downsize my home

What downsize my home does

Downsize My Home is a Texas-based professional services firm that helps seniors, retirees, and their adult children downsize, relocate, and prepare homes for sale in the Austin metropolitan area. Founded in 2015 by Kim Stanley after she helped her late mother transition out of a family home, the company has spent roughly a decade refining a proprietary eight-step downsizing methodology that pairs emotional decision support (helping clients decide what to keep versus let go) with hands-on logistics (sorting, decluttering, floor planning, mover coordination, packing, unpacking, and full home setup). The firm operates as a service-based consultancy with no proprietary technology platform; its core "product" is its people, process, and the certified expertise of its Home Safety Advisors who conduct a 240-item aging-in-place inspection covering accessibility and fall risk.

The company's service portfolio includes downsizing/move management, one-day pack-and-unpack, staging and home design, real estate sale preparation (in partnership with senior-focused agents), a 65-page DIY workbook, and the more recently introduced Aging-in-Place home safety assessment. Revenue is generated through quote-based professional services engagements with no publicly disclosed pricing, supplemented by workbook sales. The go-to-market motion is sales-led, beginning with a free phone consultation, followed by in-person home visits and customized estimates. Distribution is geographically constrained to the Austin metro (Austin, Cedar Park, Georgetown, and surrounding communities), and customer acquisition is supplemented by referral partnerships with senior living operators such as Atria Senior Living and with real estate agents who specialize in downsizing sellers. The company is bootstrapped, privately held (LLC), and operates with a small named team of three plus field labor.

Name

downsize my home

Legal name

Downsize My Home LLC

Website

https://downsizemyhome.biz

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Downsize My Home is a Texas-based service firm founded in 2015 that helps seniors and retirees in the Austin metro area downsize, relocate, and prepare homes for sale, offering move management, packing, staging, and aging-in-place safety assessments.

Ownership category

akta.pro rank

Product category

Senior Relocation and Move Management Services

akta.pro primary industry

Senior Move Management (HSAFAFAD)

akta.pro secondary industries

Downsizing & Rightsizing Planning (HSAFAFAC), Moving, Downsizing & Estate Organization (HSAFAAAF), Packing, Unpacking & Set-Up Services (HSAFAFAB), Storage Planning & Transition Management (HSAFAFAI), Fall-Prevention & Safety Retrofits (Handrails, Anti-Scald, Emergency Egress) (HSAPANAL)

Keywords

• Senior downsizing services
• Move management services
• Aging in place assessment
• Senior relocation services
• Home staging services

Headquarters

HQ city

Cedar Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Downsizing and Move Management Services: Core service including sorting/decluttering, floor planning, coordinating movers, selling/donating items, post-move clean outs, and preparing homes for sale. Billed as professional services with customized estimates based on project scope.
2. One Day Pack and Un-Pack Services: Packing services delivered day before movers arrive, with all supplies provided and detailed labeling. Professional packing for cross-town or cross-country moves.
3. Staging and Home Design: Home staging consultations and interior design services to prepare homes for sale. Affordable consultations for real estate agents or homeowners.
4. Real Estate Sales Partnership: Partners with real estate professionals specializing in downsizing sellers to help clients sell their homes for maximum return.
5. Home Safety Assessments: Certified Home Safety Advisor assessments with travel to home, comprehensive 240-item inspection, detailed report with photos and recommendations.
6. DIY Workbook: 65-page workbook 'How to Complete a Downsize Move' sold for self-service downsizing guidance.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Downsize My Home provides professional downsizing and move management services for seniors and retirees transitioning from larger homes to smaller living spaces. The offering spans an 8-step process including sorting/decluttering, floor planning, coordinating movers, professional packing, unpacking and setup, liquidation of unwanted items, home sale preparation, and a certified 240-item Home Safety Assessment for aging in place decisions.

Product overview

Downsize My Home offers a comprehensive suite of downsizing and move management services. The core offering consists of professional downsizing/move management, one-day pack and unpack services, home staging/design, and real estate sales assistance. The company has expanded its portfolio with a Home Safety Assessment service for aging in place, and offers a DIY Workbook for self-service downsizing. The services work together to guide clients through the complete downsizing journey from initial decluttering and sorting through the move, unpacking, setup, and final home sale.

Differentiator

Problem solved

Functional benefit

Products and services

• Downsizing/Move Management Professional downsizing and move management services including sorting, decluttering, floor planning, hiring and coordinating movers, selling and donating items, post-move clean outs, and preparing the home for sale. Targeted at seniors and retirees transitioning to smaller living spaces.
• One Day Pack and Un-Pack Professional packing service where the team arrives the day before movers to efficiently pack and label all items, with all packing supplies provided. Includes professional unpacking and setup at the new home for cross-town or cross-country moves.
• Staging/Home Design Home staging consultations and interior design services to make homes attractive for sale, helping real estate agents or homeowners get top dollar for their property.
• Real Estate Sales Preparation Home sale preparation services including cleaning, arranging repairs, staging, and coordination with senior-focused real estate professionals who specialize in working with downsizing sellers.
• Home Safety Assessment Certified Home Safety Advisor service offering a comprehensive 240-item home safety assessment covering both exterior and interior areas, with detailed reports, photos, and recommendations for aging in place modifications. Targeted at seniors deciding whether to stay in their current home.
• DIY Workbook 'How to Complete a Downsize Move' A 65-page workbook designed to help individuals understand the downsizing process and complete a move independently without hiring the full-service team. Sold as a one-time purchase.

Quantifiable outcome

• Clients can leave their old home in the morning and walk into their new home that same evening with all boxes unpacked and everything set up

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Senior-Focused Real Estate ProfessionalscoreChannel Partner/ Reseller/ DistributorPartnership with real estate professionals who specialize in working with downsizing sellers. These partners help clients sell their homes for maximum return and provide referrals to Downsize My Home for downsizing services.
• Atria Senior LivingcoreStrategic or Co-development PartnerSenior living community that has used Downsize My Home 10+ times for internal moves and refers residents to DMH for downsizing services. Ongoing partnership for resident relocation support.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Caring Transitions: National franchise specializing in senior relocation, downsizing, online estate sales, and move management — the most direct, head-to-head competitor to Downsize My Home's service offering, operating a franchise model DMH could plausibly emulate.

Broad incumbents

• A Place for Mom: Largest senior living referral network in North America, helping families find assisted living, memory care, and independent living — adjacent buyer-intent traffic in the same senior/family segment DMH serves, with substantially broader reach.
• Right at Home: National in-home senior care and aging-in-place franchise with personal care, companionship, and specialty care services — comparable aging-in-place adjacency and franchise scale to what DMH's new safety assessment line could evolve into.
• Senior Helpers: National franchise providing in-home senior care, Alzheimer's/dementia care, and respite services — competes for the same senior decision-maker wallet and shares the franchise-driven senior services go-to-market motion.
• Comfort Keepers: International senior home care franchise offering personal care, homemaking, and companionship — a senior-services incumbent whose brand and franchise scale DMH would face as it considers any expansion beyond Austin.
• Two Men and a Truck: Largest franchised local moving company in the U.S., serving senior moves among other segments — directly competes on the moving-day component of DMH's service and could enter downsizing coordination with existing logistics scale.
• Visiting Angels: National senior home care franchise with personal care, companionship, and respite services — adjacent player in the senior services category that competes for the same family buyer and senior living referral relationships.

Others

• 1-800-GOT-JUNK?: Largest junk removal franchise in North America — comparable on the decluttering/liquidation component of the downsizing workflow and a potential subcontractor or complementary service partner for DMH.
• College HUNKS Hauling Junk and Moving: National hauling and moving franchise combining junk removal and moving labor — overlaps with the haul-and-clear-out component of DMH's downsizing process and could subcontract the heavy-lift portion of engagements.
• National Association of Senior Move Managers: Industry trade association for the senior move management category; defines professional standards (including Certified Senior Move Manager designation) and is the natural peer ecosystem/community that Downsize My Home operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DSREpro
• LinkedInlinkedin.com/company/downsize-my-home-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about downsize my home