Cross Insurance Arena

What Cross Insurance Arena does

Cross Insurance Arena is a multi-purpose sports and entertainment venue located at 1 Civic Center Sq in downtown Portland, Maine, founded in 1977 and operated by Oak View Group (OVG360). The venue features a 17,000 square foot arena floor with flexible seating capacity from 1,000 to 8,000 attendees, supplemented by 8 dressing rooms with showers, 2 production rooms, and proximity to Portland International Jetport. It serves as the home venue for the Maine Mariners (ECHL professional hockey), and hosts touring concerts, family shows, motorsports, rodeos, trade shows, and private events for the Portland, Maine MSA population of 646,700+.

Revenue is generated through six primary streams: ticket sales (via Ticketmaster and the on-site Hammond Lumber Company Box Office), concessions and on-site catering, premium seating suites and VIP packages, group ticket sales for organizations of 10+, sponsorship and naming rights (with Cross Insurance as the naming-rights partner and additional sponsors including Hammond Lumber, Delta Dental, Northern Light Health, and Cumberland County), and venue rental/booking for tour promoters and event producers. Distribution leverages the arena's official website, Ticketmaster as the primary ticketing platform, the Cyber Club email subscription (presented by Fidium), and social media channels (Facebook, Instagram, Twitter). Group sales are managed through Salesforce CRM and a dedicated Group Experiences Manager function.

The arena operates within OVG's national portfolio of sports and entertainment facilities, leveraging OVG's promoter relationships, marketing infrastructure, and OVG360 ancillary services. Key partners include the Maine Mariners as anchor sports tenant, State Theatre (Portland, ME) for co-promoted touring concerts, Lucky E Rodeo Company and the International Pro Rodeo Association for the Portland Bulls N' Broncs rodeo, and Jurassic Quest for touring family entertainment. OVG's Supplier Diversity Program and WCAG 2.0 AA web accessibility compliance are disclosed operational and compliance features.

Name

Cross Insurance Arena

Legal name

Cross Insurance Arena

Website

https://crossarenaportland.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Cross Insurance Arena is a Portland, Maine sports and entertainment venue operated by Oak View Group, hosting concerts, family shows, Maine Mariners hockey, and motorsports for the 646,700+ Portland MSA market. The 17,000 sq. ft. arena offers flexible seating for 1,000-8,000 attendees.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Spectator Sports (7112), Other Spectator Sports (711219), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

akta.pro secondary industries

Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

Keywords

• Live entertainment venue
• Sports arena hosting
• Event ticketing services
• Premium seating suites
• Concession food beverage

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for concerts, family shows, sporting events, and motorsports. Tickets sold through Ticketmaster platform and the Hammond Lumber Company Box Office. Pricing varies by event type and seat location.
2. Concessions & Food & Beverage: On-site food and beverage sales including concession stands operated with staff. The venue has in-house catering capabilities for events.
3. Premium Experiences & VIP Packages: Revenue from premium seating options including suites and the Cumberland Corner, plus VIP packages for concerts (like Ringo Starr VIP packages) and family shows (like Hot Wheels Monster Trucks VIP experiences and Disney On Ice Magical Pass).
4. Group Experiences: Group ticket sales for organizations of 10+ people with discounted pricing for events including concerts, family shows, and sporting events. Also includes tailgate parties and special add-on experiences.
5. Sponsorship & Naming Rights: Naming rights partnership with Cross Insurance, box office naming with Hammond Lumber Company, and additional sponsors including Delta Dental, Northern Light, and Fidium (Cyber Club presenter).
6. Venue Rental & Booking: The venue is available for booking for various events including concerts, trade shows, community events, and private rentals. Event organizers rent the venue for their productions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Cross Insurance Arena operates a multi-purpose entertainment venue hosting touring concerts, family shows, sporting events (Maine Mariners ECHL hockey), motorsports, and rodeos. The facility offers flexible seating for 1,000-8,000 guests on a 17,000 sq. ft arena floor with professional production capabilities including 8 dressing rooms and 2 production rooms. Ancillary revenue comes from premium suites, the Cumberland Corner, group experiences, concessions, and venue rental for external producers.

Product overview

Cross Insurance Arena is a multi-purpose entertainment venue in Portland, Maine operated by Oak View Group (OVG360). The venue operates as a single unified facility offering event hosting services, with its core product being the arena itself which hosts concerts, sporting events, family shows, and trade/exhibitor events. The venue serves as the home ice for the Maine Mariners hockey team. Ancillary products include the Hammond Lumber Company Box Office for ticketing, Premium Seating and Suites for enhanced experiences, Group Experiences packages for bulk ticket sales, Cyber Club email subscription service, Food and Beverage Services, and Production/Event Setup capabilities. The venue has flexible seating capacity from 1,000 to 8,000 guests with a 17,000 square foot arena floor.

Differentiator

Problem solved

Functional benefit

Products and services

• Cross Insurance Arena Event Hosting Multi-purpose entertainment venue hosting concerts, sporting events, family shows, motorsports, rodeos, and trade/exhibitor shows with flexible seating for 1,000-8,000 guests and 17,000 sq. ft. arena floor. Available for booking by event promoters, producers, and organizations for touring productions, corporate events, and private rentals.
• Maine Mariners ECHL Hockey Games Home venue hosting regular season ECHL hockey games for the Maine Mariners professional hockey team, with approximately 35+ home games per season against opponents including Worcester Railers, Wheeling Nailers, Adirondack Thunder, Reading Royals, and Trenton Ironhawks. Ticketed games open to the public.
• Hammond Lumber Company Box Office On-site ticket office providing ticket purchases, will call distribution, and in-person customer service at 1 Civic Center Sq, Portland, ME. Reachable at 207-775-3458.
• Premium Seating and Suites Premium seating options including luxury suites and the Cumberland Corner premium experience for enhanced venue viewing at concerts, family shows, and sporting events.
• Group Experiences Group ticket sales and packages for family shows, concerts, and sporting events with special discounted pricing for organizations of 10 or more. Includes add-on experiences like Tailgate Pre Parties and dedicated service from the Group Experiences team.
• Food and Beverage Services On-site concessions, in-house catering capabilities, and food and beverage services served at concession stand locations throughout the venue during events.

Quantifiable outcome

• Serves Portland, ME MSA population of 646,700+
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

13 partnerships are on record, tiered core, flagship, strategic and minor.

• Oak View Group (OVG)coreImplementation/ SI/ Consulting PartnerOVG is the venue management company operating Cross Insurance Arena. OVG360 provides marketing, ticketing, concessions, and premium services. OVG is an industry leader in sports, entertainment, and venue management dedicated to recruiting and developing professionals to provide world-class guest experiences. OVG offers a Supplier Diversity Program for small and diverse businesses.
• Cross InsuranceflagshipGTM or Marketing PartnerCross Insurance holds the naming rights for the arena, prominently featured in all branding. Cross Insurance is a regional insurance provider whose sponsorship provides significant ongoing revenue and brand visibility for the venue.
• Maine MarinerscoreStrategic or Co-development PartnerThe Maine Mariners are the ECHL professional hockey team that serves as the anchor tenant of Cross Insurance Arena. The arena is described as 'Proud home of' the Mariners. The team hosts approximately 35+ home games per season including matchups against Worcester Railers, Wheeling Nailers, Adirondack Thunder, Reading Royals, and Trenton Ironhawks. The 2026-27 season includes Opening Night on October 24, 2026.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform and distribution partner for all arena events. Venue ID 8209 on Ticketmaster. Handles online ticket sales, distribution, and will call. Multiple event pages link directly to Ticketmaster for purchases.
• Hammond Lumber CompanystrategicGTM or Marketing PartnerHammond Lumber Company holds naming rights for the box office location. The Hammond Lumber Company Box Office is the on-site ticket office open Mon-Fri 9AM-4PM with extended hours during events. Phone: 207-775-3458.
• Delta DentalminorGTM or Marketing PartnerRegional dental insurance provider with logo displayed on arena website footer as a sponsor/partner.
• Northern Light HealthminorGTM or Marketing PartnerRegional health system with logo displayed on arena website footer as a sponsor/partner.
• Cumberland CountystrategicGTM or Marketing PartnerLocal government partner with logo displayed on arena website footer. The arena serves as an important civic asset for Cumberland County, Maine's most populous county with the city of Portland as county seat.
• FidiumminorGTM or Marketing PartnerPresenting sponsor of the Cyber Club email newsletter program. Fidium is a regional provider (likely fiber/tech services) whose brand is associated with the venue's email marketing program.
• Lucky E Rodeo CompanystrategicStrategic or Co-development PartnerProducer of Portland Bulls N' Broncs rodeo event. The rodeo is sanctioned by the International Pro Rodeo Association (IPRA) featuring bull riding, bareback horse riding, and saddle bronc horse riding. Lucky E brings the production to the venue for annual or recurring events.
• State Theatre (Portland, ME)strategicStrategic or Co-development PartnerLocal venue and promoter that partners with Cross Insurance Arena to present concerts. Presented The Black Keys (October 11, 2026) and Goose (November 15, 2026) concerts, bringing touring productions to the larger arena venue.
• International Pro Rodeo Association (IPRA)minorStrategic or Co-development PartnerThe world's second-largest professional rodeo association sanctioning nearly 300 rodeos each year with over 2,400 members nationwide. Provides sanctioning and credibility for rodeo events held at the arena.
• Jurassic QueststrategicStrategic or Co-development PartnerFamily entertainment company producing dinosaur-themed events. August 21-23, 2026 event at the arena featuring life-size animatronic dinosaurs, rides, fossil digs, and interactive experiences. The '#1 Dinosaur Experience in North America' according to their branding.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cross Insurance Center (Bangor, ME): Mid-size regional arena in Bangor, Maine sharing the same naming-rights sponsor (Cross Insurance) and similar OVG-style operations. Same fundamental business model (concerts, family shows, hockey) serving a smaller Maine market, making it the closest geographic and operational comparable.
• SNHU Arena (Manchester, NH): Mid-size New England arena hosting AHL hockey, concerts, and family shows with comparable capacity (~11,700 max but typically configured smaller). Operates the same multi-event venue model in a similarly-sized New England metropolitan market.
• DCU Center (Worcester, MA): Mid-size New England arena hosting ECHL hockey (Worcester Railers), concerts, and family shows. Direct comparable given similar capacity tier, ECHL hockey anchor tenant, and shared touring production circuit across New England.
• Amica Mutual Pavilion (Providence, RI): Newer mid-size regional arena in Providence hosting concerts, family shows, and college hockey. Comparable in capacity tier and event mix, and a peer venue on the same New England touring circuit.
• Dunkin' Donuts Center (Providence, RI): Mid-size regional arena hosting AHL hockey (Providence Bruins), concerts, and family shows. Comparable scale, similar event mix, and shared New England touring market.
• XL Center (Hartford, CT): Mid-size Northeast arena hosting AHL hockey (Hartford Wolf Pack), concerts, and family events. Directly comparable in capacity tier, hockey anchor tenant, and event-driven business model.
• Times Union Center (Albany, NY): Mid-size Northeast arena hosting AHL hockey, concerts, and family shows. Similar capacity, event mix, and market-tier positioning as a state-capital regional arena.
• Total Mortgage Arena (Bridgeport, CT): Mid-size Northeast arena hosting AHL hockey and concerts, comparable in scale, configuration, and New England touring-circuit positioning.
• Tsongas Center (Lowell, MA): Mid-size Massachusetts arena hosting concerts, family shows, and UMass Lowell hockey. Comparable capacity and event-mix to Cross Insurance Arena, and shares the New England touring circuit.

Broad incumbents

• Oak View Group (OVG): Parent management company that operates Cross Insurance Arena and a national portfolio of sports and entertainment venues. Comparable as the operating platform that runs the arena and brings national touring relationships, premium-services expertise, and venue-management scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/crossarena
• Facebookfacebook.com/CrossArenaPortland
• Instagraminstagram.com/cross_arena
• LinkedInlinkedin.com/company/cross-insurance-arena

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Insurance Arena