bondi pure
Bondi Pure is a US-based direct-to-consumer health and wellness brand that sells an organic 19-ingredient fasting and detoxification drink in three flavors and travel stick pack formats, targeting intermittent fasters, gut-health seekers, and fitness athletes via subscription e-commerce across North America with planned expansion to Australia and the United Kingdom.
- Company typePrivate
- Founded-
- HeadquartersWilmington, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What bondi pure does
Bondi Pure, legally operating as BP Products LLC (Delaware-incorporated, headquartered at 1000 North West Street, Wilmington), is a privately held direct-to-consumer health and wellness brand founded by Ben Brown in 2024. The company sells a single product concept — a daily organic fasting and detoxification drink — built around a proprietary 19-ingredient plant-based blend comprising supergreens (organic wheatgrass, barley grass, spirulina, chlorella), plant proteins (organic pea fiber, phytohemp protein), organic matcha, psyllium husk, organic kale, coconut water powder, native finger lime powder, aloe vera, bromelain, inulin, and monk fruit extract. The formulation is positioned at 30 calories per serving with no added sugar and is engineered to support intermittent fasting without breaking the fast or disrupting autophagy, distinguishing it from conventional meal replacement or greens products. Bondi Pure markets three flavor SKUs (Blood Orange as the original, Green Apple launched March 2025, Mixed Berry launched December 2025) and two travel stick pack formats (15-stick and 30-stick), making a total of five SKUs.
The business model is a subscription-first DTC e-commerce operation run primarily from bondipure.com, with a secondary marketplace presence on Amazon. Pricing is structured as monthly auto-renewing subscriptions across 1, 2, 3, and 6 pouch tiers at $49-$69 per pouch, with discounts scaling from 22% to 45% versus one-time purchase; one-time and stick-pack purchases are also available without subscription commitment, and a 90-day money-back guarantee is offered. An affiliate or referral layer (termed 'Customer Partner') is referenced alongside an LFA (Legacy Fighting Alliance) sponsorship and a UFC brand ambassadorship with Luana Santos. The customer base is reported at 45,000-70,000+ across North America, segmented primarily into intermittent fasters and gut-health seekers with secondary fitness-athlete and general-wellness audiences. Geographic footprint is currently North America (USA), with announced expansion plans for Australia and the United Kingdom in 2026, supported by a per-pouch donation program tied to Australian koala conservation that doubles as a social-impact narrative. Earned media coverage in 2025 spans Marie Claire, Chicago Tribune, LA Weekly, HuffMag, and Women's Fitness Magazine. No revenue, funding rounds, or headcount figures are disclosed in the available data.
bondi pure firmographics
Firmographics- Name
- bondi pure
- Legal name
- BP Products LLC
- Website
- https://bondipure.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Bondi Pure is a US-based direct-to-consumer health and wellness brand that sells an organic 19-ingredient fasting and detoxification drink in three flavors and travel stick pack formats, targeting intermittent fasters, gut-health seekers, and fitness athletes via subscription e-commerce across North America with planned expansion to Australia and the United Kingdom.
- Ownership category
- akta.pro rank
bondi pure industry classification
Industry- Product category
- Functional Health Beverages
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Probiotic/Prebiotic Functional Beverage Production (Non-Fermented) (AFAFAFAE)
- akta.pro secondary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where bondi pure is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
bondi pure business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Subscription Revenue: Recurring subscription model with auto-renewal every 30 days. Discounts increase with commitment: 1 pouch (22% off), 2 pouches (27% off), 3 pouches (34% off), 6 pouches (45% off). Six-pouch subscription renews as 3 pouches every 30 days after initial 60-day delivery.
- One-Time Purchase: Single pouch and stick pack purchases available without subscription commitment at standard pricing.
- Affiliate/Referral Revenue: Customer Partner program mentioned in login page, suggesting affiliate or referral revenue opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1 Pouch - Subscribe & Save 22% |
| Subscription | Monthly | 2 Pouches - Subscribe & Save 27% |
| Subscription | Monthly | 3 Pouches - Subscribe & Save 34% |
| Subscription | Multi-year contract | 6 Variety Pack - Subscribe & Save 45% |
| Subscription | Monthly | 1 Stick Pack - Subscribe & Save 17% |
| Subscription | Monthly | 2 Stick Packs - Subscribe & Save 25% |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
bondi pure product offering
Product offeringCore offering
Bondi Pure sells an organic, all-natural fasting and detoxification drink mix containing a proprietary 19-ingredient superfood blend with only 30 calories per serving and no added sugar. The product is offered in three flavors (Blood Orange, Green Apple, Mixed Berry) in pouch and travel stick pack formats, sold primarily through a subscription-based direct-to-consumer e-commerce model.
Product overview
Bondi Pure is a direct-to-consumer health and wellness supplement company that offers a single core product line: an organic, all-natural fasting and detoxification drink mix. The flagship product is sold in pouch formats (1, 2, 3, and 6 pouches) with subscription options across three flavors: Blood Orange (the original), Green Apple (launched March 2025), and Mixed Berry (launched December 2025). The December 2025 expansion also introduced travel-friendly stick packs (15-stick and 30-stick formats) containing mixed-flavor single servings. Each pouch contains 30 calories per serve, 19 all-natural ingredients including supergreens (wheatgrass, barley grass, spirulina, chlorella), organic pea fiber, and phytohemp protein. The products are designed to support intermittent fasting, gut health, energy levels, and appetite suppression. The company is owned by BP Products LLC, founded by Ben Brown, and serves customers primarily in North America with plans to expand to Australia and the United Kingdom.
Differentiator
Problem solved
Functional benefit
Products and services
- Bondi Pure Blood Orange The original Bondi Pure flavor featuring a zesty blood orange profile with a crisp, lightly sweet finish. Designed as a daily wellness ritual for health-conscious consumers to support intermittent fasting, gut health, and detoxification.
- Bondi Pure Green Apple A crisp green apple flavor variant with a clean, juicy profile. Launched in 2025 to expand flavor variety for daily wellness routines supporting intermittent fasting and detoxification.
- Bondi Pure Mixed Berry Mixed berry flavor variety introduced in December 2025, offering an antioxidant-rich berry profile as part of the company's flavor diversification strategy for daily wellness consumers.
- Bondi Pure Travel Stick Pack (15-Stick) A convenient 15-stick sampler containing 5 Green Apple, 5 Blood Orange, and 5 Mixed Berry sticks designed for variety on the go. Ideal for travel and busy lifestyles.
- Bondi Pure Travel Stick Pack (30-Stick) A 30-stick pack offering an extended supply of travel-friendly single-serving sticks with mixed flavors for month-long variety on the go.
- Bondi Pure Variety Pack (6 Pouches) A curated mix of Green Apple, Blood Orange, and Mixed Berry pouches providing month-long flavor variety. Offered as a subscription bundle at the best value pricing tier.
Quantifiable outcome
- 30 calories per serving with no added sugar
- +4 more outcomes
Companies that use bondi pure
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
bondi pure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
bondi pure partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Luana SantoscoreUFC fighter Luana Santos serves as brand ambassador. The 24-year-old Brazilian judoka has 3 wins in 4 UFC fights and previously made history as the first woman to fight internationally for LFA. Embodies brand values of strength, discipline, and dedication to peak performance.
- LFA (Legacy Fighting Alliance)coreOfficial partnership with LFA (Legacy Fighting Alliance), the premier MMA promotion. Bondi Pure serves as an official sponsor, supporting fighters with products designed for peak performance and endurance. Represents shared commitment to excellence and next-level athletic performance.
- Becoming Ageless Wellness SummitminorProduct featured in luxury goodie bags valued at over $1,000 at the Becoming Ageless Wellness Summit 1.0, hosted by wellness coach and best-selling author Andi Lew during Oscars weekend in Los Angeles.
- Australian Koala Conservation OrganizationsminorFor every pouch of Bondi Pure sold, the company donates to support efforts to restore and protect Australia's koala population. Funds support conservation initiatives, habitat restoration, and wildlife rescue programs.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
bondi pure competitors and assessment
Company assessmentDirect peers
- AG1 (Athletic Greens): AG1 is the category-defining daily comprehensive health drink in powder form, marketed as a foundational daily nutritional supplement. It is the most direct competitor to Bondi Pure's daily health drink positioning, with a similar powder-mix format, premium D2C subscription model, and influencer-driven acquisition strategy.
- Bloom Nutrition: Bloom Nutrition sells greens and superfood supplements (Greens & Superfoods powder) targeted at women, with a strong TikTok influencer-led GTM that has driven rapid scale. Highly comparable to Bondi Pure on product category (greens/superfood powder), influencer-led acquisition, and D2C subscription mechanics.
- Sunwink: Sunwink produces plant-based superfood drink mixes focused on functional benefits (hydration, immunity, gut health) using clean, organic ingredients. Directly comparable to Bondi Pure on functional wellness positioning, organic/clean ingredient profile, and powdered drink mix format.
- Ka'Chava: Ka'Chava sells a plant-based superfood meal replacement/shake blend in powder format, marketed around comprehensive daily nutrition with a similar premium D2C subscription model. Comparable on product format (powdered superfood blend), wellness positioning, and subscription-first GTM.
- SkinnyFit: SkinnyFit sells weight-management-focused wellness drinks and supplements with heavy influencer and celebrity endorsement. Comparable on D2C subscription model, weight-management-adjacent positioning, and influencer-led customer acquisition in the women's wellness category.
- Feel (Feel Free): Feel sells functional wellness drinks (kava and tonic beverages) targeting health-conscious adults via D2C e-commerce. Comparable on D2C functional beverage positioning, premium pricing, social-media-driven brand building, and a similar target customer seeking ritual-based wellness consumption.
- Organifi: Organifi sells green juice and superfood blends in powdered form (e.g., Green Juice, Complete Protein, Harmony) with a similar D2C subscription model and wellness/longevity positioning. Directly comparable on product format (powdered superfood drink mix), target consumer (health-conscious adults), and GTM approach.
- Beam (Beam Dream): Beam markets functional wellness supplements including drink mixes and greens powders with clean-label positioning and influencer partnerships. Comparable on D2C wellness positioning, functional ingredient blends, and social-media-driven acquisition.
- Your Super: Your Super markets plant-based superfood mixes (e.g., Green Dream, Plant Protein) in single-serve stick pack and pouch formats, with a similar functional ingredient positioning (prebiotics, greens, adaptogens). Directly comparable on product format, ingredient philosophy, and D2C subscription model.
Broad incumbents
- Ritual: Ritual is a broader wellness/subscription supplement brand with multiple product lines (multivitamins, protein, synbiotics) and a much larger footprint and brand equity. Comparable on D2C subscription model, clean-label positioning, and health-conscious target consumer, though it operates across more categories than Bondi Pure's single-product focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
bondi pure social profiles
Digital presencebondi pure financial estimates
Financial estimateRevenue estimate
Valuation estimate
bondi pure leadership team
Management profileNumber of profiles
Profiles1 record
bondi pure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bondi pure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bondi pure
What does bondi pure do?
Bondi Pure sells an organic, all-natural fasting and detoxification drink mix containing a proprietary 19-ingredient superfood blend with only 30 calories per serving and no added sugar. The product is offered in three flavors (Blood Orange, Green Apple, Mixed Berry) in pouch and travel stick pack formats, sold primarily through a subscription-based direct-to-consumer e-commerce model.
Is bondi pure a public or private company?
bondi pure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was bondi pure founded?
bondi pure was founded in -1.
Where is bondi pure based?
bondi pure is headquartered in Wilmington, United States, in the North America region.
How does bondi pure make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are one-Time Purchase and affiliate/Referral Revenue.
Who are bondi pure's main competitors?
Direct peers on record are AG1 (Athletic Greens), Bloom Nutrition, Sunwink, Ka'Chava, SkinnyFit, Feel (Feel Free), Organifi, Beam (Beam Dream) and Your Super. Ritual is listed as a broad incumbent.
Does bondi pure have an API?
No public API is recorded for bondi pure.
What industry is bondi pure in?
bondi pure's product category is Functional Health Beverages. Its primary akta.pro industry code is AFAFAFAE, Probiotic/Prebiotic Functional Beverage Production (Non-Fermented), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 312111 and its SIC code is 2086.