eazy asigurari sa

What eazy asigurari sa does

Eazy Asigurări S.A. is a Romania-based, ASF-licensed (RA-069) digital insurance company founded in 2021, authorized in September 2023, and operating commercially since the issuance of its first RCA policy in July 2024. The company sells a portfolio of personal lines products — mandatory motor third-party liability (eazy RCA), two tiers of comprehensive motor cover (eazy CASCO Total for vehicles up to 10 years old; eazy CASCO Start for vehicles 6–20 years), voluntary home insurance (eazy Home), tenant insurance (eazy Rent), and a usage-based per-hour parking insurance (Eazy ParkUp Insure) — entirely through online self-service channels. Its core technology is a 100% digital platform at self.eazyinsure.ro that supports photo-based document data extraction, instant quotation, online policy issuance, and online damage reporting with structured photo evidence, backed by a 550+ partner workshop network that enables a recorded fastest claim resolution of 5 hours and an average of 5 days.

The go-to-market is primarily product-led growth via the self-service website, augmented by ASF-authorized insurance brokers for intermediated sales and by exclusive partnerships with AmParcat (ParkUp Insure distribution) and three Romanian driving schools (Academia Titi Aur, Savu Racing, Napoca Rally Academy) that bundle 20% RCA discounts. The business model is largely subscription-style annual premiums (RCA, CASCO, Home, Rent) supplemented by usage-based fees for ParkUp Insure at 1 leu/hour. The company is 100% Romanian-owned, with subscribed capital of 108,500,000 RON, an executive team drawn from Allianz, NN, Generali, and Vienna Insurance Group, and a Board chaired by CEO Cristian Ionescu. Scale signals include 700,000+ policies issued, 750,000+ vehicles insured with eazy RCA, and operations across all major Romanian development regions — though the publicly reported 1.0/5 customer satisfaction score from 500+ reviews is a notable execution risk.

Name

eazy asigurari sa

Legal name

EAZY ASIGURĂRI S.A.

Website

https://eazyinsure.ro

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Eazy Asigurări S.A. is a Romanian ASF-licensed insurtech selling RCA, CASCO, home, tenant, and per-hour parking insurance to individual consumers entirely online. It distributes via its self-service platform, licensed brokers, the AmParcat parking app, and driving-school partnerships.

Ownership category

akta.pro rank

Product category

Digital Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

akta.pro secondary industries

Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE), Claims Management & Digital FNOL Platforms (FSAGAGAC)

Keywords

• Online insurance products
• Motor liability insurance
• Comprehensive auto insurance
• Home insurance policies
• Tenant insurance coverage

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. RCA (Motor Liability) Insurance Premiums: Mandatory motor third-party liability insurance (RCA) sold 100% online. Premiums are calculated based on vehicle criteria (engine capacity, power, weight, number of seats), driver profile (age, bonus/malus history), insurance duration, and vehicle category. Revenue is recurring through annual policy renewals.
2. CASCO (Comprehensive Motor) Insurance Premiums: Voluntary comprehensive motor insurance sold in two tiers: CASCO Total for vehicles up to 10 years old with full coverage and 14+ protections including roadside assistance; CASCO Start for vehicles 6-20 years old with essential coverage. Both are sold fully online with 100% digital issuance.
3. Home Insurance (eazy Home) Premiums: Voluntary home insurance for property owners covering building, annexes, personal belongings, civil liability, and home assistance. Includes coverage for fire, theft, flooding, natural disasters, and emergency repairs by plumbers, electricians, and locksmiths. Settlement in up to 72 hours including via self-assessment.
4. Tenant Insurance (eazy Rent) Premiums: Voluntary insurance for tenants covering personal belongings (electronics, appliances, furniture), civil liability for damage to the landlord's property, and family/pet accident coverage. Available in Confort, Ultra, and Activ packages. Settlement in up to 72 hours.
5. ParkUp Insure Per-Hour Parking Insurance: Usage-based micro-insurance product priced at 1 leu per hour of parking, activated through the AmParcat app. Covers fire, theft, attempted theft, and roadside assistance up to 7,500 lei per event. Revenue is usage-based, collected per parking session.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Eazy Asigurări S.A. is a Romanian digital insurance company that sells mandatory motor third-party liability (RCA), comprehensive CASCO motor, home, tenant, and parking-period insurance products entirely online. The platform enables customers to purchase policies in minutes by photographing identity documents for automatic data population, with instant quote calculation and digital policy delivery via email.

Product overview

Eazy Asigurări S.A. is a Romanian digital insurance company offering a portfolio of vehicle (RCA and CASCO) and property insurance products through its online Self Service platform and mobile applications. The core vehicle insurance portfolio includes mandatory eazy RCA, eazy CASCO Total (comprehensive for vehicles up to 10 years), and eazy CASCO Start (essential for vehicles 6-20 years). Property insurance includes eazy Home for homeowners and eazy Rent for tenants. Additional offerings include parking-specific insurance via the AmParcat app (Eazy ParkUp Insure), free RCA expiration reminders, and 550+ partner service centers. All products are sold 100% online through the eazy.insure platform.

Differentiator

Problem solved

Functional benefit

Brands

• eazy CASCO Total: Comprehensive CASCO insurance coverage for vehicles up to 10 years old, including full coverage, roadside assistance, and 14+ additional coverages.
• eazy CASCO Start
• eazy RCA
• eazy Home
• eazy Rent
• eazy ParkUp Insure
• RCA Reminder

Products and services

• eazy RCA
• eazy CASCO Total
• eazy CASCO Start
• eazy Home
• eazy Rent
• eazy ParkUp Insure

Quantifiable outcome

• Policy issued in minutes - 100% online, no branch visit required
• +6 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Academia Titi AurminorGTM or Marketing Partner · 1 January 2026Romanian defensive driving school founded by Titi Aur. Eazy Asigurari offers 20% discount on RCA policies to customers who complete a defensive driving course at Academia Titi Aur. Promotion valid 1 January – 31 December 2026. Regulated by official campaign rules.
• Clubul Sportiv Savu RacingminorGTM or Marketing Partner · 1 January 2026Romanian motorsports and driving school club. Eazy Asigurari offers 20% discount on RCA policies to customers who complete a defensive driving course at Savu Racing. Promotion valid 1 January – 31 December 2026. Regulated by official campaign rules.
• Clubul Napoca Rally AcademyminorGTM or Marketing Partner · 1 January 2026Romanian rally driving academy based in Cluj-Napoca. Eazy Asigurari offers 20% discount on RCA policies to customers who complete a defensive driving course at Napoca Rally Academy. Promotion valid 1 January – 31 December 2026. Regulated by official campaign rules.
• AmParcatcoreGTM or Marketing PartnerRomanian parking application through which ParkUp Insure is exclusively distributed. Customers activate insurance coverage per parking session directly in the AmParcat app when paying for parking in marked public lots. The exclusive distribution partnership enables Eazy to reach car owners at the point of parking activity.
• Authorized Insurance Brokers (ASF-licensed)minorChannel Partner/ Reseller/ DistributorEazy Asigurari collaborates with ASF-authorized insurance brokers (intermediaries) to sell RCA, CASCO, Home, and Rent insurance products. Brokers are licensed and regulated by ASF. Eazy only works with ASF-authorized intermediaries as per Romanian insurance regulations.
• Microsoft Ireland Operations LimitedminorOthersNamed as a cloud and IT services provider in Eazy Asigurari's data processing disclosures, indicating use of Microsoft cloud infrastructure for data hosting and processing.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Allianz-Țiriac Asigurări: One of the largest insurance carriers in Romania offering motor (RCA, CASCO), property and life products; competes head-to-head with eazy in RCA and voluntary motor lines, though distributed primarily via brokers and physical agents rather than fully digital self-service. Several eazy executives (CEO, COO) come from Allianz-Țiriac.
• NN România: Major Romanian insurer (formerly ING Insurance) offering life, health, and P&C products including motor insurance; a top-tier competitor for eazy's RCA and CASCO business. Deputy CEO Dan Filip previously served as Financial Director at NN România and Head of Actuarial Modelling at NN Rotterdam.
• ASIROM Vienna Insurance Group: One of the longest-established Romanian insurers (part of Vienna Insurance Group), offering motor, property, and casualty products; directly competes with eazy's RCA and CASCO offerings. CEO Cristian Ionescu served as Chairman of Board Management at ASIROM prior to joining eazy.
• Generali România: Major Romanian insurance carrier offering motor, property, life and health products; competes for the same RCA/CASCO/Home customer pool as eazy. CUO Valentin Ciobanu held executive underwriting positions at Generali România before joining eazy.
• Omniasig Vienna Insurance Group: Romanian P&C insurer under Vienna Insurance Group, with significant RCA, CASCO and property portfolios; one of the entrenched incumbents eazy is taking share from in the motor market.
• Groupama Asigurări: Major French-rooted insurer operating in Romania with motor, home and agricultural insurance products; competes with eazy across voluntary motor and property lines through a mix of broker and digital channels.
• UNIQA Asigurări: Austrian-origin insurance carrier operating in Romania with motor, property and life products; competes for the same RCA and voluntary P&C customers that eazy targets, primarily through traditional broker networks.

Direct peers

• Wefox: European digital insurance platform (Germany-headquartered) operating a fully online insurance distribution model with proprietary technology and partnerships with carriers; the closest international peer to eazy's digitally-native insurance model.
• Zego: UK-based insurtech offering usage-based and telematics-driven motor insurance with a digital self-service platform; comparable to eazy's ParkUp Insure and broader digital-first underwriting model.
• Lemonade: US-listed AI-driven digital insurance carrier offering renters, homeowners, auto and pet insurance through a mobile-first, fully self-service platform; the archetype for eazy's value proposition of mobile-first purchase, instant claims, and zero-paper experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eazyasigurari
• LinkedInlinkedin.com/company/eazy-asigurari
• Instagraminstagram.com/eazy.asigurari
• TikToktiktok.com/@eazy.asigurari_ro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eazy asigurari sa