34 raceway

What 34 raceway does

34 Raceway is a privately-held dirt track racing venue located at 10463 S Prairie Grove Rd in West Burlington, Iowa, operating a 3/8-mile dirt oval. The venue hosts live motorsport events across multiple racing classes including 360 sprints, modifieds, stock cars, late models, sport mods, and 305 sprints, serving local and regional race fans, racing drivers, and corporate sponsors in the Midwest market spanning Iowa, Illinois, and Missouri. The business generates revenue through six primary streams: ticket sales (adult GA at $10 for regular events, $35 for World of Outlaws events with reserved seating up to $40), pit passes ($30 adult / $15 child), concessions, driver registration ($200-$225 per car), corporate sponsorships (title, class, and event-level), and branded merchandise sold through the MyRacePass marketplace.

The venue's competitive position is built on long-standing partnerships with national touring series including the Lucas Oil Late Model Dirt Series (hosting the $15,000-to-win Slocum 50 annually), the World of Outlaws Sprint Car Series, POWRi Racing's 410 Outlaw Sprint League, and the Mohrfeld Solar Sprint Invaders (18-race regional schedule with 4 events at 34 Raceway). IMCA sanctions the weekly Modifieds, Stock Cars, Sport Mods, and Late Models. Distribution occurs through on-site gate sales, MyRacePass online ticketing and registration, the on-site apparel store, and Done Right TV pay-per-view streaming. Annual promotional events including LaVeine Sanitation Fan Appreciation Night (free grandstand admission) and 34 for Kids Night (presented by Frank Millard & Company) reinforce the family-friendly positioning.

The company is independently operated with Brad Stevens serving as promoter and no identified parent company, subsidiaries, institutional investors, or public listing. Marketing is conducted primarily through organic Facebook and Twitter channels, supplemented by direct email. No AI/ML capabilities, formal headcount, or revenue figures are publicly disclosed, and there is no indication of venture or private equity investment.

Name

34 raceway

Legal name

34 Raceway

Website

https://34raceway.com

Company type

Private

Operating status

Operating

Short description

34 Raceway is a privately-held 3/8-mile dirt track racing venue in West Burlington, Iowa, hosting weekly IMCA classes and national touring series events (Lucas Oil, World of Outlaws, POWRi, Sprint Invaders) for Midwest motorsport fans, racing drivers, and corporate sponsors.

Ownership category

akta.pro rank

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Dirt track racing
• Motorsport venue
• Sprint car racing
• Live racing events
• Dirt oval track

Headquarters

HQ city

West Burlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from grandstand admission, with tiered pricing for adults, students, seniors, and free admission for children 10 and under. Higher-tier reserved seating available for major events.
2. Pit Passes: Revenue from driver and crew pit admission passes, sold at different price points for adults and children.
3. Concessions: Food, beverage, and merchandise sales during events. Cash-only concessions noted.
4. Driver Registration: Registration fees for drivers competing in various racing classes. Early registration discounted vs. at-track registration.
5. Sponsorship: Corporate sponsorships from multiple businesses across various categories including title sponsors, class sponsors, and event sponsors.
6. Merchandise Sales: Apparel sales through the 34 Raceway store featuring branded merchandise like t-shirts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

34 Raceway operates a 3/8-mile dirt oval racing venue in West Burlington, Iowa, hosting weekly motorsport events across multiple vehicle classes including 360 sprints, modifieds, stock cars, late models, and sport mods. The venue sells event admission tickets, pit passes, and driver registrations, and also offers concessions and branded apparel merchandise on-site and online through the MyRacePass platform.

Product overview

34 Raceway is a dirt track racing venue in West Burlington, Iowa operating as a single-location motorsports facility. The venue offers live racing events across multiple vehicle classes (Sprint Invaders, IMCA Modifieds, Stock Cars, Sport Mods, Dirt Late Models, Mini Haulers, 305 Sprints), ticket sales and driver registration services through the MyRacePass platform, and merchandise (apparel) sales. The product portfolio consists of two apparel items sold through the MyRacePass Marketplace, with no modular or platform-based architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Dirt Track Racing Event Admission Admission to live motorsport events at the 3/8-mile dirt oval in West Burlington, Iowa. Includes grandstand admission, pit passes, and reserved seating options across multiple weekly and special event racing classes (360 sprints, modifieds, stock cars, late models, sport mods). Tickets available at the gate and through the MyRacePass online platform.
• Driver Registration Registration service for racing drivers and teams competing in events at 34 Raceway. Early registration is offered at a discounted price ($200/car including 8 pit passes) versus at-track registration ($225). Includes pit access for driver and crew.
• 34 Raceway Branded Apparel Branded apparel and merchandise featuring the 34 Raceway logo, sold through the MyRacePass Marketplace. Items include t-shirts and other apparel available in multiple styles, sizes, and colors with Direct to Garment printing.

Quantifiable outcome

• Slocum 50 pays $15,000 to win for Lucas Oil Late Model Dirt Series
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Lucas Oil Late Model Dirt SeriesflagshipStrategic or Co-development Partner · 9 July 2026Major national touring series that hosts the annual Slocum 50 at 34 Raceway. The event awards $15,000 to win and attracts top dirt late model drivers from across the country. Series provides championship points and high-profile competition.
• World of Outlaws Sprint Car SeriesflagshipStrategic or Co-development Partner · 17 June 2021Premier national sprint car touring series visiting 34 Raceway annually. Events feature 30-lap features with $10,000 winner purses and attract top sprint car drivers. Events broadcast live on DIRTVision.
• POWr i RacingcoreStrategic or Co-development PartnerSanctioning body for the Honest Abe Roofing 410 Outlaw Sprint League. Scheduled to return to 34 Raceway for major spring fling events. All events streamed live via Start2Finish.
• Mohrfeld Solar Sprint InvaderscoreStrategic or Co-development PartnerRegional 360 sprint car series treating 34 Raceway as a home track. 18-race schedule includes 4 events at 34 Raceway. Features $2,000 to win purses. Series sponsors include Mohrfeld Solar, Collision Center, and various local businesses.
• Frank Millard & CompanycoreGTM or Marketing PartnerPresenting sponsor for '34 for Kids Night' event. Local accounting firm providing fan engagement and community outreach through event sponsorship.
• LaVeine SanitationcoreGTM or Marketing PartnerTitle sponsor for Fan Appreciation Night event. Provides free grandstand admission for all spectators and free pit passes for drivers. Annual promotional partner for major fan engagement event.
• J&M DisplaysminorGTM or Marketing PartnerFireworks display provider for Fan Appreciation Night and special events. Provides pyrotechnic entertainment as part of the event experience.
• MyRacePasscoreChannel Partner/ Reseller/ DistributorRacing website design, ticket sales platform, driver registration system, and event management partner. Provides online storefront for tickets, merchandise, and registrations.
• Done Right TVminorChannel Partner/ Reseller/ DistributorPay-per-view broadcast partner based in Quad Cities. Streams weekly 34 Raceway events live via Pay Per View to expand audience reach beyond in-person attendance.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eldora Speedway: Premier 1/2-mile high-banked dirt oval in Rossburg, Ohio that hosts the World of Outlaws, Dirt Late Model Dream, and major sprint car events. Directly comparable as a dirt track venue operating on an event-driven model with tickets, sponsorships, and national-series hosting.
• Knoxville Raceway: Half-mile dirt oval in Knoxville, Iowa hosting the Knoxville Nationals, World of Outlaws and Lucas Oil events. Compares as the flagship Iowa dirt-track venue and the primary regional competitor for drivers and fans in the same Midwestern catchment.
• Huset's Speedway: 1/3-mile high-banked dirt oval in Brandon, South Dakota now owned by Tony Stewart. Compares as a smaller dirt track venue that hosts World of Outlaws and weekly racing across multiple classes with an identical revenue model.
• Tri-State Speedway: Pochahontas, Indiana 3/8-mile dirt oval hosting the World of Outlaws and weekly racing. Directly comparable on venue size, multi-class format, and event-driven revenue model.
• Volusia Speedway Park: Barberville, Florida half-mile dirt track hosting the DIRTcar Nationals and major late model/sprint events. Compares as a dirt track venue monetizing major touring-series dates, PPV streaming, and weekly programming.

Regional players

• I-55 Raceway: 3/8-mile dirt oval in Pevely, Missouri hosting the World of Outlaws and weekly racing. Compares as a peer short-track dirt venue serving the same Missouri/Iowa feeder market for touring-series schedules.
• Lake Ozark Speedway: 3/8-mile dirt oval in Eldon, Missouri operating Lucas Oil, World of Outlaws, and weekly shows. Compares as a peer venue competing for driver entries and fan attendance in the Midwestern short-track dirt racing circuit.
• Quincy Raceways: Quincy, Illinois quarter-mile dirt oval running IMCA weekly classes with regional touring series. Compares as a small-market Midwestern dirt track venue with a similar tiered ticket and pit-pass revenue model.

Broad incumbents

• Indianapolis Motor Speedway: Iconic 2.5-mile paved oval hosting the Indy 500 and NASCAR. Comparable as a major motorsport venue operator with ticketing, sponsorship, and hospitality revenue, though orders of magnitude larger and on a different surface.
• Daytona International Speedway: 2.5-mile superspeedway in Daytona Beach, Florida hosting the Daytona 500. Comparable as a flagship motorsport venue operation with ticketing, sponsorship, and broadcast revenue — the largest end of the same motorsport-venue vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/34Raceway
• Facebookfacebook.com/34Raceway
• LinkedInlinkedin.com/company/34-raceway

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 34 raceway