friedrich schiller univ. jena

Name

friedrich schiller univ. jena

Legal name

Linktree Pty Ltd

Website

https://linktr.ee

Company type

Private

Founded year

2020

Operating status

Operating

Ownership category

akta.pro rank

Product category

Social Media Link-in-Bio Platform

NAICS

Web Search Portals and All Other Information Services (519290), Web Search Portals and All Other Information Services (51929)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYCRAFANAJ

Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio)

Consumer Products & Retail/E-commerce & Marketplaces/Social Commerce Platforms

Keywords

• Link in bio tool
• Social media profiles
• Creator monetization platform
• Audience analytics dashboard
• Digital commerce shop

Headquarters

HQ city

Jena

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue: Paid subscription plans (Starter, Pro, Premium) with recurring billing offering advanced features like custom branding, analytics, payment processing, and removal of Linktree branding
2. Transaction Fees: Percentage-based transaction fees on sales made through Linktree profiles including commissionable transactions, product sales, and Linktree monetization features
3. Affiliate Commission: Commission revenue from affiliate sales through Linktree Shops where users earn industry-leading commissions promoting products
4. Marketplace Revenue: Revenue from Linktree Marketplace offering templates, apps, and integrations for users

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Linktree operates a link-in-bio SaaS platform that lets creators, influencers, small businesses, and nonprofits aggregate all of their social media links, content, online stores, and contact methods into a single shareable URL, accessible via a custom profile and QR code. The platform adds monetization through Linktree Shop (product sales, digital products, donations), audience analytics, email collection, and integrations with music, payment, email, and design services.

Differentiator

Problem solved

Functional benefit

Brands

• Linktree Analytics: Analytics and insights tools for tracking link performance, audience engagement, and traffic sources
• Linktree Digital Card
• Linktree Shop

Products and services

• Linktree
• Linktree Shop
• Linktree Analytics
• Linktree Digital Card

Quantifiable outcome

• 200% increase in donations for nonprofits
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core.

• SpotifycoreTechnology or IntegrationMusic streaming integration allowing Linktree users to add Spotify links and playlists directly to their profiles for seamless music sharing
• Apple MusiccoreTechnology or IntegrationMusic streaming integration for Apple Music links in Linktree profiles
• TidalcoreTechnology or IntegrationMusic streaming integration for Tidal links in Linktree profiles
• BandsintowncoreTechnology or IntegrationIntegration for live event listings allowing artists to display tour dates and concert information directly on their Linktree
• CanvacoreTechnology or IntegrationCanva integration allowing users to import custom designs directly into their Linktree profile for enhanced customization
• StripecoreTechnology or IntegrationPayment processing integration for monetization features including digital products, courses, and sales through Linktree
• PayPalcoreTechnology or IntegrationPayment processing option for transactions and donations through Linktree profiles
• MailchimpcoreTechnology or IntegrationEmail integration allowing Linktree users to sync contacts with Mailchimp for email marketing
• KlaviyocoreTechnology or IntegrationEmail integration for syncing Linktree contacts to Klaviyo email marketing platform
• KitcoreTechnology or IntegrationEmail integration for syncing contacts to Kit email marketing platform
• Plann by LinktreecoreTechnology or IntegrationSocial media scheduling tool integrated with Linktree for planning, creating and scheduling social media posts
• AmazoncoreTechnology or IntegrationAffiliate partnership allowing Linktree users to earn commissions through Amazon product links and recommendations
• YouTubecoreTechnology or IntegrationVideo embedding and streaming integration for YouTube links and video content on Linktree profiles

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Beacons: Beacons offers a link-in-bio and creator storefront platform targeting the same creator/SMB audience as Linktree, with overlapping commerce, email-capture, and analytics features. Direct head-to-head competitor in the link-in-bio category.
• Stan Store: Stan Store provides a creator-commerce and link-in-bio platform focused on digital product sales, bookings, and link management. Closely comparable in monetization features (Shops, payments) and target creator segment.
• Bento: Bento is a free link-in-bio and personal-page builder positioned as a more design-forward alternative to Linktree. Competes on the same core use case of aggregating creator links and content in a single profile.
• Shorby: Shorby is a link-in-bio tool for creators and small businesses, emphasizing smart links and call-to-action buttons. Directly comparable product offering with overlapping marketing and SMB use cases.
• Milkshake (by Vista): Milkshake is a mobile-first link-in-bio site builder from Vista, targeting creators on Instagram. Competes for the same Instagram-centric creator audience with similar single-URL link pages.
• Linkbio (by Later): Linkbio (acquired by Later) offers a clickable link URL for social bios with a creator storefront, directly overlapping Linktree's core feature set and Instagram-led user base.

Broad incumbents

• Bitly: Bitly is an established URL-shortening and link-management platform used widely by marketers and SMBs. While broader than Linktree, it competes in link management, branded short links, and analytics.

Regional players

• Taplink: Taplink is a popular link-in-bio and microsite builder with strong adoption in Russia, CIS, and other non-English markets. Comparable product offering but primarily competes in geographies where Linktree is less established.

Emerging players

• Koji: Koji provides a link-in-bio platform with a marketplace of interactive mini-apps (tip jars, merch, quizzes) for creators. Emerging player with partial overlap on creator monetization and link-in-bio use cases.
• Carrd: Carrd enables simple one-page websites used by creators and SMBs as lightweight link/profile hubs. Adjacent offering that overlaps with Linktree's profile-as-landing-page use case, especially for users wanting more design control.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/linktree_
• YouTubeyoutube.com/@linktreeapp
• LinkedInlinkedin.com/company/linktree
• Instagraminstagram.com/linktr.ee
• TikToktiktok.com/@linktr.ee

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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