maximeubles

What maximeubles does

maximeubles operates in the data as Godin Béziers-Montpellier Concessionnaire Indépendant, a privately held French SARL (RCS Béziers 477 806 285; share capital €8,000) founded in 2004 and headquartered in Béziers. The company is an exclusive independent dealer of Godin-branded heating products, selling wood stoves, pellet stoves, fireplaces, fireplace inserts, and wood-fired cookers through two physical showrooms — one in Béziers (ZAC Montimaran, 12 Rue du Picardan) and one in Montpellier/Mauguio (ZA Fréjorgues Ouest, 121 Rue Roland Garros). Service coverage spans the Hérault (34) and Aude (11) departments of the Occitanie region, including Agde, Sète, Bédarieux, Narbonne, and Clermont-l'Hérault, with city-level local SEO landing pages supporting acquisition. Note: the short_description field in firmographics ('Maxi Meubles sells sofas and other furniture') is inconsistent with every other source describing a Godin heating-products dealer and should be treated as a data hygiene artifact rather than a factual business description.

The company's core offering is the full Godin product catalogue, including cast-iron and steel wood stoves, pellet stoves with >80% efficiency and up to four days of autonomy, custom-designed fireplaces in cast iron, steel, ceramic, stone, granite, and Hainaut blue stone, plus wood-fired cookers that combine cooking and heating functions. Proprietary Godin technologies resold include Eco Control (thermostatic flame regulation), refractory-brick heat accumulators for prolonged thermal diffusion, and sealed combustion chambers compliant with French RT 2012 and RE 2020 building standards. All products carry the ADEME-certified Flamme Verte seven-star label; the company additionally holds RGE QualiBois installer certification (renewed through 2026), which makes customer purchases eligible for MaPrimeRénov' government subsidies. Beyond new units, the company sells NF/DINplus/ENplus-certified wood pellets in 15 kg bags, refurbished second-hand appliances, and discounted display models (up to 30-60% off list).

The business model is a vertically integrated retail-plus-services operation. Revenue streams include one-time hardware sales of new equipment (€850 entry-level reconditioned cookers up to ~€11,800 premium display kitchens, with most new stoves in the €2,000-€5,000 range), professional installation by certified technicians (carrying a décennale ten-year warranty), recurring maintenance contracts for pellet stoves (two annual visits plus chimney sweeping), and component repair services. Distribution is exclusively through the two showrooms plus on-request delivery, with no e-commerce channel. Marketing combines showroom-based conversion, local SEO, customer testimonial integration with Google reviews, and the inherited brand equity of Godin (founded 1840). The sole customer segment is residential homeowners in southern France undertaking heating-equipment replacement or renovation — there is no B2B, commercial, or industrial customer base. The directory of publication identifies M. Blanc as director.

Name

maximeubles

Legal name

Godin Béziers-Montpellier Concessionnaire Indépendant (SARL)

Website

https://chemineegodinbeziers.fr

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Exclusive independent Godin heating-products dealer operating two showrooms in Béziers and Montpellier, selling fireplaces, wood stoves, pellet stoves, and wood-fired cookers to residential homeowners across the Hérault and Aude departments of southern France.

Ownership category

akta.pro rank

Product category

Residential Heating Equipment Retail

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Wood stoves
• Pellet stoves
• Fireplace inserts
• Wood-fired cookers
• Heating installation

Headquarters

HQ city

Béziers

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Heating Appliance Sales: Sale of Godin wood stoves, pellet stoves, fireplaces, inserts, and wood cookers. Products are sold as one-time purchases with prices varying by model and specifications.
2. Installation Services: Professional installation services for heating equipment including chimneys, stoves, and cookers. Installation is performed by certified technicians.
3. Maintenance and Repair: Ongoing maintenance contracts for pellet stoves (two visits per year) including chimney sweeping. Repair services for damaged components.
4. Pellet Sales: Sale of wood pellets in 15kg bags, certified NF, DINplus, and ENplus. Available for pickup or delivery.
5. Second-hand Equipment: Sale of refurbished/second-hand stoves and wood cookers that have been professionally reconditioned.
6. Display Model Sales: Sale of showroom display models at discounted prices, including fireplaces, stoves, and kitchens.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Godin Béziers-Montpellier Concessionnaire Indépendant sells and installs the full range of Godin-branded heating products — fireplaces, wood stoves, pellet stoves, fireplace inserts (wood and pellet variants), and wood-fired cookers — through two physical showrooms in Béziers and Montpellier (Mauguio). The offering is complemented by certified wood pellets (NF, DINplus, ENplus), fireplace accessories, chimney components, second-hand refurbished appliances, and discounted display models, along with professional installation, maintenance, and repair services for residential customers in the Hérault (34) and Aude (11) departments.

Product overview

maximeubles operates as Godin Béziers-Montpellier Concessionnaire Indépendant, offering a comprehensive portfolio of Godin-branded heating products. The core product lineup comprises fireplaces (cheminées), wood stoves (poêles à bois), pellet stoves (poêles à granulés), and wood-fired cookers (cuisinières à bois), all manufactured in France. Supporting products include fireplace inserts (both wood and pellet variants), fireplace accessories (fire guards, floor plates, servant sets, log baskets), certified pellets as consumables, and chimney components. The company also serves secondary markets through refurbished second-hand equipment and discounted display/exhibition models. All products carry the Flamme Verte certification and are RGE QualiBois certified, with select models featuring Eco Control technology, heat accumulators, and airtight designs compatible with RT 2012 and RE 2020 standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Godin Fireplaces (Cheminées) Custom-designed Godin fireplaces available in various materials including metal, glass, stainless steel, ceramic, stone, granite, Hainaut blue stone, and cast iron, with wood-burning and pellet insert options. For residential customers seeking primary or supplementary heating with aesthetic customization.
• Godin Wood Stoves (Poêles à bois) Wood-burning stoves in cast iron or steel designed for primary or supplementary residential heating. Models include Chamas (7 kW), Étival (9.1 kW), and Rosnay (76.6% efficiency, oval airtight design).
• Godin Pellet Stoves (Poêles à granulés) Modern pellet stoves with over 80% heat output efficiency, automatic feeding system, and up to four days of autonomous operation. Models include CONTY (9 kW, 91.80% efficiency, A+ energy class) and ESTRAY, for residential customers seeking automated wood-pellet heating.
• Godin Wood-Fired Cookers (Cuisinières à bois) Wood-fired cooking stoves combining cooking and heating functions. Models include Arpège (10 kW, 76.4% efficiency, steel enamel), Armonnie 2 (85% efficiency, A class), and Châtelaine (11 kW), for residential customers seeking combined heating and wood-fire cooking.
• Godin Inserts (Wood and Pellet) Fireplace inserts to modernize existing fireplaces with wood or pellet heating, transforming open fireplaces into high-performance, regulation-compliant heating systems. For residential customers undertaking fireplace renovation or modernization.
• Fireplace Accessories and Chimney Components Standalone fireplace and chimney products including fire guards, glass/steel/custom floor plates, wall protections, servant sets (tongs, shovels, brushes, pokers), log baskets, pellet caddies, design reservoirs, and chimney flues with insulated conduits and smoke exhaust systems. For residential customers.
• Certified Wood Pellets (Granulés certifiés) Wood pellets certified to NF, DINplus, and ENplus standards, sold in 15 kg bags either in-store or with delivery. Consumable fuel for pellet stove owners.
• Refurbished Second-Hand Heating Equipment (Occasions) Professionally refurbished second-hand stoves and wood-fired cookers, including Godin Châtelaine Grill Gaz (€850), Souveraine (€990), and EGI0 12 kW pellet stove (€1,990). For budget-conscious residential customers.
• Display Model Sales (Déstockage) Showroom display models sold at 30-60% discounts off list price, including fireplaces (e.g., Vireo SuperChauff at €2,200, was €4,400), stoves, and wood-fired cookers. For residential customers seeking discounted near-new equipment.
• Professional Heating Equipment Installation Services Professional installation of Godin fireplaces, stoves, pellet stoves, and wood-fired cookers by certified technicians, covering the Hérault (34) and Aude (11) departments. Includes on-site consultation, measurement, installation, and mise en service. Backed by décennale (ten-year) warranty. RGE QualiBois certified for MaPrimeRénov' subsidy eligibility.
• Maintenance and Repair Contracts Ongoing maintenance contracts for pellet stoves (two visits per year including chimney sweeping) and repair services for damaged heating equipment components, provided by certified technicians. For residential customers in Hérault and Aude.

Quantifiable outcome

• Pellet stove efficiency >80%, some models up to 91.80% (Estray and Conty models)
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GodincoreChannel Partner/ Reseller/ DistributorThe company is an exclusive independent Godin dealer (Concessionnaire Indépendant Godin Exclusif) operating since 2004. They sell and install the complete range of Godin heating products including fireplaces, wood stoves, pellet stoves, and wood cookers. Products are marked with the 'Flamme Orange' pictogram guaranteeing exclusivity. Godin, founded in 1840, is a renowned French manufacturer known for cast iron heating expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seguin Duteriez: Seguin Duteriez is a French cast-iron fireplace and stove manufacturer with an exclusive dealer network analogous to Godin's. Comparable as a competing heritage brand with similar dealer-distribution model and customer base.
• Brisach: Brisach is a French fireplace, wood stove, and insert manufacturer-retailer with showrooms across France. Directly comparable as a multi-brand heating equipment retailer/installer competing for the same residential customers with similar products.
• Palazzetti: Palazzetti is an Italian wood and pellet heating appliance manufacturer distributed in France. Comparable as a competing pellet/wood stove brand sold through independent dealers in France, referenced by name in a customer testimonial.
• Invicta Group: Invicta is a major French wood stove and fireplace manufacturer with an established dealer network. Comparable as a competing brand in the same residential wood/pellet heating category with similar showroom-based retail and installation distribution.
• Cheminées Poulaillon: Poulaillon is a French chimney and fireplace manufacturer/retailer with showrooms across France. Comparable as a direct competitor in custom fireplace design, sales, and installation serving residential customers.
• Turbo Fonte: Turbo Fonte is a French cast-iron fireplace and stove manufacturer with a showroom/dealer network. Comparable as a competing heritage French brand in the same residential fireplace/stove category with similar distribution model.
• MCZ (Italy, sold in France): MCZ is a major European pellet stove manufacturer with active distribution in France. Comparable as a competing pellet stove brand (the customer testimonial from Nadège Ferreira references Palazzetti/MCZ) competing for the same pellet heating customers.

Broad incumbents

• Poujoulat: Poujoulat is the leading French manufacturer of chimney flues and smoke evacuation systems, also selling stoves. Comparable as a broader industry player in residential chimney/heating infrastructure with overlapping product categories (flues, stoves).

Emerging players

• Cheminée Direct: Cheminée Direct is a French online-focused fireplace and stove retailer. Comparable as an emerging digital-first competitor targeting the same residential heating customers, representing the online channel risk to Maximeubles' showroom-only GTM.

Regional players

• Atelier du Feu: Atelier du Feu is a French chimney/heating specialist with showrooms in regional France. Comparable as an independent fireplace and stove retailer offering sales, installation, and maintenance — a similar model to Maximeubles but in a different region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about maximeubles