Quest Awards

What Quest Awards does

Quest Awards, now operating as SGA Grp following a 2026 rebrand under new ownership, is a privately held Canadian e-commerce retailer specializing in customizable recognition products. Founded in 1993, the company sells trophies, plaques, medals, ribbons, cups, signs, badges, and personalized gifts through a Shopify-based online storefront at sgagrp.com, with operations across three Ontario offices (Toronto, Ottawa, Cornwall). All products ship with included setup, engraving, and personalization, with prices ranging from under $3 for economy medals to roughly $80+ for premium crystal and jade glass awards; rush orders are available for a minimum $25 fee with a standard 12-day delivery timeline. The business offers an online Custom Plaque Creator tool and a PDF proof approval workflow that allows customers to review graphic designs before production.

The revenue model is transactional (one-time purchases, no subscription) and the company sells direct-to-consumer and to small-to-mid organizations, with a strong concentration in Canadian sports leagues and federations. Notable B2B relationships include designated fundraising store partnerships with Water Polo Canada, Women's FootbALL, Football Ontario, NCAFA, and uOttawa Esports, alongside case-study relationships with corporates such as Keller Williams - Solid Rock Realty, JILI Nolor Corporation, and IBEW Local 2228. Sales and customer service are phone- and email-driven, supported by a marketing mix of organic social (Facebook, X, LinkedIn, YouTube), email newsletter, content blog, and SEO-driven category pages organized by sport. U.S. shipping is currently paused due to tariffs, effectively constraining geographic reach to Canada despite the company's online distribution model.

The company does not operate a mobile app, does not publish an API or SDK, holds no patents or trademarks, and lists no members of a management team in the source data. Its core technology stack is commodity Shopify e-commerce layered with a custom engraving workflow, and its competitive positioning relies on category breadth (30+ sport-specific catalogs), 33 years of industry tenure, and the embedded fundraising partnerships with major Canadian sports organizations rather than on proprietary technology or AI.

Name

Quest Awards

Legal name

SGA Grp

Website

https://questawards.com

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Quest Awards (now SGA Grp) is a Canadian e-commerce retailer founded in 1993 that sells customizable trophies, plaques, medals, cups, and personalized gifts with included engraving, serving primarily Canadian sports federations, corporates, academic institutions, and labor unions.

Ownership category

akta.pro rank

Product category

Custom Awards and Recognition Products

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Trade Show Giveaways & Event Premiums (BPAFAMAG)

akta.pro secondary industry

Rewards, Recognition & Merchandise Sourcing (Points, Catalogs, Gift Cards) (THAHANAC)

Keywords

• Custom awards manufacturing
• Trophies and plaques
• Medals and ribbons
• Engraving services
• Recognition products

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time purchase of awards, plaques, trophies, and medals with engraving included in the listed price. No subscription or recurring revenue model. Shipping costs calculated at checkout.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Quest Awards is a Canadian e-commerce retailer of customized awards, plaques, trophies, medals, ribbons, cups, signs, badges, and personalized gifts. All products ship with free engraving and personalization included in the listed price, with a PDF proof approval workflow for graphics. Orders are placed online only with a 12-day standard delivery timeline and rush order options, serving sports organizations, corporate clients, academic institutions, labor unions, and first responders across Canada.

Product overview

Quest Awards (now operating as SGA Grp) is a custom awards and recognition products retailer offering a comprehensive portfolio of personalized awards, plaques, medals, trophies, cups, signs, and personalized gifts. The product lineup centers on core recognition items (Awards, Plaques, Medals & Ribbons, Trophies & Cups) supplemented by Signs & Badges and Personalized Gifts. The company specializes in custom engraving services with free setup and engraving on all products. Notable specialty offerings include the Custom Plaque Creator for online design and Patent Plaques for intellectual property recognition. Products serve diverse sports, academic, and corporate markets with sport-specific award collections for over 30 different activities.

Differentiator

Problem solved

Functional benefit

Named customers9 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Water Polo CanadacoreGTM or Marketing PartnerOfficial provider of fundraising stores for Water Polo Canada. SGA Grp provides 29 branded products for fundraising, with proceeds supporting the organization.
• Women's FootbALLcoreGTM or Marketing PartnerOfficial provider of fundraising stores for Women's FootbALL. SGA Grp provides 12 branded products for fundraising, with proceeds supporting the organization.
• Football OntariocoreGTM or Marketing PartnerOfficial provider of fundraising stores for Football Ontario. SGA Grp provides 13 branded products for fundraising, with proceeds supporting the organization.
• NCAFAcoreGTM or Marketing PartnerOfficial provider of fundraising stores for NCAFA (National Capital Football Academy). Branded products available for fundraising support.
• uOttawa EsportscoreGTM or Marketing PartnerOfficial provider of fundraising stores for uOttawa Esports. SGA Grp provides 8 branded products for fundraising, with proceeds supporting the organization.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Edco Awards: Edco Awards operates a direct-to-consumer e-commerce platform selling trophies, plaques, medals, and engraved recognition products — overlapping core catalog, customization model, and customer segments with Quest Awards/SGA Grp.
• Awards.com: Awards.com runs an online store for trophies, plaques, medals, and corporate recognition awards with engraving services — a near-identical product mix, GTM motion, and target buyer profile as Quest Awards/SGA Grp.
• Crown Awards: Crown Awards is a long-standing online retailer of trophies, plaques, medals, and personalized awards with custom engraving — directly overlapping Quest Awards' core product categories, sales channel, and pricing architecture.
• Trophy Depot: Trophy Depot is an online-first retailer of trophies, awards, medals, and plaques for sports, academic, and corporate customers — matching SGA Grp's vertical-by-sport merchandising approach and DTC e-commerce distribution.
• Wedge Medals: Wedge Medals sells custom die-cast and stock medals, ribbons, and recognition awards online — directly comparable to SGA Grp's 'Medals & Ribbons' product line with similar sport-league and event customers.
• PlaqueMaker: PlaqueMaker is an online custom plaque specialist offering wood, acrylic, and piano-finish plaques with engraving — overlapping SGA Grp's Plaques and Custom Plaque Creator offerings with comparable DTC configurator tooling.
• Success Awards: Success Awards is an online retailer of trophies, awards, medals, ribbons, and plaques with personalization — a same-segment competitor across sports recognition, corporate awards, and academic achievement markets.

Broad incumbents

• Signs.com: Signs.com is a broader custom-products incumbent offering signage, name plates, badges, and engraved items alongside awards-adjacent categories — partial overlap with SGA Grp's 'Signs & Badges' and personalized-gifts lines.
• Amazon Handmade / Custom: Amazon Custom and Amazon Handmade aggregate thousands of independent sellers offering trophies, plaques, and personalized gifts — a broad incumbent marketplace that competes with SGA Grp on discovery, price, and Prime-level delivery speed.

Regional players

• Custom Plaques UK: Custom Plaques UK supplies custom wooden, acrylic, and metal plaques with engraving to UK customers — a regional player in the same niche as SGA Grp's plaques business, but geographically disconnected from the Canadian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/QuestAwards
• YouTubeyoutube.com/channel/UCKcIFtSOTD6gKh6_ZCuV_pQ
• Facebookfacebook.com/QuestAwards
• LinkedInlinkedin.com/company/quest-awards-inc.---corporate-awards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quest Awards