The Chimney Pot

What The Chimney Pot does

The Chimney Pot is a Nordic post-production studio founded in 1996 and headquartered in Stockholm, Sweden, with additional offices in Poland and a representative presence in Los Angeles. Privately held and team-owned, the company operates with 11-50 employees across VFX, advertising post-production, scripted content, and a dedicated AI-Studio launched in 2025. Its commercial work spans global premium brands — including Netflix, Google, McDonald's, Polestar, Absolut, Lego, Nespresso, Electrolux, Cartier, LVMH, Vinfast, Storytel and ATG — and its creative work is credentialed by Oscars, BAFTA, Cannes Lion, Palme d'Or, Sundance and Berlinale recognitions.

The studio's core production technology is a custom ComfyUI-based generative pipeline integrated with multiple frontier video AI platforms (Runway, Kling, MiniMax, Luma AI, Veo2), supplemented by DeepFake capability through partner Kopa Studios. It packages applied AI output into client-facing AI-Twin product modules and brand-specific LoRAs, demonstrated in campaigns such as Vinfast AI Product Localization (2024) and ATG V85 AI Post-Production (2025). The company maintains a publicly named AI Artist Network (Billy Boman, Sebastian Kamph, Max Larsson) and a 10M-learner education footprint that doubles as a talent pipeline.

The business model is project-based, monetizing through premium post-production and VFX fees on advertising, streaming and luxury briefs, with an emerging AI-driven revenue stream (AI-Studio engagements, AI-Twin/LoRA builds) layered on top. Distribution is anchored by senior creative reputation and award pedigree rather than inbound self-serve demand. Leadership transitioned to CEO Fredrik Zander (succeeding Henric Larsson) ahead of a 2026 merger with One Post, which is intended to expand Nordic post-production capacity and service breadth.

Name

The Chimney Pot

Legal name

The Chimney Pot

Website

https://chimney.se

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

The Chimney Pot is a Stockholm-based Nordic post-production studio (founded 1996, 11-50 employees) delivering VFX, advertising post-production, scripted content and AI-driven post-production for global premium brands including Netflix, Google, LVMH and Polestar, with AI-Studio tooling built on Runway, Kling, MiniMax, Luma AI and Veo2.

Ownership category

akta.pro rank

Product category

Post-Production Services

akta.pro primary industry

Virtual Production Production Management & Collaboration Tools (MPAHADAK)

Keywords

• Post-production services
• Visual effects studio
• AI content creation
• Film advertising post
• Color grading sound design

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Post-Production Services: Full-service post-production for film, TV, and advertising including VFX, editing, color grading, sound design, animation, and flame work. Project-based engagements with B2B clients.
2. AI Studio Production: AI-assisted production services connecting clients to AI talent for visual content creation, music videos, advertising, and branded content.
3. Co-Production Support: Co-production partnership providing additional financing and distribution opportunities for film and TV projects.
4. Advertising Post-Production: Post-production services specifically for advertising campaigns including social media adaptation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Chimney Pot provides full-service post-production for film, TV, and advertising, delivering VFX, editing, color grading, sound design, animation, flame work, and social media adaptation. Through Chimney AI-Studio it acts as a creative management and production hub connecting clients to Europe's leading AI talent for AI-assisted content creation, AI-Twin product visualizations (LoRAs), DeepFake/face replacement, and custom ComfyUI-based AI workflows. It also offers co-production support providing additional financing and distribution opportunities for film and TV projects.

Product overview

The Chimney Pot is a Nordic post-production studio where artistic integrity meets cutting-edge technology to deliver exceptional, cost-effective production across multiple service lines. The company operates as a unified platform offering VFX, AI-Studio (creative AI production hub connecting clients to Europe's leading AI talent), Advertising Post-Production (including Editing, Flame, Color, VFX, Sound, Animation, Social Media Adaptation), and Scripted Content production. Supporting these core services are sub-products including Sound Services, Color Grading, Editing, Mastering & Conform, Production Team, and specialized AI Features (AI Product Twins using LoRA modules, DeepFake & Face Replacement). The company also provides Co-Production Services for additional financing and distribution opportunities. Headquartered in Stockholm with satellite offices in Poland and a representative in Los Angeles.

Differentiator

Problem solved

Functional benefit

Products and services

• VFX Visual effects post-production services delivering artistry to elevate film and advertising projects.
• Chimney AI-Studio

Quantifiable outcome

• 10 million+ learners educated through AI education content
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability9 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core.

• One PostcoreStrategic or Co-development Partner · 5 April 2026Letter of intent signed to merge businesses, creating next-generation post-production company. Combined company will operate under Chimney brand with ambition to become Nordic region's most attractive and forward-thinking partner in post-production, technology and creative development.
• RunwaycoreTechnology or IntegrationCreative partnership providing early access to Runway AI tools and beta versions. Billy Boman and Max Larsson hold Creative Partnership status with Runway. Essential platform for AI video and image generation in client projects.
• KlingcoreTechnology or IntegrationCreative partnership providing access to Kling AI platform for video generation. Max Larsson holds Creative Cloud Partner (CCP) status with Kling. Used for AI video creation and Kling launch collaborations.
• MiniMaxcoreTechnology or IntegrationCreative Cloud Partner relationship with MiniMax AI platform. Max Larsson holds CPP status. Access to AI video generation tools.
• Luma AIcoreTechnology or IntegrationCreative partnership with Luma AI for advanced AI capabilities. Both Billy Boman and Max Larsson hold Creative Partner status. Used for video generation and AI visualization.
• Leonardo AIcoreTechnology or IntegrationCreative partnership providing early access to Leonardo AI tools. Both Billy Boman and Max Larsson hold Creative Partner status.
• FreepikcoreTechnology or IntegrationCreative partnership with Freepik for AI image and design tools. Both Max Larsson and Edmond Yang hold partnerships.
• Veo2 (Google)coreTechnology or IntegrationAccess to Google's Veo2 video generation platform. Max Larsson was handpicked by Google to launch their newest AI platforms. Strategic platform for AI video content creation.
• Adobe FireflycoreTechnology or IntegrationSamuele Poggi creates Adobe's own Firefly tutorials and has partnership access. Used for AI-powered design and content creation.
• Magnific AIcoreTechnology or IntegrationVIP partnership with Magnific AI for AI image upscaling and enhancement. Both Billy Boman and Max Larsson hold Magnific VIP status.
• Stability AIcoreTechnology or IntegrationCreative partnership with Stability AI. Billy Boman holds Creative Partnership status for open-source AI image generation.
• PikacoreTechnology or IntegrationEdmond Yang holds active partnership with Pika AI platform for AI video generation.
• HailuocoreTechnology or IntegrationEdmond Yang holds active partnership with Hailuo AI for video generation capabilities.
• LensGo AIcoreTechnology or IntegrationCreative partnership with LensGo AI. Billy Boman holds Creative Partnership status.
• LipdubcoreTechnology or IntegrationCreative partnership with Lipdub for AI video and audio synchronization tools. Max Larsson holds partnership.
• DeepMakecoreTechnology or IntegrationCreative partnership with DeepMake for AI-powered video creation. Billy Boman holds Creative Partnership status.
• Berghs School of CommunicationcoreStrategic or Co-development PartnerBilly Boman leads the AI Program at Berghs SOC in Stockholm, teaching Sweden's most comprehensive course on visual AI tools and the content generation segment of Berghs' new full-time program in Content Engineering.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Framestore: Global VFX and post-production powerhouse with film, episodic, advertising and immersive divisions. Closely comparable to Chimney Pot across film VFX, color, advertising post, and immersive storytelling, but operates at materially larger scale across London, LA, Mumbai and beyond.
• Moving Picture Company (MPC): Major global VFX and advertising post-production studio delivering feature, episodic and brand work. Comparable to Chimney Pot in VFX, color, advertising and immersive capabilities, with deeper bench and global studio network.
• Digital Domain: Hollywood VFX and immersive experience studio with film, episodic, advertising and AI-driven production capabilities. Overlaps with Chimney Pot on VFX, AI-enhanced content and brand storytelling, but at significantly larger global scale.

Direct peers

• The Mill: Global VFX and creative content studio with strong advertising post-production focus, working with major brands on commercials, film and integrated content. Highly comparable to Chimney Pot on the advertising + VFX + brand content stack.
• Important Looking Pirates (ILP): Stockholm-based VFX and digital production studio serving film, episodic and advertising clients. Direct Nordic competitor and the most geographically and capability-comparable peer to Chimney Pot's VFX and post-production business.
• One Post: Nordic post-production company that signed a letter of intent to merge with Chimney Pot in 2026 under the Chimney brand. Direct capability and customer overlap across film and advertising post-production.
• Jellyfish Pictures: UK-based VFX and animation studio working across film, episodic and advertising with remote/cloud production workflows. Comparable to Chimney Pot as a mid-sized VFX + advertising post-production peer with technology-forward workflows.

Emerging players

• Refik Anadol Studio: AI-driven new-media art and data sculpture studio producing museum-scale generative AI installations and luxury brand collaborations. Comparable to Chimney's AI-Studio on AI-creative production for premium brands, but focused on fine-art/data installation.
• Wonder Dynamics: AI-driven VFX tooling company (acquired by Autodesk) offering AI-assisted character/lighting integration. Adjacent to Chimney's AI post-production workflows rather than a direct services competitor; comparable on AI-augmented VFX capability direction.

Others

• Naughty Society (internal AI unit): Specialist AI product-twin studio within Chimney Pot's AI-Studio network, serving luxury brands (Cartier, LVMH) and automotive. Included to acknowledge the AI-Twin/LoRA workflow offering Chimney extends to clients; not an external peer.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-chimney-pot

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Chimney Pot