What APM Customs does

APM Customs Ltd is a privately held UK vehicle customisation and surface protection specialist founded in 2011 and headquartered in Flintshire, Cheshire (registered office in Deeside). The company delivers six core service lines: vehicle wrapping (colour change, printed wraps, sign writing), motorsport wrapping (race car livery, pit garage and paddock branding), fleet and commercial wrapping, paint protection film (PPF), ceramic coating, and vehicle detailing. Customers include individual luxury and supercar owners, commercial fleet operators, professional motorsport teams, and general private vehicle owners across North Wales, the North West of England, and the wider UK.

The business is built on three elite material partnerships — 3M Gold Select Partner, Gtechniq Accredited Centre, and Profilm Authorised Centre — which together authorise the 3M MCS Warranty and 5-9 year ceramic coating guarantees that competitors without accreditation cannot offer. Operational technology is in-house: high-definition digital print and laminating, large-format plotting, computer-cut PPF templating software, and a custom-built clean room accommodating up to three vehicles for PPF and ceramic installations at the 4,000 sq/ft purpose-built workshop. The 15+ year heritage and motorsport pedigree (Beechdean AMR, Paddock Motorsport, Ben Currie sponsorship) provide a portfolio of high-visibility work that drives both enterprise demand and consumer brand awareness via influencer content (Carwow, Matt Armstrong, Driven+) and community events (Cars & Coffee meets with Driven+).

APM operates a quote-driven, sales-led go-to-market with services priced per vehicle or per fleet project; only PPF packages (£900 to £3,700+vat) carry published pricing. Revenue is generated from one-time project fees across all service lines, supplemented by a 2025-launched direct-to-consumer e-commerce storefront at shopapm.co.uk selling detailing products, wrapping films, branded merchandise, and DIY kits. The company has 1-10 employees and no external funding, operating as a founder-controlled private limited company with no disclosed investors.

Name

APM Customs

Legal name

APM Customs Ltd

Website

https://apmcustoms.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

APM Customs is a UK-based, 3M Gold Select Partner specialising in vehicle wrapping, paint protection film, ceramic coatings, fleet livery, and motorsport branding for supercar owners, commercial fleets, and professional racing teams in North Wales and the North West.

Ownership category

akta.pro rank

Headquarters

HQ city

Chester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Vehicle Wrapping Services: Full and partial colour change wraps, custom printed wraps, vinyl graphics for individual and fleet vehicles. Services are priced per vehicle with quotes provided on an individual basis. Turnaround times of 3-4 days for full colour change wraps.
2. Paint Protection Film (PPF): PPF installation in packages ranging from Essential to Ultimate/full-car coverage, priced from £900+vat to £3700+vat depending on coverage scope and booking duration. Includes windscreen PPF as an additional service.
3. Ceramic Coatings: Gtechniq ceramic coating services including CS Light + Exo (5-year guarantee) and CS Ultra + Exo (9-year guarantee), applied as professional-grade surface protection packages.
4. Vehicle Detailing: Detailing services including deep clean, maintenance wash, protection detail (Exo), and enhancement detail (single stage machine polish with wax or Gtechniq C2). Services are quoted per vehicle.
5. Motorsport Livery and Branding: Design, print, and installation of motorsport liveries for race teams including pit garage branding, paddock signage, support vehicle livery, and team brand management including sponsor proposals and event branding.
6. E-commerce / Online Shop: Operates shopapm.co.uk selling detailing products, wrapping products, APM merchandise, Carfume range, and kits to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

APM Customs is a vehicle customization specialist that transforms and protects vehicles through colour-change wraps, printed and bespoke liveries, paint protection film (PPF), ceramic coatings, and detailing. The company serves private luxury and exotic car owners, commercial fleet operators, and professional motorsport teams, applying premium films from manufacturers such as 3M and XPEL in a custom-built clean-room workshop. All design, printing, and installation is handled in-house at their Flintshire, Cheshire facility.

Product overview

APM Customs operates as a service-based vehicle customisation business offering six interconnected core services: Vehicle Wrapping (including colour changes, printed wraps, and sign writing), Motorsport Wrapping, Fleet & Commercial Wrapping, Paint Protection Film (PPF), Ceramic Coating, and Vehicle Detailing. The company is a 3M Gold Select Partner and Gtechniq Accredited Centre, using premium materials (3M vinyl films, Profilm PPF, Gtechniq coatings) with in-house design and production capabilities. A separate online shop (shopapm.co.uk) sells wrapping products, detailing supplies, and branded merchandise to complement the service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Wrapping (Colour Change, Printed & Sign Writing) Bespoke full and partial vehicle wraps including colour-change wraps, printed wraps, and sign writing for individual car owners, commercial fleets, and motorsport teams. Includes in-house design and digital print production.
• Paint Protection Film (PPF) Computer-cut paint protection film installation using premium XPEL self-healing films applied in a clean-room environment to protect vehicle paintwork from stone chips, scratches, and environmental damage. Targeted at owners of new, luxury, and high-value vehicles.
• Ceramic Coatings Professional ceramic coating application providing long-term hydrophobic protection, gloss enhancement, and easier cleaning for vehicle paintwork, wheels, and trim. Applied to consumer and commercial vehicles.
• Vehicle Detailing Professional vehicle detailing services including interior and exterior deep cleaning, paint correction, and finish enhancement for private owners, commercial fleets, and pre-sale preparation.
• Fleet & Commercial Wrapping Dedicated commercial vehicle wrapping service for fleets, including branded liveries, sign writing, and protective finishes applied across multiple vehicles for UK businesses.
• Motorsport Wrapping & Trackside Support Bespoke race-team liveries, full design-to-application motorsport wraps, and on-event/trackside support for professional and semi-professional racing teams.
• APM Online Shop (Maintenance & Detailing Products) E-commerce store at shopapm.co.uk selling vehicle maintenance, cleaning, and detailing products directly to consumers to support aftercare of wrapped, coated, and detailed vehicles.

Quantifiable outcome

• Full colour change wraps can last up to 7 years; digitally printed colours up to 5 years with proper maintenance
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Paddock MotorsportcoreStrategic or Co-development PartnerAPM Customs is the official wrap and branding partner of Paddock Motorsport, wrapping all of the team's GT race cars (including the McLaren 720S GT3), support vehicles, garage boarding, paddock signage, and sponsor graphics for British GT and GT Cup championships. APM's work ensures Paddock Motorsport's presence on and off the track is as professional and striking as their performance.
• Driven+coreGTM or Marketing PartnerAPM Customs serves as the official graphic partner of Driven+, a dynamic car community born in North Wales in 2021. APM provides expert support for every Driven+ event including wrap designs and precision detailing for road trips and track days, as well as all branding and signage at Cars & Coffee meets. Together they deliver memorable high-energy events across the UK.
• Beechdean AMRcoreStrategic or Co-development PartnerAPM Customs is the Official Technical Partner of Beechdean AMR, one of the most established teams in British GT racing with a long-standing relationship with Aston Martin Racing. APM provides full graphic support across the team's operations — race cars, support vehicles, and pit garage branding — ensuring professional presence on and off track. The partnership spans multiple seasons and includes endurance events such as the 24 Hours of Spa.
• Ben CurrieminorStrategic or Co-development PartnerAPM Customs is a personal sponsor of Ben Currie, the 2023 British Supersport Champion with over 20 British Championship wins and 60+ podiums. The partnership spans over five years, with APM providing professional visual representation for Ben on and off the track.
• 3McoreTechnology or Integration3M is a key material supplier and certification partner. APM Customs is a 3M Gold Select Partner, authorised to use premium 3M vinyl films and offer the 3M MCS Warranty. 3M provides advanced adhesive technology, colour range, and print materials for vehicle wraps and commercial graphics, with films known for outstanding colour vibrancy, long-lasting durability, and easy maintenance.
• GtechniqcoreTechnology or IntegrationGtechniq is a global leader in ceramic coating technology with over 20 years of R&D. APM Customs is a Gtechniq Accredited Centre, authorised to apply Gtechniq's professional ceramic coating products including Crystal Serum Light and Crystal Serum Ultra, backed by 5-9 year guarantees.
• ProfilmcoreTechnology or IntegrationProfilm is a PPF material supplier and certification body. APM Customs is a Profilm Authorised Centre, trained to install Profilm's advanced Paint Protection Film solutions including self-healing technology and windscreen protection films.
• NFU MutualminorOthersNFU Mutual provides comprehensive insurance coverage for vehicles during the time they are in APM Customs' care, protecting customer vehicles throughout the entire duration of any work being carried out at the facility.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Gtechniq: UK-based ceramic coating and surface-protection manufacturer (Crystal Serum, EXO). Comparable to APM as the supplier of the professional ceramic coatings APM applies under its Accredited Centre status, and an indirect competitor via its own accredited installer network.
• Llumar (Eastman): Manufacturer of paint protection, window and vinyl wrap films under the Llumar brand. Comparable to APM as a supplier of the underlying films used in vehicle wrapping and PPF, and indirectly competitive via its installer network.

Regional players

• Autoglym: UK-based manufacturer of premium car care and detailing products (polishes, waxes, interior cleaners). Comparable to APM in addressing the same HNW car enthusiast customer base for vehicle surface care, but competes as a products-and-retail brand rather than an installation service.

Broad incumbents

• Meguiar's: Established global car care brand offering detailing products, polishes and surface protection for enthusiasts and professionals. Comparable to APM in addressing detailing and surface-finish customers, though it sells products rather than installation services.
• SunTek: PPF and window-film manufacturer with a national installer network across the US. Overlaps with APM's PPF installation business but operates as a film supplier and brand-owner rather than an independent vehicle customisation service.
• XPEL: Global PPF manufacturer with a large network of XPEL-branded installers and direct-to-consumer sales. Comparable to APM as both apply premium PPF to consumer and motorsport vehicles, but XPEL operates at far greater scale and owns the underlying film brand rather than acting as an independent installer.
• Ceramic Pro: Global ceramic coating brand with a large multi-country installer network offering coated paint, interior and glass protection packages. Comparable to APM in offering premium long-duration ceramic coatings to HNW vehicle owners, but operates at much larger scale across multiple regions.
• 3M (Vehicle Wrapping & Graphics): Diversified industrial conglomerate whose 3M Wrap Film Series 2080 is the dominant premium vinyl in vehicle wrapping. APM is a 3M Gold Select Partner installer; 3M operates broadly across many verticals but its graphics division shapes competitive dynamics APM operates within.

Direct peers

• Tint World: US-based vehicle styling franchise offering window tint, vehicle wraps, PPF, ceramic coating and car audio across a national franchise network. Comparable to APM as the most directly competitive vehicle-customisation service model — wrap, tint, PPF, coating delivered through branded service centres — though operating at multi-site franchise scale rather than a single premium site.

Emerging players

• Chemical Guys: US-based car care and detailing brand with strong enthusiast and influencer marketing. Comparable to APM in targeting car enthusiasts for detailing and surface care products, and indirectly through its professional detailing training and product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/APMCustoms
• Facebookfacebook.com/ApmCustoms
• LinkedInlinkedin.com/company/apmcustomsuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APM Customs