cyra lydo

What cyra lydo does

Cyra Lydo S.A. is a French wholesale distributor founded in 1946 that supplies professional hairdressing, beauty, and salon equipment to professionals and individual buyers. The company operates a 10,000+ article catalog across three product pillars: professional hairdressing supplies (Cyra Lydo branded lines and exclusive products), aesthetic/beauty products (including the exclusive Scarlett Paris skincare range), and salon/institute furniture (from brands such as Nelson Mobilier, Karisma, Jacques Seban, Cerrioti, Kiela, Beauty Star, and Ecopostural). Customer segments include hair salons, beauty institutes, hairdressing schools, partner distributors, and individual professionals or apprentices.

The technology layer is a WordPress-based e-commerce platform (cyrashop.fr) integrated with Société Générale secure payment processing and customer account management. Operations are run from a headquarters at 25 Boulevard de Strasbourg, Paris, with a flagship 160m² showroom plus 250m² store, alongside a 600m² dedicated furniture showroom and distribution warehouse in Villiers-sur-Marne.

The business model is B2B wholesale distribution complemented by a B2C/D2C online channel. Revenue is generated through hardware and consumables sales at wholesale prices, online retail via CYRAShop, and exclusive brand distribution agreements. Distribution channels include physical showrooms, direct B2B sales (phone, fax, email, mail), the e-commerce storefront, and Click & Collect. Pricing is unit-based in euros TTC with free shipping on orders above €49 TTC within Metropolitan France and a €6.90 TTC flat rate below that threshold. Geographic reach is currently limited to Metropolitan France excluding Corsica, with no disclosed revenue figure.

Name

cyra lydo

Legal name

CYRA LYDO S.A.

Website

https://cyralydo.fr

Company type

Private

Founded year

1946

Operating status

Operating

Short description

Cyra Lydo is a French wholesale distributor founded in 1946 supplying professional hairdressing, beauty, and salon equipment to salons, beauty institutes, schools, and individuals through two physical showrooms and the CYRAShop e-commerce platform.

Ownership category

akta.pro rank

Product category

Professional Beauty Supply Distribution

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Beauty Distribution (CRAOAEAB)

akta.pro secondary industries

Haircare & Hair Color Distribution (CRAOAEAE), Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)

Keywords

• Professional hairdressing supplies
• Beauty equipment distribution
• Salon furniture wholesale
• Professional hair care products
• Beauty institute supplies

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Wholesale Distribution: B2B wholesale distribution of professional hairdressing and beauty products, equipment, and furniture to salons, beauty institutes, and schools. Revenue generated through product sales at wholesale prices.
2. E-commerce Retail: Online sales through CYRAShop platform (cyrashop.fr) offering products directly to professionals and individuals with pricing in euros TTC.
3. Exclusive Brand Distribution: Distribution of exclusive branded products such as Scarlett (beauty care line) with dedicated marketing support including brochures, posters, bags, and samples provided to partner institutes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cyra Lydo is a French wholesale distributor of professional hairdressing products, aesthetic/beauty supplies, and salon furniture, distributing over 10,000 articles under its own Scarlett exclusive brand and partner brands such as Nelson Mobilier, Karisma, Cerrioti, Jacques Seban, Kiela, Beauty Star, and Ecopostural. The company serves salons, beauty institutes, hairdressing schools, and individual consumers across metropolitan France through two physical showrooms (Paris and Villiers-sur-Marne), a dedicated direct B2B sales force, and the CYRAShop e-commerce platform.

Product overview

Cyra Lydo is a B2B wholesale distributor for professional hairdressing and aesthetic/beauty industries, operating since 1946. The company offers a unified product portfolio centered on three core categories: (1) Hair care products, tools, and accessories under the Cyra Lydo brand and exclusive lines, distributed through physical stores and the Cyrashop online platform; (2) Aesthetic and beauty products featuring the Scarlett sub-brand; and (3) Professional salon furniture including equipment from partner brands such as Nelson Mobilier, Karisma, Cerrioti, Jacques Seban, Kiela, Beauty Star, and Ecopostural. The company operates two retail locations in Paris and Villiers-sur-Marne, maintains an e-commerce presence through Cyrashop.fr, and publishes multiple product catalogs for each category. With 40 employees and a 600 m² showroom space, Cyra Lydo serves professional salons, beauty institutes, barbershops, and individual consumers seeking professional-grade products.

Differentiator

Problem solved

Functional benefit

Brands

• Scarlett: Exclusive skincare and beauty product range distributed through partner beauty institutes with marketing support including brochures, posters, Scarlett bags, and samples.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Scarlett PariscoreStrategic or Co-development PartnerScarlett is an exclusive beauty and skincare product range distributed by CYRA LYDO. The partnership includes dedicated marketing support for partner institutes such as brochures, posters, shopping bags, and samples. Beauty institutes can become exclusive distributors of the Scarlett range.
• Nelson MobiliercoreChannel Partner/ Reseller/ DistributorFurniture brand exclusively displayed and distributed through CYRA LYDO's 600m² Villiers-sur-Marne showroom. Nelson Mobilier specializes in furniture for hairdressing salons and beauty institutes.
• KarismacoreChannel Partner/ Reseller/ DistributorFurniture brand partner featured in CYRA LYDO's showroom and catalog offerings for salon and beauty institute furniture.
• Jacques SebanminorChannel Partner/ Reseller/ DistributorFurniture brand distributed through CYRA LYDO's professional showroom network.
• CerriotiminorChannel Partner/ Reseller/ DistributorFurniture brand partner in CYRA LYDO's product portfolio for salon and institute furniture.
• KielaminorChannel Partner/ Reseller/ DistributorFurniture brand partner in CYRA LYDO's showroom offerings.
• Beauty StarminorChannel Partner/ Reseller/ DistributorFurniture brand distributed through CYRA LYDO's professional channels.
• EcposturalminorChannel Partner/ Reseller/ DistributorFurniture brand partner in CYRA LYDO's product offerings.
• Hairdressing SchoolsminorChannel Partner/ Reseller/ DistributorEducational institutions that can become CYRA LYDO partners for preferential commercial conditions and product access.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CosmoProf: Henkel-owned pan-European professional beauty distribution network supplying hairdressing salons and beauty institutes with products from dozens of brands. Comparable because it serves the same pro channel with a similar catalog breadth but operates at materially greater scale and reach than Cyra Lydo, making it the dominant broad incumbent in the category.
• SalonCentric: Major US-based professional beauty distribution business (under L'Oréal) supplying salons with multi-brand coiffure and esthetics assortments plus salon education. Highly comparable in business model and pro-channel go-to-market, though primarily North American rather than French/European.
• Salon Services: UK and Ireland professional hairdressing and beauty products distributor (part of the Caleno Brands group) operating a multi-branch wholesale plus e-commerce model very similar to Cyra Lydo's. Comparable because it targets the same pro salon and institute customer with an analogous multi-brand assortment, but is larger and confined to UK/Ireland rather than France.
• Henry Schein: Global Fortune-500 distribution company serving healthcare and beauty professionals with broad product portfolios and integrated digital ordering. Listed because it represents the broader wholesale-distribution incumbent model Cyra Lydo competes against in scale and procurement leverage, even though its primary verticals skew toward medical/dental rather than hairdressing.

Direct peers

• Bleu Libellio: French professional distributor of hairdressing and beauty products serving salons, barbers and institutes across France. Closely comparable to Cyra Lydo on customer base (pro hairdressers and beauty professionals), product scope (multi-brand coiffure and esthétique catalog), and channel (wholesale plus digital), making it the most direct head-to-head peer.
• Beauty Success: France-headquartered beauty products retailer and selective distributor operating brick-and-mortar plus online channels for haircare, skincare, and esthetic products. Comparable because it overlaps with Cyra Lydo in product mix (pro and prosumer beauty) and French market footprint, though it tilts more toward B2C retail than pure wholesale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cyra lydo