 fuel and energy products distributor with significant U.S. land wholesale operations; broader incumbent competing for the same B2B petroleum customers but at much larger scale and geographic reach.
• Martin Resource Management: Diversified energy logistics and distribution company with petroleum product marketing operations across the U.S. Gulf Coast and Mid-South; broader incumbent with overlapping fuel/lubricant distribution activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mid-south-sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mid-south sales (now cadence petro)