echopark speedway

What echopark speedway does

EchoPark Speedway is a motorsports entertainment venue located on an 850-acre campus in Hampton, Georgia, approximately 30 miles south of Atlanta. The facility was originally opened in 1960 as Atlanta International Raceway and was renamed EchoPark Speedway on June 3, 2025, under a seven-year, multi-million dollar naming rights agreement with EchoPark Automotive (a segment of Sonic Automotive, NYSE: SAH). The venue is operated by Speedway Motorsports, LLC, which owns nine motorsport facilities across the United States. The track is technically a 1.54-mile oval reconfigured in 2021 to a superspeedway-style layout with 28-degree banking, engineered to enable high-speed drafting-style racing with frequent three- and four-wide lead changes—evidenced by record-setting lead changes in each of the last three years and the closest three-wide finish in NASCAR history (February 2024, 0.003-second margin).

The company's product portfolio is anchored by two annual NASCAR Cup Series weekends (a spring race and a summer/night race), supported by NASCAR CRAFTSMAN Truck Series and O'Reilly Auto Parts Series events, a Thursday Thunder grassroots racing series in its 30th season, track tours, autocross events, a Georgia State Fair tenancy, and a Noel Magic Lights Christmas drive-thru. Ancillary revenue is generated through Club One Gold and Club One Platinum premium hospitality suites, multi-tier camping (infield RV, full-hookup trackside, lakeside, family tent), race-day upgrades (Pre-Race Track Pass, Ultimate Fan Pass, Racing Electronics scanner rentals), corporate track rentals, and a branded merchandise program.

EchoPark Speedway monetizes through five primary revenue streams: event ticketing (sold via Ticketmaster and direct phone), corporate sponsorship and naming rights (EchoPark Automotive, Dollar Tree, Autotrader, Quaker State), premium hospitality, track rental and corporate events, and camping/merchandise. Distribution is omnichannel: Ticketmaster handles consumer ticketing, a dedicated corporate sales team (770-946-3916) sells sponsorship and B2B packages, OnLocation serves as the official travel package provider, and national broadcast partners TNT and NBC distribute the race product to a national audience. The audience spans individual NASCAR fans, racing campers, corporate sponsors seeking motorsport audiences, and corporate event organizers.

Name

echopark speedway

Legal name

EchoPark Speedway

Website

https://echoparkspeedway.com

Company type

Private

Founded year

1960

Operating status

Operating

Short description

EchoPark Speedway is a 1.54-mile, 28-degree banked motorsports venue in Hampton, GA, hosting two annual NASCAR Cup Series weekends plus Truck and O'Reilly Auto Parts Series races, premium hospitality, camping, and corporate events under Speedway Motorsports ownership.

Ownership category

akta.pro rank

Product category

Motorsports Entertainment Venue

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports & Racing Experiences (THAJAFAF), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• NASCAR event hosting
• Motorsports venue operations
• Premium race hospitality
• RV camping accommodations
• Corporate track rental

Headquarters

HQ city

Hampton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Event Ticketing: EchoPark Speedway generates revenue from ticket sales for NASCAR Cup Series, NASCAR CRAFTSMAN Truck Series, and NASCAR O'Reilly Auto Parts Series events. Tickets are sold through Ticketmaster and direct phone sales. Season ticket packages covering both NASCAR weekends are also offered.
2. Corporate Sponsorship & Naming Rights: Seven-year, multi-million dollar naming rights agreement with EchoPark Automotive. Additional entitlement sponsors (Dollar Tree, Autotrader, Quaker State) for individual race events. Track signage, venue branding, VIP hospitality, and Fan Zone activations sold as sponsorship packages.
3. Hospitality & Premium Experiences: Club One Gold and Club One Platinum hospitality suites with chef table lunch, assigned seating, pre-race track passes, and private tables with wait service. Premium camping options including full-hookup RV sites at Turn One and Trackside Terrace.
4. Track Rental & Corporate Events: Facility available for corporate events, track rentals, and private functions when NASCAR is not in session.
5. Camping & Merchandise: Multiple campground options ranging from infield RV spots to family tent camping. Souvenir merchandise sold online and at the on-site gift shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

EchoPark Speedway operates a 1.54-mile, 28-degree banked superspeedway-style oval motorsports venue in Hampton, Georgia, hosting two NASCAR Cup Series weekends per year along with NASCAR CRAFTSMAN Truck Series and NASCAR O'Reilly Auto Parts Series races. The venue also sells premium hospitality suites (Club One Gold and Club One Platinum), multi-option on-site camping, track tours, Thursday Thunder grassroots racing, corporate track rental, and an official merchandise store.

Product overview

EchoPark Speedway is a premier motorsports entertainment venue offering a portfolio of live racing experiences and ancillary services. The core offering is NASCAR racing on a 1.54-mile, 28-degree banked superspeedway-style oval, with two major NASCAR Cup Series weekends per year (spring and summer/night race), supplemented by NASCAR CRAFTSMAN Truck Series and O'Reilly Auto Parts Series doubleheaders. Beyond live racing, the venue offers season ticket packages, premium hospitality experiences (Club One Gold/Platinum), multi-option camping accommodations, race day upgrades (pre-race track passes, Ultimate Fan Pass, scanner rentals), Thursday Thunder youth racing program, track tours, and an merchandise store. The venue's 850-acre campus supports diverse customer segments from casual fans to corporate clients seeking hospitality and event spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• NASCAR Cup Series Racing Events Premier NASCAR Cup Series races on the 1.54-mile, 28-degree banked superspeedway, including the spring Autotrader 400 and summer Dollar Tree 400 night race, known for three- and four-wide racing and frequent lead changes.
• NASCAR CRAFTSMAN Truck Series Racing NASCAR national touring series featuring stock truck racing on the EchoPark Speedway oval, scheduled as two events in 2027 with the Bennett 250 qualifying and race on Feb 27, 2027.
• NASCAR O'Reilly Auto Parts Series Racing NASCAR touring series race held as a Saturday doubleheader alongside the NASCAR CRAFTSMAN Truck Series during the spring NASCAR weekend at EchoPark Speedway.
• Club One Premium Hospitality Premium hospitality experiences including Club One Gold (assigned seating, chef table lunch, rooftop access) and Club One Platinum (private four-top table with wait service, complimentary alcoholic beverages, multiple pre-race track passes) offered during NASCAR weekends.
• On-Site Camping Accommodations Multiple camping options including Flock Brothers Infield RV (dry camping 20'x40' sites), Trackside Turn One Premium RV (full-hookup 20'x50' sites with waitlist), High Speed Corral tent/pop-up, Legends lakeside family camping, and accessible RV sites, with showers, restrooms, security, and concierge amenities.
• 2027 Season Tickets Annual subscription covering both NASCAR Cup Series weekends in 2027, providing reserved seats for the spring Autotrader 400 and summer Dollar Tree 400, plus access to camping and renewal options.
• Thursday Thunder Racing Program
• Track Tours
• Corporate Track Rental and Private Events
• Corporate Sponsorship and Naming Rights

Quantifiable outcome

• Closest three-wide finish in NASCAR history: Daniel Suárez beat Ryan Blaney by 0.003 seconds and Kyle Busch by 0.007 seconds in February 2024.
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• EchoPark AutomotiveflagshipOEM/ Whitelabel/ Licensing Partner · 3 June 2025EchoPark Automotive — the pre-owned vehicle sales segment of Sonic Automotive, Inc. (Fortune 300) — holds naming rights to EchoPark Speedway through a seven-year, multi-million dollar agreement. The partnership includes restart zone signage, Fan Zone activations, and race entitlements. EchoPark operates 17 locations in 13 markets across Georgia, Tennessee, and Alabama, aligning the brand with one of NASCAR's most iconic tracks.
• Dollar TreecoreGTM or Marketing Partner · 1 January 2025Dollar Tree is the Official Value Retailer of Speedway Motorsports. Multi-year race entitlement for the summer NASCAR Cup Series race (Dollar Tree 400) beginning in 2027. Dollar Tree also branded the 'More Fun. More Value' pages across all Speedway Motorsports track websites and became presenting partner for ticket offers that include a $10 Dollar Tree gift card with purchase of at least two tickets. Dollar Tree also holds entitlement for Dollar Tree 301 at New Hampshire Motor Speedway.
• Speedway MotorsportscoreOthersSpeedway Motorsports is the parent company and operator of EchoPark Speedway. The company owns and operates nine motorsport facilities across the United States including Bristol, Charlotte, Dover, Las Vegas, Nashville, New Hampshire, North Wilkesboro, Sonoma, and Texas motor speedways.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster serves as the official ticketing platform for EchoPark Speedway, handling all NASCAR race ticket sales, season tickets, weekend packages, camping reservations, upgrades, and premium hospitality purchases through its platform.
• Sonic AutomotivecoreOthersSonic Automotive, Inc. (NYSE: SAH) is a Fortune 300 company and one of the largest automotive and powersports retailers in the United States. EchoPark Automotive is one of its three operating segments. Chairman and CEO is David B. Smith.
• AutotradercoreGTM or Marketing PartnerAutotrader is the entitlement sponsor of the spring NASCAR Cup Series race (Autotrader 400) on February 28, 2027. Autotrader branding appears across track marketing materials, signage, and broadcast coverage for the spring event.
• Quaker StatecoreGTM or Marketing PartnerQuaker State is the entitlement sponsor of the summer NASCAR Cup Series race (Quaker State 400 Available at Walmart). The race is presented with Quaker State branding and is broadcast nationally on TNT.
• O'Reilly Auto PartscoreGTM or Marketing PartnerO'Reilly Auto Parts is the sponsor of the NASCAR O'Reilly Auto Parts Series race at EchoPark Speedway. The series visits Atlanta during the spring NASCAR weekend, running doubleheader with the NASCAR CRAFTSMAN Truck Series.
• OnLocationminorChannel Partner/ Reseller/ DistributorOfficial travel package provider for EchoPark Speedway NASCAR events, offering hospitality and travel accommodations for race fans including hotel packages and premium experiences.
• Flock BrothersminorGTM or Marketing PartnerFlock Brothers is the sponsor of the infield RV campground at EchoPark Speedway. The Flock Brothers Infield RV campground and Flock Brothers XL Infield RV campground are named camping areas within the infield turns.
• Levy RestaurantsminorOthersLevy Restaurants handles concession sales and fundraising opportunities via concession sales at EchoPark Speedway events. Contact: Tiffany Trahan at Levy Restaurants (770.707.7483).
• SMI PropertiesminorOthersSMI Properties handles souvenir sales and fundraising opportunities via souvenir sales at EchoPark Speedway. Contact: Rachelle Fordham at SMI Properties ((770) 707-4049).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dover Motor Speedway: Speedway Motorsports-owned 1-mile concrete oval hosting one NASCAR Cup Series weekend annually. Comparable venue of similar scale within the same parent portfolio, sharing corporate sales, camping, and hospitality infrastructure with EchoPark.
• Charlotte Motor Speedway: Speedway Motorsports' flagship 1.5-mile oval hosting NASCAR Cup Series races plus the Coca-Cola 600. Comparable as a multi-NASCAR-weekend venue owned by the same parent, with similar hospitality, camping, and corporate-sponsorship revenue streams.
• Bristol Motor Speedway: Speedway Motorsports-owned short track hosting NASCAR Cup Series weekends plus the iconic Bristol Night Race. Directly comparable event-driven model (two NASCAR weekends) with premium hospitality, camping, and sponsorship packages sold through similar corporate sales channels.
• Texas Motor Speedway: Sister Speedway Motorsports facility that hosts two NASCAR Cup Series weekends annually on a 1.5-mile oval. Directly comparable in event structure, revenue mix, and ownership economics to EchoPark Speedway, making it the most relevant peer for benchmarking operating performance.
• Kansas Speedway: Owned by ISC/NASCAR, 1.5-mile oval hosting two NASCAR Cup Series weekends. Direct competitor for similar intermediate-track fan base and comparable in entitlement sponsorship pricing and NASCAR broadcast revenue exposure.
• Daytona International Speedway: International Speedway Corporation (ISC/NASCAR-owned) 2.5-mile superspeedway and Daytona 500 host. Closest direct competitor to EchoPark for superspeedway-style Cup Series weekends and prestige NASCAR inventory, comparable in event-driven ticket/sponsorship/hospitality revenue mix.
• Talladega Superspeedway: ISC/NASCAR-owned 2.66-mile superspeedway hosting two Cup Series weekends annually. Direct competitor for superspeedway-style fan experience, comparable in banking and lead-change dynamics, and a natural benchmark for premium superspeedway ticket pricing and sponsorship rates.
• Las Vegas Motor Speedway: Speedway Motorsports-owned 1.5-mile intermediate oval in a top-tier US media market. Comparable venue economics (premium suites, camping, multiple Cup weekends) with similar on-track product positioned for close-quarters racing.
• Nashville Superspeedway: Speedway Motorsports-owned 1.33-mile concrete oval hosting NASCAR Cup Series and companion series. Comparable as a multi-series NASCAR weekend venue sharing the same corporate sales, sponsorship, and broadcast infrastructure with EchoPark.

Broad incumbents

• Indianapolis Motor Speedway: Penske-owned 2.5-mile oval hosting the Indianapolis 500 (IndyCar) and NASCAR's Brickyard 400. Larger incumbent with overlapping NASCAR inventory; comparable in scale, premium hospitality, and major-event-driven revenue model though it operates across two sanctioning bodies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EchoParkSpdwy
• YouTubeyoutube.com/@echoparkspeedway
• Facebookfacebook.com/echoparkspeedway
• Instagraminstagram.com/echoparkspeedway
• TikToktiktok.com/@echoparkspeedway

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about echopark speedway