city honda

What city honda does

City Honda Manawatu is a locally owned and operated motorcycle and outdoor power equipment dealership headquartered at 487 Rangitikei Street in Palmerston North, New Zealand. The company sells Honda motorcycles across the road, farm, and off-road ranges (including sport, adventure, touring, learner-approved, ATVs, side-by-sides, motocross, trail, and kids bikes), motorcycle riding gear and helmets (Shoei, Alpinestars, and others), and a multi-brand outdoor power equipment portfolio spanning Honda and Husqvarna lawn mowers, generators, chainsaws, pumps, and garden tools. It also sells replacement parts, oils, accessories, and a range of pre-owned motorcycles through a TradeMe marketplace storefront.

The business operates a multi-channel go-to-market: a physical retail showroom with full workshop facilities, a Shopify-powered e-commerce store at shop.cityhonda.co.nz offering nationwide shipping and Click and Collect, on-farm mobile servicing for rural Manawatu customers, and a TradeMe presence for used units. Digital utilities include a Parts Finder and a Generator Calculator, and the store offers the Shoei Personal Helmet Fitting System as an in-store differentiator. Payment options span Afterpay, PayPal, financing partnerships, and gift cards, with free shipping on orders above $99 and a $10 first-order newsletter discount. Customer segments span road and motocross motorcyclists, farmers and rural property owners (a primary segment for farm bikes, ATVs, and side-by-sides), residential homeowners, and trade and commercial users, supported by a 4.7/5 Google rating across 432 reviews.

Name

city honda

Legal name

City Honda Manawatu

Website

https://cityhonda.co.nz

Company type

Private

Operating status

Operating

Short description

City Honda Manawatu is a locally owned dealership in Palmerston North, New Zealand, selling Honda motorcycles, outdoor power equipment, riding gear, parts, and accessories, plus workshop servicing, to motorcyclists, farmers, homeowners, and trade customers in the Manawatu region.

Ownership category

akta.pro rank

Product category

Motorcycle and Outdoor Power Equipment Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle dealership
• Outdoor power equipment
• Riding gear retail
• Honda motorcycles NZ
• Farm bikes and ATVs

Headquarters

HQ city

Palmerston North

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Motorcycle Sales: Sales of new Honda motorcycles including road bikes, motocross, adventure bikes, and farm bikes. Also offers used motorcycles through TradeMe marketplace.
2. Outdoor Power Equipment Sales: Sales of outdoor power equipment including lawn mowers, generators, chainsaws, pumps, and related accessories from Honda, Husqvarna, and other brands.
3. Motorcycle Gear and Accessories: Sales of helmets, jackets, boots, gloves, protection gear, and accessories. Wide range from budget to premium brands.
4. Parts and Components: Sales of replacement parts for motorcycles and outdoor power equipment including electrical, driveline, brakes, wheels, and body components.
5. Workshop Servicing: Full workshop services for motorcycles and outdoor power equipment maintenance and repairs.
6. Finance Services: Offering financing options for motorcycle and equipment purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

City Honda Manawatu is a retail dealership in Palmerston North, New Zealand that sells Honda motorcycles (road, farm, and off-road ranges), motorcycle riding gear and helmets, outdoor power equipment (lawn mowers, generators, chainsaws, pumps, garden equipment), parts, and accessories. It also provides in-house workshop servicing, finance facilitation, on-farm delivery for rural customers, and operates a Shopify-powered e-commerce store alongside its physical storefront.

Product overview

City Honda Manawatu is a locally owned motorcycle and outdoor power equipment dealership in Palmerston North, New Zealand. The business operates as a multi-brand e-commerce and physical store offering Honda motorcycles (road, farm, and off-road ranges), motorcycle riding gear and helmets, outdoor power equipment (lawn mowers, generators, chainsaws, pumps, and garden equipment), parts, accessories, and servicing. The product portfolio is organized around two main categories: motorcycles and outdoor power equipment, with sub-categories for riding gear, accessories, and parts. The company sells products from multiple brands including Honda, Husqvarna, Alpinestars, Michelin, and many others, while the core motorcycle offerings focus on the Honda brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Honda Road Motorcycles

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Honda Motorbikes (Honda Motorcycles NZ)coreChannel Partner/ Reseller/ DistributorAuthorized Honda motorcycle dealership offering the complete Honda road, farm, and off-road motorcycle range. Access to Honda genuine parts through official Honda genuine parts portal.
• Honda Power EquipmentcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Honda outdoor power equipment including lawn mowers, generators, pumps, and related accessories.
• HusqvarnacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Husqvarna products including chainsaws, lawn mowers, and outdoor power equipment.
• MichelinminorChannel Partner/ Reseller/ DistributorTire supplier for motorcycle and ATV products.
• BridgestoneminorChannel Partner/ Reseller/ DistributorTire supplier for motorcycle products.
• AlpinestarsminorChannel Partner/ Reseller/ DistributorPremium motorcycle safety gear and apparel brand.
• ShoeiminorChannel Partner/ Reseller/ DistributorPremium motorcycle helmet brand with personal fitting system available in-store.
• AfterpayminorChannel Partner/ Reseller/ DistributorBuy-now-pay-later payment option for customer purchases.
• PayPalminorChannel Partner/ Reseller/ DistributorPayment processing partner for online and in-store transactions.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store at shop.cityhonda.co.nz.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Honda New Zealand: The official Honda distributor and brand owner for motorcycles and power equipment in New Zealand. As the upstream brand that authorizes City Honda, it sits in the same product category and sets the dealer network structure.
• Repco NZ: National automotive parts, accessories, and tools retailer in New Zealand. Comparable on the parts, accessories, and tools side of City Honda's business, with broader scale and a multi-brand retail footprint.
• Supercheap Auto NZ: National automotive and outdoor accessories retailer with strong overlap in motorcycle gear, helmets, tools, and outdoor power accessories. Direct overlap with City Honda's gear and accessories business.
• Husqvarna NZ: Manufacturer and brand owner for chainsaws, lawn mowers, and outdoor power equipment sold by City Honda. Comparable as the upstream brand whose products City Honda retails alongside competing brands like Honda.
• Mitre 10: New Zealand's largest home improvement and outdoor equipment retail cooperative. Overlaps with City Honda on lawn mowers, garden equipment, generators, and pumps for residential customers.

Direct peers

• STIHL Shop NZ: National dealer network for STIHL chainsaws and outdoor power equipment in New Zealand. Directly comparable to City Honda's Husqvarna and outdoor power equipment categories for arborist, farm, and homeowner customers.
• Ebbett Group: New Zealand multi-brand automotive and motorcycle dealer group. Directly comparable as a regional NZ vehicle retailer offering sales, parts, and servicing across multiple brand franchises.

Regional players

• Farmlands: New Zealand rural supply cooperative serving farmers with equipment, parts, and outdoor power products. Comparable to City Honda's farm bikes, ATV, and rural outdoor power equipment offering for the agricultural customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKctX2GpyBSpwofjdbYc6Ng
• Facebookfacebook.com/cityhonda
• Instagraminstagram.com/cityhonda
• LinkedInlinkedin.com/company/city-honda-new-zealand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about city honda