What cake & bacon does

Cake & Bacon is a Houston-based wholesale artisan bakery that supplies fresh breads, pastries, charcuterie, and sausages to commercial kitchens across the city. The company was founded by chefs Max Torres and Jeff Weinstock and operates from a single production facility at 1243 Blalock Rd, Houston TX, serving an active customer base of more than 450 restaurants and 100 coffee shops. Its value proposition centers on all-natural ingredients, never-frozen production, and a made-to-order model that allows chefs to specify custom cuts, flavors, and portioning for their menus.

The business runs on a direct-to-business distribution model with a daily morning delivery cadence that synchronizes with kitchen prep windows. Ordering and account management are handled through a third-party customer portal (Bakery.software), and raw material sourcing is anchored by supply partnerships with Red Field Ranch and Cherry Block Butcher Shop. The customer base spans independent restaurants, farmers markets, specialty coffee shops, and higher-end Houston hospitality venues including Hilton, the Post Oak Hotel, OMNI, and Vic & Anthony's Steakhouse.

Commercially, Cake & Bacon monetizes through recurring wholesale purchases rather than retail or e-commerce, with the daily delivery rhythm functioning as an implicit subscription. Pricing is not publicly disclosed. The company has no disclosed external funding, operates within a single metropolitan geography, and distributes content about its craft via a proprietary Substack publication built around its "Four Marks" brand framework. The operating model is founder-led and lean, with growth concentrated in account acquisition within the Houston metro rather than geographic or category expansion outside the city.

Name

cake & bacon

Legal name

Cake & Bacon

Website

https://cakeandbacon.com

Company type

Private

Operating status

Operating

Short description

Cake & Bacon is a Houston-based wholesale artisan bakery supplying fresh breads, pastries, charcuterie, and sausages to 450+ restaurants and 100+ coffee shops via daily morning delivery, founded by chefs Max Torres and Jeff Weinstock.

Ownership category

akta.pro rank

Product category

Wholesale Bakery

NAICS

Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

akta.pro secondary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Wholesale artisan bakery
• Artisan bread supply
• Commercial pastry distribution
• House-made charcuterie
• Foodservice ingredient supplier

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Breads and Pastries: Recurring wholesale orders of artisan breads, pastries, and charcuterie delivered daily to restaurant, coffee shop, hotel, and catering partners. Pricing is customized based on volume, product mix, and delivery schedule.
2. Custom Menu Creations: Chef-driven specials and custom menu items developed for individual partner operations, including catering and event volumes.
3. Coffee Shop Pastry Programs: Dedicated pastry programs for coffee shops, supplying items like croissants and brunch pastries for their pastry cases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cake & Bacon is a wholesale artisan bakery in Houston, Texas that produces and delivers fresh, scratch-made artisan breads, pastries, and house-made charcuterie to commercial kitchens. Products are baked before dawn using all-natural ingredients, never frozen, and delivered directly to restaurant, coffee shop, hotel, and catering partners before their first customers arrive. Pricing is custom and quote-based on volume, product mix, and delivery schedule, and the company supplies over 450 restaurants and nearly 100 coffee shop pastry programs in the Houston area.

Product overview

Cake & Bacon is a wholesale artisan bakery operating on a single unified product model: fresh-baked breads, pastries, and charcuterie delivered daily to B2B customers before dawn. The core offerings span four product lines — Artisan Breads (sourdough, rustic, sandwich, specialty loaves), Pastries & Viennoiserie (croissants, danishes, scones, pies), From the Butcher (house-made charcuterie and artisan sausage), and Menu-Specific Custom Creations (custom orders for restaurant partners). All products share the same production philosophy: all-natural ingredients, no artificial additives, never frozen, made to order, and baked before dawn. The company also publishes 'A Baker's Notes,' an editorial Substack series on bread philosophy, which is informational content rather than a separate product.

Differentiator

Problem solved

Functional benefit

Products and services

• Artisan Breads Handcrafted wholesale artisan breads including sourdough loaves, rustic artisan loaves, sandwich bread, specialty and grain loaves, and seasonal rotating varieties. Made from all-natural ingredients, never frozen, and scratch-made daily before dawn for restaurant, coffee shop, hotel, and catering partners across Houston.
• Pastries and Viennoiserie Wholesale butter croissants, danishes, scones, savory and sweet pies, and seasonal rotating pastry items crafted using traditional artisan techniques and all-natural ingredients. Delivered fresh daily to coffee shop pastry cases, restaurant brunch menus, and hotel breakfast programs across Houston.
• House-made Charcuterie and Artisan Sausage Wholesale house-made charcuterie including artisan sausage and specialty meat products sourced from pasture-raised providers Red Field Ranch and Cherry Block Butcher Shop. Supplied to restaurant and hospitality partners across Houston as part of Cake & Bacon's daily delivery service.
• Menu-Specific Custom Creations Custom chef-driven specials and menu items developed for individual restaurant partners, including catering and event volume orders. Built collaboratively between Cake & Bacon's chefs and the partner's kitchen to support menu differentiation, brunch programs, and large-scale events.

Quantifiable outcome

• 4.8-star Google Rating
• +2 more outcomes

Named customers38 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Red Field RanchminorOthersPremium meat supplier providing high-quality proteins for Cake & Bacon's savory products, including charcuterie and artisan sausage.
• Cherry Block Butcher ShopminorOthersSpecialty butcher providing premium meats sourced for use in Cake & Bacon's savory offerings, differentiating the quality of their meat products.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bread Alone: Wholesale and retail artisan bakery in Kingston, NY that supplies artisan breads and pastries to restaurants, cafés, and grocers. Directly comparable to Cake & Bacon on the wholesale B2B artisan model, daily fresh production, and farm-to-loaf ingredient sourcing philosophy.
• Bien Cuit: Brooklyn-based artisan bakery distributing wholesale breads and viennoiserie to NYC restaurants and coffee shops. Shares Cake & Bacon's long-fermentation, hand-shaped, never-frozen approach and B2B-first distribution model.
• Tartine Bakery: San Francisco artisan bakery operating a hybrid wholesale/retail model with breads, pastries, and viennoiserie distributed to chefs and coffee shops. Comparable on craft positioning, brand authority, and the B2B partner focus that drives most of Cake & Bacon's volume.
• Balthazar Bakery: New York wholesale artisan bakery supplying breads and pastries to restaurant and hospitality partners. Operates a similar daily fresh, hand-made model with named-chef customers in a major metro — directly analogous to Cake & Bacon's positioning in Houston.
• Slow Dough Bread Co. Houston-based artisan bakery serving restaurants and retail with long-fermentation breads and pastries. Operates in the same Houston metro as Cake & Bacon and competes for the same chef customers, making it the most direct local peer.

Broad incumbents

• La Brea Bakery: Large-scale commercial artisan bakery supplying breads to foodservice and retail nationwide. Overlaps with Cake & Bacon on the wholesale artisan breads category but at vastly higher volume, broader geographic reach, and a more industrialized production footprint.
• Europastry: Global B2B bakery manufacturer producing breads, pastries, and frozen/par-baked products for foodservice customers. Comparable as a wholesale bakery supplier to restaurants and hotels, but operates at industrial scale across multiple countries and product formats.
• Bimbo Bakeries USA: Largest commercial bakery in the U.S., producing branded and private-label breads and buns for retail and foodservice nationwide. Competes indirectly with Cake & Bacon on the foodservice bread shelf and would be a key incumbent for any scale-up acquisition.
• Rich Products Corporation: Major foodservice bakery and frozen-dough manufacturer supplying breads, rolls, and pastries to restaurants, hotels, and QSR operators globally. Comparable as a wholesale bakery supplier to hospitality customers, but at industrial scale and with a frozen/ambient product mix.

Regional players

• Empire Baking Company: Dallas-based artisan wholesale bakery founded by a James Beard-recognized baker, supplying breads and pastries to Texas restaurants and retailers. Comparable craft and B2B orientation, but anchored in the DFW market rather than Houston.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cake & bacon