What avertx does

AvertX is a US-based, privately-held company that designs and sells cloud-connected IP video surveillance hardware and supporting software under the ProConnect platform. The product portfolio centers on professional-grade ProConnect Summit Network Video Recorders (8-channel and 16-channel models with integrated PoE switches, 4K recording, and up to 24TB storage), a camera line spanning 2K/4MP mini bullets through 4K/8MP autofocus dome cameras to a 12MP 360-degree fisheye, plus accessories (mounts, surveillance-grade hard drives up to 24TB) and a factory-refurbished secondary line. Underlying technology includes embedded Linux NVRs, H.264 Enhanced Codec compression, on-camera microSD redundancy, NDAA-compliant hardware variants, and machine-learning-based person and vehicle detection analytics surfaced via the AvertX Smart Analytics feature. Cloud connectivity is delivered through the AvertX Connect service, with native apps for iOS, Android, and Apple TV plus a web client supporting all major browsers.

The business model is hardware-led and transactional: AvertX sells equipment directly to end users through its e-commerce site (avertx.com) and a retail/reseller channel, with one-time per-unit pricing (e.g., $229.99-$1,049.99 for cameras; $1,899.99-$2,599.99 for NVRs; refurbished NVRs from $699.99). Cloud management, remote access, and software updates are bundled at no mandatory subscription fee, which is the explicit pricing wedge against competitors charging $100-$350 per year for cloud recording. The go-to-market is hybrid direct-to-consumer plus product-led: an extensive DIY Corner resource library, how-to videos, comparison guides, and a free US-based Pro Team (855-228-3789) for system design and installation support lower installation friction and reduce dependence on professional installers.

AvertX serves four overlapping customer segments: small-to-medium businesses (retail, restaurants, warehouses, medical/dental, manufacturing, property management) as the primary commercial segment; residential homeowners seeking DIY-installable professional-grade systems; government and institutional buyers requiring NDAA-compliant equipment for federal and school projects; and tech-savvy DIY enthusiasts. The company maintains a Military Appreciation discount program, supports French-language documentation for Canadian (Quebec) customers, and actively positions its cyber-secure architecture against high-profile industry breaches as a differentiator. No revenue, headcount, funding, or ownership figures are publicly disclosed.

Name

avertx

Legal name

AvertX

Website

https://avertx.com

Company type

Private

Operating status

Operating

Short description

AvertX is a US-based private company that sells cloud-connected IP surveillance cameras, NVRs, and analytics software directly to small businesses, homeowners, and government buyers via DIY-friendly professional-grade hardware with no mandatory subscription fees.

Ownership category

akta.pro rank

Product category

Video Surveillance Systems

NAICS

Computer Systems Design and Related Services (54151)

SIC

Electronic Computers (3571)

akta.pro primary industry

Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)

Keywords

• Video surveillance systems
• IP security cameras
• Network video recorders
• Cloud video management
• NDAA-compliant cameras

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Hardware Sales (Cameras, Recorders, Accessories): AvertX generates revenue primarily through one-time hardware sales of IP security cameras, network video recorders (NVRs), and accessories (mounts, cables, hard drive upgrades). Products are sold at fixed per-unit prices via the company's e-commerce website and through retailers. There is no mandatory ongoing subscription fee — cloud management and remote access are included at no extra cost for the life of the system. Revenue is one-time transactional per hardware unit sold.
2. Factory Refurbished Products: AvertX sells factory-refurbished cameras and recorders at reduced prices through a dedicated 'Factory Refurbished' section of its website, providing a secondary revenue stream from returned or demo units that have been certified and restored.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

AvertX designs, sells, and supports a professional-grade cloud-connected video surveillance ecosystem built around its in-house-developed ProConnect software platform. The portfolio comprises IP cameras (2K/4MP, 4K/8MP, and 12MP 360° models), ProConnect Summit 8- and 16-channel network video recorders with integrated PoE switches, the AvertX Connect cloud service, and AvertX Smart Analytics for person and vehicle detection. All hardware is sold as one-time purchases through the avertx.com e-commerce site and retail partners, with no mandatory monthly subscription fees for cloud management, remote viewing, or software updates.

Product overview

AvertX offers a professional-grade IP video surveillance ecosystem centered on the ProConnect Video Security Platform. The portfolio comprises ProConnect Summit Network Video Recorders (8-channel and 16-channel models with integrated PoE switches and up to 24TB storage), a comprehensive line of IP cameras spanning 2K/4MP to 4K/8MP and 12MP 360-degree dome cameras, the AvertX Connect cloud service for remote access and management, and AvertX Smart Analytics for AI-powered person and vehicle detection. Supporting products include camera mounting accessories and hard drive upgrades. The system features cloud-connected functionality without requiring subscription fees, supports cross-platform viewing via web browsers and mobile apps (iOS, Android, Apple TV), and emphasizes cybersecurity with USA-developed software and NDAA-compliant hardware options.

Differentiator

Problem solved

Functional benefit

Brands

• ProConnect: Cloud-connected video security platform enabling remote access, video management, and smart analytics for AvertX surveillance systems.

Products and services

• ProConnect Video Security Platform Cloud-connected video surveillance platform developed in-house in the USA, enabling live viewing, playback, event search, video export to the cloud, single sign-on across devices, multi-location management, and smart person/vehicle detection analytics for AvertX cameras and recorders. Intended for residential, SMB, and government/institutional buyers running AvertX ProConnect hardware.
• ProConnect Summit 8 Channel Network Video Recorder (NVR) Professional-grade 8-channel NVR with integrated PoE switch, expandable to 16 cameras via external PoE switch, up to 16TB storage capacity, rack or wall mountable, with 2-year warranty and free lifetime Pro Team support. Targeted at small businesses and residential installations.
• ProConnect Summit 16 Channel Network Video Recorder (NVR) Professional-grade 16-channel NVR with built-in PoE switch, expandable to 24 cameras via external switch, up to 24TB storage capacity, NDAA-compliant, rack mountable, with 2-year warranty and free lifetime Pro Team support. Targeted at mid-size SMB and multi-site deployments.
• C2214B4 2K IR Indoor/Outdoor Mini IP Bullet Camera Entry-level 4MP (2K) indoor/outdoor mini bullet camera with True WDR, IR night vision, and IP67 weatherproof rating. Designed for DIY residential and SMB buyers wanting professional-grade quality at a competitive price.
• C2212B4 2K IR Indoor/Outdoor Mini IP Bullet Camera with AF Zoom Lens Mid-range 4MP (2K) indoor/outdoor mini bullet camera with 4x optical autofocus zoom lens, True WDR, and IR night vision. Provides flexible placement and remote zoom/focus for SMB and prosumers.
• C3212D4-S 2K (4MP) IR Autofocus Zoom Indoor/Outdoor IP Dome Camera with Smart Analytics Professional 4MP (2K) indoor/outdoor IP dome camera with 4x optical autofocus zoom, True WDR, person and vehicle detection analytics, NDAA compliance, IP67 weatherproof and IK10 vandal-resistant rating, up to 131 feet IR night vision, and microSD backup slot.
• HD848 4K IR Autofocus Zoom Indoor/Outdoor IP Dome Camera with Smart Analytics Premium 8MP (4K UHD) indoor/outdoor IP dome camera with autofocus 4x optical zoom, adaptive IR, True WDR, microSD backup slot, NDAA compliance, IP67 weatherproof and IK10 vandal-resistant housing. Designed for high-resolution identification of faces, license plates, and currency.
• HD354 2K (4MP) IR Indoor/Outdoor Mini IP Dome Camera with Smart Analytics Latest-generation 4MP (2K) indoor/outdoor mini IP dome camera with built-in person and vehicle detection analytics and True WDR, designed for residential and large-scale SMB deployments requiring clear imagery and powerful analytics.
• HD9112F12 12MP IR Indoor/Outdoor IP 360° Dome Camera High-resolution 12MP fisheye indoor/outdoor IP dome camera delivering 360-degree all-direction coverage that eliminates blind spots. Targeted at retail and large open-space deployments requiring digital pan-tilt-zoom situational awareness.
• AvertX Connect Cloud Service Free cloud connectivity service included with ProConnect systems that enables remote viewing, multi-location management, secure video clip sharing via email, user permission management, push notifications for analytics events, and automated secure outbound connection without requiring port forwarding. Available at no recurring cost for the life of the system.
• AvertX Camera Mounting Accessories Professional mounting hardware for AvertX dome and bullet cameras, including wall mounts, junction box mounts, pendant and pole mount adapters, in-ceiling mounts, and 45-degree wall mounts for varied installation environments.
• Surveillance Hard Drive Upgrades for ProConnect Summit NVRs Surveillance-grade hard drive upgrades for ProConnect Summit NVRs offered in 8TB, 12TB, 16TB, and 24TB capacities with factory installation, expanding on-device video storage to support longer retention windows.
• Factory Refurbished AvertX Cameras and Recorders Factory-refurbished ProConnect Summit NVRs (8- and 16-channel) and HD-series cameras (HD458, HD848, HD448) sold at a discount with a 1-year warranty and non-refundable terms, providing a lower-priced entry point for budget-conscious residential and SMB buyers.

Quantifiable outcome

• 4K (8MP) cameras capture video at 3840×2160 pixels — four times the number of pixels of 1080p, enabling identification of faces, license plates, and currency details
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature10 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ADT: ADT is the largest professionally installed and monitored security provider in the US. It addresses the same SMB and residential security needs as AvertX but through a fundamentally different professionally-monitored service model with monthly contracts.
• Ring (Amazon): Ring is Amazon's home security subsidiary offering DIY video doorbells, cameras, and alarm systems integrated with the Alexa ecosystem. Significantly broader consumer reach and ecosystem advantages, but subscription-based model diverges from AvertX's no-fee positioning.
• Hikvision: Hikvision is the world's largest video surveillance manufacturer with comprehensive IP camera, NVR, and software offerings. While NDAA-restricted in US federal markets, it competes in the same commercial SMB and prosumer segments with broader scale and deeper R&D resources.
• Dahua Technology: Dahua is a global top-3 video surveillance manufacturer with broad IP camera and NVR lines serving commercial and SMB markets. Like Hikvision, NDAA-restricted for US federal work, but competes head-to-head with AvertX in commercial SMB.

Direct peers

• Lorex: Lorex (owned by Dahua) sells professional-grade IP and analog surveillance systems to residential and SMB buyers through retail and e-commerce. Direct overlap with AvertX's camera/NVR portfolio, prosumer positioning, and DIY-friendly value proposition.
• Swann: Swann manufactures and sells DIY video surveillance systems (cameras, DVRs/NVRs) targeted at homeowners and small businesses, with comparable price points and retail distribution. Closely aligned product mix and customer segments.
• Reolink: Reolink sells DIY-friendly IP cameras, NVRs, and PoE surveillance systems direct-to-consumer and through retail, with a comparable no-subscription model and similar prosumer/SMB target market. Highly comparable in product line, pricing philosophy, and go-to-market.
• Amcrest: Amcrest offers IP cameras, NVRs, and PoE surveillance systems sold primarily through e-commerce to prosumer and SMB buyers. Highly comparable in product portfolio, no-subscription cloud model, and target customer.
• Arlo Technologies: Arlo is a publicly traded consumer and SMB surveillance company offering wireless IP cameras with cloud storage. Direct overlap in residential/SMB target market, though Arlo's subscription-based model and consumer brand are the principal contrasts with AvertX.
• Ubiquiti UniFi Protect: Ubiquiti's UniFi Protect is a pro-sumer IP surveillance ecosystem with local NVR recording, free cloud management, and no mandatory subscription — a near-identical business model and feature set to AvertX's ProConnect. Comparable DIY-friendly professional positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AvertXsystems
• YouTubeyoutube.com/user/avertxsystems
• Facebookfacebook.com/AvertXsystems

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about avertx