coachwise

What coachwise does

Coachwise Consultants Limited is a privately-held UK training consultancy that designs and delivers CPD-accredited learning solutions for individuals, teams, and organisations. Founded and led by Phil Yates, the company offers a portfolio spanning First Line Management Skills Development, Communication & Influencing, Coaching, Pharma Industry Knowledge, Training Programme Design & Facilitation, and Tailored Learning Solutions. Programmes are delivered through in-person workshops (public three-day sessions in central London and bespoke in-house engagements), online remote workshops, and a dedicated online learning platform (courses.coachwise.co.uk). The underlying methodology combines John Whitmore's GROW model with Neuro-Linguistic Programming (NLP) and unconscious communication techniques, with MBTI personality profiling integrated across offerings; all programmes carry CPD Standards Office accreditation, and Phil Yates holds a Coach of Excellence designation.

The business operates on a professional services model with quote-based, bespoke pricing per engagement, no publicly disclosed fee schedule, and no multi-tier SaaS product. Go-to-market is sales-led and relationship-driven, combining direct outreach (website, email, phone) with distribution through strategic partners including PM Society and the Healthcare Communications Association, which host virtual CPD courses delivered by Coachwise. Target customers are enterprise and mid-market organisations in pharmaceuticals, healthcare communications, petrochemicals, animal health, logistics, and veterinary sectors, alongside individual professionals enrolling in public workshops. Geographic reach extends across the UK, Europe, the Middle East, and Asia. The company is founder-owned and bootstrapped, with no disclosed external funding and no parent company; its competitive position rests on the personal brand and credentials of Phil Yates, CPD-accredited proprietary content, and long-tenure client relationships, the longest of which has reportedly spanned 10-11 years.

Name

coachwise

Legal name

Coachwise Consultants Limited

Website

https://coachwise.co.uk

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Professional Training and Development

NAICS

Professional and Management Development Training (61143), Other Management Consulting Services (541618), Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Performance & Accountability Coaching (EDABANAD)

akta.pro secondary industries

Sales Leadership & Revenue Executive Coaching (EDABANAL), Performance Management & Productivity Consulting (BPAHAGAL), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Management training programmes
• CPD-accredited courses
• Communication skills training
• Pharmaceutical industry education
• Executive coaching services

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Training Programme Delivery: Revenue generated from delivering CPD-accredited training programmes including public workshops, in-house tailored programmes, and online courses. Programmes cover management skills, communication and influencing, pharmaceutical industry knowledge, coaching, and presentation skills. Pricing appears to be quote-based per programme.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Coachwise Consultants Limited is a UK-based training and consultancy firm that designs and delivers CPD-accredited learning programmes for individuals, teams, and organisations. Its core offerings span management and leadership development, communication and influencing skills, professional coaching, pharmaceutical industry knowledge, and bespoke training programme design and facilitation.

Product overview

Coachwise offers a portfolio of CPD-accredited training and coaching services, not a unified software platform. The core offerings consist of First Line Management Skills Development Programmes, Communication & Influencing, Coaching, Pharma Industry Knowledge, Training Programme Design & Facilitation, and Tailored Learning Solutions. These are delivered through in-person workshops (public and in-house), online remote sessions, and bespoke internal programmes. An online courses platform (courses.coachwise.co.uk) hosts public remote offerings. All programmes are accredited by the CPD Standards Office and can be customised and internally branded for client organisations.

Differentiator

Problem solved

Functional benefit

Products and services

• First Line Management Skills Development Programmes Structured CPD-accredited training programmes designed to develop first-line and middle managers, covering core management competencies for organisational clients across multiple sectors.
• Communication and Influencing Skills Training Workshops and programmes focused on improving interpersonal communication, persuasion, and influencing capabilities for professionals and teams.
• Professional Coaching Services One-to-one and team coaching engagements using established methodologies to support leadership development and behavioural change for individual and corporate clients.
• Pharmaceutical Industry Knowledge Training Specialist training covering the pharmaceutical sector, including industry-specific terminology, structure, and operating context, targeted at new entrants and cross-functional teams.
• Tailored Learning Solutions and Programme Design Bespoke consultancy service designing, developing, and facilitating custom training programmes aligned to specific client objectives, audiences, and sector contexts.

Quantifiable outcome

• Demonstrable improvement in presentation skills reported by all delegates attending workshops
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PM SocietycoreStrategic or Co-development Partner · 2 July 2025PM Society hosts virtual courses delivered by Phil Yates of Coachwise. Example partnership course: People Management programme facilitated over two three-hour sessions. PM Society provides the platform and audience while Coachwise provides the expertise and delivery.
• Healthcare Communications Association (HCA)coreStrategic or Co-development PartnerCoachwise is an accredited training provider recognised by the Health Coaches Association (HCA). Phil Yates delivers CPD-accredited courses including Influencing & Negotiation Skills workshops through the HCA platform. The HCA is listed as an accreditation body alongside CPD Standards and Coach of Excellence.
• CPD Standards OfficecoreStrategic or Co-development PartnerCoachwise holds accreditation from the CPD Standards Office. Phil Yates is accredited as a Coach of Excellence by the CPD Standards Office, enabling clients to receive CPD accreditation for their coaching investment.
• University of Wolverhampton Business SchoolminorOthersPhil Yates mentors students at the University of Wolverhampton Business School as part of educational outreach.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cegos Group: Global training and development conglomerate offering leadership, management, and professional skills programmes. Directly comparable to Coachwise on content scope (management, communication, sales) but operates at vastly larger scale and across many more geographies.
• FranklinCovey: Worldwide leadership and management training firm built around proprietary frameworks (e.g., The 7 Habits). Comparable to Coachwise's leadership, communication and influencing offerings, but with established IP, global licensing, and a much broader delivery infrastructure.
• Dale Carnegie Training: Long-established global training firm focused on leadership, communication, presentation, and sales training. Highly comparable product overlap with Coachwise's First Line Management, Communication & Influencing, and Presentation Skills offerings.
• Korn Ferry: Global organizational consulting firm with major leadership development and executive coaching practices. Overlaps with Coachwise's executive coaching and management development content, but at enterprise scale with proprietary assessments and broader consulting services.
• Center for Creative Leadership (CCL): US-headquartered leadership development provider offering coaching, workshops, and assessments to enterprise clients. Comparable to Coachwise's executive coaching and management skills development offerings, with established assessment IP (e.g., Benchmarks).
• Henley Business School Executive Education: UK business school offering executive education, leadership development, and coaching programmes. Comparable to Coachwise on management, leadership, and coaching content, with academic credibility and broader programme portfolio.

Regional players

• Chartered Management Institute (CMI): UK chartered body offering management and leadership qualifications, training, and CPD-accredited programmes. Closely comparable to Coachwise on UK focus, CPD accreditation, and management/leadership training content, but operates at professional-body scale.
• Roffey Park Institute: UK-based management development institute offering leadership, coaching, and team development programmes. Comparable to Coachwise on management, coaching, and leadership content, and similarly UK-centric in footprint.

Emerging players

• Mind Tools: Online subscription-based management and leadership skills learning platform. Comparable to Coachwise's skills-development content but delivered through an asynchronous digital platform rather than facilitated workshops—a contrasting business model for the same buyer.

Direct peers

• The Oxford Group: UK-based training and coaching consultancy specializing in leadership, management, sales, and personal effectiveness programmes. Closest comparable to Coachwise in scale, UK focus, content mix (management/communication/sales), and facilitated workshop delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coachwise-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about coachwise