breathe with ease
Breathe With Ease is a founder-led East Sussex yoga and wellness business serving individuals and organizations with weekly classes, events, retreats, private sessions, and corporate workshops. It also offers a £12.99 monthly online membership for on-demand yoga and meditation through Momence.
- Company typePrivate
- Founded2019
- HeadquartersSeaford, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What breathe with ease does
Breathe With Ease is a private, founder-led yoga and wellness business founded in 2019 by Nicole Allen and based in East Sussex, United Kingdom. It serves individuals seeking stress relief, physical wellbeing, mindfulness, and social connection, as well as organizations seeking workplace wellness. Its core delivery includes weekly in-person classes, breathwork and meditation sessions, private one-to-one sessions, women’s circles, corporate workshops, signature events, and multi-day retreats in the United Kingdom and destinations including Ibiza, Mallorca, Greece, and Morocco.
Products span the FUSANA silent-disco yoga experience, which combines yoga, dance, and music through wireless headsets; Connections retreats co-run with mindfulness coach Matthew; and a 2025 online membership providing on-demand yoga and meditation videos priced at £12.99 per month. The operation is service-led and uses Wix for its website, Momence for bookings and membership delivery, MailerLite for email, and Trustpilot for reviews; no proprietary technology stack, API, SDK, AI/ML capability, or patents are disclosed, and formal certifications are absent in the supplied data.
Revenue comes from one-time retreat bookings, event and workshop tickets, private sessions, corporate wellness engagements, and a recurring membership. Retreats are priced from £750 to £2,000+ per person depending on duration and accommodation, while the online membership is £12.99 per month; the business uses direct-to-consumer booking, founder-led community marketing, studio distribution at The Sussex Shala and other regional venues, festival presence, social media, and email. Disclosed 2025 operating scale includes around 50 weekly students, 12 Silent Disco Yoga events with more than 500 attendees, 8+ retreats, and more than 200 hours of created yoga and breathwork experiences.
breathe with ease firmographics
Firmographics- Name
- breathe with ease
- Legal name
- Breathe With Ease
- Website
- https://breathewitheaseyoga.co.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Breathe With Ease is a founder-led East Sussex yoga and wellness business serving individuals and organizations with weekly classes, events, retreats, private sessions, and corporate workshops. It also offers a £12.99 monthly online membership for on-demand yoga and meditation through Momence.
- Ownership category
- akta.pro rank
breathe with ease industry classification
Industry- Product category
- Yoga and Wellness Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)
- akta.pro secondary industries
- Breathwork Facilitation (Pranayama, Somatic, Holotropic-style) (HSADAJAC), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)
Keywords
Where breathe with ease is headquartered
LocationHeadquarters
- HQ city
- Seaford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
breathe with ease business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retreat Experiences: Multi-day wellness retreats in UK and Europe (Ibiza, Mallorca, Morocco, Greece) with accommodation, meals, yoga, and activities. Priced per person from £750-£2,000+ depending on duration and accommodation type.
- Online Membership: Monthly subscription at £12.99 providing access to library of on-demand yoga and meditation videos (10-40 minutes) via Momence app.
- Events and Workshops: One-time ticket sales for workshops, Silent Disco Yoga events, FUSANA experiences, women's circles, and seasonal events.
- Private Sessions: One-on-one yoga and breathwork sessions, both in-person and online, booked via contact.
- Corporate Wellness: Silent disco yoga, ecstatic dance, and mindful productivity workshops delivered to teams, teachers, and businesses across the UK.
- Yogic Toolbox Workshop Series: Educational workshops at The Sussex Shala exploring yoga philosophy, anatomy, pranayama and alignment. Three-part series at £TBC per session.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Online Membership - Monthly subscription |
| Unit Pricing | Pay-as-you-go | Unplug Digital Detox UK Retreat - Bell Tent |
| Unit Pricing | Pay-as-you-go | Unplug Digital Detox UK Retreat - Yurt |
| Unit Pricing | Pay-as-you-go | Unplug Digital Detox UK Retreat - Cabin |
| Unit Pricing | Pay-as-you-go | Reset Retreat Ibiza - Standard Twin |
| Unit Pricing | Pay-as-you-go | The Sanctuary Mallorca - Shared Accommodation |
| Unit Pricing | Pay-as-you-go | The Sanctuary Mallorca - Private Accommodation |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
breathe with ease product offering
Product offeringCore offering
Breathe With Ease is a yoga and wellness service business that delivers in-person classes, signature immersive events (including the proprietary FUSANA silent disco yoga concept), multi-day retreats across the UK and Europe, a £12.99/month on-demand digital membership, one-to-one private sessions, and corporate wellness workshops. Offerings blend yoga, breathwork, sound healing, and ecstatic dance, and are sold directly to individual consumers through the company's website and booking app.
Product overview
Breathe With Ease is a yoga and wellness service business operated by founder Nicole Allen, offering a portfolio of in-person and digital wellness experiences. The core offerings include weekly yoga classes in East Sussex and international retreats in destinations such as Ibiza, Mallorca, and the UK. The business has expanded into digital services through an Online Membership platform (via Momence), corporate wellness packages, and signature experiences like FUSANA (silent disco yoga). The portfolio also includes private sessions, women's circles, and Connections Retreats (couples retreats co-led with partner Matthew). The business positions itself at the intersection of yoga, music, movement, and meaningful connection, serving busy individuals seeking balance and restoration.
Differentiator
Problem solved
Functional benefit
Brands
- FUSANA: A signature Breathe With Ease experience - a unique fusion of yoga, dance, and music through silent disco headsets. Designed to elevate the senses and deepen connection, each session takes you on a journey through movement, breath, and rhythm.
- Connections Retreats
Products and services
- Weekly Yoga Classes
Quantifiable outcome
- Over 500 people attended Silent Disco Yoga events in 2025
- +3 more outcomes
Companies that use breathe with ease
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
breathe with ease technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
breathe with ease partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Matthew (Mindfulness Coach)corePartner Nicole Allen runs Connections retreats with Matthew, a mindfulness coach who has appeared on Channel 4 First Dates. Together they offer couples-focused retreat experiences.
- The Sussex ShalacorePrimary studio venue for weekly classes, workshops, and events. Nicole continues to grow The Sussex Shala as a sanctuary for soulful events and community connection in the South Downs. Sauna installation planned for 2026.
- Libby (Caterer)minorOutdoor chef preparing brunch and dinner over fire for the Unplug Digital Detox UK Retreat. Provides vegetarian meals designed to nourish retreat guests.
- MomencecoreBooking and membership management platform used for retreat bookings, event registration, and online membership delivery. Integrated throughout website for account management.
Scale indicators6 records
Recent moves4 records
Expansion highlights6 records
breathe with ease competitors and assessment
Company assessmentDirect peers
- MoreYoga: UK yoga studio chain operating multiple locations with membership-based access to yoga classes. Comparable as a UK yoga brand offering recurring membership, in-person classes, and digital content - the same hybrid model BWE pursues at a smaller scale.
- Soul & Surf: UK-based yoga and surf retreat specialist running multi-day wellness retreats in international destinations. One of the closest direct comparables for BWE's retreat-led model spanning UK and Europe with bundled yoga, accommodation, and food.
- Frame: London-based boutique fitness and yoga studio chain offering multiple class types, in-person classes, and digital on-demand content. Comparable for its UK boutique positioning, signature class formats, and hybrid in-person/digital membership model.
- Alo Moves: Premium online yoga and wellness platform offering on-demand video classes via subscription. Comparable for the digital membership component of BWE's business and the premium positioning in the online wellness category.
- Psycle London: London boutique fitness brand combining indoor cycling, yoga, barre and strength classes with a strong events and community focus. Comparable for its premium UK boutique positioning, signature class formats, and community-led GTM motion.
- Movement for Modern Life: UK online yoga platform offering on-demand video classes via subscription. Comparable for the digital membership component of BWE's offering and the founder-led teaching brand model.
- FLY LDN: London boutique fitness studio specializing in yoga, boxing, and strength classes with a community-led, events-driven brand. Comparable for its emphasis on signature experiences, community events, and premium positioning in the UK wellness market.
- Another_Space: London-based boutique fitness and yoga studio operator offering multiple class formats with premium positioning. Directly comparable as a UK boutique wellness brand combining studio classes, signature events, and community-driven growth.
Broad incumbents
- BookYogaRetreats: Global online marketplace aggregating yoga retreat listings across hundreds of destinations. Operates in the same retreat category as BWE but as a platform aggregating third-party retreat operators rather than running its own retreats.
- Six Senses: Global luxury resort brand operating high-end wellness retreats across multiple international destinations. Comparable for the multi-day wellness retreat format BWE offers, though at vastly higher price points and operated as full-service owned resorts rather than partnered-venue retreats.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
breathe with ease social profiles
Digital presencebreathe with ease financial estimates
Financial estimateRevenue estimate
Valuation estimate
breathe with ease leadership team
Management profileNumber of profiles
Profiles1 record
breathe with ease funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
breathe with ease M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about breathe with ease
What does breathe with ease do?
Breathe With Ease is a yoga and wellness service business that delivers in-person classes, signature immersive events (including the proprietary FUSANA silent disco yoga concept), multi-day retreats across the UK and Europe, a £12.99/month on-demand digital membership, one-to-one private sessions, and corporate wellness workshops. Offerings blend yoga, breathwork, sound healing, and ecstatic dance, and are sold directly to individual consumers through the company's website and booking app.
Is breathe with ease a public or private company?
breathe with ease is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was breathe with ease founded?
breathe with ease was founded in 2019.
Where is breathe with ease based?
breathe with ease is headquartered in Seaford, United Kingdom, in the Europe region.
How does breathe with ease make money?
Six revenue lines are on record. Retreat Experiences are the primary driver. The others are online Membership, events and Workshops, private Sessions, corporate Wellness and yogic Toolbox Workshop Series.
Who are breathe with ease's main competitors?
Direct peers on record are MoreYoga, Soul & Surf, Frame, Alo Moves, Psycle London, Movement for Modern Life, FLY LDN and Another_Space. Broad incumbents are BookYogaRetreats and Six Senses.
Does breathe with ease have an API?
No public API is recorded for breathe with ease.
What industry is breathe with ease in?
breathe with ease's product category is Yoga and Wellness Services. Its primary akta.pro industry code is THAJAHAA, Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness), with a secondary code of HSADAJAC, Breathwork Facilitation (Pranayama, Somatic, Holotropic-style). Its NAICS code is 71394 and its SIC code is 7997.