What crowlr does

crowlr (legal entity: Cross Stream Solutions SARL) is a Lausanne, Switzerland-based HR technology company that operates a Talent CRM and HRMS platform for recruitment, candidate benchmarking, and HR workflows. The platform is structured around a "One Tool™" concept that consolidates candidate management, talent pools, interactive benchmarking, employee engagement, and pre-qualification into a single interface. Underlying technology relies on machine learning for candidate matching, scoring, and ranking, combined with RGPD-compliant anonymous profile functionality and a peer-to-peer reference (cooptation) system. The product portfolio spans approximately twenty modules, including the core CROWLR Talent CRM, interactive benchmarking, peer references, social sharing, talent pool management, internal mobility tools, and contactless eCARDs, served via web (admin.crowlr.com) and mobile apps (iOS/Android).

The company serves three primary segments: large enterprises ("Grands Comptes") seeking to improve employer brand and reduce mis-hire costs; SMEs and micro-businesses (PME/TPE) needing cost-effective HR technology; and job seekers/candidates seeking to anonymously benchmark themselves against job requirements before applying. Distribution is product-led via a 14-day no-credit-card free trial, complemented by a public job board, mobile applications, and direct enterprise demo requests. The go-to-market is supported by content marketing (company blog, SEO), an HR Ecosystem of minor partners (Vocation, Goodriders, Mentoree), and community referral dynamics.

Revenue is generated through a subscription-based Scenario Account model (a fixed number of active job scenarios per multi-year contract) supplemented by an IM Quota for in-app messaging. Pricing is not publicly disclosed. The platform is currently in Private Beta, offering free testing with users' own job postings. The company operates geographically within Europe (primary jurisdiction CHE), with its terms of service last updated March 1, 2021, and has not disclosed any funding rounds, headcount, or revenue figures.

Name

crowlr

Legal name

Cross Stream Solutions SARL

Website

https://crowlr.com

Company type

Private

Operating status

Operating

Short description

crowlr (Cross Stream Solutions SARL) is a Lausanne-based HR technology company offering a Talent CRM and unified HRMS platform with AI/ML-based candidate matching, interactive benchmarking, and RGPD-compliant anonymous profiles, serving enterprises, SMEs, and job seekers via a subscription model currently in Private Beta.

Ownership category

akta.pro rank

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Scenario Account (Subscription): Companies and recruitment agencies subscribe to a Scenario Account providing a fixed number of Scenarios (job positions/talent pools) during a contract term. When a Scenario is removed, a new one can be added directly. This is a recurring subscription model billed per contract period.
2. IM Quota (Instant Messages): Companies and recruitment agencies purchase a quota of instant messages to be used within the Crowlr application for contacting candidates. Unused messages expire at the end of the quota period and are not reimbursed.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Crowlr is a Talent CRM platform that combines AI/ML candidate matching, scoring, and ranking with anonymous (GDPR/RGPD-compliant) candidate profiles and an Interactive Benchmark that lets candidates self-assess against a job persona before applying. The offering, marketed under its 'One Tool™' unified HRMS concept, bundles peer-to-peer references, employee referral (cooptation) programs, talent pool management, employer branding, and internal mobility tools into a single subscription sold to companies and recruitment agencies.

Product overview

CROWLR is a unified Talent CRM platform and HRMS solution offered by Cross Stream Solutions SARL, based in Lausanne, Switzerland. The platform is built around its 'One Tool™' concept, integrating multiple modules into a single system. The core product portfolio includes CROWLR (main Talent CRM) and CROWLR Recruitment CRM (Private Beta). Key modules include: CompanyBranding for talent management, Expérience Candidat for recruiting, Personal Branding for employee profiles, Recrutements for HR recruitment, Talent Acquisition for strategy, Les Références de Pair à Pair for peer references, CROWLR Social Share for social sharing, and Programme de Cooptation for employee referrals. The services suite includes Mobilité for internal mobility, Benchmark Interactif for interactive candidate benchmarking, Visibilité et Autopromotion for self-promotion, and Pré-qualification for GDPR-compliant candidate pre-qualification. Additional features include Talent Pool management, Benchmark pipelines, eCARD contactless business cards, Scenario Account for process structuring, and IM Quota for in-app messaging. The platform offers both anonymous and public profile options and targets enterprises, mid-market companies, and small businesses.

Differentiator

Problem solved

Functional benefit

Brands

• One Tool: One Tool™ de CROWLR - a unified HRMS solution combining various HR functions including recruitment, talent management, and benchmarking.

Products and services

• CROWLR (Talent CRM Platform) Unified Talent CRM / HRMS platform combining AI/ML candidate matching, scoring, and ranking, an Interactive Benchmark for anonymous candidate self-assessment, GDPR-compliant anonymous profiles, peer-to-peer references, employee referral programs, talent pool management, employer branding, internal mobility, and a candidate-facing mobile app. Sold via 'Scenario Account' subscriptions (fixed number of active job scenarios/talent pools per contract term) plus a prepaid 'IM Quota' of in-app instant messages; targets enterprises, SMEs/micro-businesses, and recruitment agencies.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• VocationminorGTM or Marketing PartnerVocation is a podcast/media platform focused on professional questions and transparent career guidance. Listed as part of Crowlr's HR Ecosystem (Écosystème), providing career content that may drive user awareness and referrals to Crowlr's recruitment platform.
• GoodridersminorGTM or Marketing PartnerGoodriders connects skilled professionals with positive-impact projects based on availability. Listed as a partner in Crowlr's HR Ecosystem, potentially driving candidate engagement and talent pool enrichment.
• MentoreeminorGTM or Marketing PartnerMentoree is a mentoring platform providing advice and resources for succeeding in job interviews or entrepreneurship. Featured in Crowlr's ecosystem as an innovative actor in employment and HR support, offering complementary guidance to Crowlr's benchmarking and pre-qualification tools.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• BambooHR: HR software for SMBs with applicant tracking and employee records — comparable to Crowlr's SME segment focus and unified HRMS positioning through the One Tool platform.
• SmartRecruiters: Enterprise recruitment platform offering ATS, candidate relationship management, and AI-powered matching — directly overlapping with Crowlr's Talent CRM and AI/ML scoring capabilities across similar mid-market and enterprise segments.
• Greenhouse Software: Leading ATS and recruitment platform with structured hiring, candidate experience tools, and integrations — closely comparable to Crowlr's recruiting system modules and target buyer segments.
• Lever: ATS + Talent CRM combination serving mid-market and enterprise customers, with comparable candidate relationship, nurturing, and analytics features to Crowlr's platform.
• Gem: Recruitment CRM and outbound sourcing platform for talent acquisition teams — directly comparable to Crowlr's Talent CRM focus on candidate pipelines, engagement, and recruiter efficiency.
• Workable: SMB-focused recruitment software with ATS, employee referral, and HRIS features — comparable to Crowlr's stated focus on SMEs and micro-businesses seeking affordable HR technology.
• Personio: European HR software platform combining HRIS, recruiting, and employee management for SMBs — most direct geographic and segment competitor to Crowlr in the European market.

Broad incumbents

• LinkedIn (Talent Solutions): Dominant global recruiting platform with LinkedIn Recruiter, job postings, and talent insights — establishes the incumbent scale benchmark against which all recruitment software peers compete.

Emerging players

• Eightfold AI: AI talent intelligence platform using machine learning for matching, skills inference, and talent redeployment — overlapping with Crowlr's AI/ML matching, scoring, ranking, and mobility capabilities but at a larger enterprise scale.
• Beamery: Talent CRM and recruitment marketing platform focused on candidate relationship management and workforce transformation — overlapping with Crowlr's Talent CRM and Mobilité modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/crowlr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about crowlr