aqquatix srl
Aqquatix Srl designs, manufactures, and distributes Italian-made professional aquatic fitness, rehabilitation, and swimming equipment, and is the exclusive Italian distributor for Life Fitness, Hammer Strength, Adidas, BAW Sports, and Uptivo, serving pools, gyms, hospitality, rehabilitation centers, and residential customers across 22+ countries.
- Company typePrivate
- Founded2006
- HeadquartersLimena, Italy
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What aqquatix srl does
Aqquatix Srl is an Italian manufacturer and distributor of professional aquatic fitness, rehabilitation, and swimming equipment headquartered in Limena (province of Padua). The company designs and builds its own line of aquabikes (BPM, Galaxy, Extralong Smart Up, Extralong BPM), the Star Aquatreadmill, aquatic jumps, multistations, and small equipment (Happy Flowers, Wave Bells, Big Wave Bells, Aquaraft, Power Training Kit), plus Aquakid products for children's aquatic education. Proprietary R&D features include the BPM adjustable braking system, a three-roller belt architecture for the Star Aquatreadmill, an exclusive 74° saddle-handlebar ergonomic angle, and a horizontal resistance system on the Galaxy Aquabike designed for shallow pools and lumbar-pathology users; construction uses polyethylene shells and stainless-steel frames engineered for chemically treated pool water and CE-certified.
Aqquatix monetizes through B2B hardware sales under a quote-based pricing model to enterprise customers including public and private swimming pools, gyms and fitness centers, hospitality and tourist facilities, rehabilitation centers, residential pool owners, and children's aquatic education programs. It complements its own line with exclusive Italian distribution rights for major third-party brands: Life Fitness and Hammer Strength (cardio and strength equipment), Adidas apparel for sports centers (via AD-Advanced Distribution), BAW Sports floating water parks, and Uptivo heart-rate monitoring for aquatic activities. Professional training services are delivered through its EAA (European Aquatic Association) certification program, which has trained instructors since 1996 and anchors the 'Piscine d'Eccellenza' official-center scheme.
Distribution is dual-track: a direct sales team handles the Italian market ([email protected], +39 049 7381150), while a dedicated export function works through exclusive distributors in Belarus, the Benelux, China, Colombia, Denmark, Egypt, France, Israel, Kazakhstan, Mexico, Portugal, Russia, Singapore, Spain, Thailand, Turkey, the USA, Uzbekistan, and Vietnam. Marketing relies on a bilingual Italian/English website with e-commerce, an email newsletter, presence at ForumPiscine, RiminiWellness, SIA Guest and Show4Health trade shows, content marketing through success stories, and social media. Leadership is led by CEO Marco Tornatore; the company remains privately held with no disclosed funding rounds, parent company, or subsidiaries.
aqquatix srl firmographics
Firmographics- Name
- aqquatix srl
- Legal name
- Aqquatix Srl
- Website
- https://aqquatix.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Short description
- Aqquatix Srl designs, manufactures, and distributes Italian-made professional aquatic fitness, rehabilitation, and swimming equipment, and is the exclusive Italian distributor for Life Fitness, Hammer Strength, Adidas, BAW Sports, and Uptivo, serving pools, gyms, hospitality, rehabilitation centers, and residential customers across 22+ countries.
- Ownership category
- akta.pro rank
aqquatix srl industry classification
Industry- Product category
- Aquatic Fitness Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Aqua Fitness Classes (HSADABAL)
- akta.pro secondary industry
- Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC)
Keywords
Where aqquatix srl is headquartered
LocationHeadquarters
- HQ city
- Limena
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
aqquatix srl business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Aquatic fitness equipment sales: Sale of proprietary aquatic fitness equipment including aquabikes, aquatreadmills, aquatic jumps, multistations, and small equipment like resistance bands, gloves, and floating accessories. Products are sold through direct B2B channels and distributor networks.
- Professional training services: On-demand training services in collaboration with EAA and IAA certified trainers, including technical training on water products and activities, organization of themed events, and animation services for pools.
- Brand distribution (Life Fitness, Hammer Strength): Distribution of third-party fitness brands including Life Fitness, Hammer Strength, and Adidas apparel for sports centers, generating revenue through distribution margins.
- Brand licensing and co-branding: Partnership with EAA (European Aquatic Association) for official center certification program and Hammer Strength Club partnership program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B enterprise pricing through quote requests |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
aqquatix srl product offering
Product offeringCore offering
Aqquatix designs, manufactures, and distributes professional aquatic fitness equipment including aquabikes, aquatreadmills, aquatic jumps, multistations, and small equipment such as resistance bands, gloves, and floating accessories. The company also distributes third-party fitness brands (Life Fitness, Hammer Strength, BAW Sports, Uptivo) and provides professional aquatic instructor training through EAA certification programs. Products are designed and manufactured in Italy with proprietary R&D for pool-specific applications, sold primarily B2B through direct sales and an international distributor network.
Product overview
Aqquatix offers the widest range of professional aquatic fitness equipment through a platform-plus-modules architecture. The core portfolio includes large equipment (Aquabike models including BPM Aquabike, Galaxy Aquabike, Extralong variants; Star Aquatreadmill), small equipment (Happy Flowers, Wave Bells, Big Wave Bells, Aquaraft, Superior Belt, Power Training Kit), and Aquakid products (Gym Rings, Fish Carpet). These products work together to enable complete aquatic fitness programs in pools. The company extends its offering through strategic distribution partnerships with Life Fitness (cardio equipment), Hammer Strength (strength training), BAW Sports (floating water parks), and Uptivo (heart rate monitoring). Additionally, EAA provides professional training and certification for aquatic instructors. With over 35 years of experience, Aqquatix serves pools, gyms, hospitality, rehabilitation centers, and residential markets globally through an extensive distributor network.
Differentiator
Problem solved
Functional benefit
Brands
- EAA: European Aquatic Association - professional training for instructors of vertical water activities, with a systematic, integrated, and diversified approach for every club. Operating since 1996.
- Uptivo
- Baw Sports
Products and services
- BPM Aquabike Water bike with polyethylene shell and proprietary adjustable pedal resistance system for aquacycling activities, suitable for pools 110-180 cm deep, designed for B2B pools, gyms, and rehabilitation facilities.
- Galaxy Aquabike Horizontal aquabike with adjustable resistance system designed for shallow pools (70-100 cm depth), ideal for users with lumbar issues or those needing progressive lower limb activation.
- Extralong Smart Up Aquabike Traditional aquabike model in stainless steel with protective colored casing and resistive pedals for basic-level aquacycling activities, recommended for pools 151-180 cm deep.
- Extralong BPM Aquabike Water bike with polyethylene shell and adjustable pedal intensity system for deep pools (161-180 cm), featuring a world-first design with oval steel frame profiles.
- Star Aquatreadmill Mechanical treadmill designed and produced in Italy for aquawalking and aquarunning in pools, featuring a polyethylene shell with a unique three-roller belt system for maximum fluidity.
- Power Training Kit Kit of elastic bands and accessories for water activities including 4 elastic bands, 8 carabiners, 2 handles, 1 ankle weight, and 1 belt, for B2B fitness facilities and rehabilitation centers.
- Happy Flowers Pair of flower-shaped dumbbells for arm activities with variable resistance determined by active petals, made of soft injected EVA material for aquatic fitness use.
- Happy Flowers Giant Larger 31 cm diameter version of flower-shaped dumbbells for arm activities, providing variable resistance workout in a larger format for pool-based group fitness.
- Wave Bells Pair of floating versatile dumbbells for arm training, designed to increase resistance through movement speed and amplitude in water.
- Big Wave Bells Larger floating and resistant dumbbells for water arm training, made of soft and durable EVA foam material for aquatic fitness programs.
- Aquaraft Paddle-shaped equipment with multiple grip options for various muscle strengthening exercises, usable individually or in pairs for water fitness.
- Superior Belt M Floating anatomical belt made with mold processing, featuring unique design with fine adjustment elements and CE certification for aquatic fitness and rehabilitation.
- Gym Rings Set of 4 floating PVC rings with smooth surface for children's aquatic activities, promoting grip, reflexes, and coordination in swimming schools and pools.
- Fish Carpet Fish-shaped floating mat with perforated handles for children's aquatic play and learning activities at swimming schools and pools.
- EAA (European Aquatic Association) Training Program Professional training and certification program for instructors of vertical water activities, operating since 1996 with a systematic, integrated approach for clubs and sports facilities.
- Life Fitness Distribution Exclusive Italian distribution of Life Fitness premium cardio and strength equipment, including the Integrity+ Treadmill and over 500 on-demand workouts, offered to sports facilities and gyms.
- Hammer Strength Distribution Exclusive Italian distribution of Hammer Strength strength training equipment, serving athletes and serious training facilities for over 30 years.
- BAW Sports Distribution Distribution of BAW Sports floating water parks, a world leader in inflatable water parks with high safety standards and continuous innovation, offered to pools and tourist facilities.
- Uptivo Heart Rate Monitoring Exclusive Italian distribution of Uptivo heart rate monitoring system for aquatic fitness, enabling performance tracking in pool-based activities.
Quantifiable outcome
- Aquabike users burn approximately 400-500 Kcal/hour during exercise
- +2 more outcomes
Companies that use aqquatix srl
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
aqquatix srl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
aqquatix srl partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, flagship and minor.
- UptivocoreUptivo, an innovative platform for fitness performance monitoring, appointed Aqquatix as the exclusive distributor for the Italian water and pool market. This strategic partnership enables heart rate monitoring technology in aquatic activities.
- AdidascorePartnership with Adidas (via AD-Advanced Distribution of Turin) for distribution of exclusive apparel selection dedicated to clubs and sports centers, particularly swimming pools and gyms. Includes customization options with club logos and colors.
- BAW SportscoreBAW Sports, a French company and world leader in floating water parks, partnered with Aqquatix for Italian distribution. After more than 15 years of specialization in the field, Aqquatix elevates its offering with BAW Sports' inflatable water park products.
- Life FitnessflagshipAqquatix is the exclusive distributor for Life Fitness in Italy, offering the complete Life Fitness cardio and strength equipment range, including Integrity+ Treadmill and Hammer Strength equipment.
- EAA (European Aquatic Association)flagshipSince 1996, EAA has provided professional training for instructors of vertical water activities with a systematic, integrated approach for every club. Aqquatix partners with EAA for the 'Piscine d'Eccellenza' (Official Centers) program offering certification and training.
- AD-Advanced DistributioncoreItalian distributor for Adidas in the sports center channel, facilitating the partnership between Aqquatix and Adidas for apparel distribution.
- Hexagone BeneluxminorDistributor for Aqquatix products in the Benelux region.
- La Maison de la PiscineminorDistributor for Aqquatix products in France and French-speaking countries.
- AquamaxxminorDistributor for Aqquatix products in China.
- Aquafitness SolutionsminorDistributor for Aqquatix products in the USA.
- Portugal AquatrainingminorDistributor for Aqquatix products in Portugal.
- H2O TrainingminorDistributor for Aqquatix products in Spain.
- MFitnessminorDistributor for Aqquatix products in Belarus, Kazakhstan, Russia, and Uzbekistan.
- Aqua MovesminorDistributor for Aqquatix products in Denmark.
- Aquafit IsraelminorDistributor for Aqquatix products in Israel.
- InnovafitminorDistributor for Aqquatix products in Mexico and Caribbean Islands.
- Pool King Inter Co., LtdminorDistributor for Aqquatix products in Thailand.
- Aqua StyleminorDistributor for Aqquatix products in Turkey.
- Active LifestyleminorDistributor for Aqquatix products in Singapore and Vietnam.
- BajoaquaminorDistributor for Aqquatix products in Colombia.
- International Rehab Group (IRG)minorDistributor for Aqquatix products in Egypt.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
aqquatix srl competitors and assessment
Company assessmentDirect peers
- Hydrorider: Hydrorider is an Italy-headquartered manufacturer of aquabikes and aquatic fitness equipment with a global distributor footprint. It is the closest direct competitor to Aqquatix in the proprietary aquabike/aquatreadmill segment, serving the same swimming pool, gym, and rehabilitation customers.
- WaterFlex: WaterFlex is a French manufacturer of aquatic fitness equipment including aquabikes, aquatreadmills, and small equipment for pools and rehabilitation centers. It overlaps directly with Aqquatix's product range, customer segments, and distribution through fitness and aquatic facility channels across Europe.
- AquaLogix: AquaLogix is a US-based maker of aquatic resistance and fitness training equipment used in pools, rehab centers, and fitness clubs. It is a direct peer in the aquatic fitness equipment category, addressing the same training and rehabilitation use cases as Aqquatix's aquabikes, aquatreadmills, and small equipment.
- AquaJogger: AquaJogger is a US-based specialist in aquatic fitness belts, resistance equipment, and water therapy products for pools, rehab, and fitness facilities. It is comparable to Aqquatix's small equipment and Aquakid lines, targeting the same end users — recreational swimmers, seniors, and rehab patients.
- WaterRower: WaterRower designs and sells water-based fitness equipment (rowers and accessories) that use water resistance to simulate aquatic training. It overlaps with Aqquatix's water-resistance small equipment and connected-fitness aspirations for premium home and facility customers.
Emerging players
- Endless Pools: Endless Pools manufactures compact swim-in-place pools and aquatic fitness systems for residential, hospitality, and fitness facility use. It is an emerging player adjacent to Aqquatix's pool equipment and rehabilitation use cases, expanding the addressable aquatic wellness market.
- SwimEx: SwimEx builds swim-in-place therapy pools and aquatic therapy systems for rehabilitation centers, sports facilities, and wellness venues. It overlaps with Aqquatix's rehabilitation segment and shares the same institutional B2B sales motion targeting medical and wellness facilities.
Broad incumbents
- Life Fitness: Life Fitness is a global incumbent in commercial cardio and strength equipment, distributed exclusively in Italy by Aqquatix. As both a partner and a broad incumbent, it competes with Aqquatix on the land-based gym side and shapes the broader aquatic fitness ecosystem through its scale and connected-fitness roadmap.
- Technogym: Technogym is an Italian-headquartered global incumbent in premium fitness equipment for gyms, hotels, rehab, and home use. It is comparable as a broader fitness equipment competitor from the same home market, increasingly active in connected fitness and wellness facility design that overlaps with Aqquatix's hospitality and rehab segments.
- Speedo International: Speedo is a global incumbent in swimwear, goggles, and aquatic performance gear. It is comparable as a broad water-sports brand that anchors distribution and brand trust in pool and aquatic channels, adjacent to Aqquatix's Aquakid and small equipment categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
aqquatix srl social profiles
Digital presenceaqquatix srl financial estimates
Financial estimateRevenue estimate
Valuation estimate
aqquatix srl leadership team
Management profileNumber of profiles
Profiles1 record
aqquatix srl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
aqquatix srl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about aqquatix srl
What does aqquatix srl do?
Aqquatix designs, manufactures, and distributes professional aquatic fitness equipment including aquabikes, aquatreadmills, aquatic jumps, multistations, and small equipment such as resistance bands, gloves, and floating accessories. The company also distributes third-party fitness brands (Life Fitness, Hammer Strength, BAW Sports, Uptivo) and provides professional aquatic instructor training through EAA certification programs. Products are designed and manufactured in Italy with proprietary R&D for pool-specific applications, sold primarily B2B through direct sales and an international distributor network.
Is aqquatix srl a public or private company?
aqquatix srl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was aqquatix srl founded?
aqquatix srl was founded in 2006.
Where is aqquatix srl based?
aqquatix srl is headquartered in Limena, Italy, in the Europe region.
How does aqquatix srl make money?
Four revenue lines are on record. Aquatic fitness equipment sales are the primary driver. The others are professional training services, brand distribution (Life Fitness, Hammer Strength) and brand licensing and co-branding.
Who are aqquatix srl's main competitors?
Direct peers on record are Hydrorider, WaterFlex, AquaLogix, AquaJogger and WaterRower. Emerging players are Endless Pools and SwimEx. Broad incumbents are Life Fitness, Technogym and Speedo International.
Does aqquatix srl have an API?
No public API is recorded for aqquatix srl.
What industry is aqquatix srl in?
aqquatix srl's product category is Aquatic Fitness Equipment. Its primary akta.pro industry code is HSADABAL, Aqua Fitness Classes, with a secondary code of CRAMAIAC, Water Sports Equipment Retail (Wake, Ski, Tow, Tubes). Its NAICS code is 33992 and its SIC code is 3949.