2DineIn
2DineIn is a privately-held local restaurant food delivery service founded in 2007, serving roughly 140 partner restaurants across Portland and Brunswick, Maine via website, iOS, and Android apps, using W-2 drivers and a multi-fee per-order pricing model.
- Company typePrivate
- Founded2007
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What 2DineIn does
2DineIn is a privately-held, employee-operated local food delivery service founded in 2007 and headquartered in Portland, Maine. It aggregates roughly 140 partner restaurants across two markets — 130 in Portland and 10 in Brunswick — and fulfills delivery through W-2 drivers rather than independent contractors, positioning "no tipping necessary" and local ownership as core brand attributes versus national aggregators such as DoorDash and Uber Eats.
The company's technology stack is provided by DeliverLogic, described on its site as a partner and "Instant Delivery Network" provider, which powers the website ordering flow, iOS and Android apps, dispatch, and order management. 2DineIn layers several add-on products on top of this base: corporate accounts with billing-cycle invoicing, a catering product requiring 24–72 hours advance notice, gift certificates in fixed denominations up to $500, group ordering for shared carts, and vertical-specific delivery programs for hotels, workplaces, and schools/universities (including University of Southern Maine and Maine Medical Center).
The revenue model is per-order transactional with multiple fee components: a generally $2.99 delivery fee, a variable Delivery Driver Support Fee that covers driver wages and mileage, a variable Service Fee covering non-driver operations and staff benefits, and an optional $0.50 Software Fee routed to DeliverLogic. A $15 minimum order applies for both lunch and dinner. The company has no disclosed investor funding and does not publicly report revenue or headcount. The go-to-market is predominantly self-serve via the website and mobile apps, supplemented by direct outreach to B2B accounts (corporate, hotels, workplaces, schools) for higher-AOV orders.
2DineIn firmographics
Firmographics- Name
- 2DineIn
- Legal name
- 2DineIn
- Website
- https://2dinein.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Short description
- 2DineIn is a privately-held local restaurant food delivery service founded in 2007, serving roughly 140 partner restaurants across Portland and Brunswick, Maine via website, iOS, and Android apps, using W-2 drivers and a multi-fee per-order pricing model.
- Ownership category
- akta.pro rank
2DineIn industry classification
Industry- Product category
- Food Delivery Services
- NAICS
- Food Services and Drinking Places (722), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
- akta.pro secondary industry
- Restaurant Meal & Prepared Food Delivery (CRAFAFAB)
Keywords
2DineIn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Delivery Fee: Generally set at $2.99 per order, though it may vary based on restaurant and distance. Covers rent, utilities, and non-employee costs.
- Delivery Driver Support Fee: Covers driver wages, mileage reimbursement, and delivery operations. Not a tip - used to ensure fair driver compensation without relying on customer tips.
- Service Fee: Compensates non-driver staff including dispatchers, customer service team, restaurant relations team, employee benefits, system maintenance and upgrades.
- Software Fee: Optional $0.50 fee by DeliverLogic, the platform provider, going towards their operating costs for software and platform maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per-order delivery with multiple fee components |
| One time/ perpetual license | Pay-as-you-go | Gift certificates in fixed denominations |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
2DineIn product offering
Product offeringCore offering
2DineIn operates an online restaurant ordering and food delivery platform serving 140+ local restaurants across Portland and Brunswick, Maine. Customers browse menus, place delivery orders, and pay through the company website or native iOS/Android apps, with delivery handled by W-2 employee drivers who are fully compensated through fees rather than customer tips. Add-on services include catering, corporate billing accounts, gift certificates, and specialized delivery to hotels, schools, and workplaces.
Product overview
2DineIn is a local food delivery platform operating in Brunswick and Portland, Maine. The core offering is a restaurant ordering and delivery platform accessible via website and mobile apps (iOS/Android). The platform aggregates local restaurants, enabling customers to browse menus, place orders, and receive delivery. Add-on services include catering (with 24-72 hour advance notice), corporate billing accounts, gift certificates, and specialized delivery to hotels, schools, and workplaces. Group ordering functionality allows multiple participants to contribute to single orders. The company differentiates itself through employee-compensated drivers (no-tipping model) and locally-owned operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Food Delivery Platform
Quantifiable outcome
- 140 restaurant partners across 2 cities (Portland with 130 restaurants, Brunswick with 10 restaurants)
Companies that use 2DineIn
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
2DineIn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
2DineIn partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DeliverLogiccoreDeliverLogic is the software and platform provider powering 2DineIn's ordering and delivery operations. The footer states 'A partner of DeliverLogic Instant Delivery Network. Delivery software by DeliverLogic.' DeliverLogic provides the ordering platform, mobile apps, and delivery management technology. They charge a $0.50 optional Software Fee for their operating costs.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
2DineIn competitors and assessment
Company assessmentDirect peers
- DoorDash: Largest U.S. food delivery platform aggregating restaurant partners and operating its own delivery network. Direct competitor to 2DineIn's consumer restaurant delivery offering, with far broader geographic coverage and gig-driver model.
- Uber Eats: National restaurant meal delivery service from Uber, offering consumer-facing ordering and delivery. Directly comparable to 2DineIn in product and customer, but with national scale and gig-based driver network.
- Grubhub: Long-established U.S. restaurant delivery platform operating in markets including New England. Competes with2DineIn for the same Portland/Brunswick-area diners and restaurant partners under a similar aggregator model.
- ChowNow: Commission-free online ordering platform focused on independent local restaurants. Comparable to 2DineIn in its emphasis on local restaurant support and direct-to-restaurant ordering, though without its own last-mile delivery fleet.
- Slice: Delivery and online ordering platform specializing in independent pizzerias and local restaurants. Comparable operating model to 2DineIn's local restaurant aggregator approach, with category focus on independent operators.
Emerging players
- Ordermark: Online ordering and delivery management provider for independent restaurants, often through a white-label model. Comparable to the technology layer 2DineIn depends on, and serves many of the same independent restaurant partners 2DineIn aggregates.
Others
- DeliverLogic: Software and platform provider powering 2DineIn's ordering, mobile apps, and delivery management. A technology partner rather than a competitor, but materially relevant given its role as the underlying infrastructure for 2DineIn's operations.
Broad incumbents
- Gopuff: Instant-needs delivery platform operating across convenience, grocery, and prepared food categories. Comparable as a delivery aggregator business model but with much broader category scope and dark-store-based delivery infrastructure.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
2DineIn social profiles
Digital presence2DineIn financial estimates
Financial estimateRevenue estimate
Valuation estimate
2DineIn leadership team
Management profileNumber of profiles
2DineIn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2DineIn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2DineIn
What does 2DineIn do?
2DineIn operates an online restaurant ordering and food delivery platform serving 140+ local restaurants across Portland and Brunswick, Maine. Customers browse menus, place delivery orders, and pay through the company website or native iOS/Android apps, with delivery handled by W-2 employee drivers who are fully compensated through fees rather than customer tips. Add-on services include catering, corporate billing accounts, gift certificates, and specialized delivery to hotels, schools, and workplaces.
Is 2DineIn a public or private company?
2DineIn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 2DineIn founded?
2DineIn was founded in 2007.
How does 2DineIn make money?
Four revenue lines are on record. Delivery Fee is the primary driver. The others are delivery Driver Support Fee, service Fee and software Fee.
Who are 2DineIn's main competitors?
Direct peers on record are DoorDash, Uber Eats, Grubhub, ChowNow and Slice. Ordermark is listed as an emerging player. DeliverLogic is listed as an others. Gopuff is listed as a broad incumbent.
Does 2DineIn have an API?
No public API is recorded for 2DineIn.
What industry is 2DineIn in?
2DineIn's product category is Food Delivery Services. Its primary akta.pro industry code is AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators, with a secondary code of CRAFAFAB, Restaurant Meal & Prepared Food Delivery. Its NAICS code is 722 and its SIC code is 5812.