BAKED
BAKED is a Rockford, Illinois-based DTC brand selling hemp-derived THC-infused craft lemonade (10mg and 30mg) and branded apparel directly to consumers via buckbeeweed.com, differentiated by two patented technologies for fast THC absorption and zero-sugar real fruit juice.
- Company typePrivate
- Founded2019
- HeadquartersRockford, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What BAKED does
BAKED, operating under the legal entity Buckbee Seed Co., LLC and the DBA Buckbee Weed Co., is a privately held, direct-to-consumer beverage and lifestyle brand based in Rockford, Illinois. The company produces and sells hemp-derived THC-infused craft lemonade in two dosage strengths (10mg and 30mg per can) via its Shopify-powered e-commerce storefront (buckbeeweed.com), shipping to US legal states. Its product differentiation rests on two patented technologies: a nano-emulsion THC absorption system that delivers onset in minutes rather than the traditional 60-90 minute edible window, and a desugared fruit juice processing method that preserves real fruit flavor, vitamins, minerals, and polyphenols while removing 100% of naturally occurring sugar. The brand leverages 150+ years of heritage from the original Buckbee Seed Co. (founded in the 1870s) and positions itself as "America's Oldest Cannabis Company."
The company monetizes through one-time e-commerce sales across two product categories: THC beverages (priced at $7.49-$8.49 per can, sold in 4-pack, 12-pack, and 24-case configurations with free shipping over $60) and cannabis lifestyle apparel (Core Fade Crewnecks, Core Fade Hoodies, and Bee Baked Hats priced $29.97-$44.20). Its go-to-market is community-led, anchored by The Hive — a 50,000+ member, 200+ creator program generating user content across Instagram and Facebook — supplemented by email marketing, content/blog, and an UpPromote-powered affiliate program. The founder is a combat veteran of the 82nd Airborne Division, and the company is bootstrapped with no disclosed institutional investment, parent company, or public financial reporting.
Customer segmentation is horizontal and consumer-only: health-conscious adults 21+ seeking alcohol alternatives, THC-experienced consumers looking for a faster and cleaner beverage format, and mindful/functional buyers prioritizing clean-label ingredients. All products are independently lab-tested with COAs accessible via QR code, and the company maintains CCPA and GDPR-aligned privacy compliance alongside standard FDA disclaimers.
BAKED firmographics
Firmographics- Name
- BAKED
- Legal name
- Buckbee Seed Co, LLC
- Website
- https://buckbeeweed.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- BAKED is a Rockford, Illinois-based DTC brand selling hemp-derived THC-infused craft lemonade (10mg and 30mg) and branded apparel directly to consumers via buckbeeweed.com, differentiated by two patented technologies for fast THC absorption and zero-sugar real fruit juice.
- Ownership category
- akta.pro rank
BAKED industry classification
Industry- Product category
- THC-Infused Beverages
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)
Keywords
Where BAKED is headquartered
LocationHeadquarters
- HQ city
- Rockford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BAKED business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- THC Beverage Sales: Direct-to-consumer online sales of BAKED THC-infused lemonade products. Products sold in various pack sizes (4-pack, 12-pack, 24-case) with volume discounts available.
- Merchandise Sales: Sale of branded apparel including crewnecks, hoodies, and hats featuring BAKED branding. E-commerce sales through the same platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | BAKED Lemonade 10mg - 4 Pack |
| Unit Pricing | Pay-as-you-go | BAKED Lemonade 30mg - 4 Pack |
| Unit Pricing | Pay-as-you-go | BAKED Core Fade Crewneck |
| Unit Pricing | Pay-as-you-go | BAKED Core Fade Hoodie |
| Unit Pricing | Pay-as-you-go | Bee Baked Hat |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
BAKED product offering
Product offeringCore offering
BAKED produces and sells hemp-derived THC-infused craft lemonade beverages in two dosage strengths (10mg and 30mg per can) that use patented nano-emulsion THC absorption for fast-acting effects and patented desugared fruit juice processing for real fruit flavor with zero sugar. The company also designs and sells branded cannabis lifestyle apparel including crewnecks, hoodies, and hats, distributing everything direct-to-consumer through its Shopify-powered e-commerce site (buckbeeweed.com).
Product overview
BAKED is a THC beverage company offering a Core Collection of two non-alcoholic craft lemonade products (10mg and 30mg THC variants) that utilize two patented technologies: nano-emulsion THC absorption for fast-acting effects and de-sugared fruit juice processing for real fruit flavor without sugar. The product line extends to cannabis lifestyle apparel including the Core Fade Crewneck, Core Fade Hoodie, and Bee Baked Hat. All beverages are zero calorie, zero sugar, non-carbonated, and batch-tested with COAs publicly available. The company operates through Shopify e-commerce platform with standard payment processing.
Differentiator
Problem solved
Functional benefit
Brands
- BAKED: Premium THC beverage brand featuring hemp-derived Delta-9 THC lemonade in 10mg and 30mg strengths, marketed as America's oldest cannabis company.
Products and services
- Baked Lemonade 10mg THC-infused craft lemonade with 10mg THC per can using patented nano-emulsion absorption for fast-acting effects. Non-alcoholic, zero calorie, zero sugar, non-carbonated, made with real fruit juice; targeted at adults 21+ in legal states.
- Baked Lemonade 30mg High-dose THC-infused craft lemonade with 30mg THC per can for experienced THC consumers. Same patented fast-acting nano-emulsion formula as the 10mg variant, non-carbonated, real lemon flavor, zero sugar and zero calories.
- BAKED Core Fade Crewneck Garment-dyed cannabis lifestyle crewneck sweatshirt made from 9.5oz ring-spun cotton/poly blend. Available in 11 colorways and sizes S-3XL, featuring pigment-dyed, garment-washed finish with signature bee detail.
- BAKED Core Fade Hoodie Garment-dyed cannabis lifestyle hoodie with pouch pocket, made from 9.5oz ring-spun cotton/poly blend. Available in 11 colorways and sizes S-3XL with a soft-washed, pre-broken-in feel.
- Bee Baked Hat Aloha rope cap with five-panel, mid-profile design, leather strap with Imperial flip buckle, performance moisture-management sweatband, and flat bill with green undervisor. Available in 11 colorways including camo and floral patterns, one size fits most.
Quantifiable outcome
- Feel effects in minutes rather than traditional 60-90 minute edible wait time
- +1 more outcomes
Companies that use BAKED
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
BAKED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BAKED partnerships and signals
Strategic signalScale indicators5 records
Recent moves1 record
Expansion highlights4 records
BAKED competitors and assessment
Company assessmentDirect peers
- Cann: Cann is a leading hemp-derived THC-infused social tonic brand with a similar low-dose, social-sipping positioning and broad DTC and retail distribution. It competes head-to-head with BAKED on the alcohol-alternative occasion and is one of the most visible scaled competitors in the hemp THC beverage category.
- Wynk: Wynk produces THC-infused seltzer beverages at low doses, targeting the same alcohol-alternative and social-sipping occasion as BAKED. Comparable product format (canned, flavored, low-dose THC) and DTC-plus-retail GTM make it a direct category competitor.
- hiyo: hiyo is a functional THC beverage brand combining cannabinoids with adaptogens and nootropics, directly competing for the 'mindful/functional consumer' segment BAKED targets. Similar zero-sugar, low-dose canned beverage format.
- Happi: Happi is a hemp-derived Delta-9 THC seltzer brand emphasizing clean ingredients and fast onset — overlapping the same functional-beverage, clean-label positioning BAKED uses. It targets the same adult alcohol-alternative occasion.
- Crescent Canna: Crescent Canna operates a multi-product cannabis brand including THC-infused beverages, competing in the same hemp-derived, low-dose canned beverage category with similar direct-to-consumer distribution.
Broad incumbents
- Lagunitas Hi-Fi Hops: Lagunitas (Heineken-owned) launched Hi-Fi Hops, a non-alcoholic, hop-infused THC beverage, establishing one of the earliest mainstream-adjacent THC beverage entries. Operates as a broader incumbent via Heineken's distribution and resources.
- Tilray: Tilray is one of the largest publicly traded cannabis companies with a diversified portfolio including THC beverages. Operates broadly across cultivation, retail, and branded CPG, with hemp-derived beverage exposure that overlaps BAKED's category.
- Canopy Growth: Canopy Growth is a global cannabis incumbent with deep beverage-adjacent partnerships (Constellation) and cannabis-infused beverage products. Its scale, capital, and distribution relationships dwarf DTC entrants like BAKED.
Emerging players
- Pamos: Pamos is an emerging hemp-derived THC beverage brand offering flavored sparkling THC drinks at low doses — directly comparable to BAKED's format, dose, and target occasion, though with a smaller distribution footprint.
- Cycling 'Rhymes: Cycling 'Rhymes produces hemp-derived Delta-9 THC sparkling beverages at low doses, targeting social occasions and alcohol alternatives. Similar product format and target consumer, with comparable early-stage brand scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BAKED social profiles
Digital presenceBAKED compliance and trust
Trust signalCompliance3 records
BAKED financial estimates
Financial estimateRevenue estimate
Valuation estimate
BAKED leadership team
Management profileNumber of profiles
Profiles1 record
BAKED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BAKED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BAKED
What does BAKED do?
BAKED produces and sells hemp-derived THC-infused craft lemonade beverages in two dosage strengths (10mg and 30mg per can) that use patented nano-emulsion THC absorption for fast-acting effects and patented desugared fruit juice processing for real fruit flavor with zero sugar. The company also designs and sells branded cannabis lifestyle apparel including crewnecks, hoodies, and hats, distributing everything direct-to-consumer through its Shopify-powered e-commerce site (buckbeeweed.com).
Is BAKED a public or private company?
BAKED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BAKED founded?
BAKED was founded in 2019.
Where is BAKED based?
BAKED is headquartered in Rockford, United States, in the North America region.
How does BAKED make money?
Two revenue lines are on record. THC Beverage Sales are the primary driver. The others are merchandise Sales.
Who are BAKED's main competitors?
Direct peers on record are Cann, Wynk, hiyo, Happi and Crescent Canna. Broad incumbents are Lagunitas Hi-Fi Hops, Tilray and Canopy Growth. Emerging players are Pamos and Cycling 'Rhymes.
Does BAKED have an API?
No public API is recorded for BAKED.
What industry is BAKED in?
BAKED's product category is THC-Infused Beverages. Its primary akta.pro industry code is CRANAHAD, Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal). Its NAICS code is 312111 and its SIC code is 2080.