CH'I Drinks
- Company typePrivate
- Founded1987
- HeadquartersRiverhead, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
CH'I Drinks firmographics
Firmographics- Name
- CH'I Drinks
- Legal name
- CH'I Drinks
- Website
- https://chidrinks.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
CH'I Drinks industry classification
Industry- Product category
- Non-Alcoholic Functional Beverages
- NAICS
- Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)
- akta.pro secondary industry
- Natural Extracts & Botanical Concentrates for Beverages (herbal, spice, aromatic extracts) (AFAFAGAJ)
Keywords
Where CH'I Drinks is headquartered
LocationHeadquarters
- HQ city
- Riverhead
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
CH'I Drinks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Online Sales: Direct-to-consumer e-commerce sales through their website, selling products online with delivery to customers across New Zealand.
- Wholesale Distribution: Sales through retail supermarket chains (Woolworths, New World, Pak'nSave) and specialty retailers in Australia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Original Herb Blend 1.125L Bottles - 6 pack |
| Unit Pricing | Pay-as-you-go | Original Herb Blend 1.125L Bottles - 12 pack |
| Unit Pricing | Pay-as-you-go | Herbal Sugar Free 1.125L Bottles - 6 pack |
| Unit Pricing | Pay-as-you-go | Herbal Sugar Free 1.125L Bottles - 12 pack |
| Unit Pricing | Pay-as-you-go | Original Herbal 250ml Cans - 12 pack |
| Unit Pricing | Pay-as-you-go | Original Herbal 250ml Cans - 24 pack |
| Unit Pricing | Pay-as-you-go | Jeera Masala 250ml Cans - 12 pack |
| Unit Pricing | Pay-as-you-go | Jeera Masala 250ml Cans - 24 pack |
| Unit Pricing | Pay-as-you-go | Spiced Ginger 250ml Cans - 12 pack |
| Unit Pricing | Pay-as-you-go | Spiced Ginger 250ml Cans - 24 pack |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
CH'I Drinks product offering
Product offeringCore offering
CH'I Drinks manufactures and sells non-alcoholic sparkling herbal beverages made with real herbal extracts (ginseng root, gotu-kola, fo-ti, rhubarb root, aloe root) based on ancient Chinese medicinal traditions. The product range spans 1.125L bottles (Original Herb Blend, Herbal Sugar Free, Goji Herb Blend) and 250ml cans (Original Herbal, Spiced Ginger, Jeera Masala), with formulations containing 25% less sugar than regular soft drinks and a stevia-sweetened zero-sugar variant.
Product overview
CH'I Drinks is a New Zealand-based beverage company founded in 1987, offering a portfolio of sparkling herbal drinks crafted with real herbs. The product line consists of five distinct offerings: three products in 250ml recyclable cans (Original Herbal, Spiced Ginger, and Jeera Masala) and two products in 1.125L bottles (Original Herb Blend and Herbal Sugar Free). All products feature herbal ingredients including Gotu Kola, Aloe, Fo-ti, Rhubarb root, and Ginseng root, with flavors complemented by kiwifruit and honey. The portfolio includes both sweetened and sugar-free (stevia-sweetened) variants, targeting consumers seeking natural and healthier beverage alternatives.
Differentiator
Problem solved
Functional benefit
Brands
- Original Herb Blend: The flagship sparkling herbal drink featuring ginseng root, gotu-kola, fo-ti, rhubarb root, and aloe root, with flavors of kiwifruit and honey. Available in 1.125L bottles and 250ml cans.
- Herbal Sugar Free
- Jeera Masala
- Spiced Ginger
- Goji Herb Blend
Products and services
- Original Herb Blend 1.125L Bottles The flagship CH'I sparkling herbal drink featuring a blend of gotu-kola, aloe, fo-ti, rhubarb root and ginseng root, sweetened with kiwifruit and honey flavors, sold in 1.125L bottles for health-conscious consumers seeking natural herbal alternatives to mainstream soft drinks.
- Herbal Sugar Free 1.125L Bottles Sugar-free variant of the original herb blend, sweetened with natural stevia, containing gotu-kola, aloe, fo-ti, rhubarb root and ginseng root with zero sugar and minimal carbohydrates (10kJ/2 kCal per 200ml serve), targeted at diabetic, keto-friendly and low-sugar consumers.
- Goji Herb Blend 1.125L Bottles Herbal blend featuring goji berries sold in 1.125L bottles, part of CH'I's portfolio of real-herb sparkling beverages targeting health-conscious consumers seeking natural ingredients.
- Original Herbal 250ml Cans The original herb blend (gotu-kola, aloe, fo-ti, rhubarb root, ginseng root) with kiwifruit and honey flavors packaged in convenient single-serve 250ml 100% recyclable cans, targeted at on-the-go consumers and impulse retail purchase occasions.
- Spiced Ginger 250ml Cans A ginger beer-style sparkling drink featuring ginger and cardamom with 25% less sugar than regular soft drinks, packaged in 250ml cans; Gold winner of the 2022 NZ Food & Drink Artisan Award and positioned as a light, fresh alternative to traditional ginger beer.
- Jeera Masala 250ml Cans A modern take on traditional masala lemonade featuring cumin seed, turmeric, coriander and star anise, sold in 250ml cans with 25% less sugar than regular soft drinks; Gold winner of the Outstanding Food Producers Awards 2025.
Quantifiable outcome
- 25% less sugar than most regular soft drinks
- +1 more outcomes
Companies that use CH'I Drinks
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
CH'I Drinks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CH'I Drinks partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Woolworths New ZealandcoreMajor supermarket chain retail partner stocking CH'I drinks in their water aisle across New Zealand stores.
- New WorldcoreMajor supermarket chain retail partner stocking CH'I drinks in their stores across New Zealand.
- Pak'nSavecoreMajor supermarket chain retail partner stocking CH'I drinks in their stores across New Zealand.
- Kiwi Shop Online (Australia)coreAustralian specialty retailer offering CH'I products to consumers in Australia, particularly targeting the Kiwi expatriate community.
- Prime Provisions (Australia)coreAustralian specialty retailer distributing CH'I herbal drinks to consumers in Australia.
- UpstockminorWholesale platform where CH'I Drinks lists their products for wholesale enquiries and distribution partnerships.
Scale indicators1 record
CH'I Drinks competitors and assessment
Company assessmentDirect peers
- Töst Beverages: US-based maker of premium sparkling botanical beverages with non-alcoholic, sophisticated positioning. Comparable in sparkling botanical format and adult-targeted premium positioning.
- Remedy Drinks: Australia-based kombucha and functional beverage brand offering naturally sparkling, low-sugar drinks. Highly comparable in product format (sparkling), target consumer (natural/wellness), and Oceania geographic focus.
- Nexba Beverages: Australian natural beverage company producing stevia-sweetened, sugar-free sparkling drinks. Directly comparable in stevia-based sugar-free positioning, natural ingredient focus, and Australasian distribution model.
- Strange Nature: New Zealand-based maker of botanical and lightly sparkling waters with real fruit and herbal extracts. Directly comparable as a fellow NZ craft sparkling botanical beverage brand targeting natural-conscious consumers.
- Mojo Kombucha: NZ-based kombucha brand producing sparkling fermented functional beverages. Comparable in functional, sparkling, NZ-made positioning targeting health-conscious consumers.
- Bode: New Zealand-based natural sparkling fruit drink brand targeting adult consumers. Comparable as a fellow NZ sparkling better-for-you brand in similar natural product positioning.
Broad incumbents
- Olipop: US functional soda brand offering better-for-you sparkling beverages with prebiotics and botanical ingredients. Comparable in sparkling functional-beverage positioning though at much greater scale.
- Recess: US-based sparkling adaptogen and hemp beverage brand. Comparable in adaptogen-infused sparkling format and wellness positioning, though with broader functional ingredient marketing.
Emerging players
- Phix Beverages: New Zealand-based maker of adaptogen-infused functional sparkling drinks. Comparable as a direct NZ competitor in the adaptogen-sparkling niche overlapping CH'I's herbal positioning.
Regional players
- Real Foods: New Zealand producer of plant-based beverages and foods targeting health-conscious consumers. Comparable as a NZ craft natural beverage brand, though with a broader food portfolio.
Market position
Strengths5 records
Weaknesses5 records
Key risks5 records
Key highlights6 records
Customer concentration
CH'I Drinks social profiles
Digital presenceCH'I Drinks financial estimates
Financial estimateRevenue estimate
Valuation estimate
CH'I Drinks leadership team
Management profileNumber of profiles
Profiles5 records
CH'I Drinks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CH'I Drinks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CH'I Drinks
What does CH'I Drinks do?
CH'I Drinks manufactures and sells non-alcoholic sparkling herbal beverages made with real herbal extracts (ginseng root, gotu-kola, fo-ti, rhubarb root, aloe root) based on ancient Chinese medicinal traditions. The product range spans 1.125L bottles (Original Herb Blend, Herbal Sugar Free, Goji Herb Blend) and 250ml cans (Original Herbal, Spiced Ginger, Jeera Masala), with formulations containing 25% less sugar than regular soft drinks and a stevia-sweetened zero-sugar variant.
Is CH'I Drinks a public or private company?
CH'I Drinks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CH'I Drinks founded?
CH'I Drinks was founded in 1987. It employs 1 to 10 people.
Where is CH'I Drinks based?
CH'I Drinks is headquartered in Riverhead, New Zealand, in the Oceania region.
How does CH'I Drinks make money?
Two revenue lines are on record. Direct Online Sales are the primary driver. The others are wholesale Distribution.
Who are CH'I Drinks's main competitors?
Direct peers on record are Töst Beverages, Remedy Drinks, Nexba Beverages, Strange Nature, Mojo Kombucha and Bode. Broad incumbents are Olipop and Recess. Phix Beverages is listed as an emerging player. Real Foods is listed as a regional player.
Does CH'I Drinks have an API?
No public API is recorded for CH'I Drinks.
What industry is CH'I Drinks in?
CH'I Drinks's product category is Non-Alcoholic Functional Beverages. Its primary akta.pro industry code is AFAFAFAF, Botanical/Herbal & Adaptogen Functional Beverage Production, with a secondary code of AFAFAGAJ, Natural Extracts & Botanical Concentrates for Beverages (herbal, spice, aromatic extracts). Its NAICS code is 312111 and its SIC code is 2086.