Bundle

What Bundle does

Bundle is a B2B2C networked rewards platform that enables consumer-facing brands to pool incentive budgets into shared prize pools, replacing percentage-based discounts with fixed-cost, life-changing cash rewards distributed through quarterly draws. The platform is designed to give SMEs access to prize economics previously available only to large enterprises: brands create campaigns in under two minutes with no API integration, upload eligible users via CSV, and pay a flat $2 only when a user completes a qualifying action (sign-up, purchase, referral, or engagement). End-users, invited exclusively through partner brand campaigns (email, app push, paid ads, social media), earn free tickets to quarterly draws that can yield prizes ranging from $20 to $50,000, with payouts delivered through blockchain-backed stablecoin infrastructure and verified on-chain via Arbiscan.

The technology stack combines a Web2-style user experience with Web3 settlement infrastructure. Core products include a Campaign Dashboard for brand-side campaign management, a Prize Draw Engine with verifiable randomization, a User Wallet with instant redemption up to $5 and post-draw withdrawal to local bank accounts via licensed PSPs, and AI-generated marketing templates for brand creative assets. Bundle handles end-to-end regulatory compliance — permits and promotional draw frameworks — across jurisdictions, insulating brands from operational and legal liability. The legal entity, Bundle Limited, operates under an Abu Dhabi Global Market (ADGM) Commercial License (No. 32063), with headquarters in Abu Dhabi and beta operations in Singapore, Vietnam, and the Philippines.

The business model is purely usage-based with no subscription, upfront, or minimum commitments during the beta period. Brands receive a free trial of 100 tickets (~$175 value), after which the $2 per-completed-action fee applies. Go-to-market combines direct enterprise sales (Book a Demo CTAs, waitlist-based onboarding) with a B2B2C distribution channel where partner brands serve as the conduit to end-users. The company is venture-backed, having closed a US$5.5 million pre-seed round in July 2026 led by Ethereal Ventures and Further Ventures, with pilot outcomes showing up to 4x conversion uplift versus traditional discounting.

Name

Bundle

Legal name

Bundle Limited

Website

https://joinbundle.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

Bundle is a B2B2C networked rewards platform enabling consumer-facing brands to pool incentive budgets into shared prize pools, charging $2 per completed user action and distributing life-changing cash prizes via quarterly blockchain-verified draws.

Ownership category

akta.pro rank

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Per-Action Outcome Fee: Brands pay a flat $2 fee only when a user completes the required action (e.g., sign-up, purchase, referral). There are no upfront costs, subscription fees, or minimum commitments during the beta free trial. 100 free tickets ($175 value) are included. Once free tickets are utilized, the $2 per action fee applies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Bundle operates a networked rewards platform that lets consumer-facing brands combine their incentive budgets into shared quarterly prize pools. Brands run no-code campaigns with AI-generated marketing assets, end-users earn free tickets by completing qualifying brand actions, and winners are selected via a verifiable draw engine and paid through blockchain-based stablecoin infrastructure.

Product overview

Bundle offers a single unified platform — the world's first networked rewards platform — that aggregates incentive budgets across participating brands into shared prize pools, enabling quarterly prize draws with life-changing cash rewards. The platform consists of a brand-facing campaign dashboard for campaign creation and management, a prize draw engine with on-chain verification, and a user wallet system with instant and draw-based redemption options. Brands access the platform through a CSV-based user eligibility upload workflow and receive AI-generated marketing templates as creative assets. Users participate exclusively via brand invitations and can also enter a skill-based consolation game if they do not win the main draw.

Differentiator

Problem solved

Functional benefit

Products and services

• Bundle Networked Rewards Platform The core networked rewards platform enabling brands to combine incentive budgets into shared prize pools. Brands create no-code campaigns (with AI-generated email, social, and landing page templates), users earn free tickets by completing qualifying brand actions, and winners are selected in quarterly draws with rewards distributed via blockchain-backed stablecoin infrastructure.
• Campaign Dashboard

Quantifiable outcome

• 4x average uplift in conversion rates (pilot across 5 markets, 5 companies)
• +6 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• MycocoreOthersVideo streaming platform that served as a pilot partner across five markets. Bundle helped Myco achieve 200K user registrations (2.7x uplift) and 37-minute average watch time. Myco crowned its first viewer millionaire through Bundle's watch-and-earn model, distributing a $50,000 prize.
• Pearl NaturellecoreOthersBeauty and personal care brand featured as a customer logo on Bundle's website. Participated in pilot campaigns to drive customer engagement.
• VerocoreOthersFood and beverage brand currently running Bundle-powered campaigns to incentivize orders and customer engagement via the shared prize pool.
• El GameyacoreOthersFood and beverage / retail brand featured as a customer logo on Bundle's website.
• WisewellcoreOthersWater and beverage retail brand featured as a customer logo on Bundle's website.
• 800 PharmacycoreOthersPharmacy and healthcare retail brand featured as a customer logo on Bundle's website.
• Licensed Payment Service Providers (PSPs)coreTechnology or IntegrationBundle partners with licensed PSPs to enable low-cost global payouts and seamless withdrawals to local bank accounts for users in Singapore, Vietnam, and the Philippines.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Gleam: Gleam is a leading giveaway, contest, and sweepstakes platform used by brands to run promotional campaigns and capture user actions. Most directly comparable to Bundle as a B2B sweepstakes/campaign infrastructure for consumer-facing brands.
• ViralSweep: ViralSweep provides sweepstakes, contest, and giveaway software for brands to drive engagement and lead capture. Closely comparable to Bundle's core mechanism of converting brand campaigns into action-based reward entries.
• ShortStack: ShortStack is a contest and sweepstakes platform that helps brands run promotional campaigns with form-based entries and prize incentives. Comparable to Bundle as a brand-facing sweepstakes/promotion infrastructure layer.

Emerging players

• Mode Mobile (Mode Earn): Mode Mobile operates a mobile rewards/cash-earning app that monetizes user attention via ad and engagement rewards. Comparable to Bundle's consumer-facing reward pool model, though delivered through a direct-to-consumer app rather than a brand-partner B2B2C channel.
• Sweatcoin: Sweatcoin rewards users with a token for physical activity and offers prize redemption. Comparable to Bundle as a tokenized consumer-reward platform, though focused on a single use case (movement) versus Bundle's horizontal brand-driven actions.
• Step: Step is a crypto rewards and financial literacy app for teens/families offering card-linked rewards. Comparable to Bundle as a blockchain-based consumer rewards platform, though oriented around spending rather than brand campaign actions.
• Rally (Rally.org): Rally operates community-driven prize-pool and sweepstakes mechanics for creators and brands. Comparable to Bundle's networked/shared prize pool concept, though primarily creator-economy focused rather than SMB-to-enterprise brand onboarding.

Broad incumbents

• Friendbuy: Friendbuy is a referral and customer advocacy platform used by brands to drive acquisition through incentivized actions. Comparable to Bundle as a brand-facing performance-marketing infrastructure, though focused specifically on referral mechanics.
• Yotpo: Yotpo is a broad commerce marketing platform offering loyalty, referrals, reviews, and SMS for consumer brands. Comparable to Bundle as a B2B customer engagement and retention infrastructure, though focused on loyalty rather than shared-prize-pool sweepstakes.
• Influitive: Influitive is a customer advocacy and engagement platform that incentivizes customers to refer, review, and advocate for brands. Comparable to Bundle as performance-based brand-to-consumer engagement infrastructure, with overlap on referral/advocacy use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/joinbundle

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bundle