Ania et Lucie
Ania et Lucie is a New York-based, principal-led boutique creative studio offering brand identity, packaging, art direction, editorial, and website design services to fashion, beauty, lifestyle, and lifestyle-adjacent brands.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Ania et Lucie does
Ania et Lucie is a privately held, multi-disciplinary creative studio based in Long Island City, New York, co-founded and co-led by Ania Nowak and Lucie Gris. The studio delivers bespoke creative services to fashion, beauty, lifestyle, beverage, and consumer-electronics brands, with offerings spanning brand identity, packaging design, art direction, editorial and book design, illustration, and website design. Its client roster includes notable independent and founder-led brands such as Altuzarra, Ulla Johnson, Mansur Gavriel, Jones Road, Magda Butrym, Costa Brazil, Moon Choi, Aplós, and Porta, indicating a focus on design-conscious, brand-driven companies rather than mass-market accounts. Revenue is generated through project-based professional services engagements priced per scope, with no standardized product offerings, recurring SaaS revenue, or disclosed pricing.
The studio's core operating model is principal-led: Ania Nowak and Lucie Gris maintain direct creative involvement across projects rather than operating purely as managers. Delivery relies on a partner ecosystem of technical agencies (Praesens, Commerce-UI, Half Helix, Farfetch) for e-commerce and website builds, plus an extensive network of photographers, stylists, and printers for campaign and print production. The studio has no disclosed external funding, no parent company, no subsidiaries, and no AI or proprietary technology stack. Geographic footprint is single-studio (Long Island City), but client engagements span the United States and Europe, with European projects typically executed via remote collaboration and on-location production (e.g., the Monastery relaunch in South Africa). Marketing is minimal and reputation-driven: Instagram (@aniaetlucie) and the portfolio website are the only stated channels, with no paid acquisition, content marketing at scale, or sales team.
Ania et Lucie firmographics
Firmographics- Name
- Ania et Lucie
- Legal name
- Ania et Lucie
- Website
- https://aniaetlucie.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Ania et Lucie is a New York-based, principal-led boutique creative studio offering brand identity, packaging, art direction, editorial, and website design services to fashion, beauty, lifestyle, and lifestyle-adjacent brands.
- Ownership category
- akta.pro rank
Ania et Lucie industry classification
Industry- Product category
- Creative Design Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Packaging & Brand Identity Creative Agencies (MPAAAAAN), Creative & Brand Campaign Development (BPAFAAAB)
Keywords
Where Ania et Lucie is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ania et Lucie business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Creative Agency Services: B2B professional services revenue through brand identity, packaging, art direction, editorial design, print design, and website design engagements. Projects are typically custom, client-specific engagements rather than standardized product offerings.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Ania et Lucie product offering
Product offeringCore offering
Ania et Lucie is a New York-based multi-disciplinary creative studio that provides branding, packaging, website, art direction, and editorial design services to fashion, beauty, and lifestyle brands. The studio delivers custom, client-specific creative engagements spanning brand identity systems, packaging design, e-commerce website design, NYFW presentation art direction, lookbooks, books, and illustration rather than packaged product offerings.
Product overview
Ania et Lucie is a multi-disciplinary creative studio based in New York, led by Ania Nowak and Lucie Gris. The agency operates as a service-based design studio rather than a product company, offering creative services across art direction, book design, branding and identity, creative consulting, editorial design, and print. The studio's offerings are delivered through client projects rather than packaged products, serving fashion, beauty, interior, and lifestyle brands with brand identity, packaging design, website design, illustration, and art direction services.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Identity Design Development of visual identity systems including logos, monograms, crests, color palettes, type systems, and brand guidelines for fashion, beauty, and lifestyle clients. Engagements cover rebrands (e.g., Mansur Gavriel), new brand launches (e.g., Porta), and brand refreshes (e.g., Jones Road).
- Packaging Design Design of packaging systems for beauty and lifestyle products, including sustainable materials and refill program architecture (e.g., Kindred Black's two-box system accommodating 70 product shapes, Sándor's infinitely recyclable aluminium packaging).
- Website Design E-commerce and brand website design for fashion, beauty, and lifestyle brands, including immersive video content, product configurators, AR technology, and 3D models (e.g., Altuzarra, Ulla Johnson, Alex Mill, Lift Foils).
- Art Direction Art direction for fashion campaigns, NYFW presentations, lookbooks, and editorial work (e.g., Moon Choi NYFW presentations across multiple seasons, Ply–Knits FW19 campaign inspired by Erwin Wurm).
- Creative Direction Creative direction for brand relaunches and product launches across luxury skincare, beverages, and lifestyle categories (e.g., Monastery skincare relaunch, Aplós Calme and Arise campaign).
- Book and Editorial Design Art direction and design for limited-edition books and editorial publications (e.g., Aplós Commissions Book — 238-page natural linen hardcover with white foil, photography and recipe collaborations).
- Illustration and Image Making Illustration and image-making series as ongoing studio explorations and client commissions (e.g., Woven Colors paper and color compositions, The Definitive Collection mark making, Kalokairi watercolor placemats for Porta).
Companies that use Ania et Lucie
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles3 records
Ania et Lucie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ania et Lucie partnerships and signals
Strategic signalPartnerships
39 partnerships are on record, tiered core and minor.
- PraesenscoreWebsite development partner for digital design projects including Porta brand identity and Moon Choi visual identity and website. Collaborates on translating visual identities into functional digital experiences.
- Sean DavidsonminorPrint and packaging photographer providing photography services for brand identity projects including Porta.
- Sophie TajanminorPhotographer collaborating on Aplós Commissions Book art direction and design project.
- Louis DewynterminorPhotographer collaborating on Aplós Commissions Book art direction and design project.
- Daphné LejeuneminorPhotographer collaborating on Aplós Commissions Book art direction and design project.
- Sergiy BarchukminorPhotographer collaborating on Aplós Commissions Book art direction and design project.
- die KeureminorPrinting and binding partner for Aplós Commissions Book - natural linen hardcover with white foil and tipped-in image, 238 pages.
- Studio BoumcoreProduction agency collaborating on Moon Choi NYFW presentations including Fall Winter 19 presentation featuring round fluted structure with pattern lighting effects.
- Joss McKinleyminorPhotographer collaborating on Moon Choi Spring Summer 18 Lookbook and Fall Winter 18 NYFW Presentation.
- Richie TalboyminorPhotographer for Moon Choi Fall Winter 19 NYFW Presentation and ongoing collaborations including Ply-Knits campaigns and Performers still life series.
- Ryan JenqminorPhotographer for Ply-Knits Fall Winter 19 campaign inspired by Erwin Wurm absurdist sculptures.
- Jocelyn CabralminorStylist for Ply-Knits Fall Winter 19 campaign.
- Samuel BradleyminorPhotographer for Moon Choi Pre-Fall 2020 lookbook and Monastery skincare brand relaunch campaign in South Africa.
- Ashley JonesminorBranding collaborator for Monastery luxury skincare brand relaunch.
- Allison KatzminorCanadian artist commissioned to create hand-drawn secondary logo and orange tree crest for Mansur Gavriel brand identity.
- Carl OstbergminorProduct photographer for Muri Lelu luxury CBD skincare brand branding project.
- UberraumminorFilm production partner for Moon Choi Fall Winter 18 NYFW Presentation.
- Behind the Blinds MagazineminorPublication for The Newer the Blade, the Better the Shave editorial story featuring vintage shaving ads photography.
- Derek BrahneyminorArtist collaboration on Imposters fine art exhibition posters featuring Brushstrokes series artwork.
- Nicolas MurminorSet designer for Aplós Commissions Book cocktail photography.
- Camille TricoireminorSet designer for Aplós Commissions Book cocktail photography.
- Lea BeylminorSet designer for Aplós Commissions Book cocktail photography.
- Sophie IsherwoodminorWords/creative writer for Aplós Commissions Book project.
- Lynette MarrerominorCocktail recipes contributor for Aplós Commissions Book.
- Lian Furmerton-LiuminorDesign direction lead for Aplós Commissions Book project.
- Pure MagentaminorAdditional art direction and branding/product design for Aplós brand.
- Alex BrownminorAdditional art direction for Aplós brand projects.
- Alex ReidminorDirector of Photography for Aplós campaign creative direction.
- Matzo + MatzominorCampaign photography for Aplós Calme and Arise product launch campaign.
- Plainsight StudiominorCampaign photography for Aplós Calme and Arise product launch campaign.
- Imprimerie du MaraisminorPrinting partner for Kindred Black packaging system with adjustable inserts for handblown glass bottles.
- Andrew JacobsminorPhotography collaborator for Sándor sustainable haircare brand identity and packaging.
- Alexander SaladrigasminorPhotography collaborator for Sándor sustainable haircare brand identity and packaging.
- Walter PierreminorCreative collaborator for Nour Hammour brand identity project.
- FarfetchcoreSite development partner for Altuzarra website redesign project.
- Half HelixcoreDevelopment collaborator for Ulla Johnson ecommerce website design project.
- Commerce-UIcoreDevelopment agency partner for Lift Foils website with AR technology and 3D models, Magda Butrym ecommerce, and REV e-commerce projects.
- Tatiana + KarolminorPhotography and video team for Magda Butrym handbag line in-site experience.
- PraesenscoreWebsite development partner for Moon Choi visual identity and website project.
Recent moves6 records
Expansion highlights5 records
Ania et Lucie competitors and assessment
Company assessmentDirect peers
- Porto Rocha: New York-based brand identity design studio serving fashion, beauty, and cultural clients with multi-disciplinary identity work — a closely comparable boutique peer in same city, vertical, and service scope.
- Playlab Inc: Independent design studio in New York focused on brand identity, motion, and creative direction for fashion, lifestyle, and cultural brands — a direct peer in boutique multi-disciplinary design for premium lifestyle clients.
- Bureau Borsche: Munich-based graphic design studio known for cultural, fashion, and publishing identity work — a direct peer in high-craft brand identity and art direction for premium clients.
- Child Studio: London-based design studio specializing in brand identity, art direction, and visual storytelling for fashion, hospitality, and lifestyle brands — comparable boutique peer with similar creative range.
- Mucca: Milan-based branding and design studio serving fashion, food, and lifestyle clients with brand identity and packaging — a direct international peer in boutique design services.
- DNCO: London-based brand strategy and identity agency working across fashion, beauty, food, and lifestyle sectors — comparable peer in premium brand identity and packaging design.
- Order Design: Independent design studio focused on brand identity, art direction, and editorial design for fashion and cultural clients — a direct peer with overlapping creative service mix.
- Blok Design: Toronto-based brand identity and packaging design studio serving premium consumer brands including fashion and beauty — comparable boutique peer with similar client verticals.
- Winkreative: Brand and design agency serving fashion, hospitality, and lifestyle clients with identity, editorial, and digital work — a comparable boutique peer with similar luxury fashion/lifestyle focus.
Broad incumbents
- Pentagram: Largest independent design consultancy globally, with partner-led studios covering brand identity, packaging, and digital design — an incumbent competing for the same premium fashion and beauty rebrands at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ania et Lucie social profiles
Digital presenceAnia et Lucie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ania et Lucie leadership team
Management profileNumber of profiles
Profiles2 records
Ania et Lucie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ania et Lucie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ania et Lucie
What does Ania et Lucie do?
Ania et Lucie is a New York-based multi-disciplinary creative studio that provides branding, packaging, website, art direction, and editorial design services to fashion, beauty, and lifestyle brands. The studio delivers custom, client-specific creative engagements spanning brand identity systems, packaging design, e-commerce website design, NYFW presentation art direction, lookbooks, books, and illustration rather than packaged product offerings.
Is Ania et Lucie a public or private company?
Ania et Lucie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ania et Lucie founded?
Ania et Lucie was founded in -1.
Where is Ania et Lucie based?
Ania et Lucie is headquartered in New York, United States, in the North America region.
How does Ania et Lucie make money?
One revenue line is on record: creative Agency Services.
Who are Ania et Lucie's main competitors?
Direct peers on record are Porto Rocha, Playlab Inc, Bureau Borsche, Child Studio, Mucca, DNCO, Order Design, Blok Design and Winkreative. Pentagram is listed as a broad incumbent.
Does Ania et Lucie have an API?
No public API is recorded for Ania et Lucie.
What industry is Ania et Lucie in?
Ania et Lucie's product category is Creative Design Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541810 and its SIC code is 7311.