What cellier des dauphins does

Cellier des Dauphins is the commercial brand of Union des Vignerons des Côtes du Rhône, a French agricultural cooperative society (Société Coopérative Agricole à capital variable) that aggregates 2,000 winegrowing families operating approximately 12,000 hectares of vineyards across roughly 20 appellations in the southern Rhône Valley. The cooperative was founded in 1965 and the brand created in 1967, headquartered in Tulette (Drôme provençale), with the Cellier des Dauphins trademark now ranked by YouGov/ Rayon Boissons (2020) as the #1 most known AOC wine brand in France and #4 overall still wine brand by notoriété assistée. The portfolio is organized into distinct ranges spanning entry-level through premium: Prestige, Carnet d'Invitation, Signature (including Vieilles Vignes, CDR Villages Plan de Dieu and Cairanne), Réserve (core AOC Côtes du Rhône), Réserve BIO (organic), Réserve Intense, Origines (HVE-certified IGP Drôme), Val Soléu (aromatic IGP Drôme rosé), and Les Dauphins (international flagship).

Production is rooted in traditional southern Rhône Valley appellations with sustainability as a structural pillar: 3,000 hectares carry Haute Valeur Environnementale (HVE) Level 3 certification, 1,350 hectares are certified organic (Agriculture Biologique) — claimed to be the largest organic vineyard area in the Rhône Valley — and the company has invested in eco-designed packaging including 30g bottle weight reduction (460g to 430g), Bag-in-Box plastic handle removal (eliminating 7 tonnes/year of plastic), bottles with 85% recycled glass content, FSC-certified paper, and vegetable-based inks. The company has won the Adelphe Millésime eco-design prize in 2020 and 2023.

The business model is conventional wine B2B/B2C distribution: wines are sold in 75cl, 50cl, 25cl bottle formats, Bag-in-Box (2.25L/3L), and 25cl cans through French retail (GMS/hypermarkets) and HORECA channels, plus export to approximately 50 countries via local import partners. Named import partners include Monsieur Touton Selection Ltd (exclusive US importer) and Easy Cellar (Beijing, China distribution). GTM leverages international wine trade shows (ProWein Düsseldorf, ProWine Asia, SIRHA Lyon, Chengdu Wine Fair), wine competition participation (Decanter, IWSC, IWC, Wine Enthusiast, Vinalies Internationales, Challenge Millésime Bio, Concours Général Agricole de Paris), social media (~60,000 Instagram followers), regional cultural event sponsorship (Festival d'Avignon, Millévin, Estivales du Rhône), and trade press/lifestyle media engagement. Pricing spans sub-€10 entry-level through premium Cru wines; specific commercial pricing is not publicly disclosed.

Name

cellier des dauphins

Legal name

Union des Vignerons des Côtes du Rhône – Cellier des Dauphins, Société Coopérative Agricole à capital variable

Website

https://cellier-des-dauphins.com

Company type

Private

Founded year

1967

Operating status

Operating

Short description

Cellier des Dauphins is a French wine cooperative of 2,000 families producing and marketing southern Rhône Valley wines across ~20 appellations in red, white, rosé, organic, and canned formats, distributed in approximately 50 countries as the #1 most known AOC wine brand in France.

Ownership category

akta.pro rank

Product category

Wine Production (Rhône Valley AOC)

NAICS

Wineries (31213)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Bars (THAFAEAF)

Keywords

• Rhône Valley wines
• AOC Côtes du Rhône
• French wine cooperative
• Organic wine production
• Bag-in-Box wines

Headquarters

HQ city

Tulette

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wine Sales (B2C and B2B): Cellier des Dauphins, as a cooperative of winegrowers, generates revenue primarily through the sale of its wines across multiple appellations (AOC Côtes du Rhône, Côtes du Rhône Villages, Cru wines) in various formats (bottle 75cl, 25cl, 50cl, Bag-in-Box 2.25L/3L, and canned 25cl) to both retail (GMS/hypermarkets) and HORECA channels. Distribution spans domestic French market and approximately 50 export countries.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Cellier des Dauphins is a wine cooperative that produces, blends, bottles, and markets Rhône Valley AOC wines from the harvest of 2,000 member winegrower families covering 12,000 hectares of vineyards. The portfolio spans red, white, and rosé wines under multiple ranges (Prestige, Signature, Réserve, Origines, Carnet d'Invitation, Villages Cuvées, Les Dauphins), with formats including traditional bottles, Bag-in-Box, and cans, and includes organic-certified and HVE-certified offerings across appellations such as Côtes du Rhône, Côtes du Rhône Villages, Plan de Dieu, Grignan-les-Adhémar, and Cairanne.

Product overview

Cellier des Dauphins is a wine cooperative (Union des Vignerons des Côtes du Rhône) founded in 1967, operating as a multi-range wine producer offering four main wine ranges: Prestige (traditional wines), Carnet d'Invitation (elegant single-variety wines), Signature (emblematic terroir-driven wines including village appellations and crus), and Réserve (core range). Additional specialized offerings include Réserve BIO (organic certified), Réserve Intense (premium Villages), ORIGINES (sustainable HVE-certified range in innovative can format), and Val Soléu (aromatic rosé). The product portfolio spans AOC Côtes du Rhône, Côtes du Rhône Villages (Plan de Dieu, Cairanne, Vinsobres, and others), and IGP Drôme wines in red, rosé, and white varieties.

Differentiator

Problem solved

Functional benefit

Brands

• Prestige: Traditional range of wines from southern Rhône Valley vineyards, ideal for everyday meals and generous moments. Red, rosé, and blanc AOC Côtes du Rhône.
• Carnet d'Invitation
• Signature
• Réserve
• Réserve Bio
• Réserve Intense
• Origines
• Val Soléu
• Les Dauphins
• Originae

Products and services

• Prestige range A flagship premium wine range from Cellier des Dauphins, offered in red, white, and rosé across Côtes du Rhône and Côtes du Rhône Villages appellations, targeted at retail consumers and HORECA customers.
• Carnet d'Invitation range An accessible mid-tier range of Cellier des Dauphins Côtes du Rhône wines available in red, white, and rosé, positioned for everyday consumer and HORECA use.
• Signature range A terroir-focused Cellier des Dauphins range spanning Côtes du Rhône, Côtes du Rhône Villages, Plan de Dieu, Grignan-les-Adhémar, Cairanne, Vieilles Vignes, and Bio expressions, showcasing the cooperative's appellation diversity.
• Réserve range The everyday-drinking entry-level range of Cellier des Dauphins, including Réserve, Réserve BIO (organic), and Réserve Intense variants across red, white, and rosé Côtes du Rhône.
• Origines range A heritage-inspired Cellier des Dauphins range in red, white, and rosé Côtes du Rhône, reflecting the cooperative's Rhône Valley origins.
• Villages Cuvées range Single-village Côtes du Rhône Villages cuvées from Cellier des Dauphins, including named villages such as Plan de Dieu, Grignan-les-Adhémar, and Cairanne, for consumers and on-trade seeking appellation-specific wines.
• Signature Côtes du Rhône Bio An organic-certified (Bio) Côtes du Rhône from the Signature range of Cellier des Dauphins, targeted at consumers seeking organic-certified Rhône wines.
• Réserve BIO An organic-certified (Bio) everyday-drinking Côtes du Rhône from the Réserve range of Cellier des Dauphins, available across red, white, and rosé.
• Canned wines (wine in cans) Single-serve canned wines from Cellier des Dauphins, designed for casual and on-the-go consumption occasions, extending the cooperative's range into modern packaging formats.
• Bag-in-Box wines Bag-in-Box format wines from Cellier des Dauphins, marketed as a convenient, larger-volume packaging option for everyday and group consumption.
• Les Dauphins international range An international range from Cellier des Dauphins, distributed across roughly 50 countries through import partners such as Monsieur Touton Selection and Easy Cellar.
• Val Soléu range An entry-tier Cellier des Dauphins range of red, white, and rosé Côtes du Rhône wines, positioned for accessible everyday drinking.

Quantifiable outcome

• #1 most known AOC wine brand in France (notoriété assistée)
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• AdelpheminorStrategic or Co-development Partner · 1 February 2020Adelphe organizes Millésime, the wine industry eco-design competition. Cellier des Dauphins won the inaugural prize in 2020 for its sustainable packaging (wrap cartons, bottle weight reduction, BIB handle elimination) and won again in 2023 for Bag-in-Box 3L eco-design.
• Inter RhônecoreGTM or Marketing Partner · 1 April 2019Inter Rhône is the interprofessional organization for Côtes du Rhône wines. Cellier des Dauphins participates in Inter Rhône-organized events including Découvertes en Vallée du Rhône (Avignon), Festival d'Avignon Bar à Vins, Estivales du Rhône, SIRHA Lyon, and the annual Millévin celebration.
• Easy CellarcoreChannel Partner/ Reseller/ Distributor · 1 March 2019Beijing-based Chinese import and distribution partner for Cellier des Dauphins wines in China. Easy Cellar distributes Les Dauphins cuvée and will distribute Réserve Rouge and Villages Plan de Dieu through Chinese retail and hospitality channels. Cellier des Dauphins was recognized in 2019 as one of the most reliable wine brands in the Chinese market through this partnership.
• Mazarine (Packaging Design Agency)minorImplementation/ SI/ Consulting Partner · 1 March 2019Mazarine, a design agency based in the Paris region, designed the Réserve range packaging that won a Silver Medal at the Harpers Design Awards 2019.
• Monsieur Touton Selection LtdcoreChannel Partner/ Reseller/ DistributorExclusive US importer distributing Cellier des Dauphins wines (Côtes du Rhône Réserve Rosé, Les Dauphins Blanc and Rosé cuvées) into the American market via retail and restaurant networks.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• E. Guigal: Family-owned producer based in Ampuis in the northern Rhône Valley and a leading Rhône Valley wine brand. Highly comparable as a major Rhône Valley wine producer with international distribution, premium cru portfolio, and similar focus on appellation-driven Côtes du Rhône and Cru wines.
• M. Chapoutier: Major Rhône Valley producer spanning northern and southern appellations with both entry-level and prestigious Cru offerings. Directly comparable to Cellier des Dauphins as a Rhône-focused producer with multi-tier portfolio, strong export presence, and biodynamic/organic viticulture credentials.
• Maison Perrin / Château de Beaucastel: Family-owned Rhône Valley producer best known for Château de Beaucastel (Châteauneuf-du-Pape) and a portfolio including La Vieille Ferme. Comparable as a multi-range Rhône producer with both premium Cru wines and broader commercial offerings plus significant international distribution.
• Cave de Tain l'Hermitage: Major northern Rhône Valley cooperative (Cave de Tain) and producer of Crozes-Hermitage, Hermitage, and Saint-Joseph. Closely mirrors Cellier des Dauphins as a cooperative Rhône Valley producer with broad appellation coverage and export-driven business model.

Broad incumbents

• Advini: Large French wine group owning multiple estates and brands across French wine regions including Rhône. Comparable as a multi-region French wine producer with extensive retail and HORECA distribution and brand-led commercial model.
• Grands Chais de France: Largest French wine producer and one of Europe's leading wine groups, with extensive portfolio spanning entry-level through premium across multiple regions. Comparable to Cellier des Dauphins as a major French wine producer with national brand presence and broad international distribution.
• Castel Group: Major French wine and beverage group with significant French and international wine operations including Rhône and other regions. Competes with Cellier des Dauphins in French mass-market and export channels through multiple owned and partner brands.
• Boisset Collection: Family-owned French wine group with diversified portfolio across Burgundy, Rhône, Loire, and other regions, plus US operations. Comparable to Cellier des Dauphins in combining multiple appellations under one commercial umbrella with strong export orientation.
• Baron Philippe de Rothschild: Major French wine group anchored by Mouton Rothschild in Bordeaux and producing branded wines across multiple French regions. Comparable as a French multi-region wine producer with international brand distribution and premium positioning.

Regional players

• Les Vignerons d'Alliance: Cooperative structure in Loire Valley representing multiple winegrower families and exporting branded Loire wines internationally. Mirrors Cellier des Dauphins' cooperative model, multi-appellation portfolio, and export-driven GTM, though focused on Loire rather than Rhône.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cellierdesdauphins
• Xx.com/CellierDauphins

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cellier des dauphins