exittheroom kft.

What exittheroom kft. does

Exit The Room (legal entity: Exittheroom GmbH, registered in Braunschweig, Germany; founded 2012 in Budapest) is a privately held operator of escape room entertainment products that pioneered a hybrid physical/digital model. The company's core technology is a "live-avatar" platform in which remote players guide an on-site game master through a physical escape room via Zoom, Skype, or Microsoft Teams, simulating the in-person experience from any location. The platform supports up to 150+ concurrent players across 13 themed games and is backed by a proprietary in-house booking system.

The company operates three distinct revenue lines. First, a physical franchise network of 22 venues and 63 games across 7 countries and 3 continents (Austria, Germany, Hungary, and additional markets), generating licensing/royalty-style fees. Second, a white-label partner program in which 35+ escape room companies in the US, UK, Canada, and Europe resell Exit The Room's live-avatar games under their own brands at a 59.95 EUR per-game wholesale price (suggested retail 119.90 EUR, 50/50 revenue share). Third, an enterprise B2B motion selling custom-branded virtual escape rooms and digital escape games for team building, recruitment, and training — with named deployments at Nokia, Continental, Diageo, and Amazon. Direct-to-consumer bookings at 20-30 EUR per person round out the model.

Go-to-market is multi-channel: a self-serve consumer booking flow (Stripe-powered) for individuals and groups; a partner/reseller channel for SMB escape room operators seeking zero-capex online expansion; and enterprise field sales for custom digital games. The business is led by Director Gabor Rétfalvi, with no disclosed institutional investors or external funding. Operational geographies served span 50+ countries for virtual team building, with physical franchises concentrated in Central Europe.

Name

exittheroom kft.

Legal name

Exittheroom GmbH

Website

https://exittheroom.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Exit The Room (exittheroom kft.) operates physical escape room franchises across 7 countries and a proprietary "live-avatar" online escape room platform, serving consumers, corporate team-building clients (including Nokia, Continental, Diageo), and 35+ white-label partner escape room companies.

Ownership category

akta.pro rank

Product category

Escape Room Entertainment

NAICS

Amusement Arcades (71312)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industry

Hybrid Event AV & In-Room Integration (Room Kits, Switching, Capture, Projection) (THAHAOAF)

Keywords

• Live avatar escape rooms
• Virtual team building
• Physical escape rooms
• White label gaming
• Corporate recruitment games

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. White-Label Partnership / Reseller Revenue Share: Partners (escape room companies) earn 40-60 EUR per game by reselling live-avatar online escape rooms under their own brand. Exit The Room charges 59.95 EUR per game and the suggested retail price is 119.90 EUR, with partners receiving 50% of revenue. Partners handle customer relationships and traffic; Exit The Room operates the entire game infrastructure.
2. Direct-to-Consumer Online Escape Room Bookings: Individual and group bookings for live-avatar online escape rooms. Basic Team Building at 20 EUR/person; Branded Team Building at 30 EUR/person; VIP Branded Team Building System at 30 EUR/person. 60-minute gameplay sessions for 2-150+ players.
3. Custom Virtual Escape Game Development for Enterprise: Custom-branded digital escape room games built for corporate clients. Includes company branded design, driven storyline, 3D locations, unique videos/sounds, scoreboard, and user evaluations. Pricing includes setup cost (customized per company needs, applied as game credits) plus per-player or per-game fees.
4. Franchise System Revenue: Exit The Room franchise system with 22 venues operating 63 games across 7 countries. Franchisees operate physical brick-and-mortar escape rooms under the Exit The Room brand, using the proprietary booking system and brand guidelines.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Exit The Room operates Live-Avatar Online Escape Rooms, a remote gameplay format where players join via video call (Zoom, Teams, or Skype) and remotely control an on-site game master who acts as their eyes, ears, and hands inside a physical escape room. The company also runs a physical franchise of brick-and-mortar escape rooms across Europe (22 venues, 63 games, 7 countries), a white-label partner program for other escape room companies, and custom-branded corporate solutions for team building, recruitment, and training use cases.

Product overview

Exit The Room operates a multi-platform escape room business consisting of Live Avatar Online Escape Rooms (the core technology platform enabling remote play via video conferencing) and physical offline escape rooms across Europe. The Live Avatar platform offers three service tiers: Basic Team Building (public games), Branded Team Building (rebranded interface), and VIP Branded Virtual Team Building System (fully custom branded solution). Additionally, they provide Custom Virtual Escape Games for corporate clients and White Label partnerships. The product portfolio includes 13 distinct themed games: Madness, Bomb, Zombie Apocalypse, Murder, Prison, Voodoo School, Japan, Aztec, Portal, The Matrix, The Diamond Heist, Legacy of Noo'Zaca, and Cold War Crisis. The company also franchises physical escape room venues across Austria, Germany, and Hungary with 63 games in 22 locations.

Differentiator

Problem solved

Functional benefit

Brands

• Live-Avatar Online Escape Rooms: Remote escape room experience where players control a live game master via video call to navigate through physical escape rooms.
• VIP Branded Virtual Team Building

Products and services

• Live-Avatar Online Escape Rooms Remote escape room experience where players join via Zoom, Microsoft Teams, or Skype and control an on-site Game Master who acts as their avatar inside a physical escape room. Supports 2-150+ simultaneous players, 60-minute gameplay, available 24/7 in English and German. Includes 11+ themed games across multiple genres.
• Offline (Physical) Escape Rooms Physical brick-and-mortar escape rooms operated by franchisees under the Exit The Room brand across Austria (Vienna, Graz, Linz, Salzburg, Klagenfurt), Germany (Munich, Nuremberg, Bremen), and Hungary (Budapest, Debrecen). 63 games across 22 venues worldwide.
• Custom Virtual Escape Games Fully tailored digital escape room solutions for corporate clients with company-branded design, driven storyline, 3D locations, unique videos and sounds, scoreboards, and user evaluations. Scalable to 100,000+ users simultaneously. Used by named clients including Nokia, Continental, and Diageo.
• White-Label Online Escape Room Partnership White-label solution enabling partners to integrate fully branded Live-Avatar Online Escape Rooms into their own websites. Exit The Room operates the entire infrastructure end-to-end; partners handle customer relationships and earn 50% commission (59.95 EUR per game on suggested retail of 119.90 EUR). No contract required, 24-hour setup.
• Madness Escape Room Game Madness-themed escape room game available for Live-Avatar Online play.
• Bomb Escape Room Game Bomb-themed escape room game available for Live-Avatar Online play.
• Zombie Apocalypse Escape Room Game Zombie Apocalypse-themed escape room game available for Live-Avatar Online play.
• Murder Escape Room Game Murder-themed escape room game available for Live-Avatar Online play.
• Prison Escape Room Game Prison-themed escape room game available for Live-Avatar Online play.
• Voodoo School Escape Room Game Voodoo School-themed escape room game available for Live-Avatar Online play.
• Japan Escape Room Game Japan-themed escape room game available for Live-Avatar Online play.
• Aztec Escape Room Game Aztec-themed escape room game available for Live-Avatar Online play.
• The Diamond Heist Escape Room Game Heist-themed online escape room game where players attempt to steal the world's most valuable diamond.
• Legacy of Noo'Zaca Escape Room Game Adventure-themed online escape room game about preventing the resurrection of an ancient beast in a South American jungle setting.
• Cold War Crisis Escape Room Game Spy-themed online escape room game set during Cold War tensions where players must disarm a bomb trap.

Quantifiable outcome

• 4.96/5 player satisfaction rating based on live-avatar online escape room reviews
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Largest American Escape Room Chain (32 cities, 250+ games)majorChannel Partner/ Reseller/ DistributorLargest American escape room chain operating 32 cities with 250+ games, reselling Exit The Room's live-avatar online escape rooms under their own brand via the white-label partnership program.
• First Ever Escape Room Franchise (14 locations, 7 countries)coreChannel Partner/ Reseller/ DistributorFirst ever escape room franchise with 14 locations across 7 countries, reselling Exit The Room's live-avatar online escape rooms as a white-label partner.
• Largest Canadian Escape Room Chain (15 cities, 70+ games)majorChannel Partner/ Reseller/ DistributorLargest Canadian escape room chain operating 15 cities with 70+ games, partnered as a white-label reseller.
• WhatCultureminorGTM or Marketing PartnerMedia/entertainment outlet that produced a review video of Exit The Room's live-avatar escape rooms and published an in-game video on their YouTube channel.
• GeekinsiderminorGTM or Marketing PartnerEntertainment media outlet that published a positive review of the live-avatar escape room product.
• World Of EscapesminorGTM or Marketing PartnerEscape room industry media outlet that reviewed and endorsed Exit The Room's live-avatar online escape rooms.
• Escape AuthorityminorGTM or Marketing PartnerEscape room industry review platform that reviewed Exit The Room's live-avatar escape rooms positively.
• EveryescaperoomminorGTM or Marketing PartnerEscape room review platform that reviewed the live-avatar online escape rooms and endorsed the product.
• MindQuestminorGTM or Marketing PartnerEscape room review/media outlet that reviewed Exit The Room's games and highlighted good themes and room design.

Scale indicators9 records

Expansion highlights6 records

Direct peers

• Escapology: Global escape room franchise with multiple venues and corporate team-building offerings. Directly competes with Exit The Room's physical franchise model and has comparable recurring revenue per venue.
• 60out Escape Rooms: US escape room operator with multiple locations and online team-building games. Comparable mix of in-person escape rooms plus a digital/remote offering for corporate clients.
• The Escape Game: US-based escape room chain offering physical team-building and corporate event experiences with a franchise-style footprint. Directly comparable as a multi-location escape room operator targeting both consumers and corporate groups.
• The Go Game: Provider of virtual and in-person team-building events for corporate clients. Closest direct comparable to Exit The Room's online corporate team-building and custom virtual game business line.

Broad incumbents

• Airbnb Online Experiences: Marketplace for live, hosted online experiences including escape-room-style games. Represents a competing distribution channel for virtual group entertainment demand and corporate team-building spend.
• Teambuilding.com: Online marketplace and operator of virtual and in-person corporate team-building experiences across many categories. Overlaps with Exit The Room's team-building offering but operates as a broader aggregator rather than a single-experience specialist.

Emerging players

• Outlife: Provider of virtual team experiences and remote team-building activities for distributed teams. Direct overlap with Exit The Room's online corporate team-building product.
• Sandbox VR: Location-based VR entertainment chain offering group immersive experiences. Comparable as a tech-enabled, premium-priced group entertainment concept but uses VR rather than live avatars.
• Two Bit Circus: Operator of micro-amusement parks combining VR, AR and live experiences. Comparable as a tech-forward, multi-experience indoor entertainment operator, though broader in scope than escape rooms.

Regional players

• Maze Rooms: European escape room operator with multi-country footprint and corporate event services. Comparable business model focused on DACH and surrounding markets, competing with Exit The Room's physical franchise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/exittheroomcom
• Facebookfacebook.com/ExitTheRoomDE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about exittheroom kft.