What PIM SYSTEMS GLOBAL LTD does

PIM SYSTEMS GLOBAL LTD operates the consumer mobile app "pim," which combines a shopping list, automatic inventory, barcode scanning, expiry alerts, AI-based expiry date estimation, and recipe suggestions targeting individual households. The product is built around the idea that items added to the shopping list automatically populate the user's inventory, eliminating double data entry and tying purchasing, storage, and consumption into a single workflow. The technology stack is a mobile application for iOS and Android, with AI applied to two specific functions: estimating expiry dates for products where the date is unknown and recommending recipes based on ingredients already on hand. The app is distributed exclusively through the Apple App Store and Google Play Store on a fully self-serve basis, with no sales team, no paid acquisition, and no channel partners.

The business model is freemium in form but pre-revenue in practice: all core features are free, the company does not currently generate revenue, and management has indicated that premium features may be introduced in the future. The target customer is individual consumers managing household kitchens who want to reduce food waste, avoid duplicate purchases, and streamline grocery shopping. Distribution is global via app stores, marketing is limited to a website (thepimsystem.com) and an Instagram account (@thepimsystem), and there is no evidence of paid advertising, enterprise motion, or institutional funding. The company is privately held, with no disclosed parent, no management team information, no partnerships, and no awarded patents or trademarks in the available source data.

Name

PIM SYSTEMS GLOBAL LTD

Website

https://thepimsystem.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

PIM SYSTEMS GLOBAL LTD operates "pim," a free iOS and Android mobile app that helps households manage kitchen inventory, track expiry dates, and generate shopping lists and recipe suggestions using AI. The company targets individual consumers and currently generates no revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Core App (Free): pim is currently offered entirely free of charge with access to all core features. The company does not currently generate revenue but has indicated it may introduce premium features in the future.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

pim is a free mobile application for iOS and Android that helps households manage kitchen inventory, track food expiry dates, and build grocery shopping lists. Items added to the shopping list (manually or via barcode scan) automatically populate the inventory, with AI-based expiry date estimation, freshness alerts, and recipe suggestions based on ingredients already on hand.

Product overview

pim is a single unified mobile application (available for iOS and Android) designed for household food inventory management. The app combines shopping list creation, automatic inventory building via barcode scanning, expiry date tracking with AI-powered estimation, proactive alerts, and recipe suggestions—all within one integrated product. There are no separate modules, add-ons, or sub-brands; the core app provides all functionality for free, with potential future premium features.

Differentiator

Problem solved

Functional benefit

Products and services

• pim pim is a free mobile inventory management app for iOS and Android that helps households track food items, monitor expiry dates, create shopping lists, and reduce food waste. Items can be added manually, via barcode scan, or via the shopping list, and the app automatically builds and organises inventory by category, location, and freshness. It includes proactive expiry alerts, AI-powered expiry date estimation for unknown products, and recipe suggestions based on ingredients already in the kitchen. The target user is the individual consumer or household kitchen manager.

Quantifiable outcome

• Reduces food waste by prompting users to consume items before they expire
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SuperCook: SuperCook generates recipe suggestions based on ingredients the user already has at home. It is the closest direct comparator to pim's "cook from what you already have" feature, although pim adds expiry alerts and inventory tracking.
• BigOven: BigOven is a long-standing recipe and grocery list app with a community-driven recipe library. It addresses the same household use case as pim, with overlapping grocery list and "use it up" recipe functionality.
• Yummly: Yummly (acquired by Whirlpool) is a recipe discovery and smart kitchen platform with shopping list integration. It is comparable to pim as a household meal decision tool, with broader appliance-ecosystem ambitions.
• Mealime: Mealime is a meal planning and grocery list app that personalizes weekly meal plans and produces consolidated shopping lists. It overlaps with pim on the shopping-list-to-pantry loop and household meal decision workflow.
• AnyList: AnyList is a popular grocery and shopping list app with shared lists, recipes, and pantry features. It is comparable to pim on the household shopping list and pantry use case, but lacks pim's AI expiry estimation and recipe-from-inventory emphasis.
• Kitchen Stories: Kitchen Stories is a recipe and cooking inspiration app with guided cooking flows. It overlaps with pim on recipe discovery for home cooks, though pim differentiates on inventory-driven recipe suggestions and expiry management.
• Paprika Recipe Manager: Paprika is a cross-platform recipe, meal planning, and grocery list app used by households. It overlaps with pim's recipe suggestion and shopping list capabilities, though pim differentiates on automatic inventory and expiry tracking.
• Samsung Food: Samsung Food (formerly Whisk) is a recipe and meal planning platform with shopping list and pantry management features. It is the closest direct competitor to pim in the consumer food inventory + recipe category, supported by Samsung's ecosystem.

Broad incumbents

• Instacart: Instacart is a leading grocery delivery platform with in-app shopping list and recipe features and a vast retail partnership network. It is a broader incumbent touching the household grocery workflow that pim addresses, and represents a potential acquirer or competitive threat if it deepens pantry features.
• Noom: Noom is a consumer health platform that includes food logging and behaviour change programs. It is a broader incumbent that touches household food decisions, but does not focus on pantry inventory or expiry tracking like pim.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/thepimsystem
• LinkedInlinkedin.com/company/pim-systems-global

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIM SYSTEMS GLOBAL LTD