asr

What asr does

a.s.r. is the consumer-facing brand of ASR Nederland N.V., a publicly traded Dutch insurance and financial services group headquartered in Utrecht (Archimedeslaan 10, 3584 BA Utrecht) and listed on Euronext Amsterdam under ticker ASRNL. The group operates across life insurance, basic and supplementary health insurance, property and casualty insurance, mortgages, wealth and asset management, premium pension institutions, long-term care execution (Wlz), reintegration services, and real estate investment, organized through 16+ wholly-owned operating subsidiaries including ASR Levensverzekering N.V., ASR Basis/Aanvullende Ziektekostenverzekeringen N.V., ASR Schadeverzekering N.V., ASR Hypotheken B.V., ASR Vermogensbeheer N.V., ASR Premiepensioeninstelling N.V., ASR Real Estate B.V., and ASR Wlz Uitvoerder B.V. The group also retains acquired brands Loyalis, Ardanta, Europeesche Verzekeringen, ZZP Pensioen, Axent, De Eendragt, and Generali Nederland for segment-specific positioning.

The technology layer combines an insurance platform with AI-powered automated decision-making for applications, claims, and payouts, plus NLP for email/chat/WhatsApp/telephone summarization, speech-to-text for call quality, anomaly detection for fraud (with industry consortium data via Stichting CIS and SFH), and predictive analytics for risk and customer profiling. The platform integrates with healthcare data exchanges (Zorgdomein, VECOZO, Vektis), wearables (Apple Health, Samsung Health, Apple Watch, Fitbit) through the a.s.r. Vitality program, and document signing (DocuSign). Distribution is multi-channel: direct digital self-service via the a.s.r.-account portal, an independent advisor/broker network, and gevolmachtigde authorized agents empowered to underwrite and administer policies on behalf of the company.

The business model is built on insurance premiums calculated via individual risk assessment (incorporating health and, where applicable, criminal record data), supplemented by asset management fees, pension administration, mortgage interest income, and real estate returns. Customers are primarily Dutch individuals for retail insurance, mortgages, and pensions, with corporate clients served via employer-sponsored schemes and bulk pension obligation transfers (most recently agreed with Stichting Pensioenfonds Ecolab, pending DNB approval). The group operates exclusively in the Netherlands and is supervised by DNB and AFM, with compliance protocols covering GDPR/AVG, the Sanctiewet, the Wwft, PIFI, and the Protocol Verzekeraars en Criminaliteit. Recent strategic activity includes completed legal mergers/acquisitions of AEGON Levensverzekering N.V. and Bovemij's insurance activities, and a digital health partnership with Teladoc Health for GGZ waiting-list support.

Name

asr

Legal name

ASR Nederland N.V.

Website

https://asrnederland.nl

Company type

Public

Operating status

Operating

Short description

ASR Nederland N.V., operating as a.s.r., is a publicly traded Dutch insurance and financial services group providing life, health, and property insurance, mortgages, pensions, asset management, and real estate investment to Dutch consumers, employers, and pension funds through a multi-brand, multi-channel platform.

Ownership category

akta.pro rank

Product category

Insurance and Financial Services

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Pension Funds (52511), Portfolio Management and Investment Advice (523940), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Life Insurance (6311), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Investment Advice (6282)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Mid-Market Commercial Package (Package Policies) (FSAJAFAB), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Basic Group Term Life (Employer-Paid) (FSAIADAA), Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset (FSAAAJAE)

Keywords

• Life insurance
• Health insurance
• Property insurance
• Pension administration
• Asset management

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels3 records

Marketing channels5 records

Core offering

a.s.r. is a Netherlands-based insurance and financial-services provider that serves individual Dutch consumers, employers, and businesses with a broad portfolio of personal and group insurance, pension, mortgage, savings, and asset management offerings. Its operating portfolio includes life, basic and supplementary health, property and non-life insurance, pensions and pension administration, mortgage services, savings products, asset management, corporate employee benefit programs, advisory, reintegration, long-term care implementation, and real estate investment and management services.

Product overview

a.s.r. is a comprehensive insurance and financial services company operating as a multi-brand platform. The company offers life insurance (ASR Levensverzekering N.V.), health insurance including basic and supplemental coverage (ASR Basis Ziektekostenverzekeringen N.V. and ASR Aanvullende Ziektekostenverzekeringen N.V.), property and casualty insurance (ASR Schadeverzekering N.V.), income protection, mortgages (ASR Hypotheken B.V.), wealth management (ASR Vermogensbeheer N.V.), and pension administration (ASR Premiepensioeninstelling N.V.). The portfolio also includes health and vitality programs (a.s.r. Vitality), real estate services (ASR Real Estate B.V.), disability insurance (ASR Wlz Uitvoerder B.V.), and reintegration services (ASR Reïntegratie B.V.). Additional brands under the a.s.r. umbrella include Loyalis, Ardanta, Europeesche Verzekeringen, ZZP Pensioen, Axent, De Eendragt, and Generali Nederland.

Differentiator

Problem solved

Functional benefit

Brands

• a.s.r. Vitality: Health and vitality program offering rewards for healthy living activities, integrated with the company's insurance services.
• Loyalis

Products and services

• Life insurance (ASR Levensverzekering N.V.) Life insurance products for policyholders, provided through ASR Life Insurance N.V. (ASR Levensverzekering N.V.).
• Basic health insurance (ASR Basis Ziektekostenverzekeringen N.V.) Basic health insurance coverage for individuals, provided through ASR Basic Health Insurance N.V. (ASR Basis Ziektekostenverzekeringen N.V.).
• Supplementary health insurance (ASR Aanvullende Ziektekostenverzekeringen N.V.) Supplementary health insurance coverage for individuals, provided through ASR Supplementary Health Insurance N.V. (ASR Aanvullende Ziektekostenverzekeringen N.V.).
• Property and non-life/damage insurance (ASR Schadeverzekering N.V.) Property and non-life/damage insurance coverage for personal and commercial risks, provided through ASR Non-Life and Damage Insurance N.V. (ASR Schadeverzekering N.V.).
• Mortgage services (ASR Hypotheken B.V.) Mortgage services and home financing solutions, provided through ASR Mortgages B.V. (ASR Hypotheken B.V.).
• Asset management (ASR Vermogensbeheer N.V.) Asset management services, provided through ASR Asset Management N.V. (ASR Vermogensbeheer N.V.).
• Premium pension products and administration (ASR Premiepensioeninstelling N.V.) Premium pension products and pension administration services, provided through ASR Premium Pension Institution N.V. (ASR Premiepensioeninstelling N.V.).
• Savings products (ASR Spaarkas N.V.) Savings products, provided through ASR Savings Bank N.V. (ASR Spaarkas N.V.).
• Long-term care implementation (ASR Wlz Uitvoerder B.V.) Long-term care implementation services, provided through ASR Long-Term Care Administration B.V. (ASR Wlz Uitvoerder B.V.).
• Reintegration services (ASR Reïntegratie B.V.) Reintegration services, provided through ASR Reintegration B.V. (ASR Reïntegratie B.V.).
• Insurance advisory services (Advies van a.s.r. B.V.) Insurance advisory services, provided through Insurance Advisory from a.s.r. B.V. (Advies van a.s.r. B.V.).
• Real estate investment and management (ASR Real Estate B.V.) Real estate investment and management services, provided through ASR Real Estate B.V. (ASR Real Estate B.V.).
• Corporate employee benefit programs Employer benefit programs comprising corporate pension schemes, group health insurance, and employee benefits for companies and their employees.
• Legal insurance Legal insurance services for a.s.r. customers, with DAS acting as the executor of legal assistance.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability8 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Teladoc HealthcoreStrategic or Co-development Partnera.s.r. and Teladoc Health partner to provide online support for people on mental health (GGZ) waiting lists. This partnership addresses the long waiting times for mental healthcare in the Netherlands by offering digital health support services.
• Stichting Pensioenfonds EcolabminorOthersAgreement to take over pension obligations from Stichting Pensioenfonds Ecolab. The transfer is subject to DNBs no-objection declaration.
• DAScoreTechnology or IntegrationDAS serves as the executor of legal insurance services for a.s.r. customers who have purchased legal insurance policies.
• Stichting Waarborgfonds Eigen Woningen (WEW)minorOthersFor mortgages with National Hypotheek Garantie (NHG), a.s.r. shares customer data with WEW for borgstelling (guarantee) of the NHG.
• Healthcare Data Exchange Partners (Zorgdomein, VECOZO, Vektis)coreTechnology or Integrationa.s.r. shares health insurance customer data with healthcare data exchange networks for claims processing, provider payments, and healthcare administration purposes.
• Stichting CIScoreStrategic or Co-development PartnerCentral Information System for insurance fraud prevention. a.s.r. participates in shared database to prevent and detect insurance fraud across the industry.

Recent moves6 records

Expansion highlights6 records

Direct peers

• NN Group: Dutch-headquartered insurance, pension, and asset management group (formerly ING Insurance) offering life, non-life, pensions, and investment products in the Netherlands and Europe. Closest comparable to a.s.r. given matching Dutch footprint, multi-line insurance, pension institution, and asset management businesses.
• Achmea: Largest Dutch insurance mutual operating brands including Centraal Beheer, Zilveren Kruis, Interpolis, and FBTO. Directly competes with a.s.r. in basic/supplemental health, P&C, and life insurance for Dutch consumers and employers.
• Aegon: Dutch-origin international life insurance, pensions, and asset management group. Directly comparable multi-line insurance and pension business, with significant Netherlands presence. Notably, a.s.r. recently absorbed AEGON Levensverzekering N.V.
• Vivat: Dutch life and non-life insurer (formerly Reaal, now owned by Anbang/Anoosh) offering life, income protection, and pensions. Direct peer in the Dutch life and pension market with overlapping customer segments.
• VGZ: Major Dutch health insurance cooperative (Coöperatie VGZ) operating brands including VGZ, IZA, UMC, and Bewuzt. Direct competitor in the regulated Dutch basic health insurance market where a.s.r. competes head-to-head.
• Menzis: Dutch health insurance company offering basic and supplemental health insurance to individuals and employer groups. Directly competes with a.s.r.'s ASR Basis Ziektekostenverzekeringen and ASR Aanvullende Ziektekostenverzekeringen subsidiaries.
• CZ: Dutch health insurance company operating under the CZ, OHRA, and Nationale-Nederlanden basic health brands. Directly competes with a.s.r. in basic and supplemental Dutch health insurance.

Broad incumbents

• Allianz: Global insurance and asset management giant with property-casualty, life/health, and asset management lines. Broader incumbent peer operating across Europe, comparable to a.s.r.'s P&C and life/health segments but with much larger geographic scale and global brand.
• Zurich Insurance Group: Swiss-headquartered global insurer offering general insurance, life, and farmers' insurance across Europe. Comparable as a broad European incumbent offering overlapping life, health, and P&C products with larger scale and geographic reach than a.s.r.
• ING Group: Dutch-headquartered global bank with insurance and pension operations historically (ING Insurance was predecessor to NN Group). Comparable as a Dutch-headquartered financial services incumbent offering banking, insurance-adjacent, and asset management products to similar consumer and corporate segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/asr
• Facebookfacebook.com/asrverzekeringen
• LinkedInlinkedin.com/company/asrverzekeringen

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about asr